The University of Manchester Annual Performance Review 2010-11 Manchester Museum

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Living Worlds Gallery Š Ant Clausen


THE UNIVERSITY OF MANCHESTER ANNUAL PERFORMANCE REVIEW 2010-11 THE MANCHESTER MUSEUM CONTENTS INTRODUCTION

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SWOT ANALYSIS

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PERFORMANCE AGAINST THE MANCHESTER MUSEUM STRATEGIC PLAN

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PUBLIC AND ACADEMIC ENGAGEMENT KEY PERFORMANCE INDICATORS

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MANAGEMENT AND ADMINISTRATION KEY PERFORMANCE INDICATORS

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FINANCIAL SUMMARY FOR 2010-11

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APPENDIX 1: Courses involving museum staff and collections

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APPENDIX 2: Qualitative Feedback on Teaching by Museum Staff

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APPENDIX 3: Esteem measures

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APPENDIX 4: Feedback on Museum policy & practice

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APPENDIX 5: External organisations we work with

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APPENDIX 6: Maximising the University Brand: Manchester Museum Action Plan 2010-11

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APPENDIX 7: Publications by museum staff 2010-11

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INTRODUCTION The period 1 August 2010-31 July 2011 was one of very significant change for the Manchester Museum. Following the announcement of the restructuring in early summer 2010 to move towards a major sharing of services between the Museum and the Whitworth, the new structure was implemented over later summer 2010, and formally launched in October. The Museum and Gallery now share services relating to collections care & access, learning & engagement, finance, marketing, house services and visitor services, while retaining distinctiveness in line with their different audiences and collections. On the Museum side, it has resulted in a saving of 17% in pay compared with 2009-10, and a saving of 24% on overall costs on the previous year. At the same time, while capacity in some areas has clearly been reduced, we have tried to ensure that the publicfacing elements of our operations have not been affected, and the results set out below bear witness to this. Moving early and positively to reshape ourselves has enabled us to face the future with confidence, and has been seen in the museum sector as a ground-breaking example of innovation in management terms, featuring in several national publications and interviews. Remarkably, following on from a record-breaking visitor total in 2009-10, the Museum expanded its visitor numbers even further in 2010-11 to nearly 350,000, up 3% on the previous year and the largest number recorded in the history of the Museum. The keys to this have been a strong programme of exhibitions and events, including external (Renaissance) investment in a dedicated member of staff to work on adult programmes, a focus on improving the visitor experience through training Visitor Services staff, improved orientation, and new infrastructure such as seating and lunch spaces, on the gallery redevelopment programme, and on making the most of marketing resources. Particularly pleasing has been our excellent performance in relation to audiences who have tended historically not to see museums as for them. In the last 12 months, visits from ‘priority’ audiences (C2DE socio-economic groups, minority ethnic communities, people with disabilities) have increased significantly. To a large extent this is because of specific targeting, particularly through a daily programme during school holidays that has been popular with lower income families, given our free admission. For example, people from Black and Minority Ethnic audiences make up 21% of Manchester’s population, and 26% of the Museum’s audience, according to our professional audience researchers Morris Hargreaves MacIntyre. Although not all of our BME visitors will be from Manchester, we are delighted to be able to report that our BME visitor profile at least matches that of the city as a whole – a rare achievement amongst museums, which are often perceived to be culturally elitist. Museums similarly often struggle to attract younger people, but the Manchester Museum is particularly successful in this area. In Manchester, children aged 0-15 represent 17.5% of the population and 16-24 year olds represent 11.6%. Overall, 26% of the Museum’s audience is in these two age groups, so we match the city’s population profile. The Visitor Services team have led our work to improve access for disabled visitors. This has included improved interpretation and signage as well as Skills for the Future and Vulnerable Adult placement schemes for disabled and BME communities. This has led to the Museum hosting two trainees from the Black community, one of whom is profoundly deaf and is accompanied by a signer. Her presence has made the Museum staff acutely aware of the needs of hearing impaired visitors, and has prompted several Visitor Services staff to learn British Sign Language.

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A particular highlight of the year was the opening of the new ‘Living Worlds’ gallery which replaced the taxonomic ‘Mammals’ gallery, unchanged for some 25 years. The new gallery is possibly the first human-centred natural history gallery in the world, and shows nature not as static and unchanging, but as dynamic and fundamentally shaped by people. Each section features an installation on a particular topic, such as ‘Symbols’ or ‘Resources’ with text authored by a University academic. It is supplemented by an ‘app’ which can be downloaded onto a smartphone in the gallery (or demonstrated by Visitor Services staff on a tablet computer), giving access to further information about all of the specimens on display. The launch of the gallery, with speeches by President and Vice-Chancellor Professor Dame Nancy Rothwell and TV naturalist and adventurer Steve Backshall was attended by some 700 people and led to widespread press coverage. It has been received extremely well by visitors, academics and museum professionals (see Appendix 4). Living Worlds was the latest in a series of gallery redevelopments which will result in a renewal of all of the Museum’s spaces by the end of 2013. Particularly pleasing in the financial climate, has been the successful raising of over £1.5 million from external sources to enable to transformation of the three galleries of archaeology and Egyptology collectively called ‘Ancient Worlds’, with contributions from the Heritage Lottery Fund, Garfield Weston Foundation, two Sainsbury trusts, the Stavros Niarchos Foundation and various smaller donations from trusts and individuals. The new galleries will open on October 30 2012, the centenary of their original opening. The major temporary exhibition of the year was China: Journey to the East, which featured over 100 objects from the British Museum, the largest loan of Chinese material the Museum has made in the UK. The exhibition also included a photo-story report from the visit by the Museum’s Curator of Living Cultures to Manchester’s twin city, Wuhan, to cement a relationship with the Wuhan Museum, which also led to dignitaries from Wuhan attending the exhibition opening. The exhibition was accompanied by a extensive events programme, some of which was delivered by the University’s Confucius Institute. Museum staff continue to support the learning and research agendas of Faculty members by contributing to and supporting student teaching, adding a distinctive, object-focused element to taught courses. Fifty nine HE courses (83% of which are University of Manchester) drew upon the Museum. The number of research activities involving museum collections and staff increased by a remarkable 49% over the previous year as a result of a consistent push to engage more students. In particular, the Museum supports the University’s Goal 3 on Social Responsibility, through our work with schools and colleges, and our community engagement, which is detailed in the report. We were delighted to be chosen as one of six Flagship Goal 3 projects for our work on ‘Valuing Older People, which has grown significantly during the last year, from grand-parenting campaigns and work with geriatric units across the hospital to outreach programmes in local residential homes and adult learning partnerships (WEA, U3A) with older learners. Family visits have increased by 29% during the last year to more than 150,000 and an increasing number of one-off events and partnerships now underpin our core family programming. These have included the Family Friendly film festival, Manchester weekender alongside family-friendly festival events, such as the Manchester Science Festival. For the first time ever, and to meet the increasing demand, we have appointed a fulltime family programme coordinator to deliver and develop this work.

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In terms of more formal learning, 2010-11 has witnessed a consolidation of successful programmes, development of new areas of work, particularly with Early Years, and a renewed focus on our unique exhibitions and collections across all our activities. The learning team has continued to develop and extend its formal learning programme of hands-on, research-based workshops for students from Early Years to Post 16. Over the last year, 24,545 pupils/students visited the Museum to study a wide variety of subjects from ancient Egypt to Animal Care. We see the Museum as an opportunity for the University to demonstrate its commitment to sustainability. For example, the Museum Allotment project (the setting up of a small allotment at the entrance) highlights the benefits of growing food, an activity which can be easily undertaken in a small space in the centre of the city. The allotment has been the focus of community partnership, public engagement and learning work and has proved hugely popular with visitors. The ExtInked exhibition, a partnership with artist collective Ultimate Holding Company, highlights their innovative project in which one hundred people were tattooed with images of endangered and extinct animals and plants, created by artist Jai Redman. Each participant became an ambassador for their species, raising funds and awareness about changing ecologies and species loss. The Museum provides an extensive loans service nationally and internationally of 101 objects to 10 venues during the course of this year, including loans to the Netherlands and Venezuela. Whilst many loans are to other museums, in the last year, 677 objects and specimens were lent to other UK and international universities for research and teaching purposes. At the centre of our digital offering, the Manchester Museum website continues to grow with 1,133,716 page views 8(76,528 of them unique) between 1 August 2010 and 31 September 2011, an increase of 20.4% on the previous year. In terms of common social media platforms, the Museum now has 4,151 followers on Twitter and 1,687 likes on Facebook with a peak of 1,611 monthly active users. Flickr currently holds 9,788 photos with a total of 93,666 views, and the Manchester Museum YouTube currently holds 537 videos with 356 subscribers and 472,097 video views to date. We have 15 active blogs on subjects from frogs to Egyptology, with over 127,000 views last year. Financially, we seem to have been on a more stable basis over the last year as a result of our restructuring, which has enabled us to absorb the cuts to our funding sources. We have joined the Whitworth and the Manchester City Galleries in a partnership to bid for the Arts Council (which has taken over responsibility for museums from the abolished Museums, Libraries & Archives Council) for a major grant for Renaissance funding. Results of this will be known in late January 2012, and HEFCE Museum & Gallery funding will be known shortly afterwards.

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SWOT ANALYSIS Strengths • • • • •

Restructuring of the Museum and the Whitworth has enabled us to make the likely savings necessary to face the future with confidence We have a successful approach to external fundraising which has meant that we have raised the resources to proceed with capital redevelopments, and are confident of raising further funds to complete gallery renewals The Museum now has well trained and committed staff and excellent collections in a listed building The Museum’s two key foci on intercultural understanding and promoting sustainability enables clear linkage to university, city-region and national priorities The Museum has a large and dedicated audience, many of whom come from the local area, and can act as advocates for the University

Weaknesses • • • •

Much achievement is dependent on project funding Community engagement has weakened following staff losses Building infrastructure needs constant maintenance International partnerships have not progressed as extensively as desired

Opportunities •

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University’s Goal 3 on Social Responsibility represents an excellent opportunity to bring the Museum closer to the heart of the University through: o Engagement with the University College by providing distinctive cross-Faculty student experiences o Work on our Flagship Valuing Older People project and other initiatives, such as volunteering and work on well-being o Acting as a vehicle for academic public engagement work o Developing research impact through exhibitions and public programmes The economic climate, together with our ability to undertake excellent programming will allow the Museum to continue to expand its visitor numbers and demographics as it represents a good value day out for tourists and local people Increasing co-operation between cultural institutions in Manchester can lead to greater opportunities for international and national collaborations Our emphasis on tackling issues such as biodiversity, volunteering, sense of place and worklessness represents an opportunity to work towards greater links with City Council objectives Renaissance funding (currently £460,000 p.a.) will be replaced from 1 April 2012 with Arts Council Major Grant funding: The Museum and Gallery have formed a partnership with the City Art Gallery for nearly £2 million p.a. across the three institutions

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Threats • • • •

Current HEFCE funding of university museums and galleries is uncertain beyond 2011-12 We may not receive all of the Renaissance funds we have bid for Cuts to University budget may lead to reduced museum funding Restructuring of Museum and Gallery to share many services has led to loss of 22 staff between the two institutions: some decline in level of provision is inevitable

ACTIONS Mitigating weaknesses • • • •

Maintain successful fundraising, including working with development staff at Whitworth and Manchester City Galleries (MCG) to attain a 4:1 return on investment ratio on fundraising activities by 2015 Expand commercial activities, including working across the Whitworth and MCG with a unified business model for retail, venue hire, events, and catering, and an increase in turnover for the three venues from £2 million to £2.8 million by 2015 Develop a new approach to community engagement through Renaissance funding, including mechanisms for community input into programme development Work closely with Estates to identify maintenance needs; ensure new developments are as sustainable as possible.

Maximising opportunities • • • • • • •

Work closely with Academic Director of the University College to ensure that the Museum plays a role in cross-Faculty courses and provides volunteering and placement opportunities for students Continue Valuing Older People and volunteering work, with funding from Renaissance, Heritage Lottery Fund, City Council and others. Work closely with Associate Deans for Teaching, Research and Social Responsibility in the Faculties to maximise engagement Continue to develop exhibition and public programmes which use University research as their starting point Launch adult programme in autumn 2011 which will increase audiences Pursue existing international partnerships with China and South America more vigorously, and develop two new ones Use Renaissance funding as an opportunity to tie in more explicitly with city-region priorities

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Managing threats • • • •

Work via University Museums Group and with University senior management to ensure HEFCE funding for museums and galleries for 2012-13 is maintained Renaissance funding outcome is known end Jan 2012: programme and budget will be revised then. Continue to work to achieve University’s goals to demonstrate unique added value that the Museum brings Ensure that any diminution in provision as a result of funding cuts does not affect public face of Museum or ability to meet University goals.

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PERFORMANCE AGAINST THE MANCHESTER MUSEUM STRATEGIC PLAN As with the previous year, the Museum developed an Operational Plan for 2010-11, which was cross-referenced to the 2015 agenda and to the agendas of other funders such as HEFCE and the Renaissance in the Regions scheme. The Plan was based around six strategic objectives, and progress against these objectives is summarised here. Within this it addresses the action points which arose from last year’s OPR. 1. Establish and maintain the Museum’s high regional, national and international standing as a university museum The Museum is part of the global museum community through Museum staff’s networks with other museums, with universities and with specialist organisations. As a university museum, it is particularly well used by researchers from around the world. The collections of the Manchester Museum are widely recognised as being of world-class importance, containing thousands of type specimens and material of particular scientific and cultural importance. It is important to bear in mind that apart from the Museum Academic Joint Appointments (part-time in Museum and parttime in different Schools), no museum staff are on academic grades, which means that the Museum is not in receipt of QR funding. National and international collaborations The Museum is seeking to position itself as one of the world’s leading university museums. In order to help deliver this, staff are encouraged to develop partnerships that are of a high quality and which will bring maximum credit to the University and to the Museum, regionally, nationally and internationally. We continued to develop our partnership with Wuhan Museum via Manchester City Council (Manchester is twinned with the city), which saw our Curator of Living Cultures visit Wuhan with a British Council grant, and a delegation from Wuhan attend the opening of the China: Journey to the East exhibition. We also developed, albeit rather slowly, our relationship with museums and schools in Ecuador. We have sent a webcam and other equipment to Quito museum, together with equipment to a school in San Jose de Payamino, with the aim of establishing links between the Manchester Museum and Manchester schools with a museum and school in the Amazon basin. This is being facilitated through Johan Oldekop in FLS, whose photographs of Ecuador will be shown in an exhibition at the Museum next year. The Museum has become a lead player in a number of biodiversity and environmental sustainability activities. It worked as a partner in the UN International Decade of Biodiversity, run by the Natural History Museum (NHM), London, and this work linked well with the development of the Living Worlds gallery. A long-term partnership with ARKive (the leading digital resource on endangered species) was also developed as part of the Living Worlds project. The museum continues to be the venue of choice for Manchester City Council’s Environment Strategy Team regarding public engagement and the Museum is written into the Biodiversity Action Plan for Manchester, with particular responsibility for engaging people creatively with biodiversity. The Museum assisted with the development of ‘From Grey to Green’, a bid to HLF led by Manchester Greater Ecology

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Unit (with Manchester City Council as partners), seeking to engage people with local biodiversity and to develop a new generation of biological recorders. This project seeks to engage people with existing heritage materials and connect them to current environmental sustainability and conservation initiatives. Head of Collections and Curator of Zoology Henry McGhie is a participant in Oslo University’s project ‘Animals as Symbols and Signs’ (funded by the Norwegian Research Council), with collaborators from the University of Milwaukee, University of Massachusetts (Amherst), and Virginia Commonwealth University. This project concludes this year and the resulting anthology is due to be published in 2012. This project will also result in an exhibition in the University of Oslo Library in 2012, based on papers in the anthology. Henry visited a number of Norwegian museums in order to write this chapter, during a two week invited visit as a Visiting Guest Professor, during which time he spoke regularly about the University of Manchester. Henry was also invited to become an Adviser to the new Museology Programme at the University of Oslo. The Museum is involved with a number of multidisciplinary research projects through the palaeontology MAJA (Dr Phil Manning), many of which draw upon Museum collections, including collaborative projects with 10 US institutions, 6 European, 2 Chinese, 4 UK, 2 Canadian and 1 Argentinian. These collaborations are active and producing high-ranked, peer-reviewed papers within international journals (such as PNAS, Science and Proceedings of the Royal Society Series B). The Museum is a partner in a two-year HLF-funded initiative to train people to become biology curators and hosted its first of two curatorial trainees, supervised and mentored by Museum staff. Partners include the NHM, Leeds Museum and Hereford Museum. Similarly, the Museum is a partner in another HLF funded project, in partnership with the British Museum, and will host a numismatics curatorial trainee. We are also developing something of a specialism in research in haptic approaches to collections access, where fragile objects can be virtually handled via a computer interface. Sam Sportun, who leads on this, is working with Professor John Tyrer (Department of Mechanical and Manufacturing Engineering, Loughborough University, and the RNIB College at Loughborough University on ‘Unlocking the story,’ a project to produce a 3D touch-sensitive replica of an Egyptian Stela. The Museum was a partner in a EU funded project with the Louvre Museum, University Paris: Sorbonne, Authority of the historic City of Split and ENCATC the European training organisation to investigate the relationship between museums and local government, called E=M2. Anna Bunney, Curator of Public Programmes participated in the Learning in Museums European programme; Bologna (December 2010), Cardiff (May 2011) and Finland (October 2011). This European programme explores adult learning in museums across Europe, with a particular focus on engaging older adults. Kate Glynn, Volunteer Co-ordinator, participated in The European Labyrinthe Museum Theatre Project funded by Grundtvig; Romania (July) and Turkey (September). The project looks at participatory theatre as a means of engaging audiences in our collections and spaces. Tony Jackson, Emeritus Professor of Educational Theatre at the University is now our partner on this project.

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The Museum’s collection, staff and practices attract researchers from around the world. The Museum welcomed groups of curators as part of the British Museum International Curators programme. Deputy Head of Collections Bryan Sitch spoke to a group of Danish museum curators about community archaeology and [object] conservation for access. Tim Manley and Gurdeep Thiara delivered a training programme on social inclusion for 16 Danish museum curators which involved two two-day sessions in Copenhagen and a three day visit to the UK, which was prompted by the Museum’s own innovative practice in this area. Researchers come study various aspects of the museum collection; to give some examples, the enormous entomology collection attracted visitors from the United Arab Emirates Insect Project, Wrocław University (Poland) and the University of São Paulo, Brazil; a visitor from the University of Alaska Museum studied plesiosaurs; anthropology collections were studied by an academic from Berkeley (Central American pottery) and researchers from Guatemala and Melbourne Museum; a visitor from the Museum of Trinidad studied molluscs from Trinidad in the zoology collections. A total of 22 international visitors studied the museum’s collections during 2010-11. Apart from visitors, Museum staff deal with a large volume of research enquiries. Curatorial staff answered 2,672 research enquiries during 201011, of which 536 came from overseas researchers and museum professionals. These relate to objects in the Museum collection, staff expertise and specialist knowledge; a number of Museum staff have international profiles in their specialist subject areas. Enquiries come from a wide range of people but are mainly from museum professionals, international university researchers and students. At a regional level, the Museum is a partner in the Renaissance programme which provides both core funding for the partners, and supports regional museums through advice, good practice and challenge funding. The Museum played a major role in the project ‘New Light on Old Bones’ by hosting a regional natural history collections officer, who worked with museums to reanimate their collections with an environmental and sustainability focus. We are also part of the Manchester Museums Consortium, which brings together all of the major museums and galleries in the city-region to share programmes and strategy, and to market ourselves collectively through the ‘Creative Tourist’ webzine. National and International conferences, seminars and practice-based publications As a university museum, we consider it essential that staff reflect on their practice and communicate good practice with colleagues, in order to promote the work of the Museum and the University. Staff are regularly invited to speak at national and international conferences to talk about their work, the Museum’s collections and its working practices. The Museum Director, Nick Merriman, organised a significant national conference on behalf of the University Museums Group, which was held in Cambridge in December 2010, on the subject of 'Life Without Air Conditioning?' which led to a resolution agreed by all major museums and galleries about adopting a risk-focused approach to the management of the museum environment. He was also invited to present a keynote address at an invitation-only conference ‘Developing sustainable, strategic collection management approaches for archaeological assemblages’ organised by La Trobe University and Museums Victoria in November 2011 and funded by the Australian Research Council, where he spoke on the UK’s approach to sustainable management of archaeological collections. The Head of

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Learning and Engagement, Esme Ward, was keynote speaker at the conference “Culture as a fourth dimension for sustainable development”, held at the University of Malmo in partnership with Malmo Museums, August 2011. Curator of Egypt and Sudan Karen Exell gave the keynote lecture at the Current Research in Egyptology Conference, and Curator of Numismatics Keith Sugden gave the Howard Linecar Memorial Lecture at the Annual Congress of the British Association of Numismatic Societies. Curatorial staff attended 13 conferences, presenting at nine of these. To give some examples, the Museum’s Head of Collections and Curator of Zoology Henry McGhie participated in a seminar in Oslo as part of the ‘Animals and Signs’ project, Curator of Living Cultures Stephen Welsh presented ‘The Rehabilitation of a Victorian Anthropology Collection’ at the University of Bari (Italy), and Curatorial Assistant Lindsey Loughtman visited the Museum of Fine Arts in Budapest as part of an international programme looking at the development of volunteer schemes. Amongst the presentations on our public-facing work were Esme Ward, speaking at the ‘Ageing Artfully’ Conference, a partnership between the Baring Foundation and Manchester City Council, October 2011; Anna Bunney, leading a workshop with FLS and Sustainable Consumption Institute on how museums can work with university researchers, at the ‘Museums, Researchers and Engagement Conference’, National Coordinating Centre for Beacons, London, January 2011; Andrea Winn presenting on her work at the Federation of International Human Rights Museums Conference, Liverpool, October 2011; Pete Brown and Tim Manley presenting to 60 Croatian museum professionals and academics in Split, Croatia in October 2010 as part of the E=M2 project, and the same two speaking at the “Museums and Municipalities in Europe: Working relationships, perspectives and management” conference in Brussels, December 2010. Staff made presentations at the annual Museums Association conference in October 2010, which was held in Manchester: Tim Manley spoke on a partnership working with the BBC as part of a session on the “A History of the World” project, and Nicola Walker presented on our environmental work at the Sustainability Forum. The Museum and the Whitworth also hosted ‘breakfast tours’ for all delegates to the conference. Exhibition projects have resulted in a number of conference presentations and publications, communicating our often ground-breaking and innovative approaches to the museum sector, nationally and internationally. Deputy Head of Collections Bryan Sitch presented on the Lindow Man project at the Museums Association Conference in 2010; this is the leading annual event for people working in the museum sector in the UK. He also attended the Higher Education Academy’s Subject Centre for History, Classics and Archaeology and the Council for British Archaeology Conference on ‘archaeology in education’ in Liverpool, giving a joint presentation with Cat Lumb (Lead Educator- Humanities) on ‘Lindow Manthe verdict’. The Head of Collections and Curator of Zoology led a seminar in the University of Oslo Faculty of Humanities on new ways of presenting natural history, based on the Living Worlds gallery project. The proceedings of the conference ‘Egypt in its African Context’ (3-4 Oct 2009) were published in 2011, edited by Curator of Egypt and Sudan Karen Exell. Contributions came from a number of international participants, from Guyana, Nigeria and the USA. This conference sought to re-examine the depiction of Ancient Egypt in Western museums and galleries and to acknowledge black Africans in these narratives. Karen also presented a paper at Montepulciano on the development of the Ancient Worlds gallery. Our Museum Academic Joint Appointment with Archaeology, Dr Lindy Crewe, attended six international conferences, presenting at all six, while our Palaeontology MAJA, Dr Phil Manning, was a keynote at conferences in the past twelve months at the Obernkirchen Dinosaur Track

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Symposium (Germany), that will result in a major reference book on vertebrate tracks to be edited by Dr Manning and published by Indiana University Press. He was also invited to give keynote lectures at the Academy of Natural Sciences Philadelphia (USA), at the University of Pennsylvania (USA), at the Association of Avian Veterinarians annual meeting (USA) and at the International Symposium on Cretaceous Terrestrial Ecosystems in Zhucheng (China). At the latter meeting, Dr Manning was appointed an honorary research scientist of Shandong Province by the Governor of the Province. Museum staff contributed significantly to a new series of books on museum practices aimed at museum professionals and students: Deputy Head of Collections published ‘Consultation or confrontation: a Case Study of the Manchester Museum’s Lindow Man a Bog Body Mystery’ in The New Museum Community: Audiences, Challenges, Benefits; Henry McGhie, Pete Brown and Jeff Horsley published ‘Dealing With Darwin’ in Science Exhibitions: Communication and Evaluation (both published by MuseumsEtc, London). As well as publications on exhibition projects, curatorial staff promote the Museum’s standing through publications on the contents of the collections. Curator of Arthropods Dmitri Logunov published articles on the Museum’s enormous collection, and another on the collection of twowinged flies. Deputy Head of Collections and Curator of Archaeology Bryan Sitch published on archaeological material from Gayton Thorpe in the Museum collection. International loans The Museum made six loans to two major international exhibitions: 5 items to ‘The Maoris’ at the Museum Volkenkunde, Leiden: 27 September 2010 – 18 September 2011, and a mummy to ‘Tutankhamun-The Exhibition’ at the Centro de Convenciones, Valencia, Venezuala: 20/05/2011 – 12/07/2011, and the Centro Comercial, Sambil, Venezuala: 12/07/2011 – 1/10/2011 International media work As part of his role as a MAJA between the Museum and SEAES, Dr Phil Manning further developed a popular profile for palaeontology at Manchester through TV and radio. He researched, wrote and presented a series for National Geographic (‘Jurassic CSI’) consisting of six 1 hour episodes shown in the UK in February 2011, that was then transmitted in over 100 countries. The series showcased the application of new technologies and methods to vertebrate palaeontology and highlights research at the University of Manchester from the Faculty of Life Sciences (from neuroscience to locomotion), Manchester Interdisciplinary Biocentre (from DNA to proteomics), School of Materials (the new Henry Mosey X-Ray Centre), the Manchester Museum (Andrew Gray’s collaborative work with FLS and Manning’s work on various aspects of collections), Computer Science (Finite element modelling on super computers), Wolfson Molecular Research Centre (Proteomic and Amino Acid work), Williamson Molecular Research Centre (imaging and analysis of biomarkers) and the School of Earth, Atmospheric & Environmental Sciences (Palaeontology to Geochemistry). Many of the topics covered in the series have resulted in high impact research publications. He is currently exploring new ways of engaging the public with museum natural history specimens with companies that have moved to ‘Media City’ in Manchester, part of the BBC’s large relocation to the northwest.

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National and regional media work The Museum’s coverage in printed press, TV and radio and online is a combination of reactive media responding to enquiries and generating coverage for our own programmes, announcements and exhibitions. We have a positive policy of reacting to press requests and will supply curators or other museum staff to comment on breaking stories such as unusual butterflies and moths seen in Manchester, out-of-season flowering or changes to Museum funding. We also work closely with the University press team to ensure that if we can’t help the enquirer we will try to find someone else in the University who can. The Museum team responds positively to filming requests from TV companies. As a result, the Museum and the collection will be main focus of a new 30 minute programme – filmed this year, to be shown on BBC1 next year -- called Inside Deadly 60, a spin-off from the popular BBC TV series that uses museum collections to help explain the archive natural history footage. On an ongoing basis the Museum features in the regional media, principally the Manchester Evening News and Metro with coverage for the events programme. These stories are syndicated throughout the region to North and East Manchester Advertiser, Rossendale Free Press, Salford Advertiser, The Asian News, South Manchester Reporter, Middleton Guardian, Oldham Advertiser, Tameside Advertiser, Heywood Advertiser, Trafford News, Accrington Observer, Wilmslow Express, Stockport Express, Macclesfield Express, Glossop Advertiser and Rochdale Observer, giving blanket coverage of our region. We regularly feature in the weekend listings supplements of the nationals in events guides, exhibitions guides and features such as Times weekend highlights, as well as in regional magazines such as Cheshire Life, Lancashire Life and Lancashire Living. Our listings and extended listings are carried in sectoral publications such as Museums Journal, Archaeology Today, and British Museum magazine among many others. The University’s own magazine has a print run of 10,000 and so is also an important route avenue for us. Every edition carries a feature on some aspect of the Museum’s activities. The Museum has an active policy of encouraging staff to blog about their activities, and we currently have 15 active blogs, on subjects ranging from our live frogs and our dinosaurs, to the redevelopment of our Ancient Worlds galleries and our learning work. Because of the number and readership of the Museum blogs and a concerted effort to cultivate other bloggers the Museum’s profile in this area is particularly strong and the Museum features regularly online and in blogs. The blogs are too numerous to list but include Inside the M60, Manchester Confidential, Kids Confidential, My Science, 7sights, Artilib, Travelloged, Rosie Scribble, Spiked, netmums, mumsnet and the Natter. Culture 24, which also feeds information to press agencies and online outlets has featured Museum stories regularly throughout the year. The main temporary exhibition for the year China: Journey to the East, achieved a two page centrespread in MEN/City Life and a feature on the BBC Radio 2 Arts show, a Radio Manchester interview, extensive listings and online coverage and a feature in China Daily. Living Worlds, the new redeveloped Mammals gallery gained a three-page cover feature in MEN/City Life, BBC Northwest Tonight TV feature, two features on BBC Radio Manchester and saturation local and regional coverage as well as extensive coverage online.

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2. Ensure that the Museum is key to the teaching, learning and research programmes of the University Teaching and Learning The use of the collection and staff expertise for teaching HE courses has increased considerably in recent years, both within the University of Manchester and beyond. There are now 59 HE courses using collections and staff, of which 83% are University of Manchester and 17% external (see a list in Appendix 1). The Museum is also central to the University’s on-line Certificate Course in Egyptology, which currently reaches over 100 students throughout the world, and uses the Museum’s collections as a springboard for learning about Ancient Egypt. Qualitative feedback on some of the courses and our staff’s input to them is given in Appendix 2. A number of initiatives were developed during 2010-11 to enhance student learning using the Museum’s resources. For example, a teaching collection is currently being developed with the KNH Centre for Biomedical Egyptology, based on the zoology teaching collection which was formally transferred to the Museum in 2011 (it had been stored in the Museum for a number of years). Curatorial staff liaised with a number of academics to plan activities for the year, involving tours of stores for students, seminars, and promoting the Museum’s resources to students and staff. The Head of Collections has been exploring ways in which the Museum can best contribute to student learning, through discussions with teaching offices and Associate Deans for Teaching. A page on the Museum’s resources appears in the FLS student handbook and we are investigating ways to promote the Museum’s resources more generally to students and lecturers in all relevant Schools. Several Museum staff have had Honorary positions with the Faculty of Life Sciences for several years, in recognition of an ongoing commitment to develop links with FLS. These have been very successful so, during 2010-11, additional Honorary appointments were developed with the Faculty of Humanities, to demonstrate and develop further links with that Faculty. It is intended that further appointments will be sought in the present academic year. A dedicated tutorial room was developed, adjacent to the resource centre, for lecturers and students to book in for group educational sessions that make use of the Museum’s resources. Students and lecturers make use of the Museum in a variety of ways. A number of Museum staff teach directly on University of Manchester courses; all full-time Curators are directly involved in teaching University of Manchester students. Museum staff are intended to bring distinctive teaching to courses: the Head of Collections and Curator of Zoology, and the Curator of Arthropods teach whole organism biology and ecology on FLS field courses and research skills modules. The ‘Urban Biodiversity’ field course is run in Manchester and engages students with local biodiversity and sustainability agendas, as well as with the existing Museum collection. In the humanities, Museum curators are involved in teaching about object biographies and material culture, using the Museum collection. The Curator of Earth Sciences, David Gelsthorpe, teaches geotechnics to Mechanical and Civil Engineering students. Staff supervise a range of student dissertations and final year projects: during 2010-11, projects included Canada Goose management in Platt Fields Park, sexual dimorphism in beetles and female territoriality in Anolis lizards (BSc Hons, FLS), a dissertation on the Lindow Man project and supporting the Object Biography element of the ‘Exhibiting Cultures’ course (2nd year undergraduate, School of Social Sciences), among others. The Curator of Herpetology supervised an industrial year placement in Costa Rica. Museum staff assisted 21 PhD and Post Doc students with their research during 2010-11. Twelve of these were studying in the University of

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Manchester on a range of topics from the identification of Ice Age mammals (in Materials Science) to the diet of people in Roman York based on human remains. Links with the MA in Art Gallery and Museum Studies are particularly strong, and a number of staff are involved in the delivery of the MA, through direct teaching, by offering work placements (six students during 2010-11) and by supporting students’ learning through answering enquiries and providing volunteering opportunities. The Head of Learning and Engagement, Esme Ward, continues to co-deliver the post-graduate Creative Learning module as part of the MA AGMS/APP (Arts Policy and Practice) within the Institute for Cultural Practice. She also co-supervises a practice-based PhD student, who is exploring how museum and gallery collections can be used to promote learning. Phil Manning spent this past year developing and writing a new course on the application of multidisciplinary science to palaeontological collections. Where the application of new technology to old specimens can increase collection/sample potential. This included the re-analysis of several specimens of Archaeopteryx and fossil birds (some from the Manchester Museum) using synchrotron light sources. The work revealed new information on conservation and curatorial histories of specimens, as well as new light on the original preservation of organisms. This course will be offered to both Museum Studies, as well as students from his Department (SEAES). Other courses make use of the Museum’s resources as part of self-directed learning exercises. This can take the form of tours, worksheets or use of the Resource Centre. For instance, for one 2nd year unit in Animal Diversity, students work through a worksheet based on the galleries. Feedback (see appendix) shows that students find this one of the most enjoyable parts of the unit. Tutors are widely encouraged to make use of the Museum for the purpose of tutorials and Museum objects are regularly provided as prompts or discussion points for tutorials. Research Research activities are defined as ongoing collaborations, publications and other forms of work which use the collection or staff expertise. The only Museum staff on academic contracts are the two Museum Academic Joint Appointments. Undertaking research is not a priority for other Museum staff and indeed only takes place in order to develop and deliver high quality public programmes (exhibitions, events and talks), or to promote the contents of the Museum collection and an understanding of it. The Museum has two very significant areas of work in relation to research: firstly, staff facilitate the use of Museum resources, notably its collection, for the purposes of research by others, of all ages, interests and abilities. Secondly it engages people with the research activities of University academics (and with academia more generally), as part of Goal 3 (covered elsewhere). Researchers may be students undertaking an essay, visitors studying the contents of the Museum collection, or professional researchers. A new Policy on Honorary Curatorial and Research Associates was developed during 2010-11; as part of this, Honorary Research Associates will be appointed for a period of up to three years to undertake agreed programmes of research on the Museum’s collections and practices. These are not paid positions and are purely intended to diversify the range and depth of research activities drawing on the Museum’s resources. The Museum established a Resource Centre on its top floor gallery in 2007 to act as a central, publicly-visible area where researchers can book in to study objects from the stored collections. The Centre had 538 individual visitors in 2010-11, most of whom were

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University of Manchester students, and 17 student groups. These come from a wide variety of courses, notably from Archaeology and Art History and the MA in Art Gallery and Museum Studies. Students from local colleges often visit in small groups. Research activities averaged approximately 600 per annum during 2004-09. This rose significantly during 2009-10 to 867 research activities drawing on collections or staff expertise, and then by a remarkable 49% to 1288 during 2010-11 due to a very concerted effort for Museum staff to encourage undergraduate and postgraduate students to use the Museum as a basis for pieces of work, whether dissertations or other projects. Research partnerships The Museum-Academic Joint Appointments (MAJAs) for 201-11 were in Archaeology, and Palaeontology. Research projects which involve the Museum’s collections with which they are associated include: • ‘Darwin’s Dilemma’, a joint project between Manchester and the University of Stanford’s Synchrotron facility in California (USA). • A major project on dinosaur locomotion which includes collaboration with The Natural History Museum, University of Cambridge, University of Liverpool, and Manchester Metropolitan University as well as six U.S. and two European HEIs. • ‘Hell Creek Taphonomy Project’, this is a new field project working on an exciting Hell Creek Formation (Late Cretaceous) site in South Dakota (USA), working in collaboration with the prestigious University of Pennsylvania and the Bureau of Land Management. As part of the research programme, the team is actively engaging with the local community The Head of Collections and Curator of Zoology and Dr. Jonathan Codd (FLS) successfully applied for a CASE PhD studentship. This is a fruitful initiative as the PhD student will work on developing the Museum’s collection as part of her study. The Museum will act as the non-academic partner. This is the first time that the Museum has managed to obtain a CASE studentship and it may be possible to increase this number. Non-academic staff also participate in research projects drawing on the Museum’s collections in collaboration with academics from the University of Manchester and other institutions. The Head of Collections and Curator of Zoology continues to work on the biography of ornithologist and collector Henry Dresser, a leading contributor to the Museum’s collection. This involves collaboration with Dr. Kirsten Greer of Queen’s University (Ottawa) and is anticipated to lead to an exhibition. He has also written a chapter for an anthology on ways of understanding animals, funded by the Norwegian Research Council and based on some of the Museum’s specimens (see section 1). Curator of Arthropods Dmitri Logunov continued to publish articles on spider taxonomy (see Appendix 7). The Curator of Egypt and Sudan and the Head of Conservation worked on a collaborative research project on faience with colleagues from Manchester Metropolitan University, and the Daresbury Research Lab. The Head of Conservation is also working on a project with National Museums Liverpool, the RAF Museum and the International Centre for Digital Content at Liverpool John Moores University to develop an online learning activity for 13-18 year olds. The Curator of Herpetology has an ongoing project with the Faculty of Life Sciences, Aalborg Zoo and Universities of Glasgow and Aarhus to study and preserve biodiversity in association with the indigenous community of San Jose de Payamino, Ecuador. He continues to research the captive breeding and genetics of the endangered Lemur Leaf Frog, in partnership with The Amphibian Ark,

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Bristol Zoo Gardens, Costa Rican Amphibian Research Centre, Norden’s Ark, The Horniman Museum, Salford University, Cologne Zoo, and Knowsley Safari Park. Head of Conservation Sam Sportun is co-ordinating a project involving tactile feedback technology (haptic technology) that takes advantage of a user’s sense of touch by applying forces, vibrations or motions to the user. This will result in a computer terminal on the new Ancient Worlds gallery from which the user can access a number of 3D representations of artefacts on the gallery itself. This will facilitate access to objects that are too fragile to be handled, and will open up access to a much greater range of objects for those with visual impairments. This project is sponsored by the Stavros Niarchos Foundation and is attracting sector-wide interest as a new museum technology.

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3. Provide a first-class visitor experience through excellent services and innovative programmes The following exhibitions and installations were held in the course of the year: Health Rocks (8 November 2011 to April 2012) Health Rocks is a partnership project about well-being with Start, an NHS arts-based mental health service. It looks at how the Museum’s collection and gallery spaces could improve and impact on people’s wellbeing and used the Rocks and Minerals gallery to produce a Museum trail and display all about the ‘5 Ways to Wellbeing’. The project is part of Who Cares? Health, well-being and museums, a programme exploring health and well-being through museum collections and gallery spaces. Finding Manchester (4 September 2010 to 30 January 2011) Finding Manchester was an exhibition that followed photographers Liz Peel and Chris Smith’s amazing four month journey through the Amazon in search of the small South American village of Manchester. They discovered the village on a post-war Russian air map and set out on a canoe along the Rio Manuripi River in the Bolivian Amazon to find it. Negotiating tropical storms, eating piranha fish and aided only by basic equipment, the photographers reached their destination four months later. Home to less than thirty families living in huts around a football pitch, the village was founded in the late 1800s when Anthony Webster-James, a young Mancunian engineer, moved there to set up a rubber smelting plant in the height of South America’s rubber boom. The exhibition brought their amazing journey to life through photos, journal extracts, expedition equipment and Museum objects. China: Journey to the East (25 September 2010 to 26 June 2011) China: Journey to the East was a British Museum tour supported by BP and a CHINA NOW legacy project. The exhibition spanned 3,000 years of Chinese history and culture, exploring themes of play and performance, technology, belief and festivals, food and drink, and language and writing. It featured over 100 objects from the British Museum, the largest loan of Chinese material the Museum has made in the UK. In Manchester the exhibition also included a photo-story report from the Museum curator’s visit to Manchester’s twin city, Wuhan. It was accompanied by a extensive events programme, some of which was delivered by the University’s Confucius Institute. Stonehenge: Henge diggers (19 February to 17 July 2011) Stonehenge: Henge diggers was an exhibition of photos by Bill Bevan and texts that captured the feelings of archaeologists as they worked on the Stonehenge Riverside Project, an epoch-making research initiative involving teams from the Universities of Manchester, Sheffield, Bournemouth, Bristol and UCL. This gathering of archaeologists from a variety of places and backgrounds to undertake shared labour echoed the original purpose of Stonehenge as a ceremonial centre for prehistoric communities. As well as capturing the feelings and emotions of the archaeologists

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as they work, the photos and texts document the structured approach archaeologists take to excavate ancient sites. The Museum Allotment (Spring 2011 to Autumn 2012) The Museum’s new Living Worlds gallery explores the connections between all living things, including humans, and invites audiences to think about how we can all shape the future by the choices we make. One of these choices is to grow food – on windowsills, in gardens, in our schools or even an allotment, and for this reason, we decided to create a Museum Allotment in the normally rather bleak museum courtyard. It was created by volunteers, visitors, community groups, a children's centre, university scientists and students and Museum staff. It is all about sharing skills and a love of the outdoors as well exploring our collections and unearthing all sorts of extraordinary related objects – from a 17th century watering can and dried pea plants found on the banks of the River Mersey to ancient Egyptian farming tools and a wide range of garden insects. All good allotments have sheds, and in the museum allotment shed visitors can access information about other local gardening and food projects. We are ExtInked (9 July to 4 December 2011) We are ExtInked is a partnership with artist group Ultimate Holding Company (UHC) to document the story of a unique arts and ecology project. 100 drawings of endangered British species by artist Jai Redman were tattooed onto 100 volunteers who became ambassadors for threatened and rare birds, fish, amphibians, reptiles, mammals, plants and fungi from around the UK. The exhibitions charts what the ambassadors have achieved since the project’s inception. Gallery redevelopment work The Museum underwent a major capital redevelopment programme from the late 1990s, finishing in 2003, funded by the HLF, ERDF and the University. It provided a new entrance, new temporary exhibition space, better public and commercial facilities, and good quality collections storage. However, the majority of the Museum’s galleries, including the largest and most popular spaces, were not renewed. Accordingly, from 2007, a programme of incremental redevelopment has taken place to address the fact that the galleries are now 20-25 years old, and increasingly inappropriate in academic terms, for the needs of Museum visitors, and in relation to the 2015 and 2020 agendas of the University. Nearly all of the costs of these refurbishments have been met from external fundraising. The largest redevelopment so far has been the ‘Living Worlds’ gallery which opened in April 2011. The new gallery is possibly the first humancentred natural history gallery in the world, and shows nature not as static and unchanging, but as dynamic and fundamentally shaped by people. It was funded by NWDA, DCMS, the Wolfson Foundation and through the Museum’s and University’s resources, and was designed by renowned designers Villa Eugenie. Each section features an installation on a particular topic, such as ‘Symbols’ or ‘Resources’ with text authored by a University academic. It is supplemented by an ‘app’ which can be downloaded onto a smartphone in the gallery (or demonstrated by Visitor

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Services staff on a tablet computer), giving access to further information about all of the specimens on display. It has been received extremely well by visitors, academics and museum professionals (see Appendix 4). A series of problems in project management due to staff turnover and allocation of responsibilities, led to costs exceeding budget. Following a review, more robust procedures have been established with Estates, and the shortfall will be met from Museum endowment funds. We are on target to achieve a renewal of all of the Museum’s spaces by the end of 2013. Particularly pleasing in the financial climate, has been the successful raising of over £1.5 million from external sources to enable to transformation of the three galleries of archaeology and Egyptology collectively called ‘Ancient Worlds’, with contributions from the Heritage Lottery Fund, Garfield Weston Foundation, two Sainsbury trusts, the Stavros Niarchos Foundation and various smaller donations from trusts and individuals. The new galleries will open on October 30 2012, the centenary of their original opening. We will the proceed to redevelop the Birds Gallery as a gallery called ‘Nature’s Library’ which will provide an insight into the riches and variety of the natural history collections, together with the renewal of the popular Vivarium. Public programme The public programme has grown enormously during the last year. As a result of reallocated Renaissance funding and changed priorities, additional resource, staffing and expertise has been devoted to increasing our public programmes offer to all our audiences. This has made a significant contribution to the increase in visitor figures (see tables below), and to the increase in their diversity, with 26% of our visitors now coming from a BME background, at least matching the proportion of BME people in the city of Manchester (21%). Family programme Family visits have increased by 29% during the last year and an increasing number of one-off events and partnerships now underpin our core family programming. These have included the Family Friendly film festival, Manchester weekender alongside family-friendly festival events, such as the Manchester Science Festival. In 2010-11 we received more than 150,000 family visits per year. For the first time ever, and to meet the increasing demand, we have appointed a full-time family programme coordinator to deliver and develop this work. The museum’s Big Saturdays programme, a monthly drop-in event for all ages, has grown increasingly popular, with hundreds of visitors attending each event to participate in workshops, lectures, activities and performances. One of the most popular was Dinosaur Big Saturday. This included the usual drop-in activities and exploration of the collection linked to Phil Manning’s recent National Geographic television programme Jurassic CSI. This event was developed in partnership with SEAES and included a skype link with stars of the programme. We have also started to work more closely with the Whitworth Art Gallery and Manchester City Galleries to develop complementary programming and marketing. For example, in October 2011, we launched our Grandparenting campaign, in partnership with Valuing Older People at Manchester City Council, to develop intergenerational learning programmes over the coming year.

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Students The Museum ran its first ever Student Social for Living Worlds. The Student Social, developed at the Whitworth, aims to engage students in large-scale participatory events that draw upon and highlight student talent, knowledge and creativity. They have recently been highlighted by the NCCPE (National Coordinating Centre for Public Engagement) as a model of good practice. An allotment party in the day was followed by a late night gallery opening with live music, workshops, biodiversity and refreshments, led by students for students. The day, with Samba band music in the allotment and the RNCM opera students performing on the balcony above the reception area,  attracted nearly 300 people including families visiting the Museum as well as university students, while the evening ‘Student Social’ attracted 80 students. We have also recruited zoology students from FLS to lead weekly public tours of the Vivarium, also available in French and Spanish every month. Visitors have particularly valued the enthusiasm and knowledge of their student-guides. http://frogblogmanchester.com/2011/10/13/vivariumtours/ The successes of engaging students in developing and delivering our wider public programme has informed our decision to recruit a Student Engagement Coordinator to develop this work over the next year (recruitment ongoing). Adults The potential to develop lifelong learning and engage adult audiences is now a priority for the museum, particularly because our research has shown that only 4% of our audience is from the over 55 age group. We have spent 9 months exploring and testing different ways of engaging adults (including series of debates, performances and workshops) to inform our soon-to-be launched Adult programme (November 2011). These have included a 6 week conservation and sustainability seminar series with the Faculty of Life Sciences, partnership lecture series with the Confucius Institute exploring contemporary issues in relation to China, and as part of ExtInked, we have worked with campaigning groups and UHC (Ultimate Holding Company) to run events for adults, including a successful ambassadors event to highlight UK species under threat. We are currently partners in two significant EU funded adult learning programmes. The Labyrintheme project aims to explore best practice and develop an innovative model for engaging adult learners using participative arts, methods and techniques within the cultural and heritage sectors. This project is co-funded by the Lifelong Learning Programme, part of the European Commission. LEM (Learning in Education in Museums) is a Grundtvig funded programme to create a sustainable network of museums and cultural organisations interested in older adult learners. We continue to develop tours for adults and interest groups; from student-led vivarium tours to regular introductory tours led by our Visitor Services team to curator-led gallery-based and behind the scenes tours on specialist subjects. As with our activities over the last year, we will continue this work with scientists, researchers and academics, artists, musicians and writers to animate our collections. Partnerships We have developed and led events for many of the major festivals and commemorations in the city-region. Highlights of the last year have included Black History Month (Big Saturday), Manchester Science Festival 2010 (interactive talks), Manchester Literature Festival (poetry

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readings and workshops), National Science and Engineering Week (Body Experience with students from FLS) and Asia Triennial (Live art residency and performances). Since the move to Salford, we have developed closer links with the BBC. These have included hosting a welcome event for staff families (Night at the Museum), learning partnerships with BBC 21st Century classroom to create a series of animations with primary schools (for Unearthed exhibition) and in October, the museum was the first national venue for a herd of dinosaurs, as seen on the BBC programme Planet Dinosaur. These six large model dinosaurs, built and rebuilt by the public, were at the museum for 10 days. Hundreds of visitors participated in Planet Dinosaur and on the final weekend of the tour, over 5000 people visited the museum, making it the busiest weekend on record. Allotment A new and popular project for 2010-11 has been the Museum Allotment. Developed to coincide with Living Worlds, the allotment is located in the forecourt outside the museum. It was developed with support from Hulme Community Garden Centre. We have worked with all our audiences volunteers, visitors, community groups, a children’s centre, university scientists and students on learning programmes, tours, events and activities. We have received very positive visitor feedback and have decided to build upon existing partnerships and programmes throughout 2012. Understanding our visitors Our audience surveys in 2010-11 continued to establish visitors’ involvement with the University (figures based on non-school visits, but include family/group members of respondents). This showed that 14% of our visitors have some involvement with the university; and 9% of students have some involvement with us. Level of involvement with University No involvement Yes, studying Yes, teaching Yes, other

2009-10 % 85 10 2 3

2009-10 Number 264,976 31,173 6,234 9,352

2010-11 % 86 9 2 3

2010-11 Number 300,375 31,435 6,985 10,478

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4. Provide high quality educational opportunities for schools, colleges and lifelong learners, and excellent community engagement Education and learning 2010-11 has witnessed a consolidation of successful programmes, development of new areas of work, particularly with Early Years, and a renewed focus on our unique exhibitions and collections across all our activities. The learning team has continued to develop and extend its formal learning programme of hands-on, research-based workshops for students from Early Years to Post 16. Over the last year, 24,545 pupils/students visited the Museum to study a wide variety of subjects from ancient Egypt to Animal Care. The Museum and its Learning Team continue to play a significant and increasingly integrated role in the University’s Widening Participation Strategy, and with the Whitworth Art Gallery deliver a high proportion of the University’s WP provision. During 2010-11, 49% of student contacts at secondary and post-16 levels were from targeted WP schools. WP Award Holders are now regular demonstrators for the Secondary and Post 16 Real World Science programme and count these demonstration hours as part of the their WP work. The learning team also delivered a week-long cross-curricular programme of Year 10 Gateway workshops to 86 students. Learning programmes, resources and partnerships During the last year, we have appointed a new shared post (with the Whitworth) of Early Years Coordinator to develop work with very young children (0-2s), carers and settings. This post has focused on the review and redevelopment of existing resources, the Early Years network (Manchester-wide focus group of Early Years practitioners) and developing plans to meet new early intervention policies across the city. Their work has targeted Early Years groups and settings within Ardwick, including Ardwick Surestart Children’s Centre and Ciara Tots nursery. We have also been developing close links with a number of key external partners. A particularly notable partnership has been with the British Museum. To support and animate the touring exhibition China: Journey to the East, a dedicated learning programme, conference and communitybased projects were developed. Effective links were made with local schools studying Chinese culture and language, as well as local organisations such as the Chinese Arts Centre and the University’s Confucius Institute. The Teaching China Conference, attended by over 40 educators, was held at the Museum in March 2011 and bought together local teachers and members of the Chinese community to showcase learning resources from Early Years to Post 16. To accompany the opening of Living Worlds, we worked with online education specialists, iFlourish, to launch a new object-focused learning website – The Museum of Mystery - in May 2011. It features key objects in curriculum-based science mysteries that pupils can solve at home and in the classroom. In less than 6 months, the site has received over 2,000 focused visits. The learning team has also undertaken extensive programme development over the last year. At early years and primary level, much of this work has focused on the newly opened temporary exhibition Unearthed: Ancient Egypt, curated by learning staff and aimed at children. This has

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included extensive partnership work with external agencies such as the BBC 21st Century Classroom and pupils from Medlock and Crab Lane primary schools. Author of ‘Horrible Histories’, Terry Deary, brought the main exhibition character ‘Dr Digby’ to life in a series of introductory films as a piece of pro bono work. At secondary and post-16 levels, collaborative work with local schools, teachers and University departments has resulted in several new workshops. Many of these form the backbone of the nationally acclaimed partnership programme Real World Science. The Natural History Museum in London and Oxford University Museums are amongst the four other national partners. Examples include Examining Environments, which supports a new aspect of the science curriculum and a new ‘A’-Level study day A Breath of Fresh Air co-developed with Faculty of Life Sciences (FLS) and Faculty of Medical and Human Sciences (MHS) researchers. Finally, Real World Science looked to Manchester to develop its hugely successful Natures Palette workshop, as a shared activity and resource across the UK. The secondary humanities programme has had significant successes, of which the most notable was the high attendance (over 680 students) participating in its cross-curricular China-linked programme. Another key project has been the Whitworth Park Archaeology Project. This HLF funded programme led by the University of Manchester's Archaeology subject area, in partnership with the Whitworth Art Gallery, Manchester Museum and Friends of Whitworth Park, aims to help more people take an active part in decision-making about their local environment and heritage, through participation in community events. Learning staff from both sites worked with 60 pupils from Medlock and Heald Place Primary schools, as well as 50 pupils from Aquinas College and Manchester Academy in an archaeological dig where they learnt more about the active skills of archaeology and the recent history of Whitworth Park. Working with educators As well as working with pupils and students of all ages, we have been developing teacher training in partnership with the School of Education. At Primary, we have focused on the PGCE programme and in conjunction with Heald Place Primary school, we have developed a new Initial Teacher Training Programme. 150 PGCE students have so far visited the Museum to explore the collection, discuss object-based learning and understand more about how we might support their classroom work. The Curator of Herpetology has also worked with 75 trainee science teachers to deliver a practical animal handling session. Community engagement As part of the associated programme for China: Journey to the East, we worked closely with Manchester’s Chinese Community Centre on a community-curated exhibition of Museum collections at their community centre in Ardwick. During its 5 month display, 4420 people visited the exhibition. The Visitor Services team have led our work to improve access for disabled visitors. This has included improved interpretation and signage as well as Skills for the Future and Vulnerable Adult placement schemes for disabled and BME communities. This has led to the Museum hosting two

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trainees from the Black community, one of whom is profoundly deaf and is accompanied by a signer. Her presence has made the Museum staff acutely aware of the needs of hearing impaired visitors, and has prompted several Visitor Services staff to learn British Sign Language. Consultation on the Ancient Worlds gallery redisplay has, in part, focused on engaging disabled visitors and we have developed strong links with Hearfirst, Henshaws, MENCAP and START. We have actively supported a wide range of community events, festivals and programmes across the city-region. These have included Harpurhey Bioblitz, Victoria Park Butterfly Watch, Wythenshawe Forum Garden City Festival, Picnic Piccadilly and Refugee Action World Cup event, to name a few. Off-site work also includes Museum comes to you (mobile collections outreach programme). This has focused primarily on working with socially isolated older people within their communities; working with a range of local residential homes and day units, but we have also developed partnerships with Booth Centre Homeless Charity at Manchester Cathedral and Manchester Mental Health Trust Day Centre. Young people The Museum is extremely successful at attracting young audiences. In Manchester, children aged 0-15 represent 17.5% of the population and 1624 year olds represent 11.6%. Overall, 26% of the Museum’s audience is in these two age groups, so we match the city’s population profile. The Museum’s junior and senior youth boards remain as popular as ever. They ran one of 2010-11 has witnessed a consolidation of successful programmes, development of new areas of work, particularly with Early Years, and a renewed focus on our unique exhibitions and collections across all our activities. The learning team has continued to develop and extend its formal learning programme of hands-on, research-based workshops for students from Early Years to Post 16. Over the last year, 24,545 pupils/students visited the Museum to study a wide variety of subjects from ancient Egypt to Animal Care. Saturdays, Planet Youth, which included object handling, museum trails, craft activities and public debates. They secured speakers from the National Farmers Union and the Vegetarian Society and over 600 people attended the event. As part of the Whitworth Archaeology Project, the Youth Board worked with the Race Relations Archive and Friends of Whitworth Park to run the oral history element of the Community Day on 10 September 2011. In the last 6 months, Senior Youth Board have written applications and secured £1800 funding from O2 Next Big Thing and Starbucks Youth Action fund for an environmental and intergenerational project working with the friends of Whitworth Park to create natural habitats to encourage insects and bees. The project will generate information that will be disseminated to the local community through posters and information for local schools and a Big Saturday event in Whitworth park in April 2012. Volunteers

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The museum now has 108 active volunteers, many of whom help staff our five regular object-handling tables: Ancient Egypt, Manchester Gallery, Living Worlds, Live Animals and Money. Temporary handling tables this year have included China: Journey to the East and an allotment handling table. All now feature raised images and offer additional interpretation of the collections for visually impaired visitors. During 2010-11 we were awarded a grant from the Cultural Economy Team in Cultural Strategy at Manchester City council to develop and deliver a museum-based volunteering and employability programme (ongoing). We continue to lead the Cultural Volunteering Network for the city-region. Our commitment to socially-engaged volunteering, widely acknowledged throughout the cultural sector, is central to our current Heritage Lottery Fund bid (Stage 1 decision pending) for a 3 year £500,000 volunteering and wellbeing programme, in partnership with Imperial Museum North West and Valuing Older People Unit, MCC. As part of the Whitworth Park Archaeology Project (and in addition to our work with local schools), in partnership with Archaeology department, we recruited 10 unemployed individuals from the local area. In September, they worked on an archaeological excavation for a week and took part in a number of post-excavation sessions. A total of 680 volunteer hours, the equivalent of 97 days were contributed to the project by volunteers. A second volunteer recruitment for the next phase of the project will take place in June / July 2012 The museum’s Volunteer Coordinator post has been extended (0.2fte) to the Whitworth to develop volunteering and partnerships. Valuing Older People From grandparenting campaigns and work with geriatric units across the hospital to outreach programmes in local residential homes and adult learning partnerships (WEA, U3A) with older learners, our work with older people has grown significantly during the last year. In partnership with the Valuing Older People (VOP) Unit at Manchester City Council, we have played an important part in the Cultural Champions pilot, alongside Royal Exchange Theatre, encouraging a large group of older people from across Manchester to act as advocates for cultural participation amongst the over 55s. At the recent Ageing Artfully conference, funded by the Baring Foundation, the Head of Learning and Engagement was invited to speak about the Museum’s and Whitworth’s integrated approach to engaging older people in the first-ever national conference devoted to the arts and ageing. Valuing Older People has just been announced as one of the University’s Flagship projects. Arts and Health Since April 2010, we have had a shared Arts and Health post at the Museum and Whitworth. The successful Who Cares programme, led by the Whitworth and recognised by the RSPH (Royal Society for Public Health) for its excellence and innovation in its recent Arts and Health awards, has been extended to the Museum. The main focus for the museum has been developing a creative curriculum programme with staff at the Leo Kelly Centre and Manchester Schools Hospital Service, programmes in support of children’s wellbeing and rehabilitation at Galaxy House (teenage residential unit) and staff training and programme development with Bridges Day Unit (geriatric care).

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5. Establish an integrated and innovative approach to the management and use of the collection A new Collections Care & Access team was established as part of the restructure of services across the Manchester Museum and the Whitworth Art Gallery. This has created a stronger and more cohesive team, bringing together the conservation and technical staff, the added dynamic of shared staff, including a new Head of Collection Care & Access, a Museum & Gallery Registrar and Preventive Conservator, and a formal, closer relationship with the House Services team enabling more strategic thinking across the building and the collections housed within it. The focus for all members of the team during the course of 2010-11 was firstly on the preparation, mounting and installation of objects for the new Living Worlds Gallery that opened in April 2011; a total of 650 taxidermy, geological and botanical specimens passed through the department. At the same time an extensive programme of arsenic testing (with hand-held XRF technology) was undertaken to ensure safe working protocols were developed for working with this collection. Secondly, following closely after this project staff began work on the next major gallery development, the HLF funded Ancient Worlds. The existing galleries are now in a phased programme of closures in order for conservation to be carried out on those parts of the collection selected for future display. A significant number of objects have been relocated and conserved for the Unearthed; Ancient Egypt exhibition allowing continuing enjoyment of this popular area of the collections, which is used extensively in the Museum’s busy schools programme. In addition staff have also been closely involved with the planning and delivery of a number of temporary and permanent displays, notably Finding Manchester, Lost in Bolivia, Health Rocks, Stonehenge: Henge-Diggers, ExtInked and Grave Secrets which opens at the end of November As well as the public facing aspects of these extensive projects, the conservation team have worked collaboratively with colleagues in the curatorial team to rehouse specimens taken off permanent display, and to ensure that they remain in suitable condition for future access. In particular, Sam Sportun has been working with external suppliers to design a specialist store for the Museum’s important mummy collection, many of which will be coming off permanent display for the first time. It is intended that the new storage will allow improved access to the collection whilst in store for research. Sam has also been working with colleagues in conservation, David Gelsthorpe (Curator of Earth Science Collections) and John Miller (Senior Technician) on a very large display case for the two Plesiosaur skeletons that is a major attraction in the Fossils Gallery; a private donor is sponsoring the case. Environmental conditions across the galleries and stores are monitored and maintained, and the team has been on hand to ensure collections on display in the Fossils and Birds Galleries have been protected during a major programme across the building to improve the heating systems. Members of the conservation team collaborate with curatorial and learning teams to select objects for use in outreach activities, such as Big Saturdays, Museum Comes to You boxes and for the Museum’s In Touch handling tables. Relevant handling training is given to in-house staff and volunteers, and staff contribute to University teaching, for example on the Art Gallery & Museum Studies course, and in Archaeology. The Conservation department has had 3 conservation interns (Lincoln University and Durham University), who gain invaluable practical training alongside experienced members of staff.

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The Museum Resource Centre on the third floor continues to provide a central, publicly visible area where researchers can book in to study objects from the stored collections. The majority of users are University of Manchester students from a wide variety of courses, in particular Archaeology and Art History and the MA in Art Gallery and Museum Studies. Other regular users this year include a local historian and a group of volunteers working on the Greater Manchester Regionally Important Geodiversity Sites project, GMRIGS; this is an ongoing undertaking, involving mostly retired Geologists with connections to the Department of Earth Sciences in the University. In total, during 2010-11, the Resource Centre had 538 student/volunteer visitors and 17 student groups from this University and some art students from Bolton University. The Identification Service, which is run from the Resource Centre, brings a regular flow of members of the public and a variety of objects on which they seek an opinion; associated with this is the monthly visit of the Finds Liaison Officer who records and identifies the finds made by local metal detectorists. The Museum provides an extensive loans service nationally and internationally of 101 objects to 10 venues during the course of this year, including loans to the Netherlands and Venezuela. Whilst many loans are to other museums, in the last year, 677 objects and specimens were lent to other UK and international universities for research and teaching purposes. Making the collections accessible online The Museum has a long history of documentation projects to database the collection. These are fundamental in enabling us to understand, use and manage the collection. The database (Ke Emu) is searchable via the Museum’s website, bringing it to researchers (of all levels) around the world. During 2010-11, 22,014 records were added to Ke Emu, covering 42,619 specimens. Over recent years, we have been databasing groups of specimens rather than individuals, to speed documentation along and work within existing resources. This programme is nearly complete and the target is to have all collections covered in some way within the next two years, ideally the next one. For instance, the Entomology collection (which is the largest in the Museum) includes an incredible 1,031,055 specimens of which 932,104 specimens are now included in Ke Emu. A major innovation in 2011 was the integration of this databasing work with the free ‘Living Worlds’ app, which accompanies the Living Worlds gallery. This is the first time that Ke Emu has been used in such an extensive way in delivering information and gallery interpretation. As the Museum has control over most of the information content of the app we can continue to develop and amend this, presenting up to date information on scientific developments, public engagement activities to take part in related to our collection, sustainability activities and new information on our collection. This helps integrate the work of curatorial staff and university academics with public engagement on the galleries and outside the Museum. We were successful in obtaining funding from HLF for the ‘Nature and Me’ project (£40,000). Up to 50 ‘community interpreters’ will be recruited to help interpret the Museum’s collection and the themes of the ‘Living Worlds’ gallery, given a broader and deeper interpretation of the subject for the benefit of visitors and App users. These films will be made available on YouTube and will be accessible on the ‘Living Worlds’ app, linked through the Ke Emu database. Website and new media

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At the centre of our digital offering the Manchester Museum website, while less of a focus in a developing portfolio, continues to grow with 1,133,716 Pageviews and 876,528 unique page views between 1 August 2010 and 31 September 2011, an increase of 20.4% on the previous year. Blogs continue to offer an insight into the work of our curators and provide a space for discussion. We have 15 active blogs and four archived ones relating to projects that have ceased. EgyptManchester and FrogBlogManchester were once again our busiest blogs with 36,264 and 34,800 visits respectively (showing a significant rise on last years 27,644 and 24,327) and a total of 127,719 visits over all of our blogs. The Manchester Museum has begun to explore the use of Open Data. Steve Devine has been working with PhD researcher Julian Hartley and external partners to prepare and release datasets for CultureHack 2011. One of the aims of this work is to engage with the dialogue for open and linked data and to explore new ways to make uses of our collection and collection information. In terms of common social media platforms, the Museum now has 4,151 followers on Twitter and 1,687 likes on Facebook with a peak of 1,611 monthly active users. Flickr currently holds 9,788 photos with a total of 93,666 views, and the Manchester Museum YouTube currently holds 537 videos with 356 subscribers and 472,097 video views to date. The Museum of Mystery site has proven to be a useful addition to our online learning resources with the site launching in May 2011 with over 2,200 visits spending on average 10 mins on activities. Work is underway on the content for the online elements of the Ancient Worlds gallery with over 2000 objects already photographed and a number of curatorial videos produced. This will enable us to present this and other relevant content within the framework of a website optimised for mobile devices. This method of delivery will allow for flexibility in terms of development with some of the content already being used in our Flickr, YouTube and other platforms.

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6. Manage and develop the resources, facilities and workforce to deliver our objectives Organisational development The major area of organisational development this year has been to develop the functioning of the shared teams between the Museum and the Whitworth, and to develop shared goals and a common culture. We are now a year on from merger, and all of the shared teams are functioning well. It has been a learning curve for shared managers as they have learned to take on wider responsibilities, and delegate to others. We have engaged a professional work coach to work with the joint leadership team and the middle managers group to work through how collaboration can occur in practice. The members of these teams now form a peer mentoring group for mutual support. We have had to be mindful of the workload taken on by staff with new roles, and in some instances we have adjusted line management arrangements within teams to spread the load. One of the major features of the restructuring within the Museum was the shedding of the in-house exhibitions team in favour of using external designers and training curators and other staff to manage exhibition projects. This has been very successful, with an improved quality of exhibition design, which has at the same time allowed significant savings. Staff have been mentored by those more experience in exhibition development, and now, having undertaken three exhibitions in this new mode, we are confident in the viability of this way of working. The Museum has had a remarkable record of attracting young people on placements, traineeships and apprenticeships in the course of the last year. We have hosted a further two Future Jobs Fund work placements (6 months duration) to give young people employment experience; two BME trainee placements of 12 months (see section 4 above), two HLF-funded Skills for the Future 12 months traineeships, two PhD student industrial placements with FLS, a CASE studentship with FLS, and three conservation internships. Along with our volunteers, these placements represent an invaluable resource at a time of reduced staffing levels. The joint leadership team between the Whitworth and the Museum now takes a strategic overview of staff development and has merged its training budgets to ensure that all staff have development plans which are implemented using a combination of SDTU and external training providers, as well as shadowing, mentoring visits to cognate institutions. Funding and development We continued to diversify our funding streams, and concluded the raising of a remarkable ÂŁ1,239,600 for the redevelopment of the Ancient Worlds galleries (see below), together with an additional ÂŁ108,166 for additional projects. In terms of commercial income, we have now diversified our offer to include wedding ceremonies and receptions, and a fortuitous partnership with Rock Radio brought a great deal of publicity and a flurry of initial bookings. Finance

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See statement below Environmental sustainability initiatives One of the Museum’s two goals is ‘promoting a sustainable world’ and playing a leading role in environmental sustainability initiatives is therefore a key part of our work. We are currently working on a strategy, partly in partnership with Action for Sustainable Living (AfSL) who have included Manchester Museum and the Whitworth in their lottery funded work in South Manchester. The strategy will bring together the many strands of work already undertaken by the Museum and the Whitworth, especially the work which started with environmental audits carried out as part of a 2008/9 project with Global Action Plan (GAP) which provided useful baseline benchmarking. The Environmental Champions group, a joint Museum/Whitworth cross team group has recently produced an operational plan for 2011/12 laying out the activity to be undertaken and setting a number of goals in the areas of energy and waste reduction, staff training and habit changing. This has been informed by the Universities/SU Green Impact Workbook (the Museum will be working towards the bronze level in 2011/12) and the City Council’s Environmental Business Pledge. The Museum initiated ‘bin the bin’ as part of the audit work with Global Action Plan in 2008/9 although the nature of the building and staff working spaces meant that is was impossible to fully implement. Recent office moves have allowed for a better distribution and for the placement of recycling facilities to be re-thought. Although recycling of paper remains at around 95% and contamination of paper recycling bins is almost nil, the Environmental Champions have identified paper consumption as an area where there is still a lot of work to be done. Printers are being monitored and reminders are being sent to staff to print only when necessary. The Museum has pledged to order only 100% recycled paper in the future. The new Living Worlds Gallery aims to provide information on sustainability for Museum visitors, act as a teaching resource for schools and reflect the sustainable values of the organization. The Museum encourages feedback and promotes debate on issues to do with sustainability and is aware that its own actions cannot be at odds with the values it promotes. The Museum Allotment project (the setting up of a small allotment at the entrance) highlights the benefits of growing food, an activity which can be easily undertaken in a small space in the centre of the city. The allotment has been the focus of community partnership, public engagement and learning work and has proved hugely popular with visitors. The ExtInked exhibition, a partnership with artist collective Ultimate Holding Company, highlights their innovative project in which one hundred people were tattooed with images of endangered and extinct animals and plants, created by artist Jai Redman. Each participant became an ambassador for their species, raising funds and awareness about changing ecologies and species loss.

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Museum staff assisted the Whitworth with a bio-blitz of the gallery grounds and Whitworth Park, the results of which were submitted with the Whitworth’s Heritage Lottery bid. This has provided a baseline for future biodiversity projects. This work will continue alongside the Whitworth Park archaeology projects, an HLF funded partnership with the Archaeology department which will look at the history and biodiversity of this important urban green space. The Museum Environmental Champions Group experienced a temporary hiatus after a number of key members took voluntary severance. It has recently been re-invigorated with the involvement of new members and by joining up with the Whitworth’s group. This is proving to be a useful way of working, avoiding duplication and ensuring the best use of time and energy on the part of participants. The group have drawn up an operational plan with a number of targets to be met in 2011/12.

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THE MANCHESTER MUSEUM PUBLIC AND ACADEMIC ENGAGEMENT KEY PERFORMANCE INDICATORS (M2015 GOALS 1-3) Public Engagement

Annual increases in, and broadening of, participation in educational programmes and public visits to the Manchester Museum 2007-08 2008-09 2009-10 2010-11 % Comment change

a) Annual number of visits

224,852

264,141

339,981

349,273

+2.7%

Continuing effect of good programming particularly over summer and at weekends, and focus on improving quality of visitor experience

b) Contacts with school age children

24,345

25,649

28,244

25,616

-9.3%

Decline due to schools’ concerns about costs of visits (something seen across all museums and galleries), and due to closure of some galleries for redevelopment

c) Number of contacts with people from priority groups

74,201

87,166

88,000

133,422

+51.6%

The figures are derived from exit surveys whose sample size has reduced from previous years. This is such a remarkable rise that we wish to check it against the sample taken in Nov/Dec and a verbal report will be given at the APR. The recession has meant that the Museum has been particularly popular with low income groups especially during holidays when our daily programme and free admission has seen strong audiences. The focus on accessibility, the visitor welcome and family marketing means we are attracting a wider demographic.

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d) Beacon for Public Engagement See below Customer Satisfaction

e) Results of annual user satisfaction surveys

Academic Engagement

f) Number of research activities drawing on collections including contribution to publications, seminars, partnerships, PhD supervision etc g) Number of teaching courses drawing on collections/staff (to include report on course unit survey scores on which Museum/Gallery staff teach) h) Number of students involved in research and teaching activities

Annual increase in levels of satisfaction in users of the Museum 2007-08 2008-09 2009-10 2010-11 % change 97% rated 96% 99% 96% -3% Potentially due to galleries frequently visit as Very or Very or Very or being disrupted by heating works or excellent Fairly Fairly Fairly closure due to redevelopment or good Satisfied Satisfied Satisfied Annual increase in levels of teaching and research use of the Museum 2007-08 2008-09 2009-10 2010-11 % change 638 661 867 1288 +48.5% This remarkable increase reflects the continuing concerted effort to increase use of the museum resources by students in  particular. 60 58 58 59 +1.7% See list of courses in Appendix 1

2,863

2,976

2,854 2010-11

i) Esteem measures

3,130

+9.7%

Increased number of teaching courses and increased effort to involve students Comment

See Appendix 3

International Interaction j) The quality and scope of international interactions

2010-11 See details in Section 1 above

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Statement from the Manchester Beacon for Public Engagement In August 2010, the Manchester Beacon evaluators, EKOS, carried out an interim evaluation of progress against the project objectives. The findings informed the programme for the last 18 months of the initiative - to focus on sustaining and embedding change within the partners and to evaluate, celebrate and disseminate learning widely in collaboration with partners, the NCCPE and other Beacons. Summary of the interim review of the findings were: • Objective 1. Public engagement is encouraged, valued and supported: participants in Beacon seed fund projects reported an increase in public engagement skills and a perception that public engagement is more valued in their organisation. • Objective 2. Change perceptions and improve accessibility: the perception, image and accessibility of the institutions were viewed to have improved. • Objective 3. Increasing the relevance of institution activity and connectivity with communities: There was a general agreement that the level of engagement with the community had increased. • Objective 4. Improve the opportunities for sustainable two-way learning: participants reported positive learning benefits (new skills, knowledge and improved work outputs) and also personal benefits (new relationships, increased confidence, interest in new activities and enjoyment) as a result of involvement in Beacon seed fund projects. • Objective 5. Develop deeper partnership working across the Beacon partners and with the community: partnership with the local community has improved, notably through a change in approach influenced by learning from the Beacon. Importantly, participants reported a high level of interest in taking further action and implementing their skills and experience. Beacon Highlights 2010-11 : • Creation of new resources and training workshops to support staff and students in public engagement eg. in partnership with Vitae NW developing a national training module for early career researchers to be launched in 2012. • Providing professional development in public engagement for early career researchers and new academics in all faculties eg. running workshops as part of the New Academics Programmes. • Acting as broker/catalyst in supporting senior staff to embed public engagement within 11 faculties across the Beacon universities through small seed fund awards. • Hosting a three-day Beacon Summit conference in November across four different venues, offering nine events that mixed celebration, presentations and workshops to share learning, and networking opportunities. 211 participants attended – 35% from external community organisations. • Disseminating learning from the project at international and national conferences eg. African Regional Conference on UniversityCommunity Partnerships in Dakar, Senegal (25-26 March 2011), social media workshop in partnership with Beacon NE at BSA Science Communication Conference (26 May 2011). • Continued support of events and innovative public engagement activities eg. creation of Bright Club Manchester which is run by volunteers, creation of the University’s Manchester Science Festival co-coordinating group.

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THE MANCHESTER MUSEUM MANAGEMENT AND ADMINISTRATION KEY PERFORMANCE INDICATORS (M2015 ENABLING GOALS 1-6) Performance Indicator HR k) Head count data starters and leavers by source of funding Starters Leavers l) Headcount data starters by new/replacement/restructure posts

Communication m) Evidence of pervasive, meaningful engagement of staff at all levels in strategic planning and decision-making

Financial Management n) Confirmation of managing within budget o) Detailed financial statement, including breakdown of income sources and external grants generated, and commentary p) Details of new grants awarded in 2010-11

Achievement Internal (baseline) funded Core Non-core 8 0 10 0 New posts 3 Replacement posts 8 Restructured posts 0

• • • •

Comment (include target where appropriate)

Core 3 0

External funded Non-core 0 0

Weekly staff briefings Monthly staff updates & Director’s briefings Monthly joint leadership team meetings Annual all-staff day setting objectives for year

Confirmed – Museum reports savings of £600,000 compared to previous year due to restructuring See below See below

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Financial Summary for 2010-2011 Income The Museum reports income received to budget as an adverse variance of £0.3m. Adverse Variances §

HEFCE Income reduced by £0.3m due to the Museum no longer housing the Beacon for Public Engagement initiative.

Expenditure The Museum reports expenditure undertaken to budget as a favourable variance of £0.9m. Favourable Variances § •

Expenditure reduced by £0.3m due to the Museum no longer housing the Beacon for Public Engagement initiative. Pay savings made against budget of £0.6m following the restructure with the Whitworth Art Gallery.

Summary With £0.3m adverse variance of income, and £0.9m favourable variance of expenditure, the Museum reports a £0.6m surplus to budget at the year end.

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Manchester Museum Management Accounts 31 July 2011 Cumulative Actual £m

Budget £m

Variance £m

HEFCE Income

1.41

1.77

(0.36)

Net Load Transfer Total

0.03

0.01

0.02

Endowment Income Other Income Investment Income

0.02 1.17 0.00 2.64

0.02 1.17 0.00 2.98

0.00 0.00 0.00 (0.34)

Pay Non-Pay Total Expenditure

(2.36) (0.86) (3.22)

(2.97) (1.20) (4.17)

0.60 0.34 0.94

Contribution before exceptionals

(0.59)

(1.19)

(0.60)

0.0

0.0

0.0

(0.59)

(1.19)

(0.60)

Exceptionals Contribution after exceptionals

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Income Generated Aug 2010 – July 2011 Ancient Worlds / Haptic HLF Garfield Weston: Monument: Stavros Niarchos: Tutankhamun: Barker: Charlotte Bonham-Carter Total:

£772,000 £250,000 £61,000 £135,600 £10,000 £10,000 £1,000 £1,239,600

Other HLF Nature and Me: HLF Whitworth Park: Plesiosaur redisplay: Other (donations box):

£39,400 £39,700 £12,217 £16,849

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2011 Return from the Director of the Manchester Museum Do you have the right number of Fire Evacuation Marshalls for your areas of responsibility?

I understand my legal and management responsibilities for Health & Safety and related matters, as set out in the University's Health & Safety Policy.

Are you able to confirm that all University-owned laptops in your area of responsibility have been encrypted?

Are you aware of your responsibilities as a senior line manager in relation to Data Security?

Please confirm that you have read the briefing note "The Bribery Act" appended to this document?

Please confirm that you have read the briefing note "Compliance with Competition Law" appended to this document?

Are you satisfied that your authority to spend (and those exercising it on your behalf) is not compromised by any conflict of interest?

Are you satisfied that all necessary internal control processes are in place to ensure that any significant variances from your approved budget can be properly identified and controlled ?

Are you confident that you understand your financial management responsibilities?

Compliance Statement

Manchester Museum

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Number of positive responses Number of negative responses % Positive response

3 0 100% Key:

For Cultural Assets 3 3 3 0 0 0 100% 100% 100% Positive

3 0 100% Negative

3 0 100%

2 1 67%

3 0 100%

2 1 67%

Average 93%

N/A

NB the fire marshal issue has now been addressed and the Museum has a full complement of trained fire marshals BENCHMARKING DATA eg AHRC University museum funding now comes directly from HEFCE and no performance indicators are returned. Therefore no further benchmarking data is available RISK REGISTER Spreadsheet is attached

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APPENDIX 1 Courses involving museum staff and collections Museum staff as course co-ordinators EART 20112 Vertebrate Palaeontology and Evolution, 2nd year undergraduate ARGY30231 Feasting and Crafting in the Eastern Mediterranean (formerly ‘Prehistoric Cyprus’) (3rd year) ARGY30011 Issues and Controversies in Archaeology and Ancient History (3rd year). ARGY 30142 Egypt in the Late Bronze Age Museum staff giving guest lectures/facilitating sessions/providing materials FLS- four final year (BSc Hons) projects supervised AHVS1062 Objects & Exhibitions AHVS 33102 Representing China [2 seminars] AHVS60272 Digital Heritage [1 two hour training session] AHVS60282 Museums & Archaeology 2 Seminars AHVS60862 Policy & Practice ARGY07915 MA Ancient World Studies ARGY10501 Archaeology Vocational Skills 1 ARGY10132 Introduction to World Archaeology ARGY10331 Introduction to World Archaeology [lecture] ARGY 20001 Long Essay (Archaeology, Level 2) [3 students] ARGY20192 [lecture] ARGY20502 Archaeology Vocational Skills 2 ARGY20932 European Prehistory ARGY20942 Changing Worlds in the Near East and eastern Mediterranean (2nd year) [lecture] ARGY30000 Dissertation supervision (Archaeology, Level 3, 4 students) ARGY30011 Issues and Controversies in Archaeology [seminar] ARGY30232 Prehistoric Cyprus course ARGY30501 Cultural Resource Management Vocational Skills/ Theory and Practice in Archaeology [guest lecture and seminar] ARGY30561 Upper Palaeolithic and Mesolithic Europe - Chantal Connoller ARGY30362 Museums, Anthropology and Material Culture ARGY30391 Personhood and body [lecture and seminar]

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ARGY30502 Archaeology Vocational Skills 3 ARGY30501 Theory and Practice in Archaeology (Level 3) ARGY60052 Archaeology of Ritual and Religion [seminar] ARGY60131 Complex Societies MA [seminar] ARGY60102 Archaeology of Artefacts ARGY60342 Mesolithic Europe MA module BIOL10602 – Marine Biology field course [two prefield course sessions] BIOL10622 Field Course in Comparative and Adaptive Biology (000782)- FLS 1st year BIOL20662- Research Skills Module- Animal Behaviour and Evolution BIOL20742 Vertebrate Locomotion, 2nd year undergraduate BIOL20861- evolution of animals [1 lecture] BIOL20872 Urban Biodiversity and Conservation RSM (023184) (FLS) BIOL21221- Animal Diversity BIOL31111- Evolutionary Developmental Biology (FLS) BL 151- Introduction to biodiversity [2 practicals] EART 30372 Topics in Sedimentology and Stratigraphy, 3rd year undergraduate EART 10012 South Devon Field Trip 1st Year undergraduates, EART10211- 1st year introduction to Palaeontology course (EPS) GEOG30350 Geography of Life [1 lecture and 2 tours] MACE 10211 First Year Geotechnics Course for MACE (School of Engineering) [lecture and 5 practicals] Third year Geography/geology- two projects supervised CIAH 0230: Introduction to Ancient History SAHC 10122 Living and Dying [lecture] SOCY20181 Sociology, Race, Gender & Difference SOAN30081 Anthropology of Museums [16 students preparing object biographies] SOAN20852: Materiality, Sensoriality and Visuality [4 hours] SPLA30382 Revolutionary Creativity and American Inspiration [2 tours and seminars] SAHC 60082 Museum and Gallery Curating (Curating Archaeology route) CLAH31400 Egypt in the Graeco-Roman World (Religions and Theology, Level 3) [handling class] MA: Vocational placement (Art Gallery and Museum Studies, MA): [4 in Anthropology, 1 in Archaeology, 1 in Entomology] MA: Art Gallery and Museum Studies [K Exell 1 lecture; D Gelsthorpe 2 hour training session on documentation and databases] BIOL 60220 MSc: Introduction to Ancient Egypt (KNH-Centre for Biomedical/Forensic Egyptology, MSc): 6 x 2 hour lectures [12] MA: Construction of the Sacred [seminar] Art of China [4 hours] China Outside China [2 hours]

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APPENDIX 2 Qualitative Feedback on Teaching by Museum Staff ARGY 30231 'Feasting and Crafting in the eastern Mediterranean'. 10 one-hour seminars were held in the Resource Centre as part of the course. “The seminars in the museum were the most interesting part because of the way it helped me to understand the artefacts and articles.” “The access to objects in the museum was very useful and enjoyable.” “The subject was made much more interesting through interaction with museum objects.” “Highlight is the handling of objects.” SAHC 60082 Museum and Gallery Curating (Curating Archaeology route). “Bryan's behind the scene tour offered me a very good understanding of collection management practices in museum archaeology” “Getting an idea of what a curator of archaeology does on a daily basis has been valuable” “Familiarising with documentation and storage of archaeological collections at the Manchester Museum was very useful and relevant to my study.” SPLA30382 Revolutionary Creativity and American Inspiration ‘Thank you again for the session today. It was a great way to begin the course and will give me lots to talk about with the students in the next few weeks.’ (Patience Schell) ‘In the context of the relationship between the Faculty of Life Science (FLS, University of Manchester) and the Manchester Museum, I would like to acknowledge the fundamental contribution of senior members of the Manchester Museum to our Undergraduate Field Courses. The expertise brought about by Henry McGhie at the 2011 France Field Course, which I coordinated, was crucial for delivering high standard teaching in biodiversity, animal behavior and statistical analysis, and largely contributed to the overall success of the field trip. I personally, as lecturer in FLS, look forward in the future to strengthen even more such beneficial links with the Manchester Museum.’ (Daniela Delneri)

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‘The Museum is a vital resource for teaching of Zoology to our undergraduates. This not only includes Zoology students – in one of their earliest lectures virtually the whole of the FLS intake is referred to the Museum's collection of Cambrian fossils as a way of bringing to life the material that is projected on the screen. First, second and final year Zoology tutorials use the Museum's materials as a vital adjunct to teaching, providing students with a far richer experience than merely discussing. In addition, many students take the opportunity to volunteer in the Museum, thereby gaining extra experience in the field of public engagement. The staff in the Museum are generous with their time and expert in their knowledge and have continually impressed me with their patience and attention to detail.’ (Matthew Cobb, Professor of Zoology) Dear Henry, I write this in response to your request for qualitative feedback on the role of the Manchester Museum in FLS teaching. In short, it is first rate. I am the coordinator of the 1st year Marine Biology Field Course held each June in Scotland, and, for the past 5 years we have held pre-field course sessions for the students at the museum in May. These sessions make use of the plant and animal collections of the museum kindly selected and organized for us by museum staff (Henry, Rebecca). The students break into groups and work through 5 problem sets where they look at specimens and need to draw, calculate and problem solve to come up with answers. These sessions are often held in the Discovery Centre at the museum and the students find them very beneficial. By holding the sessions in the museum they also open increase studentawareness of the Manchester Museum’s collections and activities. As a 1st and 2nd year zoology tutorial leader I have taken my students over to the museum for degree-specific activities. For example, my 2nd year tutor group were treated to a back stage tour of the Darwin Exhibit (given by Henry McGhie). This was a wonderful tour of the collection and the stories Henry told, enriched the students’ appreciation for Darwin and the lasting influence of his work. I have just taken on the role as Programme Director for Biology which has not traditionally had the same level of interaction with the museum for teaching as the Zoology Programme. I hope that I can encourage greater use of the museum collections and greater interaction between biology tutors and the knowledgeable museum staff throughout all years of the biology program. Sincerely, Holly Shiels, PhD Senior Lecturer in Physiology Programme Director for Biology Faculty of Life Sciences Hi Henry, Not really sure what to say except that I find the museum essential for the education of any student. I make extensive use of both the general collections on display and the expertise of individuals. Best wishes, Richard. (Richard Preziosi)

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Dear Henry In response to your question about the value of the museum to teaching in FLS, I co�ordinate a 2nd year unit (BIOL21221 Animal Diversity) as part of the Zoology program delivered by the Faculty of Life Sciences. This course is all about adaptations and functional characteristics of animals from invertebrates through to modern humans. As part of the course assessment (worth 10% of the final grade) there is a session held at the Manchester Museum where the students get the opportunity to put some of the course material they have been taught into practice by completing a worksheet on animal form and function. Typically the students are to choose exhibits in the museum that demonstrate adaptations to different constraints. The museum provides the ideal teaching envi ronment for this assessment as the student get to see animal exhibits first hand and feedback suggests that they find this one of the most enjoyable parts of the unit. I feel the museum forms an integral part of the learning experience for Zoology students and that is vital that access and the opportunity to see and interact with museum staff and exhibits is maintained to ensure an effective BSc in Zoology can be delivered. (Dr Jonathan Codd) Comments from Twitter about the teaching by David Gelsthorpe for AGMS: EmmaKBagnall Emma Bagnall @paleomanchester thank you again for your help today with our objects! (From student) kostis43 Kostas Arvanitis @ @paleomanchester I assume these were @agms10 students working on their group collections? Thanks for helping them out! (From Dr Kostas Arventis) Dear Henry, The only qualitative feedback I get is from the course convenor, and it's remained consistent since the first time I gave the session: namely, the students really enjoyed it and got a lot out of it, and see you next year! Regards, Keith Dear Dmitri, I would like to thank you for your continuing contribution to the 2nd year undergraduate course on Urban Biodiversity and Conservation. Your participation in this course is essential to its continued running. Our students really appreciate the teaching and support they get from you as an expert in invertebrate biodiversity, both in terms of the training in the practical skills required for the identification of invertebrates and also the enthusiasm and passion you are able to demonstrate for your subject. In addition, your contribution, and that of your colleagues, in exposing our 1st year students to biodiversity, though your involvement in our field

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course induction sessions is greatly appreciated by the students, who benefit greatly from the experience and from access to the resources the museum is able to provide. With best wishes, Giles (Dr Giles Johnson, Senior lecturer, Faculty of Life Sciences) Hi Stephen, thanks enormously for your presentations yesterday: the visit to the stores is such a favourite part of the course! But you are right, especially the small group we had at the end felt quite intimate and 'safe' for students to ask questions. (Petra Tjitske Kalshoven, Social Anthropology) Thanks again for today, Stephen - it's great to be able to bring different voices and perspectives to the course (polyvocal!). (Marion Endt, British Academy Postdoctoral Fellow) Just to say many thanks for your help yesterday in assembling the objects for teaching & showing me around the stores, it was much appreciated. (Prof Tim Insoll, Archaeology) Just a quick note to thank you so much for such a super tour of the Chinese collections today - it was absolutely fascinating. (Louise Tythacott, AGMS/ Art History) I use the Manchester Museum for my third-year course The Geography of Life. Henry McGhie gives a guest lecture and also shows small groups of students around the museum collections over a few weeks. The students greatly enjoy both the lecture and the museum visits. I have also arranged for some of my dissertation advisees to meet Henry to discuss their research topics, usually those involving birds. (Richard Huggett School of Geography) Dear Susan, Phyllis, Keith, John and Bryan, A quick note to thank you all very much for your help in preparing for today's Inscription Imaging day, and your assistance during the dayitself. Peter and I (and, I think, all the participants) found the workshop very useful, and are quite excited about the potential applications of this new technique. We are extremely grateful to the Museum for providing us with a venue and with such a good range of material to work on, and for barely wincing as we balanced billiard balls on top of precious artefacts....(Daryn and George told us this evening that the Manchester Museum is one of the most helpful places they'd ever worked in!) Best wishes, and thanks again, Polly Low and Peter Liddel. (School of Arts, Histories & Cultures)

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APPENDIX 3 Esteem Measures Nick Merriman continues as Chair of the University Museums Group, the professional body representing university museums, and as Chair of the Museums Association’s Ethics Committee. He is a member of the AHRC’s Care for the Future Advisory Committee which is developing a major new initiative, and represented university museums on the Arts Council’s Integration Group which has overseen the transfer of museum funding responsibilities from MLA to the Arts Council. He continues as External Expert for Archaeology at the University of Bradford and as External Examiner for the Culture, Policy and Management MA at City University. Head of Collections and Curator of Zoology Henry McGhie continued as Assistant Chair of the International Council of Museums Working Group on Collections Care- Natural History Collections. He visited the University of Oslo as a Visiting Guest Professor and was invited to become an Adviser to the University of Oslo Museology programme. Deputy Head of Collections and Curator of Archaeology Bryan Sitch sits on the committee of the Yorkshire Archaeological Society medieval section. He was elected a Fellow of the Society of Antiquaries in 2010. Curator of Earth Sciences David Gelsthorpe is on the committee of the Natural Sciences Collections Association, the leading UK group of natural science curators. NatSCA has an international membership. Curator of Egypt and Sudan Karen Exell was Acting Chair of the Egypt Exploration Society (http://www.ees.ac.uk/) and Chair of ACCES (http://www.acces.org.uk/), and she was Course Director of the Bloomsbury Summer School. Keith Sugden is Honorary Vice President of the British Association of Numismatic Societies, and Secretary (and a Trustee) of the UK Numismatic Trust (a grant-awarding body for numismatic research and conference funding). Phyllis Stoddart is Honorary Secretary for the British Association of Numismatic Societies. Honorary Curator of Archery Wendy Hodkinson is the Chairman of the Society of Archer-Antiquaries, and Honorary Vice-President of the Civil Service Archery Association. She is the North West Archery Organiser for the Civil Service Sports Council and in 2010 received an award for 40 years’ service as Archery Organiser both regionally and nationally, in recognition of her enthusiasm and long-term commitment. Dr. Lindy Crewe was elected to the committee for the Council for British Research in the Levant, is a member of the editorial board for the journal Levant, a reviewer for publications for Antiquity, Bulletin of the American Schools of Oriental Research, Journal of Archaeological Science, and was invited to affiliate her Cyprus project with the American Schools of Oriental Research CAP (Committee on Archaeological Research and

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Policy) programme. She was invited to give the annual Crystal Bennett lecture for the Council for British Research in the Levant at UCL (October 2010). Nicola Walker continues as Vice Chair of the Institute of Conservation, Professional Conservator-Restorers Accreditation Committee. Irit Narkiss is CPD Reader for Institute of Conservation Professional Accreditation of Conservator-Restorers (PACR) . Gillian Smithson is a Committee member and Events organizer for the United Kingdom Registrars’ Group.

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APPENDIX 4: Feedback on Museum policy & practice Living Worlds gallery Hi Nick, I really love the new gallery, it's thoughtful and playful with really great design and interpretation. I've seen a lot of new stuff lately and there's some shockingly boring identikit design out there - glad to see you have broken the mold. Best Sharon (Sharon Heal, editor Museums Journal) Hi Henry, Corinne, Just wanted to say thank you so much for accommodating my wife, daughter, mother in law, kitchen sink etc and a host of colleagues at last week’s launch. It is truly inspirational, and I cant wait to get back and absorb it in more detail - the two visits were so exciting, I didnt take enough time to explore it, so back soon.but it really was an honour to play a little part and witness a wonderful new era for Living Worlds. Congratulations. Kind regards, Dave David Barlow M.Sc MIEEM Biodiversity Engagement Manager, Manchester City Council Hi Henry, You may have been inundated with similar e-mails, but I just wanted to say, I thought the new gallery looked beautiful and the lighting is wonderful! It was great to see specimens without even a number next to them - this seemed to have the effect of allowing engagment with the display to be more selective / specific. We enjoyed the evening! All the best, Eleanor Eleanor Mulhearn Lecturer in BA Design and Visual Arts,

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Stockport College of Further and Higher Education, Wellington Road South, Stockport, Hi Henry, I didn't manage to see you last night, but many congratulations on the exhibition, it looks incredible. We are all very proud to have been part of the development of the app, which also looks amazing! I have it on my iPhone, and I've been telling everyone to get it! We are writing a blog post for our site this morning. Again, well done, I hope we can work together again in the future. Jamie James Robinson Senior Photographer The John Rylands University Library, 150 Deansgate, Manchester M3 3EH (To Stephen Welsh, Curator of Living Cultures) Just want to say that it was great meeting you. Your historical overview of the Manchester Museum leading to a refection on the nature and purpose of museums qua places where aesthetic, historical, and cultural objects are displayed for public viewing was excellent and illuminating. Your work reminds me that historical (hermeneutic) revision of modernity that we are undergoing necessarily requires a physical reorganization of our cultural institutions: a reworking of their focus, audience, and their aesthetic and socio-cultural function. You are doing just that and it is uplifting to hear you speak of the challenges 'on the ground'. (Peter A. Avanti, Facoltà di Lingue e Letterature Straniere, University of Bari, Italy) [Andrew Gray’s practical for first year biologists] .-Xaali O’Reilly Submitted on 2011/03/20 “This was a great session – I wish more practicals were like this! It was great to learn more about reptiles and amphibians and be able to interact with them, but also to learn about some of the work going on behind the scenes in the Museum. Fantastic stuff. Thank you very much!” Robert Jehle r.jehle@salford.ac.uk submitted on 2011/02/27 at 4:27 pm “We were a group of about 65 first-year students and three staff members (Robert Jehle, Paul Rees and Carly Tetley) from two combined ‘Wildlife’ programs at Salford University visiting Andrew and his team for a 2-hour presentation. We had an amazing time! Andrew talked us through his frog captive breeding, conservation, education and research activities in Central America as well as all around the globe, always bringing everything into the context of the alarming global amphibian declines. Andrew’s presentation was followed by Adam, who taught us about the skills of keeping reptiles for museum collections. The session with Andrew will remain extremely memorable last not least through the close and direct encounters with a range of different amphibians and reptiles, some of them critically endangered in the wild and normally not accessible to the public. It is a huge privilege to be at close with several vertebrate species that only a very small fraction of even experienced and specialist conservation biologists will ever be able to see!”

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Jack Muskett j.muskett@edu.salford.ac.uk Submitted on 2011/02/16 “Thankyou for the hugely interesting and informative talk. It was great to hear about the work you do, and how dedicated you are to the conservation cause. It was also great meeting the animals! I think I speak for everyone from the Widlife Conservation course at Salford Uni, when I say it was a pleasure to be there on Monday�. Thank you very much for showing us the Benin material today. It was much appreciated by the students, including the two quiet ones, who also produce thoughtful essays. I've urged them to include what they learnt today, so I'm looking forward to some good work. For myself, I love getting close to the material and what strikes me now is that you have said something new about the current situation each time, so Benin is always topical. Thank you again, Helen Caffrey, Cultural Studies, Open University

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APPENDIX 5 External organisations we work with NWHub Early Years Project Steering Group NWHub MAGPIE (Museums & Galleries Pilot in Education) Steering Group NWHub Learning Managers Group SureStart Manchester steering group -PPEL (parents as partners in early learning project) Manchester City Council Early Years steering group Buddying project for development and delivery of under 5’s creative network MUSE. Wellcome Trust BBSRC Heritage Lottery Fund Natural History Museum Oxford University Museum of Natural History World Museum Liverpool Tyne & Wear Museums Salford Education Business Partnership Gorton Local History Group Brunswick Church Community Centre Manchester City Council Environmental Campaigns Team Manchester City Council Joint Health Unit Groundwork Manchester Lime Arts Manchester City Council Children’s Services Manchester City Council Gifted & Talented Coordinators Tameside College – Travel and Tourism links Levenshulme High School – China AimHigher Project Gallery Oldham – provided object handling sessions (April 2010) York Art Gallery – in collaboration for China exhibition Barnsley Academy – Partnership for Literacy work The Amphibian Ark Norden’s Ark Conservation Centre, Sweden Zoological Society of Chester and Chester Zoo – Captive breeding programme collaboration for Critically Endangered species Zoological Society of Bristol and Bristol Zoo – Captive breeding programme collaboration for Critically Endangered species The Horniman Museum Costa Rican Amphibian Centre Aviarios Sloth Sanctuary in Costa Rica

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BBC – Bristol Natural History Unit – Close links continue to develop through film work ARKive Action for Sustainable Living University of Oslo Lincoln University - BA (Hons) Conservation & Restoration, and MA Conservation of Historic Objects Durham University - MA in Conservation of Archaeological and Museum Objects Henshaws Society for Blind People Manchester Museums Consortium (Whitworth Art Gallery, Manchester Art Gallery, Imperial War Museum North, Lowry, People’s History Museum, Museum of Science and Industry) John Rylands Library, Deansgate Cornerhouse National Football Museum Asia Triennial Manchester Manchester Literature Festival Manchester Science Festival Manchester Weekender Confucius Institute Chinese Arts Centre Chinese Community Centre Kids in Museums Manchester Made it Easy Tourism Network Visit Manchester All About Audiences Manchester Hoteliers Consortium MIMAS Opera North The Guardian Manchester Digital Development Agency Future Everything Start, NHS arts-based mental health service

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Appendix 6 Maximising the University Brand: Manchester Museum Action Plan 2010 One of the actions from the 2008-9 OPR was: ‘To work to ensure that the University brand was maximised in all public relations’ The following action plan has been developed. Some of the actions are currently specific to the Museum but will be rolled out across Museum and Gallery. Area 1. Branding The Museum and Gallery should use the University branding on all externally facing communications.

2. Promotion Museum & Gallery to use all available avenues to promote connections to University especially University research.

Actions

Progress in 2010-11

Museum and gallery to undertake regular audits to ensure consistency of branding and liaise with Communications where necessary.

Museum and gallery consistently using appropriate branding and ensuring consistent use across all departments. -

Ensure University links are included in M&G print – i.e. a section in Museum’s Imagine More and on websites focusing on University involvement in the public programme. Investigate including a rack or display for University materials in venue receptions. (discuss with Visitor centre staff re: supply of rack and stocking). Possible issues over quantities required.

University links highlighted in print and emphasised in the public programme

Other University material to be stocked at reception for enquiries. Use specialist and adult e-newsletters to promote connections with University research and activity.

See above

Use specialist offer campaign to promote

New racks for Unilife installed at Museum and Whitworth and re-stocking arrangements organised University maps stocked and staff briefed about visitor centre

Section in museum e-newsletters for focus on university research as part of public programme and to promote resource centre See above

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engagement with university researchers and use of the Resource Centre. Investigate the possibility of including a panel about the University somewhere in the venues and any other opportunities for University branding. 3. Public programmes M&G to involve University academics and researchers in delivering the public programmes.

Use public programme to promote links to University. 4. Press Use press coverage as a way to emphasise the university link. 5. Administration Promote University in staff communications.

6. Evaluation Use our evaluation mechanisms as an opportunity to reinforce the message and establish base line data.

Panels in Museum and gallery about University -- not completed. Discussions held about locating permanent display on University heritage in the Museum

University academics and researchers are invited to be included in or in some cases to co-produce all of the main Museum public programmes and also many gallery events. Most Big Saturday events will include involvement from University departments. Devise a Museum tour or trail that includes University connections.

Consistently using University public engagement listserv to promote programme and recruit university academics. Using the Science Festival to engage with more academics and researchers

All press releases to include “venue, part of the University of Manchester”. All press releases to include University boilerplate.

Done

“University of Manchester” to be included on all museum and gallery staff email signatures. Conduct a staff briefing/information guide to reinforce the use of correct branding and consistent use of “part of the University of Manchester”.

Done

At next MHM visitor survey revision use our venue specific questions to ask “Are you aware that the museum/gallery is part of the University of Manchester”.

Question added to informal data collection – i.e. surveys given out at events - 76% of attenders respond: Yes

Not done but have supported and partfunded Green Badge Tour of campus and museum

Done

Formal staff guide not done but branding checked regularly

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7. University staff M&G to engage with University staff and programmes.

Add similar question to any questionnaires and evaluation data.

Added to formal visitor surveys but later due to contract changes – results in January 2012.

Continue to participate in University initiatives such as wellbeing week, student conference, open days. Offer special behind the scenes tours for University staff.

Participated in wellbeing week, Welcome week, Open Days

Include events in the weekly staff enewsletter, Unilife and University website.

Programme of monthly behind the scenes tours started in September 2011. First tour exceptionally successful with very positive feedback Very consistent policy developed of ensuring regular features in staff eupdate, Unilife and on staffnet with plenty of coverage.

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Appendix 7 Publications by Museum staff Crewe, L 2010. Rethinking Kalopsidha: from specialisation to state marginalization. In D. Bolger and L. Maguire (eds) The Development of Prestate Communities in the Ancient Near East: Studies in Honour of Edgar Peltenburg, 63–71. Oxbow. Exell, K (ed.) 2010. Egypt in its African Contexts. British Archaeological Reports, Oxford. Logunov D.V. & Deza M. 2010. A description of the male of Lyssomanes euriensis Logunov, 2000. Acta Arachnologica, 59(1): 21-23. Logunov D.V. 2010. Taxonomic notes on a collection of jumping spiders from Iran (Araneae, Salticidae). Bull. Br. arachnol. Soc., 15(3): 85-90. Logunov D.V. 2010. A new species of Yllenus Simon, 1868 from northern India (Araneae, Salticidae). Bull. Br. arachnol. Soc., 15(3): 91-92. Logunov D.V. 2010. New species of Zodariidae (Arachnida: Aranei) from Vietnam. Arthropoda Selecta 19 (4): 249-260. Logunov D.V. 2010. Literature review: Arachnida and Myriapoda of the Seychelles Islands (ed. J. Gerlach & Y. Marusik). Newsl. Br. arachnol. Soc., 119: 12-13. Logunov D.V. 2011. Literature review: Biodiversity of fossils in amber from the major world deposits (ed. D. Penney). Antenna, 35(1): 47-48. Logunov D.V. & Timokhanov V.A. 2011. Arachnida: popular edition (zoo-kaleidoscope). Almaty: TOO ‘Effekt’. 16 pp. [in Kazakh and Russian]. Marusik Yu.M. & Logunov D.V. 2011. New faunistic records of spiders from East Kazakhstan (Arachnida: Aranei). Arthropoda Selecta, 20(1): 5763. McGhie, H, Brown, P & Horsley, J. 2010. 'Dealing with Darwin at The Manchester Museum', in A Filippoupoliti (ed) Science Exhibitions: Communication and Evaluation. Museums Etc. Russell, D, White, J, Cassey and Maurer 2010. Data-Poor Egg Collections Collections: cracking an important research resource. J. Afrotrop. Zool. 1 Sitch, B.J. 2007. ‘The Leeds Antiquaries John Holmes and James Wardell’ in Medieval Yorkshire 36, 37-49. (NB both papers have only just been published in a clearing of the backlog volumes of the journal)

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Sitch, B.J. 2008. ‘Picture This – 300 years of images of Kirkstall Abbey’. Medieval Yorkshire 37, 1-28. Sitch, B.J. 2010. ‘Consultation or confrontation: a Case Study of the Manchester Museum’s Lindow Man a Bog Body Mystery’, in The New Museum Community Audiences, Challenges, Benefits, MuseumsEtc Sitch, B & N.Harlow ‘New light on an old excavation archive: material from Gayton Thorpe in the Manchester Museum’ in Society of Museum Archaeologists Newsletter 50 (Spring 2011), pp 1-4. Zschokke S. & Logunov D.V. 2010. Literature review: Spiders of India (eds P.A. Sebastian & K.V. Peter). Arachnologische Mitteilungen, 39: 45-49.

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