Reading List

Each issue, Management for Design selects reading material that may be of interest to design businesses. Our winter issue selection follows:

The Business of Design: Balancing Creativity and Profitability - Keith Granet

Keith Granet debunks the myth that business sense and creative talent are mutually exclusive. This book provides all of the necessary tools to create and run a thriving design business — from billing and human resources to branding and project management to marketing and licensing — in one easy-to-use guide.

The Goal: A Process of Ongoing Improvement - Eliyahu M. Goldratt and Jeff Cox

Written in a fast-paced thriller style, The Goal contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author.

Lean In: Women, Work, and the Will to Lead - Sheryl Sandberg

Written with both humor and wisdom, Sandberg’s book is an inspiring call to action and a blueprint for individual growth. Lean In is destined to change the conversation from what women can’t do to what they can.

30 Lessons for Living: Tried and True Advice from the Wisest Americans - Karl Pillemer

After a chance encounter with a remarkable ninetyyear-old woman, renowned gerontologist Karl Pillemer decided to find out what older people know about life that the rest of us don’t.

The Naked CEO - Alex Malley

Gain insights from a successful CEO who’s lived a big life. Learn how to dream big and have the courage to pursue your passions and be willing to fail in that quest. Take the practical tips and apply them to your own career.

A Brief History of Time - Stephen Hawking

Was there a beginning of time? Could time run backwards? Is the universe infinite or does it have boundaries? These are just some of the questions considered in an internationally acclaimed masterpiece by one of the world’s greatest thinkers.