dr-nidhi-tandon_profile

MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES, FARIDABAD Sector 43, Aravalli Hills, Manav Rachna Campus Rd, Faridabad, Haryana 121004 Ms. NIDHI TANDON Designation: Assistant Professor Qualifications: Ph.D., MBA(Marketing), B. Com Email: nidhitandon.fcbs@mriu.edu.in Experience: 17 Years Google Scholar Profile

Research Interest: Branding, Marketing, Consumer Behaviour, Entrepreneurship Journal Publication Detail Tandon, N. (2021) AN INVESTIGATION OF CONSUMER PSYCHOLOGY AND PERCEPTIONS AND THEIR IMPACT ON PERFORMANCE MANAGEMENT. Vidyabharati International Interdisciplinary Research Journal (Special Issue).

Tandon, N., & Verma, J. (2021). Structural Equation Modeling Approach to Shaping of Differences In Private Label Adoption In Groceries Segment. Journal of Contemporary Issues in Business and Government, 27(1), 2569-2575.

Tandon, N., & Verma, J. (2020). Consumers' perception towards private label brands in Delhi region. International Journal of Business and Globalisation, 25(3), 396-403.

Tandon, N., & Verma, J. (2020). A Review of Literature on Factors Determining Private Label Adoption in Food Retailing in Indian Markets. Test Engineering and Management 83:25153–25161 Tandon Nidhi, Kaur Simran, Verma Rajesh (2020). Analysis of Relationship between Digital Marketing and Customer Relationship Management. International Journal of Advanced Science and Technology 29(8):412-418 Tandon, N. (2018). Growth of Advertising Industry in India. International Journal of Recent Scientific Research, 9(1), 23622-23625.

Kaur, S., & Tandon, N. (2017). The Role of Corporate Social Responsibility in India. Research Journal of Commerce & Behavioural Research.

Tandon, M. N., & Verma, J. (2016). The Rising Power of Private Brands in India. Research Journal of Social Science and Management, 36-39.

Nidhi Tandon. (2015). A Study of Consumer Preference Towards Private Label Food Products in Delhi. Zenith International Journal of Multidisciplinary Research 5(5), 251-257 Book/Chapter Publications:

Tandon, N., & Verma, J. (2020). The Effects of Private Label Brand Strategies on Consumer Perception. In Improving Marketing Strategies for Private Label Products (pp.

187-205). IGI Global.

Gurpreet Singh Matharou Simran Kaur, Nidhi Tandon (2020). Contemporary Trends in Education Transformation Using Artificial Intelligence. Transforming Management Using Artificial Intelligence Techniques (pp. 15). CRC Press.

Conference Publications: Nidhi Tandon and Dr. Simran Kaur (2018). Impact of Digital Market on Consumer Buying Behaviour. National Conference on People, Planet and Profit in Sustainable Development & contribution in IT, Media and Management. Trinity Institute.

Administrative Responsibilities: ERP Coordinator and Time Table Coordinator Research and Publication Coordinator Event Organized (Conference/Seminar/FDP/Workshops Organized 15 Days EDP under DST-NIMAT Scheme Organized Industry Expert interactive session.

FDP Attended AICTE Training and Learning (ATAL) Academy Online Elementary FDP on "Strategy: Concept and Application" from 22/10/2021 to 26/10/2021 at Department Of Business Administration, MJP Rohilkhand University, Bareilly.

AICTE Training and Learning (ATAL) Academy Online Elementary FDP on "Digital Marketing" from 2021-07-26 to 2021-07-30 at IIHMR University, Jaipur.

AICTE Training and Learning (ATAL) Academy Online Elementary FDP on "Data Analytics for Research and Publication" from 2021-06-14 to 2021-06-18 at Indian Institute of Management Visakhapatnam.

AICTE Sponsored Online Short-Term Training Program (STTP) of 6 days (30 hours) on “Management 4.0" organized by the Institute of Business Management & Research (IBMR), IPS Academy, Indore in association with AICTE, New Delhi from 26th April 2021 to 01st May 2021 International Workshop on “Advanced Research Methodologies for Social Science Research”, Presidency University, Kolkata from July 07-19 2021.

Online workshop on “Fine Tuning Research Planning Using Elsevier Tools: Science Direct, Scopus and Mendeley”, K.J Somaiya College of Science and Commerce, Mumbai on 25th April 2020.

05 days FDP on “Statistical Application Using SPSS Software”, G.L Research Academy, Bengaluru from24-28 May,2020.

01day FDP on “Research Methodology” organized by Department of Commerce, Dyal Singh College, University of Delhi on 4th January 2018.

05 days FDP on “Entrepreneurship Educators Program” organized by PM Yuva

Yojana under Ministry of Skill and Development from August 28th to September 01st 2017.

03 days FDP on “Entrepreneurship Educators Program” organized by NEN at JIMS, New Delhi from 13th to 15h July 2016.

15 days FDP on “Entrepreneurship Development” sponsored by Department of Science (Govt. of India) organized by Banarsidas Chandiwala Institute of Professional Studies, New Delhi from 17th to 29th December 2012.

Achievements: Certified Entrepreneurship Educator from PM Yuva Yojana.