The centen nary celebrat tion Isle of Man Branch 22 September 2011
Welcome to our birthday party celebrating 100 years of The Chartered Institute of Marketing... About The Chartered Institute of Marketing The Chartered Institute of Marketing is the leading international professional marketing body with members worldwide. First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals and businesses around the world. Visit www.cim.co.uk for more information.
Our aim for this evening is simple; that our members get to know each other over a drink and good food, plus there’s the chance to win a copy of the Institute’s new book ‘The Marketing Century’, and no party would be complete without a goody bag and cake for everyone to take home. All light-hearted fun we hope. Tonight’s gathering of the Island’s finest marketers, on this auspicious occasion, would not have been possible without the support of our sponsors – please take the time to thank them personally for their involvement and ask how they can help you in your business – details are opposite. On a more serious note, the profession has arguably never been more important, nor more accountable. Indeed it’s marketers who can apply their skills and knowledge to finding and profitably connecting with customers in the current competitive and economic climate. Doing so makes our contribution felt and valued, setting us apart from our counterparts and securing seats on the boards of the best businesses that are weathering the storm. ‘Keep calm and carry on marketing’ so says the slogan. Enjoy, eat and be merry!
“Achieving branch status was a huge milestone, and it is great to see CIM Isle of Man grow from strength to strength”
Isle of Man Advertising & PR Helen Summerscales MCIM
Learn We deliver accredited, practice-based qualifications through our UK and international study centre network. And we offer industry-proven marketing and sales training courses.
Develop Increasingly recognised by the UK government as the voice of marketing, we set standards within the industry and are the first port of call for marketing information, knowledge and insight.
Belong Being a member means being part of something bigger: a community of marketers who exchange ideas and experience. We help our members to continuously improve their skills and knowledge.
CIM Seminar Metro Bank - Revolutionising Banking in the UK Date: 12 October 2011 Speaker: Anthony Thomson Co-founder and Chairman of Metro Bank Metro Bank is the first new high street bank in the UK for over 150 years. It offers unparalleled levels of customer service and convenience, open seven days a week, 361 days a year. This event will explore how this unique retail banking model revolutionised banking in the US and is set to do the same in the UK. It will be of interest not only to financial service professionals but to all marketers interested in discovering how successful business models used in one sector or market can be translated successfully into different sectors or markets.
A word from our sponsors As we celebrate our own 25th birthday this year, we are delighted to support the centenary of the Chartered Institute of Marketing. At Isle of Man Advertising & PR, we are committed to continuous professional development and the CIM facilitates regular and valuable learning opportunities on the Island. We’re also passionate about our business, and take great pride in in what we do on behalf of our clients. As our name suggests, we design and roll out advertising campaigns, and devise public relations strategies for clients at home and further afield. But our expertise doesn’t stop there, we also come up with new brand concepts and corporate identities, create world-class literature, design and build websites, organise events, project manage signage schemes, and advise on the use of social media. Additionally, we firmly believe our 25 years’ experience in advertising and public relations in the Isle of Man gives us the know-how to give you the edge – whatever your market sector, and wherever you do business. We hope you enjoy the celebration this evening. Isle of Man Advertising & PR Helen Summerscales MCIM & Martin Norbury Chartered Marketer Bridson & Horrox is a family owned and operated business which has built an unsurpassed reputation as the Isle of Man's premier supplier of total printing solutions and office supply services. They have a passion for their products and take enormous pride in the high level of customer service they provide. Their philosophy of continuous improvement and investing in people ensures their client experience with them is not only professional, but personal. With 77 years of market leading expertise to draw upon, you can rest assured their passion will bring your company’s vision to a vibrant and colourful life.
A century of driving the marketing profession forward 1911 - On May 16 1911, marketing as a profession began in the UK when 12 individuals met at the Inns of Court Hotel in London and created a new professional association. The Sales Managers’ Association was created to improve sales techniques and set the role of sales on a more professional footing. 1926 - The Institute’s first branch was formed in Manchester. The Institute in 2011 has 45 branches in the UK, and 11 branches internationally. Our first annual conference was held in Buxton on 27 and 28 May 1926. 1940 - With the Second World War severely affecting the UK, the Association contributes to the war effort with correspondence courses for service personnel. At its height, exams involving 6,000 students are held in 82 Prisoner of War camps. 1952 - With the death of King George VI, HRH The Duke of Edinburgh consents to become the new Patron of the Association; a position he still holds today. 1963 - As part of ‘National Productivity Year’, a special luncheon was addressed by HRH The Duke of Edinburgh and Prime Minister Harold Macmillan, who stressed the importance of marketing as an essential element in improving the UK business performance. 1971 - The Institute establishes marketing groups for specific industries:
Bridson & Horrox Tommy Crowe & John Sheridan MCIM
The first formed are the Construction Industry and the Travel Industry.
yourweb video.com
Supported by their range of quality products and services, you can focus on your business, confident that you are supported by the Island’s premier service provider.
We make great web video look easy. Our end-to-end service means that we are able to produce top quality video productions and also make it easy for you to get them online. No only do we create a high-quality profile video about your business then get it online in front of countless potential customers looking for your product or service. For larger businesses we can also curate and maintain your very own online channel to keep your clients and customers updated with regular content. Yourwebvideo.com Glenn Whorrall
1989 - Her Majesty the Queen awards The Institute of Marketing with the Royal Charter, to become The Chartered Institute of Marketing. 1993 - The Institute becomes the first marketing institute to launch a Continuing Professional Development (CPD) programme. 1998 - The Institute began to award Chartered Marketer status in recognition of individual professionalism and on-going learning and development in marketing.
The Isle of Man CIM Branch Committee Cathy Cowin
MCIM Chartered Marketer Fairbairn Private Bank
Jonathan Davies
MCIM Chartered Marketer Department of Health Isle of Man PLC Ambassador
Tiffany Kerruish
Acacia Marketing Events and Training
Kara McCabe
MCIM The ILS Group Public Relations and Media Liaison
Carroll Powell
MCIM Chartered Marketer betinternet.com Vice Chair and e-Business Ambassador
Laura Sardo
MCIM Paddy Power Online Sceretary
Richard Slee
MCIM Chartered Marketer Department of Economic Development Senior Marketers Ambassador
Gavin Smith
MCIM Chartered Marketer Manx Telecom Chair
Aly Sutton
MCIM Chartered Marketer Isle of Man Post Chartered Marketer Clinics for SMEs
Daren Ward
Affiliate Member Capital International Group Financial Services Ambassador and Graphic Design
Moor Hall Cookham Maidenhead Berkshire SL6 9QH, UK E-mail membershipinfo@cim.co.uk Tel +44 (0) 1628 427 120 Fax +44 (0) 1628 427 158 www.cim.co.uk
@CIMIOM Chartered Institute of Marketing Isle of Man Branch Group CIM Isle of Man