MORELLO
Event Marketing Checklist
STUDIO
BEFORE THE EVENT
PRE-EVENT PROMOTION Creare a hashtag for your
Send news of the event to
event and remember to use
relevant publications.
it for every Instagram and
Invite influencers, notable
Twitter post.
people and industry
Design an event poster and
experts to attend.
create banner versions for
 Share the event across all
social media.
your social media
Design an invitation and/or
platforms.
flyers.
Send out email
Create A Facebook Event
invitations.
Page & Invite All Your
Book a photographer
Friends.
and/or videographer.
Schedule social media posts of photos, videos and testimonials from previous events. Include posts about the entertainers, speakers or vendors for the upcoming event. Reach out to sponsors to help promote the event. Run a competition to win free tickets to your event. Or if the event is free, run a competition at the event. Â Countdown on social media and send a reminder email 24 hours before.Â
DURING THE EVENT
DURING
Encourage people to check in online and use your event hashtag. Livestream and tweet key moments like performances or speakers. Keep press and influencers up to date with inside information and interesting content. Make sure the photographer captures the key moments, noteworthy people, sponsored gifts and all the elements of your event.
POST-PROMOTION Send a thank you to all
Send a survey to get
attendees via email and
feedback on the event and
social media. Include any
learn how to improve.
key points or moments to
Ask noteworthy people for
remember.
testimonials on the event
Post photos and videos in a
and use them on your
gallery and share with all
website.
attendees.
Write a blog post about
Send an email to the press
the event, remembering
and influencers with a link
to mention everyone who
to the gallery and
was involved.
interesting stories from the
AFTER
event.
LIFE IS A PARTY. DRESS LIKE IT.