Pasali Style Manual by Shane Pulmano

PASALI Philippines Foundation, Inc.

STYLE MANUAL

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Introduction A brand makes an organization unique and creates value for the organization’s customers. though a brand essentially begins as the organization’s name, logo, and tagline. Consistent use of PASALI Philippines Foundation Inc. logo is a vital factor in building and sustaining our strong brand. PASALI developed this Style manual to help establish and implement effective branding to recognize organizational identity, product and services. The purpose of this guide is to specify the rules to follow in order to present a unified voice in all communications. These guidelines will be applied to all PASALI internal and external communications.

Organizational Identity Name The organization should be referred to as “PASALI Philippines Foundation, Inc.” in all standards, guidelines and reports. The word “PASALI” stands for Philippines Association of sea-based workers for Saving, Loans, and Initiatives. Therefore all letters should always written in capital form. Correct:

Incorrect:

PASALI

pasali

Pasali

Address The address of the organization should always appear: PASALI Philippines Foundation Inc. Subiyah Bldg. Fil-am Avenue, Purok 11-C, Barangay Fatima, General Santos City, Philippines 9500

Address and zip code are 25% smaller compare to the Name of the Organization

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Contacts PASALI style for listing contact information is as follows: Website: pasaliphilippines.org Email: pasaliphilippines@yahoo.com.ph Tel No: (083) 303-5274

Logo H

Proportion of the Logo @ 100% x 100% scale(minimum)

Sizes

Height(H) Width(W) A4

0.70â&#x20AC;?

2.04â&#x20AC;?

Short

-do-

Legal

-do-

On shirt

1.25

3.33

.s Logo proportion Proportions of the logo must never be altered. Do not stretch or deform the logo in any manner. Do not change the aspect ratio of the logo by dragging the corners of the picture window box. The logo must be proportionally enlarged only and not stretched, compressed, or modified. ________________________________________________________________________________________________________ PASALI Philippines Style Manual

Logo - Background Control The Logo should be important wherever it appears. Always ensure that there is sufficient contrast between the logo and the background. The preferred background for the logo is white. In some cases, itâ&#x20AC;&#x2122;s necessary to use the logo over a photograph or an illustration. In these cases, itâ&#x20AC;&#x2122;s extremely important to ensure the visibility of all logo elements. Remember, visibility is the goal. Use of the logo is allowed only where there is sufficient contrast between all the elements. The following are representation of the Logo on different suggested background.

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Minimum Clear Space It is important that the PASALI logo is the most legible and clearly visible element in any graphic piece. Pay particular attention to allow a minimum amount of space surrounding the logo. Do not compromise the readability of the logo by using it on backgrounds that compete with it visually. Never place anything on the logo. Never alter the logo. Never add your own tagline. Minimum Size The minimum size for using the logo: The vertical height of the name should never be less than 0.5 x 1.33 inch proportion.

Resolution The resolution of the PASALI Logo for all printed collateral should be at least 300 dots per inch (dpi) to avoid blurriness.

Logo Colors

Color

Code 0033ff 33cc00 ffff33

R 0 51 255

G 51 204 255

B 255 0 51

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ff0000 434343

255 67

0 67

Incorrect Logo Usage Inconsistent presentation of the Logo compromises our identity. Therefore, it is important to follow these guidelines to ensure a consistent look across in all applications and materials. A. Do not reconfigure or rearrange the elements within the Logo; do not change the spacing between elements.

B. Make sure that no trademark Symbols are missing.

C. Do not stretch or compress the Logo.

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D. Do not add to or delete any element to the Logo.

Typography For large amounts of text in standards and guidelines, PASALI uses Verdana. For large amounts of text in Communication materials and in internal and external communications, Calibri body fonts including Arial and Tahoma are acceptable. Example:

PASALI Style Manual 123596qb@# PASALI Style Manual 123596qb@# PASALI Style Manual 123596qb@# PASALI Style Manual 123596qb@#

(verdana) (tahoma) (arial) (calibri body)

For Print Use verdana for body copy. Use Tahoma or Arial for titles, subtitles, and captions. For Microsoft PowerPoint Use Arial or Tahoma for titles and body copy. For Microsoft Word Use Verdana, Arial, Calibri body for titles and for body copy. dddd For Microsoft Excel Use Calibri body or Tahoma for titles and for body copy. Suggested Taglines font style Use California FB or Goudy Old Style ________________________________________________________________________________________________________ PASALI Philippines Style Manual

Example: Organizational Style Mq12anual Organizational Style Mq12anual

(california FB) (Goudy Old Style)

Letterhead Letterhead is composed of Logo and a Footer. Logo is place at the upper left corner of the paper. Logo should be place 0.50 inch away from the edge, on both sides. Footer is where address and Telephone Number are place and uses Tahoma at 7 pts.

SAMPLE

Logo placement 0.50 INCH

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0.50 INCH Presentation A PASALI Powerpoint presentation template is available.

Powerpoint General Standard â&#x20AC;˘ Use Arial or Tahoma , 24 to 26 points for titles and 20 to 24 points for body. ________________________________________________________________________________________________________ PASALI Philippines Style Manual

• Never cover the PASALI logo and tagline with text or images. • Never modify, deform, or add anything to the PASALI logo. • Keep the sizes of titles, subtitles, and body text consistent throughout your presentation. • Limit the number of words on a page. • Limit your graphics (photos) to one to four per page. • AVOID ALL CAPS—THEY ARE HARD TO READ. • Italics can be hard to read, so use carefully. • Keep images and graphic treatments simple. • Limit use of transitions between slides, and if you use a transition, keep the same transition throughout your presentation. Multiple transitions can be distracting.

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