fad-may-2022

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End Semester Examination, May 2022 B. Sc. (Interior Design) – Fourth Semester MARKETING TECHNIQUES (351.307B)

Time: 3 hrs.

Max Marks: 50

No. of pages: 1 Note: Attempt FIVE questions in all; Q.1 is compulsory. Attempt any TWO questions from PART-A and TWO questions from PART-B. Marks are indicated against each question. Q.1

Define the following (any five): a) Sales Channel. b) Customer. c) Positioning. d) Marketing Mix. e) Niche Marketing. f) Business Plan.

PART-A

2x5

Q.2

Define the term ―Marketing‖. Explain the different stages of marketing research. [CO- 1] [L-1]10

Q.3

What is segmentation? How can you segment a market for an interior design firm? Discuss in detail. [CO- 2] [L-2] 10

Q.4

Discuss ―HR‖ and its role. Explain the HR agenda that should be incorporated by a start-up. [CO-3] [L-3] 10

PART-B Q.5

Illustrate the various strategies for business development.

[CO- 4] [L-4] 10

Q.6

Define ‗FAB‘. Justify through examples how can FAB be used to improve sales? [CO-5] [L-5] 10

Q.7

Elaborate market segmentation on the basis of Geographical and Behavioral aspects. [CO- 6] [L-6] 10


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