dr-simran-kaur

Dr. Simran Kaur

Designation: Associate Professor Qualifications : PhD, M.Com.,B.Com., MBA,PG Diploma in HRM Email: simran.foc@mriu.edu.in Experience: 14Years

Google Scholar Profile:https://scholar.google.com/citations?user=lcBCpYcAAAAJ&hl=en Research Interest: Economics and Digital Marketing +Education Ph.D. in "A Study of Computerization in the Selected Nationalized Banks – Southern Rajasthan" from Mohanlal Sukhadia University, Udaipur in 2007.

M.Com from Mohanlal Sukhadia University, Udaipur in 2002.

Post Graduate Diploma in Human Resource Management from Institute of Management Technology in 2009.

Post Graduate Programme in Management from Institute of Management Technology in 2010. +Research Interest Economics, Banking and Digitalization. +Experience 1.Working in Manav Rachna International Institute of Research and Studies 1-07-2021 to till dateAssociate Professor.

2.Manav Rachna International Institute of Research and Studies 1st March, 2018 to 30th June, 2021 Assistant Professor.

3.Manav Rachna International Institute of Research and Studies 22nd July 2013 to 28th February, 2018, Assistant Professor.

4. Institute of Engineering and College 1st July,2013 - 19th July, 2013 Associate Professor.

5.Institute of Engineering and College 4th August,2011-30th June,2013 Assistant Professor.

6. Institute of Engineering and College 3rd August,2007-1st November,2008 Assistant Professor.

7.Pacific University, Udaipur 4th July, 2005 till 31st March, 2007 Senior Lecturer.

8. Government Meera Girls College Udaipur as a lecturer from March 2004 to April 2005 guest lecture. +Achievements 1.First position in M.Com previous in Government Meera Girls College, Udaipur.

2.First position in M.Com final in Government Meera Girls College, Udaipur.

3.Certificate conferred upon 100% result in MBA. + Ph.D. Thesis Supervision in Progress 1.Komal Mittal undergoing research on "Green Banking Practices" Year-2017(Ongoing).

2.Shivani Malik on undergoing research on "Marketing" Year -2018(Ongoing).

3.Uma undergoing reeesearch on "Digital Marketing" Year -2019(Ongoing).

4.Hemlata undergoing research on "Human Resource Management"-2020(Ongoing). +Dissertation Supervised 1.Mansi Parashar 2.Radhika 3.Apoorva Mishra 4.Shivani Malik 5.Shalini

A Study on Influence of Sales Promotion Tools on Consumer Buying Pattern In Reference To Retail Market(Batch-2019) Impact of Social Media Marketing on Consumers (Batch-2019) An Analysis of Brand Image and Its Impact on the Consumer Buying Behaviour (Batch 2018-20) Impact of Digital Marketing on Consumer Buying Behaviour (Batch2017-18) A Study of Consumer Preference Towards Mobile Wallets(Batch-2017)

+Research Paper Details 1. Shivani Malik and Simran Kaur" EMPIRICAL ANALYSIS ON BUYING BEHAVIOUR OF CONSUMER TOWARDS COSMETIC PRODUCTS IN FARIDABAD CITY" Journal of the Maharaja Sayajirao University of Baroda ISSN: 0025-0422, Volume-56, No.3 (II) 2022(Published in UGC CARE and ISSN: 0025-0422) 2.Komal Mittal and Simran Kaur," Green Banking Practices and Customer Satisfaction of Private Sector Bank: A Review" Shodh Sarita, Vol. 7, Issue28, pp 74-79,Oct.-Dec. 2020.(Published in UGC CARE and ISSN:2348-2397) 3.Shivani Malik, Simran Kaur, and Himanshi Malik, "Effect of Online Social Networks on Consumer Decision Making for Cosmetic Products", Shodh Sarita,Vol.7,Issue 28, pp 196-201,Oct.-Dec. 2020.(Published in UGC CARE and ISSN:2348-2397)

4.Nidhi Tandon, Simran kaur and Rajesh Verma ," Analysis of Relationship between Digital Marketing and Customer Relationship Management," International Journal of Advanced Science and Technology, Vol.29, No 8, pp 412-418, 2020 (SCOPUS Listed and ISSN:20054238) 5.Shivani Malik and Simran Kaur," Consumer Preference On Online Shopping Versus Traditional Shopping", 6.Simran Kaur and Nidhi Tandon, "The role of Corporate Social Responsibility in India," Research Journal of Commerce and Behavioural Science, Volume 6, Number 03, pp 29-34, January 2017.(Published in UGC List and ISSN:22511547) 7.Arkaja Garg , Simran Kaur and Jayender Verma, "Study of Consumer Perception towards Usage of Online Payment Modes," Journal of Human and Work Management, Volume5 Number 1 &2, pp 17-22, July- Dec. 2017, Journal of Human and Work Management.ISSN2320-8384 8.Simran Kaur and Pramod Gupta, "Research on Trends of Family Business and their Financial Planning in India" International Journal of Marketing and their Financial Planning in India, Vol.5, Issue6,pp16-28, June2017 (ISSN: 2348 –3954 (Online) ISSN: 2349 –2546 (Print)). http://doi.org/10.5281/zenodo.821842 9.Simran Kaur, Gurpreet Singh and Pramod Gupta," RECENT TREND IN INDIAN TAXATION SYSTEM- "An overview of GST in rapid growth of Indian economy" International Journal of Modern Trends in Engineering and Research,pp77-83,2016

10. Bhupender Kumar, Pramod Gupta and Simran Kaur, "The Management of Organizational Change and Culture", Applied Research and Development Institute Journal, Volume 7(4) pp28-41, 2013.

11.Gurpreet Singh, Simran Kaur, and Pramod Gupta, "A Study of HRD Concepts and HRD Practices in India" A Journal of Radix International Educational and Research Consortium, Volume 2, Issue 11, November 2013.(ISSN:2277-1018)

12.Simran Kaur, Gurpreet Singh, Pramod Gupta and S.K.Sharma," Special Economic Zones in India: Recent Developments and Future New Challenges", International Academic Journal of Research and Reviews, Volume1(1),2013,pp1-14,October-December2013.

13.Kavita Gupta, Simran Kaur, Pramod Gupta, Lalit Jain,Sunil K.Sharma," Impact of Job Satisfaction on Employee Performance, a Challenge for HR Managers in Changing Environment" International Journal of Scientific Research and Reviews,Volume1(3),pp88-95,Oct.Dec.2012.(ISSN:2279-0543)

14.Pramod Gupta, S.Kumar Sharma and Simran Kaur," Effective Strategic Human Resource Functions and Globalised Human Resource Management (GHRM) Activities in Current Scenario to Attain Goal of Competitive Market", International Journal of Scientific Research and Reviews,Volume1(1),pp1-9,April-June2012.(ISSN:2279-0543)

15.Gurpreet Singh Matharou, Simran Kaur and Pramod Gupta," New Economic Policy and Employment in India", International Journal of Scientific Research and Reviews, Volume1(2),pp24-32,2012.

16.Simran Kaur, Pramod Gupta and S.Kumar Sharma," Organizational Change management" International Journal of Scientific Research and Reviews,Volume1(1), pp24-35,2012.

+BOOK PUBLISHED 1.Singh Anjali, Kaur Simran," Multi Dimensional Aspects of Management" Namya Press Publisher, ISBN:978-93-5545-082-1 2.Korakod Tongkachok, Pooja Nagpal, T.Naresh Babu and Simran Kaur ,” Socio-Economic Implication Human Resource Management in Contemporary World" INSC Publisher.

ISBN:978-1-68576-260-5 +Patent Role of Capital Market in Economics Development, Application Number 202121040137

+Conference 1.Hemlata and Simran Kaur "Impact of organizational culture on Academic Staff Engagement" presented in technical session VI of 1st International Conference on "Emerging Issues in Business and Economic Research." Presented paper on 17-18, December 2021 organized by Department of Commerce, Rajdhani College, University of Delhi

2.Anurag, Uma and Kaur, Simran, Systematic Literature Review on Digital Marketing in India: Present Scenario , Proceedings of the International Conference on Advances in Management Practices (ICAMP 2021),presented paper on 17th December, 2021 Available at SSRN: https://ssrn.com/abstract=3993539 or http://dx.doi.org/10.2139/ssrn.3993539 3.Shivani Malik and Simran Kaur "Consumer Preference on Online Shopping versus Traditional Shopping",Conference proceedings in International Conference on Advances in Management Practices-2019",27th April, 2019,pp.5-9, organized by Department of Management-PGDM, Jagan Institute of Management Studies,Delhi,Emerald Publishing.

4.Simran Kaur, Nidhi Tandon and Shivani Malik," Impact of Digital Market on Consumer Buying Behaviour" proceedings of the 8th National Conference on 'People, planet and profit(Triple P) in Sustainable Development and Contribution of IT, Media and Management'TIPSCON 2018, 7th April, 2018 organized by Trinity Institute of Professional Studies, Delhi,pp.340-345,KAAV Publications.

5.Simran Kaur, Nidhi Tandon and Shivani Malik," Influence of Digitalization on Indian Economy" proceedings of 7th National Conference on Demonetization to e-Monetisation: The Road Ahead and Contribution of IT, Media &Management,pp.13,25th March, 2017 organized by Trinity Institute of Professional Studies.

6.Simran Kaur "Empirical Analysis on Buying Behaviour of Consumer towards Cosmetic Products", International Conference on Breakthrough to Excellence,6th to 8th October, 2021,Ajeenkya DY Patil University.

7.Simran Kaur for participating in Teacher's Conference on Empowering Educators, 19th September, 2020,conducted by Faridabad chapter of NIRC of ICSI 8.Shivani Malik, Nidhi Tandon and Simran Kaur "Influence of Digitalization on Indian Economy" National Conference on "Demonetization to e-monetization: The Road Ahead and Contribution of IT, Media and Management", pp.13,25th March, 2017,Trinity Institute of Professional Studies.

9.Simran Kaur "Impact of Globalization on Human Resource Management-A Case Study of Indian Industries" proceedings of the International Conference on Managing Change in Business and Economy, Faculty of Management Studies, Pacific Academy of Higher Education and Research University, 6-7April, 2013.

10. Neha Sharma, Gurpreet Singh Matharou, Simran Kaur and Pramod Gupta "Lean Manufacturing Tool and Techniques in Process Industry" presented paper entitled in the national conference in Current Research in Emerging Science and Technology organized by Department of Applied Science, Alwar Institute of Engineering and Technology (CREST-2013),pp.-116,Genius Publications,April57,2013.

11.Pramod Gupta, Manoj Sharma, O.P. Pathak and Dr. Simran Kaur "Attrition Rate-The role of HR Department" Proceedings of National conference on Human Resource Management Challenges, Opportunities and their relevance in Indian Society,pp..46,,22-23rd January, 2013.Faculty of Commerce, S. S. Jain Subodh P.G. College.

12.Simran Kaur (2012)" The Effects of New Economic Policy On Employment in India" International Management Research Conference organized by Sunrise University Alwar in association with Sterling Educational Complex, Navi Mumbai and Exim Management Group(USA), 28th Decemeber, 2012.

13.Simran Kaur participated in the international conference on Business Education for the New Century: Challenges for Indian B-Schools at 12-13th March, 2004, Contributed paper entitled:

Computerization and Global Banking Operations organized by Department of Banking and Business Economics, M.L. Sukhadia University, Udaipur +PAPER PRESENTED IN PG SEMINAR/SEMINAR 1.Participated in the national seminar "Big Maze 13" on "Contemporary Management Practices: A Holistic Approach through Sustainable Development" organized by Faculty of Management & Faculty of Law, Jagan Nath University, Jaipur.

2.Participated in the PG Seminar held on 27.09.2001 and presented a paper entitled "Banking accounts and computerisation" by Department of Banking and Business Economics, Government Meera Girls College, Udaipur 3.Participated in the PG Seminar held on 22.12.2000 and presented a paper entitled "Control of Inflation" by Department of Banking and Business Economics, Government Meera Girls College, Udaipur 4.Participated in the PG Seminar held on 12.10.2000 and presented a paper entitled "Money is not means, it is an end" by Department of Banking and Business Economics, Government Meera Girls College, Udaipur + CHAPTER PUBLISHED IN BOOK 1.Uma Anurag and Simran Kaur, Book Chapter-“Digital Marketing: A Key to Success”, Book – Multi Dimensional Aspects of Management, Chapter-4,ISBN978-93-5545-082-1,Publisher:Namya Press.

2.Simran Kaur, Nidhi Tandon and Sandeep Tandon, Book Chapter-"Digital Transformation for Sustainability of Business", Book –Multi Dimensional Aspects of Management, Chapter-2,ISBN97893-5545-082-1,Publisher:Namya Press.

3.Nidhi Tandon, Jayender Verma and Simran Kaur, Book Chapter-"The Relationship Between Entrepreneurship and Strategic Management Concept", Book- Multi Dimensional Aspects of Management, Chapter-13, ISBN978-93-5545-082-1,Publisher:Namya Press.

4.Gurpreet Singh Matharou, Simran Kaur and Nidhi Tandon, Book Chapter –"Contemporary Trends in Education Transformation Using Artificial Intelligence" Book-Transforming Management Using Artificial Intelligence Techniques, Chapter-7, ISBN:9780367456375,Publisher:CRC Press. +CASE STUDY PUBLISHED IN BOOK Simran Kaur, Tanmay Mishra, Santhi Naryanan,Rishabh Tandon, Case Study- People Management Strategies during Pandemic Times to New Normal, Book- REAL LIFE MANAGEMENT CASE STUDIES, Case Study Number-13,ISBN-978-93-5545-037-1 + Administrative Responsibilities Ph.D. Coordinator Mentor of the students Member of Board of Studies Exam Coordinator Departmental Co-ordinator NAAC Criteria 5 Member of Departmental Research Committee and Research Advisory Committee Superintendent of Evaluation +Organized Expert Talk Organized as a co-ordinator of expert talk on "Corporate Culture and Issues" by Sharad Verma, Head Sales– India,Johnson & Johnson Surgical Vision India Private Limited, in Department of Commerce, Faculty of Commerce and Business Studies, Manav Rachna International Institute of Research and Studies University, Date: October 5th, 2018,Time : 11:00 am

+Organized Webinar Organized as a co-ordinator of webinar under Department of Commerce, Faculty of Commerce, Manav Rachna International Institute of Research and Studies in association with the Institute of Company Secretaries of India on "Filing of GST Returns- Practical Aspects" on 12th May, 2022, Time: 10:00AM-11:00AM. + Expert Talk Delivered Delivered expert lecture on "Tools for Entrepreneur to analyse market uncertainty through research methodology" on 15th Feb., 2019 in MRIIRS, Faridabad, Haryana + Chapter Reviewed Reviewed a chapter in the book -Entrepreneurship and Big Data: The Digital Revolution" published

by CRC Press. +Training Completed Training programme on "Effective Teaching" organized by National Institute of Technical Teachers Training and Research, Kolkata from 15th July, 2019 to 19th July, 2019. + AICTE FDP Completed 1.FDP on "Developing Real Life Case Studies" from 20-12-2021 to 24-12-2021 at Manav Rachna International Institute of Research and Studies.

2.FDP on "Organizational Behaviour" from 2021-7-12 to 2021-7-16 at National Institute of Pharmaceutical Education and Research (NIPER), Hyderabad 3.FDP on "Innovation and Intelligent" from 2020-10-6 to 2020-10-10 at National Institute of Technology Durgapur 4.FDP on "Innovation Management" from 2020-9-26 to 2020-9-30 at Inderprastha Engineering College + FDP /MDP Completed 1.FDP on "Electric Vehicle Technology: Opportunities and Challenges" from2021-6-12 to 2021-1012 organized by Automobile Engineering Department, Manav Rachna International Institute of Research and Studies

2. FDP on "Statistical Applications Using SPSS Software" from 24th to 28th May, 2020 by GL Research Academy.

3.FDP on Scientific Research Article Writing and Publishing conducted by AE Consultancy Services and EMG Group on 21st April, 2020.

4.FDP on Teaching Learning Quality from 15th to 21st March, 2018 at MRIIRS

5. Faculty Development Program on Use of SPSS in Data Management (18.01.2019 to 19.01.2019) organized by Council of Doctoral Programme, MRIIRS, Faridabad.

6. FDP on Research Methodology (04-01-2018) conducted by Dyal Singh College,

Department of Commerce, Delhi.

7. FDP on Quality Benchmarks for Academic Excellence (30-05-2017 to 01-06-2017) conducted Internal Quality Assurance Cell at MRIIRS Faridabad.

8. Management Development Program on "Enhancing Employability Skills, Developing Interpersonal and Organizational Harmonization for Greater Productivity and Effectiveness" from 21st to 22nd October, 2016.

9. FDP on Enhancing Quality of University Research from 16th-17th September, 2016 organized by MRIU.

10. FDP on Ethics in Higher Education (30-01-2016) conducted by Manav Rachna Academic Staff College at MRIIRS Faridabad.

11. FDP on Quality Assurance in Higher Education: Emerging Trends and Approaches (1601-2016) conducted by Internal Quality Assurance Cell at MRIIRS Faridabad.

12. FDP on Leadership (8-01-2016) conducted by Manav Rachna Academic Staff College at

MRIIRS Faridabad.

13.Participated in two days FDP on Improvement, Innovation and Growth on 9th-10th February, 2013organized by IET group of institutions, MIA, Alwar.

+ Workshop/Winter School attended 1.Attended NPTEL Awareness Workshop conducted by Indian Institute of Technology Kanpur on 13th May, 2022at Manav Rachna International Institute of Research and Studies, Faridabad.

2.Attended Publishing Research Articles in Top Journals on 11 th June, 2021 at MRIIRS by Elsevier 3.One- Week- Inter- Institutional workshop on Improving the Quality of Teaching Methodology from 26th to 30th November, 2018 at Manav Rachna International Institute of Rachna and Studies 4.Attended three day winter school on Educational Quality for faculty on November 22-24, 2017 at Manav Rachna International University 5.Attended workshop on Evaluation Methodology and Setting of Quality Question Paper Held on October 7, 2017 at Manav Rachna International University 6. Attended workshop on Experiential and outcome based learning on 30 th May, 2016 at MRIU. + Completed Course on: 1. Mastering the Stock Market conducted by BSE Institute Limited at Manav Rachna International University from March 2016 to June 2016. +WEBINAR ATTENDED 1.Attended webinar on "Digital Marketing Glimpse" on 6th June, 2020 by Computer Society of India.

2.Attended webinar on "The Economics of the Pandemic" on 28th May, 2020 by Mc Graw Hill.

3.Attended webinar on "Machine Learning and Artificial Intelligence in a brave new world" on 8th June, 2020 by Sunrise University, Alwar.