SEEK INVESTIGATE EXPLORE
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
SEEK INVESTIGATE EXPLORE
09
Designer _ MANDY LINDEKE
Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
DESIGNER Mandy Lindeke PHONE 831 818 1066 EMAIL mandylindeke@gmail.com WEBSITE mandylindeke.com
COPY WRITE Š 2014 Mandy Lindeke All rights reserved. No part of this publication can be reproduced or transmitted in any form or by any means, electronic or mechanical without prior permission from Mandy Lindeke. Written and produced by Mandy Lindeke.
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D E D I C A T I O N To Brock, thank you for pushing me, inspiring me and making me laugh every step of the way. I love you.
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Designer _ MANDY LINDEKE
Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
PROJECTS\
01 02 03 PAGE 8
BILLABONG OCEAN LOTION PROJECT p. 12-23
U N STA B L E B I P O L A R DISORDER BOOK p. 24-35
ZESTEA TEA PACKAGING p. 36-47
04 05 06
VIBRANT BETSEY JOHNSON PAINT LINE p. 48-57
FOREST FEST MUSIC FESTIVAL p. 58-69
TA I L WAG D O G PRODUCT LINE p. 70-79
07 08 09
GREEN BEAN COFFEE STA R B U C K S B R A N D I N G p. 80-91
DAY O F T H E D E A D FESTIVAL BRANDING p. 92-99
GAP IDENTITY BRANDING p. 100-109
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E EXPLORE
01
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
01
Project _ BILLABONG’S OCEAN LOTION
PROJECT
Billabong ’s Ocean Lotion
COURSE
Package Design 3
INSTRUCTOR
T homas McNulty
Categor y_ PACKAGING
O B J E C T I V E To create a high quality skin care line for a preexisting company and develop products that demonstrate strong conceptual development and typographic sensitivity. Prioritize, organize, and develop hierarchies for effective packaging designs. Research, develop, and present the ideas professionally. S O L U T I O N Ocean Lotion is a private label for Billabong with ocean lovers in mind. It’s a complete skincare line for a person of higher quality taste. In order to execute a successful package design a mixture of geometric shapes in shades of ocean colors was used to set the mood of the brand. This skin care line is for both men and women that enjoy the beach, surfing and the outdoors. The line includes waterproof sunscreens, waterproof face sunscreens, lotions and sun tan oil.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ BILLABONG’S OCEAN LOTION
Categor y_ PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ BILLABONG’S OCEAN LOTION
Categor y_ PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ BILLABONG’S OCEAN LOTION
Categor y_ PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ BILLABONG’S OCEAN LOTION
Categor y_ PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ BILLABONG’S OCEAN LOTION
Categor y_ PACKAGING
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E
EXPLORE
02
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
02
Project _ UNSTABLE: A BOOK ABOUT BIPOLOAR DISORDER
PROJECT
Unstable: Bipolar Type Study
COURSE
Typography 3 Complex Hierarchy
INSTRUCTOR
Carolina De Bar tolo
Category_TYPOGRAPHY
O B J E C T I V E To produce a book that demonstrates typographic composition using grids, complex hierarchy, information design and sequencing within a cohesive system. Use a topic that is interesting and apply typographic principles to express concepts visually and creatively to solve problems specific to a design context and audience. S O L U T I O N A typographically appealing book was created using Bipolar Disorder as the overall topic for exploration. Materials were collected from several different sources and complied together to create a well executed study. Over the course of the semester the work was refined until printed for completion.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ UNSTABLE: A BOOK ABOUT BIPOLOAR DISORDER
Category_TYPOGRAPHY
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ UNSTABLE: A BOOK ABOUT BIPOLOAR DISORDER
Category_TYPOGRAPHY
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ UNSTABLE: A BOOK ABOUT BIPOLOAR DISORDER
Category_TYPOGRAPHY
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ UNSTABLE: A BOOK ABOUT BIPOLOAR DISORDER
Category_TYPOGRAPHY
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ UNSTABLE: A BOOK ABOUT BIPOLOAR DISORDER
Category_TYPOGRAPHY
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E EXPLORE
03
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
03
Project _ ZESTEA: TEA PACKAGING LINE
PROJECT
Zestea Tea Packaging
COURSE
Package Design 2
INSTRUCTOR
Valerie Taylor- Smith
Categor y_PACKAGING
O B J E C T I V E Choose a company or brand and design a new packaging line for tea. It can either be an existing tea company that needs a face lift, or it can be a company that is extending it’s product line to include a tea line. The feel of the line must extend the overall feel of the existing company. S O L U T I O N Zestea is an extension for the Verve Coffee Roasters that was established in Santa Cruz, California in 2008. Zestea matches their unique and artistic style while still conscious of environment with Eco-friendly packaging. The packaging will boast three unique f lavors of tea in bold patterns and colors; lemon & honey, mint & honey and peach & honey.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ ZESTEA: TEA PACKAGING LINE
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ ZESTEA: TEA PACKAGING LINE
Categor y_PACKAGING
ZES TEA T E A C O M PA N Y
EA ZEST TEA
COM
ZESTEA T E A C O M PA NY
PA N Y
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ ZESTEA: TEA PACKAGING LINE
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
ZESTEA T E A C O M PA N Y
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Project _ ZESTEA: TEA PACKAGING LINE
Categor y_PACKAGING
PAGE
4 3
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ ZESTEA: TEA PACKAGING LINE
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E EXPLORE
04
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
04
P ro j e c t _ V I B R A N T: B E T S E Y J O H N S O N PA I N T L I N E
PROJECT
Vibrant: Betsey Johnson Paint Line
COURSE
Package Design 2
INSTRUCTOR
Valerie Taylor- Smith
Categor y_PACKAGING
O B J E C T I V E To create the packaging design for a new line of indoor and outdoor paints for a famous artist, designer, or architect. The line of paints should reflect the style, functionality and high-quality spirit of the brand. S O L U T I O N This line of paint was inspired by fashion designer Betsey Johnson. Johnson sells unique fashion for creative, daring women that follow their own rules and have their own sense of style. The line incorporates bright, bold, and colorful paint drops along with feminine typefaces to tie into her overall look.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
P ro j e c t _ V I B R A N T: B E T S E Y J O H N S O N PA I N T L I N E
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
P ro j e c t _ V I B R A N T: B E T S E Y J O H N S O N PA I N T L I N E
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
P ro j e c t _ V I B R A N T: B E T S E Y J O H N S O N PA I N T L I N E
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
P ro j e c t _ V I B R A N T: B E T S E Y J O H N S O N PA I N T L I N E
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E EXPLORE
05
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
05
Project _ FOREST FEST MUSIC FESTIVAL
PROJECT
Forest Fest: Music Festival
COURSE
Visual Systems 1
INSTRUCTOR
Troy Alders
Category_BRANDING
O B J E C T I V E To design the elements for a music festival with a social cause that it will benefit. Visually represent the music groups with graphic design, influences, imagery inspiration, and research. Cohesively match the style of the musicians with the genre of the music and the setting. S O L U T I O N Forest Fest is a non-profit music festival that benefits to preserve California’s natural resources and wildlife. It is held annually at UCSC in Santa Cruz, California during the summer and guests are able to camp on-site. The design is simple and bold with bright pops of color to draw the viewers attention.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ FOREST FEST MUSIC FESTIVAL
Category_BRANDING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ FOREST FEST MUSIC FESTIVAL
Category_BRANDING
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Designer _ MANDY LINDEKE
6 4
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Project _ FOREST FEST MUSIC FESTIVAL
Category_BRANDING
6 5
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ FOREST FEST MUSIC FESTIVAL
Category_BRANDING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ FOREST FEST MUSIC FESTIVAL
Category_BRANDING
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E EXPLORE
06
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
06
Project _ TAIL WAG DOG PRODUCT LINE
PROJECT
Tail Wag: Dog Product Line
COURSE
Package Design 3
INSTRUCTOR
T homas McNulty
Categor y_PACKAGING
O B J E C T I V E To create a line of high quality Eco-friendly cleaning products that demonstrate competent formal design skills based in aesthetics. Demonstrate strong conceptual development and typographic sensitivity. Prioritize, organize, and develop hierarchies for effective packaging designs. Research, develop, and present the ideas professionally. S O L U T I O N Tail Wag is a dog cleaning product line that is 100% natural and effective. The product line combines both Eco-friendly appeal, yet is still unique and noteworthy. All of the containers are biodegradable and are organized in groups with pops of bright colors. Each container features an illustration of a dog that is demonstrating what the product is used for.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ TAIL WAG DOG PRODUCT LINE
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ TAIL WAG DOG PRODUCT LINE
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ TAIL WAG DOG PRODUCT LINE
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ TAIL WAG DOG PRODUCT LINE
Categor y_PACKAGING
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E EXPLORE
07
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
07
Project _ GREEN BEAN: STARBUCKS CSR REPORT
PROJECT
Green Bean: Starbucks Coffee Branding
COURSE
Visual Systems 2
INSTRUCTOR
Marc English
Category_BRANDING
O B J E C T I V E To investigate interactive and print media platforms by refining and applying knowledge of type, composition and meaningful image construction to integrate the communication project. Emphasis will be placed on developing concepts, designing compositions and creating meaningful and engaging design solutions for complex communication problems. S O L U T I O N Since 1971 Starbucks Coffee Company strives to provide quality in both their services and their products. They have many CSR policies that have a positive impact on the community and they believe in contributing to global responsibility. Green Bean is a fictitious name created for Starbucks global responsibility reports within their company. I created Green Bean so that Starbucks can showcase their global responsibility efforts in a new and effective light.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ GREEN BEAN: STARBUCKS CSR REPORT
Category_BRANDING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ GREEN BEAN: STARBUCKS CSR REPORT
Category_BRANDING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ GREEN BEAN: STARBUCKS CSR REPORT
Category_BRANDING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ GREEN BEAN: STARBUCKS CSR REPORT
Category_BRANDING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ GREEN BEAN: STARBUCKS CSR REPORT
Category_BRANDING
GREENBEAN S TA R B U C K S C O F F E E
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E EXPLORE
08
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08
Project _ DAY OF THE DEAD FESTIVAL
PROJECT
Day of the Dead Festival Branding
COURSE
GR 365: Strategies for Branding
INSTRUCTOR
Gordon Mor tensen
Category_BRANDING
O B J E C T I V E To create a brand identity for the Day of the Dead event. It is important to keep the event’s current identity and discover its strengths and weaknesses. From gathering information from past events create the big idea which will be the essence of the brand and core purpose. S O L U T I O N The Day of the Dead is a Mexican holiday that is celebrated around the world to gather family and friends to pray and celebrate loved ones that have deceased. To keep with the original idea, I chose a decorative skull as the main premise of my brand identity and added elements and bright colors.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
DAY
of the
Designer _ MANDY LINDEKE
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Category_BRANDING
O C T O B E R 3 1 ST - N O V E M B E R 2 ND, 2 0 1 4
Mexico City, Mexico
DEAD
Project _ DAY OF THE DEAD FESTIVAL BRANDING
Category_BRANDING
DAY OF THE DEAD
Project _ DAY OF THE DEAD FESTIVAL
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ DAY OF THE DEAD FESTIVAL
Category_BRANDING
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Designer _ MANDY LINDEKE
SEEK I N V E S T I G AT E EXPLORE
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Project _ GAP: IDENTITY PROJECT
PROJECT
Gap: Identity System
COURSE
GR 365: Strategies for Branding
INSTRUCTOR
Gordon Mor tensen
Category_BRANDING
O B J E C T I V E To create a new brand identity for an existing company. It is important to keep the current identity and discover its strengths and weaknesses. From gathering information about the company from past we create the big idea which will be the essence of the brand and core purpose. S O L U T I O N The chosen company was Gap Inc. which is a multinational clothing and accessories retailer for men, women and children. It was founded in 1969 and is still very successful today with over 18 million visitors annually. They pride themselves in the quality of their products and the simplicity of their styles. I wanted to expand on this within the re branding by pushing the limits a bit.
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ GAP: IDENTITY PROJECT
Category_BRANDING
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Designer _ MANDY LINDEKE
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Project _ GAP: IDENTITY PROJECT
Category_BRANDING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ GAP: IDENTITY PROJECT
Category_BRANDING
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Designer _ MANDY LINDEKE
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Por tfolio _ SEEK, INVESTIG ATE, EXPLORE.
Project _ GAP: IDENTITY PROJECT
Category_BRANDING
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Designer _ MANDY LINDEKE
COLOPHON\
INSTRUCTOR Mar y Scott PRINTER Giant Horse PAPER Finch 100lb Text BINDERY Key Binding COVER STOCK arrestox bl-10320 gunny STAMPING Matte White T YPEFACE Chaparral Pro Franklin Gothic Book SOFTWARE Adobe CS6 PD / AI
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