Reading List

59 Seconds: Change your Life in Under a Minute - Richard Wiseman

A psychologist and best-selling author gives us a myth-busting response to the self-help movement, with tips and tricks to improve your life that come straight from the scientific community.

The A/E Business Development Bible. - PSMJ E-Book

A concise overview of the essential “must-knows” of business development, direct from PSMJ’s marketing and business development experts. This complimentary e-book gives you real, tangible tools and advice on all you need to know about business!

The Ten Commandments for Business Failure - Don Keough

This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

Nine Steps to Creating Predictable Results in Your Business - eMyth

In this guide, you’ll learn the first steps to designing systems that will help you work toward owning a business that’s under control. You’ll learn the value of systems, how you’re already using them, and the Nine Steps to creating predictable and reliable results.

The Virgin Way: If It’s Not Fun, It’s Not Worth Doing - Richard Branson

This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that “you’ll never have to think outside the box if you refuse to let anyone build one around you.”