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MANAV RACHNA UNIVERSITY, FARIDABAD Sector 43, Aravalli Hills, Manav Rachna Campus Rd, Faridabad, Haryana 121004

Dr. Priya Vij Designation: Associate Professor Qualifications :Ph.D.(Management) Email :priya.fbss@mru.edu.in Experience: 12.5 Years

Research Interest : Behavioural Economics, Development Economics & Competitive Strategy + Journal Publication Details: A. International Journals

1) Vij, P. & Arya P.P. (2021). The Interplay of Competitive Strategies: An Empirical Analysis of Organised and Unorganised Retail Sector. International Journal of Multidisciplinary Educational Research, ISSN: 2277-7881;Vol 10, Issues 3(2), page no.143-150, March 2021 Available: http://ijmer.in/issues/volume10/volume10-issue3(2).aspx 2) Vij, P. & Arya P.P. (2021). Unorganised Retailers in a Race to Sustain their Competitiveness.

International Journal of Emerging Technologies and Innovative Research, ISSN:2349-5162, Vol.8, Issue 2, page no.1673-1688, February-2021, Available: http://www.jetir.org/papers/JETIR2102200.pdf 3) Abrol, P. & Arya P.P. (2017). The Viability of the Unorganised Retail Stores with the Maturing Organised Retail Sector: A Review, International Journal of Logistics and Supply Chain Management Perspectives, 6 (2), 2952- 2959.

4) Abrol, P. & Arya P.P. (2017). Comparative Analysis of Attributes Determining Consumers' Choice of a Retail Store. International Journal of Applied Service Marketing Perspectives, 6(2), 2987-2997.

5) Vij, P. (2016). A Study of Rustic behaviour towards Organised Retail. International Journal of Business Management and Scientific Research, Eminence Journal, 17, 53-60.

6) Vij, P. (2016). A Study of Rustic behaviour towards Organised Retail. International Journal of Business Management and Scientific Research,Eminence Journal, 17, 53-60. + Conference Publications: B. International Conference

1) Kakra K. & Vij, P. (2021). “Analysis of Fraud in the Indian Banking System: A Study of Yes Bank and Canara Bank” XVII International Conference on “Management Strategies:Retrieval, Resilience & Remodelling in a Post COVID World, JIMS, New Delhi on 22-05-2021 2) Vij, P. (2016). The Indian Retail Supply Chain: Amateurish Perspective, presented at GDGU ICON, 2016, Flattening of the Globe propelled by E-Commerce & Supply Chain, GD Goenka University, Gurgaon.

3) Vij, P. (2015). Retail-o-Nomics of India, presented at GDGU ICON,2015, Changing Landscape of World Economies: Need for Alternative Growth Models, GD Goenka University, Gurgaon.

4) Vij, P. (2013). Inflation: Its impact on Indian Retail Sector, presented in the International Case Study Conference, 2013, Amity Business School, Gurgaon.

C. National Conference

1) Abrol, P. (2011). Organized Retail in Rural India. Presented at 2nd National Seminar on Rural Marketing: Challenges, Opportunities and strategies, Chandigarh Business School, Gharuan, Mohali, Punjab.

2) Abrol, P. (2011). Retail in the Era of Globalization, presented at National Conference on Globalization and Management Development, SAS Group of Institutes, Mohali, Punjab.

3) Abrol, P. (2011). Green Economics: An Answer to Sustainable Development, presented at the National Seminar on Green Economics-A Case for making growth sustainable and equitable, Dev Samaj college for Women, Chandigarh.

4) Abrol, P. (2010). Hindu/ Vedic Philosophy is Environment Friendly, presented at National Seminar on Global Environmental Issues & Climate Change, MCM DAV College for Women, Chandigarh.

5) Abrol, P. (2009). Women Entrepreneurship, presented at the National Seminar on Entrepreneurship Development in India: The Challenges ahead, Punjabi University, Patiala.

6) Vij, P. (2013). Liberalization of FDI in the Indian Retail Sector, presented at National Seminar a Dr. IT Group of Institutes, Punjab. + Book/Chapter Publications: 1) Vij Abrol, P. & Arya P.P.(2021), “Consumers’ Choices and Competitive Strategies in Organised and Unorganised Retail Stores”, Regal Publications, Delhi. ISBN 978-93-92927-01-0 2) Vij, P. & Arya P.P. (2020). Evolving Consumer Choices across Cultures-Book chapter in CrossCultural Exposure and Connections: Intercultural Learning for Global Citizenship. Apple AcademicPress, USA. + FDPs/ Workshops Attended: 1) Online Elementary FDP on "Faculty Development Programme on Teaching and Research Methods" from 02/08/2021 to 06/08/2021 at Indian Institute of Management 2) Participated in NPTEL E-Awareness Workshop on 21st May, 2021 3) Completed an Online course on ‘Competitive Strategy’ offered by Ludwig Maximilian University, Munich, Germany on 12th September, 2020 from course era.

4) One Week Online Research Methodology Workshop on BFSI Sector organized under the Pandit Madan Mohan Malviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD, New Delhi from 8/06/2020 to 12/06/2020 (Grade A Awarded) 5) Faculty Development Program (online) on Managing Online classes and Co-Creating MOOCS:2.0 organised by Ramanujan College, University of Delhi from 18-05-2020 to 03-06-2020 6) Workshop (online) on How to Make Research Better & Matter too organised by Maharaja Agrasen Institute of Management Studies, New Delhi on 18-05-2020 + Administrative Responsibilities: 1) Editor-JLAS 2) Online Program Coordinator 3) Developing content for Online B.A. (Hons.) Economics 4) NAAC-Criterion 1 Coordinator 5) Feedback Booklet-Coordinator 6) Department MOOC Coordinator 7) Mentor –Mentee