BUSINESS DECKS
Project Kickof Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam nisl enim, iaculis in vulputate et, malesuada ac velit..
Contents 1
Agenda
2
Background, Charter
3
Approach and Methodology
4
Timelines, Key interactions
5
RASCI, Governance
Project Purpose and Priorities Purpose Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna.
Scope
Assumptions
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Priorities
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Key Highlights Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna.
Project Charter CONTEXT
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Project Objectives
Program Team Steerco
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Out of scope
Within scope
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Sponsors
Workstream 1
Scope
Core Team • • •
Delivery team
Workstream 2
Advisors •TBD
• • • Delivery team • • •
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Key activities and milestones Assumptions Lorem ipsum dolor sit amet, consectetuer adipiscing elit Lorem ipsum dolor sit amet, consectetuer adipiscing elit Lorem ipsum dolor sit amet, consectetuer adipiscing elit
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Our Approach Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Our Approach
Immerse
Objective
Understand current context, value proposition, marketing objectives and digital focus
• Workshop
Activities
• Interviews • Desk research
• Target Segments
Deliverables
• Key Messages
Design
Design optimal digital plan deeply linked to marketing objectives
• Link digital to marketing objectives • Define channel coverage, Reach, frequency, messaging
• Detailed channel objectives
• Themes for social media
• Coverage, messaging requirements
• Ways of working
• Reporting Needs
Create
Create, curate content; establish operating rhythms
Promote
Execute per agreed upon plan
Measure
Measure impact and loop back insights
• Execute tactics
• Execute tactics
• Role Defn eg SPOC
• Role Defn eg SPOC
• Communications
• Communications
• Reporting needs
• Reporting needs
• Content documents
• Operational logistics
• Impact reports
• Detailed promotion schedule by channel
• Reports of execution
• Insights
• Create functional Content: Blogs, Publications • Build promotion tactics by channel • CXO Branding
Our Approach Phase 1: Immerse Understand current context, value proposition, marketing objectives and digital focus
Activity Snapshot
Deliverables
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Success Factors
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Our Approach Phase 2: Design Understand current context, value proposition, marketing objectives and digital focus
Activity Snapshot
Deliverables
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Success Factors
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Our Approach Phase 3: Create Understand current context, value proposition, marketing objectives and digital focus
Activity Snapshot
Deliverables
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Success Factors
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Our Approach Phase 4: Promote Understand current context, value proposition, marketing objectives and digital focus
Activity Snapshot
Deliverables
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Success Factors
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Our Approach Phase 5: Measure Understand current context, value proposition, marketing objectives and digital focus
Activity Snapshot
Deliverables
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Success Factors
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Timeline July Project Phases
9
16
August 23
30
6 8/9
13
20
8/16 8/20
September 27
2
10
17
8/23
October 24
1
8
9/18
15 9/18
November 22
29
5
12
10/19-10/23
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Key Events
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Functional Launch Execution Roadmaps
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8/9
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Launch Execution Plan Presentation
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Lorem ipsum Ongoing Project Management
Kickof
1, 2
3
4
5
6
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8 (8/29)
9
10
11
(9/5) (9/7)
12
13
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Legend
Extended Team
Project Leads
Core team
Activity
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15
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18
19
(9/11) (9/12) (9/14) (9/20)
Presentation
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Workshop
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Deliverable
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Interaction Roster Meeting
Monthly Meetings
Purpose
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Number of meetings
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Schedule
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Workshop 1
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Workshop 4
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Workshop 5
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Workshop 2
Workshop 3
a Optional participation
Brand Director Country Head
VP Sales
HR Head
VP Ops
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Country Interconnect Meeting
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Division Head
a
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Team Structure and Governance
Project team
Task force
Steering commitee
Names
Responsibilities
Priorities
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Team Mapping #
Country
Country representative
Project representative
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3
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4
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5
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6
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Roles and Responsibilities Name/Team
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Responsibility
Priorities
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RASCI RASCI Topic
Name Here
Name Here
Name Here
Name Here
Name Here
C
C
A
R
I
R
R
R
C
C
R
A
R
R
A
I
R
C
Name Here
Market Research Advertising Storyboarding Funding Design
R - Responsible
I
I
C
R
I
I
C
R
I
Production Distribution
R
A
A - Accountable
C
R
S - Supportive
R
C- Consulted
I - Informed
Key RISKS and Mitigation Plan Risks
Mitigation
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