End Semester Examination, May 2022 B. Sc. (Interior Design) – Fourth Semester MARKETING TECHNIQUES (351.307B)
Time: 3 hrs.
Max Marks: 50
No. of pages: 1 Note: Attempt FIVE questions in all; Q.1 is compulsory. Attempt any TWO questions from PART-A and TWO questions from PART-B. Marks are indicated against each question. Q.1
Define the following (any five): a) Sales Channel. b) Customer. c) Positioning. d) Marketing Mix. e) Niche Marketing. f) Business Plan.
PART-A
2x5
Q.2
Define the term ―Marketing‖. Explain the different stages of marketing research. [CO- 1] [L-1]10
Q.3
What is segmentation? How can you segment a market for an interior design firm? Discuss in detail. [CO- 2] [L-2] 10
Q.4
Discuss ―HR‖ and its role. Explain the HR agenda that should be incorporated by a start-up. [CO-3] [L-3] 10
PART-B Q.5
Illustrate the various strategies for business development.
[CO- 4] [L-4] 10
Q.6
Define ‗FAB‘. Justify through examples how can FAB be used to improve sales? [CO-5] [L-5] 10
Q.7
Elaborate market segmentation on the basis of Geographical and Behavioral aspects. [CO- 6] [L-6] 10