Maniera Magazine - Bollywood Edition by Maniera LLC

Bollywood Edition June 2009

Masala Vibes:

Mixing Music and People

Shekhawati awaits:

the open air art gallery

Indiaâ&#x20AC;&#x2122;s Best: Mashooka Designs Maleeka . . . and more.

Education: The activities of educating or instructing; activities that impart knowledge oR skill.

Maniera is not just another modeling school. Here we offer an education that gets you ahead in the modeling world. Our instructors are real Second Life trained models that help with the skills you need to succeed in the competitive world of Second Life modeling! Maniera Institute of Style offers inexpensive workshops all the way to full classes that end with not only a sponsored runway show, but also a photoshoot that will be featured in the student section of Maniera Magazine! Full classes are only $4995L! Both Europe and US Time slots available for classes. Contact Dean Melonie Romano or Associate Dean Monai Parkin for an application or for more details.

Topaz Joubert Maniera CEO

Managing Staff MandyLeigh Sweetwater

Nox Deigan

Managing Editor

Design Editor

Sutton Fafler

Quincee Twine

Marketing Director

Fashion Editor

W r i ters : : : : BlackBarbie Bravin Writer Chloie Sweetwater Columnist Kathy Nikolaidis Columnist

P h oto g r a p h ers : : : : Scotj Criss Writer Sherrie Shepherd Writer Taryn Gartner Writer

M a n i er a A d Des i g n : : : Nox Deigan Concept / Designer

AtomicSparkle Skytower Photographer Gidgette MacMoragh Photographer Spartin Parx Photographer

C o n tr i b u tors : : : : Rabin Navarathna Shekhawati Hawk Perenti Photographer

CORRECTIONS: Credit: Kathy Nikolaidis - Last Words

All opinions and interpretations by columnists are the columnistâ&#x20AC;&#x2122;s opinion, and in no way represent the opinion of Maniera Magazine or Maniera, Inc and its subsidiaries.

4 (C) June 2009 Maniera Design - Sara Lovelace

Maniera Magazine is a production of Maniera, inc. We are located at Pacific Estates: 222, 41, 21.

Greeting Dear Readers! It has been a very exciting and fast paced month here at Maniera. We just opened our new training institute. Maniera Institute of Style will not only provide full training from beginners to advance models but also focus on styling, career counseling and the business of fashion in SL. Would like to give a special “Thank You” to Melonie Romano and Monai Parkin for all of their hard work and dedication as well as to Jennie Devin our “Diva Builder Extraordinaire.” Many of you that are familiar with our sim may have seen Jenn from time to time building while wearing her hard hat and sporting an elegant gown and gloves. One thing for sure: PHOTO By Hawk Perenti the “girl’s got style.” And speaking of style, our Bollywood Indian Edition is bursting with it. This month we wanted to do something a very special. We wanted to showcase the thriving Indian Culture in Second Life: the designers, businesses, sims and the music. We had the privilege to met some very special people: Veekay Navarathna, owner of the sim Shekhawati, and his team as well as Perdita Lacey and the Masala Vibes DJs. All have welcomed the Maneira staff with open arms. If you haven’t been to either place, you have to go. You may rezz in as a visitor but will log out as a friend. Also want to give thanks to the incredible designers Aradhana Voight of Mashooka, Mamie Baxton of Maleeka and Zaara for their fabulous and colorful garments. Each garmet is rich in color and each one tells a story and takes you on an adventure. This issue would have been possible without our photographer AtomicSparkle Skytower. It was Atomic that organized the features and her photos are not only stunning but she introduced us to one of the most welcoming communities within Second Life. Until next month, enjoy the journey. Faithfully Yours Topaz Joubert

Letter From The Editor :: 5

J UN E Bollywood Edition

Stories: 24 Gloria Gabe:

Heavenâ&#x20AC;&#x2122;s Gate Revisited

Columns: 12 Getting REAL with Chloie He wants to meet. Help! | Best friend dating my ex | Mixed signals?

Manieraâ&#x20AC;&#x2122;s cover model on what it takes to climb high in Second Life modeling.

Masala vibes:

A Mixture of people and music Uniting Indian-Pakistani cultures while providing cultural exchange through music.

1 Million to Goal:

At a loss of where to find those summer sales? We got the answer for you.

16 Second Life Male Fashion Summer just got a lot hotter. Times to pull out that summer wear.

Cancer Research in Second Life

A million linden in 24 hours; Team Relay for Hope and the American Cancer Society.

18 Second Life Fashion

In The Open Air:

S H E KAH W A T I Visit the Rajasthan state of India in this Second Life recreation of the Open Air Art gallery.

10 Secret Diary of a Hopeless Romantic A little more B than F in that FB? Our Hopeless Romantic explores this age old idea.

78 Last Words:

Bollywood, Hollywood or Dollywood?

Eat Authentic: Indian Recipes Designer Interviews & Fashion Photoshoots 66 Maleeka:

Balancing the Elements

Cover Model Gloria Gabe in

Mashooka:

Zaara Designs

Bollywood Royalty

Zaara: Ethno-chic Design

Cover Photo by AtomicSparkle Skytower

Sec ret Dia Hi, I’m Hopeless Romantic.

believe in long lingering kisses, cosmic connections, and about true love. I believe in Green Day’s words:

“ I t ’s

something

u n p r e d i c t a b l e , but in the end it’s right” (and for a while, I really did have the “Time of My Life”). This is my diary about the many facets and incarnations of love and romance in SL that I e x p e r i e n c e and hear about from my friends. :-)

Still languishing a little from my rece break up with Mr. Heart-Breaker (see M 2009 issue), I had some group thera with friends who have also recently be through break ups. Now I know one of m friends is just as hopelessly romantic a however, one of her totally unromantic a hard hitting declarations struck a cho with me. . . “To hell with falling in love a getting heartbroken, I’m sticking with f buddies from now on. . .”

My initial reaction was “Noooooooo,” b then I thought: “Hmmmm, I never had f**k buddy (FB)”. And on speaking w other friends it seems I’m little behind t times, since at one time or another th all seem to have had FBs. There I w suddenly f e e l i n g l i k e a s h o c k C h a r l o t t e from Sex and the Ci talking to the girls about naughty stuff guess thinking about it, SL is kinda idea geared for FBs - easier to have no strin here. Maybe I should get me one of tho . . Surely, a hopeless romantic such a couldn’t possibly entertain such a notio But, I’m not a prude, and I sort of thi of myself more as a Carrie rather than Charlotte. So, I opened up my mind to t idea – however unintuitive it felt to me.

Now my avi is kinda cute so I do get hit every now and then, but I usually igno

A Hopeles

ary Of

ent May apy een my as I, and ord and f**k

but da with the hey was, ed ity, f! I ally ngs ose. as I on. ink na the

it. However, I met this guy in a store in SL, and he is charming and sexy as hell. So, I allow myself to flirt with him – pure, unadulterated, naughty and outrageous flirting, and it made me smile :-) He was like something out of a romance novel – handsome, well dressed, quite commanding, a successful advertising executive from NYC, and a poet with his compliments. In some fantasy in my head, he could have totally swept me off my feet. In fact, he wanted to sweep me off my feet into his virtual-sexgen-menu-driven bed right there and then. “FB alert, FB alert” buzzed in my head as he tp’d back to his place. I panic - although the thought of cybering with Mr. NYC doesn’t make me balk or log off. The little devil on my left shoulder leans forward and says with a smile to the little angel on my right shoulder: “Ooooh, interesting. . .” I flirt a little more with this Mr. NYC to stall on the tp offer he has now sent me to his place.

Now in my RL and in my SL so far, I have only been with one person at a time, and only after I’ve fallen in love with them so the idea of sex with a stranger is a little foreign - albeit exciting - for me. Blah! What the hell? I tp to his place. Now, he has a on gorgeous place, clearly a man with a sense ore of style, and our mutual attraction grows

stronger from our shared cultural and literary references. The man is well read, intelligent, and not only knows of my work in RL, but admires it too. Cue: melting. OK, this is weird, I’m in some guy’s house having a laugh, really good conversation, and totally enjoying myself after just having been propositioned by him for sex! But thankfully he wasn’t standing by the bed naked with pose balls ready when I tp’d over (phew!). From his conversation and excitement at finding someone who appreciates his clever sense of humor and his witty sarcasm, we sink into his cozy armchairs, and just chat for a good hour or so. I realize there isn’t much of the F part of FB going on, but hey I don’t care! I think he senses although I did accept the tp, deep down, I’m really not a FB kinda girl… So, as the little devil on my shoulder pouts, I realize I’m not that kinda girl either. I’m not knocking the concept of FBs. My friends swear by them, and hey, if you’re all on the same page and have consensual fun – good for you, I say! But hell, you know how I’d be. . . I’d have a FB, and he would end up being my one and only FB, and I’d totally fall in love with him, and he’d be so wrong for me being a FB and all, and my heart would fall off my sleeve again – DOH!!!! It’s hopeless, and so am I… xxx

s Romantic

Columnist Chloie Sweetwa

Getting REAL with Chloie 12

Dear Chloie, I need your help. I have a great SL partner but he wants to meet in RL and really putting pressure on me. I’m not comfortable just yet and have said “no.” I am afraid I’ll lose him if I don’t give in but it’s not what I want, at least not now. This is a ‘real’ dilemma. Should I do it or stand my ground? Not Ready Dear Not Ready, Look.. I think you should 100% stand your ground! It sounds as if you’ve not known him all that long and may be still assessing his character. Taking that step to RL can be wonderful or it can be disaster! I can attest to that! Girl, I could tell some horror stories! No one should be forced to share their RL if they choose not to. That really is the beauty of a virtual world and many prefer anonymity. You need not worry that he will leave you over this. That can’t be the driving force. What’s important is to stay in control of your RL and plant those feet solidly on the ground! Fear Not!

Oh Chloie, my heart is broken.

Check this out Chloie.

Recently, I broke up with my SL partner. Not long after, my best SL friend told me that she was now seeing him. I am still h u r t i n g from our breakup. I’m disappointed that they would do this and don’t want to be around them. We have mutual friends and go to the same clubs and parties. How can I handle this?

My a n t e n n a h a s b e e n u p a n d p i c k i n g up signals for quite some time now with my SL partner. I just know he’s up to something. Should I play detective and spy on him to get to the truth? It’s really killing me!

Still Healing Dear Healing, Part of your healing is getting back to normal situations with your network of friends. Don’t isolate yourself because of these two. Get dressed to kill and party hard. Show him what he’s missing and both of them that you are doing just fine. Something tells me you’ll be right back in the swing of things, having fun and won’t notice their sorry butts at all! Ha! Go get ‘em girl!

Sherlock Sheryl Hey Sherlock! Well curiosity killed the cat! Remember that! Seriously though, I’m very much on board with women’s intuition. We gals know when there is “something a foot”! SL provides ample o p p o r t u n i t i e s for sleuthing. On one hand I’d like to say to trust the guy and let it go. However, go with your gut on this one but be prepared for the worst and how you will “handle the truth”!!!!!

Want to ask Chloie For Advice? Ask your favorite Second Life Advice Columnist for advice on your Second Life dilemmas. Fully confidential. No questions asked; only answered. Send a notecard entitled “Getting REAL with Chloie - Question” to Chloie Sweetwater.

Ad Design

Columnist Kathy Nikolaidis

Second Life Male Fashion 16

Those

Lazy, Hazy, Craz

The virtual snow has melted, the birds are singing

(thanks to sound animations) and the waves are crashing against the rocks. That can only mean one thing in Second Life; it’s time for the beach season. With summer here, women everywhere are already geared up, but what about the guys? You don’t have to be a fashion expert to know what must have items every man should have. Here are some items every man needs to enjoy the summer season in Second Life fashionably: Polo Shirt - Lightweight and in an assortment of colors, patterns and fabrics, you can never have enough polo shirts stocked in your summer wardrobe. For something a little breezy and stylish, you can also toss in a few buttoned down shirts. Denim Jeans - In addition to polo shirts, make sure you’ve got a trusty pair of denim jeans. When paired with polo shirts, jeans will have you looking crisp and fresh each time without putting a lot of effort or money into your wardrobe. Thong/flip flop - Every man should have a great and comfortable pair of stylish sandals and/or thongs. Flip flops are super affordable so it won’t deplete your lindens and even you’ll still look like a million bucks. As for sandals, take your time and make sure they are a good fit. Choose a color and style that will work no matter what outfit you’re wearing.

Swimsuit - Planning on spe time at the beach or going to Swimsuit’ event at your fav Then you’ll want to include a p trunks or board shorts, depe your style preferences. Many des devoted their energy towar men’s swimwear that looks c stylish and flattering. Have two hand that you can wear throughout

Sunglasses - Of course outfit would be complete witho awesome sunglasses. This is a fashion accessory. If you purcha pair of sunglasses then you to like a celebrity.

Shorts - Lastly, nothing sa fashion for men more than a g shorts. Here are some things to b of when deciding what type of sh

1. a nice flat front kha Don’t like khaki? Then opt olive, stone or navy color. Yo put together and stay cool and length from mid-thigh down t is acceptable. A flat-front short with a short sleeve button-down as

RIGHT: Simon Janic in a pair of board shorts from girlie::relax::wo

zy Days of Summer .....Dressed in Fashion!

ending some a ‘Best-inorite club? pair of swim ending on signers have rds creating comfortable, o to three on t the summer.

no summer out a pair of a must have ase the right oo can look

ays summer great pair of be conscious horts to buy:

aki short. t for a nice ou will look comfy. Any to mid-knee t looks great s well as a tee.

2. a cool pair of board shorts. Great if you have a home on a beach and love to host parties. But remember, if it is appropriate to the area you’re in you’ll look great, but if you are nowhere near water you are going to look like a poser, no matter how handsome you are. 3. a linen short. If you are going to an upscale party and it’s just too hot for pants. Pair them with a nice leather sandal and a short sleeved linen shirt and you will make heads turn. 4. a trendy short. If you are a fashion forward guy, then you might like G-star from Holland that makes a line of great fitted shorts or Nice Collective from San Francisco that makes some really fun cargo shorts and capris. They might be too trendy and/or expensive for some, but it’s worth it if you want something very current. Now that you have all the tips for a great summer wardrobe, I wish you a fun summer filled with new memories. It’s time for summer romances, walks in the parks and ride on the open road hopped on your motorcycle. Whatever you decide to do this summer, I hope you do it in stylefashionably!

omen’s clothing::men’s clothing::casual clothes with a pair of Titan Sunglasses from Role optic.

Fashion Editor Quincee Twine

Second Life Fashion 18

Balance

whil

For many of us, SL has become a euphoric escape from the pressures and anxiety that our real lives often plague us with; especially in trying times where many of us are on edge wondering if we will make our next paycheck. In the economic hardships our real lives our facing, we must make important decisions concerning our daily lifestyles and budget. The luxury of SL, that has become our glorified safe haven, may fall low on our list of priorities. BUT WAIT – before you start panicking about your lack of linden love – make sure to consider these tips that will assist you in cutting back your budget (while still looking fabulous.)

In the world of SL fashion, marketing of apparel is an essential tool in helping a designer succeed or fail. Whether it be haute couture or grunge/punk, designers’ have learned the tricks of the trade to get people into their stores. Fortunately for the citizens of SL, their method of reeling you in comes through two little incentives: discounts and freebies. Much like real life fashion, discounts are the easiest way to generate revenue for any shop owner. As a savvy shopper, make sure to check out your favorite stores for discounts they may offer on outfits and accessories. You may find that elegant cocktail dress which was originally priced at 500L go down to as low as 50L at the end of the season. So, where do you find out about these freebies and discounts? If I tell you, I might have to kill you. . . and steal that oh so cute handbag (which, by the way, are totally in this season).

Fashion Groups To Join For Sales Fashion Consolidated

Vain, INC

Sexy Shoppers

Nemesis

BLO

e your budget

le looking fabulous When trying to find the deals that get you the most bang for your buck, it is important to join groups geared towards the strategic and smart shopper. Groups such as Fashion Consolidated, Sexy Shoppers and Vain, Inc. are three of my personal favorites as they are updated daily (several times a day!) with notices and messages concerning sales. In addition, they also serve as a forum for all your fashion needs. If you ever have a question pertinent to the fashion world, for example, trying to find that super provocative red dress for that night out on the town then pose the question to the group chat. Within seconds you will be presented with landmarks to your search.

While joining groups is by far the easiest way to find sales, my next tip is more traditional in nature. It is simple and discreet, but often overlooked. When you find a good sale, TELL YOUR FRIENDS. In turn, they will be more inclined to tell you when they find a deal that is to die for. I stated before that marketing is essential, and the oldest and most successful form of marketing will always be word of mouth. SO SPREAD THE WORD PEOPLE! The travesty of our real life economy does not have become a peril in our SL world. If your smart in your money decisions, it will put you in a most happy place later on and with these aforementioned tips you can still look fabulous doing it! â&#x20AC;&#x2DC;Til next time darlings.

notices or Searches:

Fashion Emergency

OG: http://beaniecanning.wordpress.com/

Photos by Skye Leroux

1 Million To Goal:

Cancer RESEARCH in Second Life Imagine if you will trying to plan an event in Second Life that spans a 24 hour period, with 24 musical artists (from different genres), all across several different time zones. Trying to plan an event of this large of scope would be the cause of massive stress and anguish for any event planners, live music owners or nightclub management staff. I received one such invite to a Relay for Life event (10am SLT 30 May 2009). With an event this large in scale, I had

to check it out myself. Arriving a few minutes early to the venue, I had a chance to chat with some of the team members from Relay for Hope who were orchestrating the event. My questions were answered directly and efficiently by Amanda Steadham, the team captain. For those who don't know, Relay for Life is the top fundraising drive within Second Life for the American Cancer Society which runs from Mid March to Mid July. All proceeds donated in Lindens going directly to the American Cancer Society

Taryn Gartner Maniera Writer

for education, awareness and outreach programs. Amanda Steadham has been in Second Life since August 2006. I asked her about her involvement with Relay for Life. "Relay for Life for me has been a true labour o f l o v e w h e r e I c a n m a k e a difference." Steadham, who is forty something and lives in a western province of Canada, is currently dealing with her second bout of Cancer since 2004. She has a long history of cancer in her family, and she is the third

female in her family to be dealing with this disease. Steadham, who is the current team captain of the team Relay of Hope, has approximately 48 members helping to pull things together. This is her first year with this current team but she has been a Relay for Life team captain before on other teams. "In the beginning I didn't know any of my team members and the size grew quickly, all based on word of mouth,â&#x20AC;? Steadman said. "My team thought we needed to do an event that had never been done before in Second Life." During the planning meeting for her team several of the team members had been tossing around the idea of having a musical festival. The idea of a full 24 hours came later. Using Steadhamâ&#x20AC;&#x2122;s strong connections within the live music community, the wheels started rolling for this event to take form. The event is said to have taken approximately 30 day to plot and plan. At some points she had doubts and worries. At one point asking herself, "What the hell am I trying to do here?" The team Relay for Hope had a goal of raising 1 million linden for the event. By the end of the event, they reached just under half of their original goal with a total of 453,000 linden - a little over $1780 USD. It is important to realize that with events like this a lot can be accomplished but even we, as individuals, can contribute in our own ways. If you are in world and you see a donation kiosk for Relay for Life.. please consider donating what you can spare. Every little bit helps. Letâ&#x20AC;&#x2122;s help make a difference.

PhotoS By Spartin Parx

Gloria Gabe:

Heaven’s Gate Revisited Nox Deigan Design Editor

A year and a half ago, the avatar Gloria Gabe was born. Six months later, Gabe debuted onto the Second Life fashion scene, but it would take an obstacle of self-doubt to make her examine herself. Facing a failed modeling career before it had even begun, Gabe rose again to become Gloria Gabe, Second Life model. “Well, first I was asked to participate in Miss Portugal,” Gabe said. “but then someone from the staff didn’t like my looks and kicked me out.” At that time, the Miss Portugal contest was faced with scandal concerning new avatars. Most contests require contestants to be older than 1 month. While Gabe was well over this minimum requirement, it was hinted that outside pressure concerning one of Second Life’s Fight Lands played a role in the dismissal of Gabe from the competition. “After that, I turned my back to those people and started over again,” Gabe explained. “Even my friends list was wiped out.” Not to be discouraged, Gabe consulted with a male model friend who pointed her toward the official Second Life modeling world. “A male model friend told me to join some groups from the fashion world,” Gabe said. “And I got that miraculous note card. After I joined their group, it was like if you’re online and they call you, you get the chance. It was like from heaven.” The miraculous note card came from Second Life New Fresh Face (SLNFF)’s call group. Resident models of this group are considered potential candidates for the SLNFF competition – now in its tenth cycle. Unfortunately, Gabe was eliminated in the finals which took two months to reach. Finishing sixth, Gabe’s modeling career began. She entered into a modeling school to better prepare herself. “I went to InStyle where I met Sami [Kutanaga], one of my best friends,” Gabe said, “and I must say I made a real friend in fashion. She was a student like me.” Despite Gabe’s new found friendship, the experiences at the school were not everything she had hoped. When Gabe neared the end of her coursework,

Photo By AtomicSparkle Skytower

the school’s management i n s e c u r e about speaking 2009. At this school, Gabe changed without any prior English and tried to speak was introduced to t h e a r t notice to the models. as little as possible. of a p p r o a c h i n g “I was almost at the Shortly after, Gabe p e o p l e a n d end of my lessons when left t h e S e c o n d L i f e m a r k e t i n g suddenly, the school was f a s h i o n i n d u s t r y. herself which was lost in sold,” Gabe recalled, “and She left for a month, her previous school’s I was made to start all over returning to her original management transition. It again.” Second Life objective: assisted her significantly in However, Gabe notes exploration. However, her career, she points out. the new management tried that hiatus would not last With the changes to her to make the best of it. The long. appearance and the sudden change left her “After I gave up, I ran s u p p o r t of both a school feeling a lack of support into Sami again and told and fr iends, Gabe’s that a school should be her my career was dead,” confidence increased. offering since “I don’t mind many new being rejected models to the “I feel my restart has been blessed by a n y m o r e , ” industry c a n friendship.” Gabe says with - Gloria Gabe a laugh. “As q u i c k l y b e c o m e s o m e o n e i n t i m i d a t e d by Gabe said. says, ‘you can’t please t h e the harsh reality of the I t w a s w i t h t h i s Greeks and the Trojans.’” modeling word: rejection a d m i t t a n c e that Gabe’s Shortly after the career suddenly began rebirth of Gabe’s career, and lots of it. Like many aspiring again. Kutanaga assisted she was invited to join models, Gabe experienced Gabe before sending her Maniera Modeling Agency a great deal of rejection early to Topaz Joubert, Maniera, where she now holds the Inc. CEO, who told her title of Maniera Magazine in her career. “I started to try to something she says she’ll cover girl. Currently, Gabe network to get some jobs,” never forget: is participating in the “She started to make Elegance Gabe explained. “I tried to competition. figure it out as I went a long. some touches to my shape She also receives calls from After 2 or 3 months, I was and told me, ‘Welcome to various agencies for photo hopeless. I realized it took SL again.’ That meant the shoots and shows – a far more than that to make it in world to me.” cry from the shy, aspiring Gabe was finally able model scared to speak up fashion.” Looking back, Gabe to face her fears. She made j u s t m o n t h s b e f o r e , comments it was a mixture appearances, networked and a d m i t t i n g her career was of being shy and being tossed aside her shy dead to a friend. intimidated that caused demeanor. “I feel my restart has Joining another modeling been blessed by friendship.” her to lose hope. Because Gabe’s first language is school, Super Elite, she Portuguese, s h e w a s graduated on February 2nd,

Masala Vibes: A Mixture of P Nox Deigan Design Editor

Masala Vibes is unlike any club in Second Life. Drawing on a south Asian influence, it sits on a Second Life beach with the sound of animals echoing in the background outside. Even in a virtual environment, Masala Vibes imitates a living environment. “Masala Vibes was originally created as a hang-out for friends only, but as more people got to know about it, more wanted to come so it grew in size,” Perdita Lacey, Masala Vibes owner, said. “Masala means ‘mixture’ so the ethos behind Masala Vibes is a mixture of people and music.” What started off as a small hang-out for friends grew into a small community of 5o or more regulars despite its exclusive status. To get into Masala Vibes before its official public opening took a talk with Masala Vibes management to be given group right status. Despite this, the club grew hand-in-hand with the promotions the Masala team ran among their loyal participants. “Originally, we just did Best in events, and then Ankush started the singing sessions which are really popular,” Lacey said. “[They] have become a regular feature of Masala.” The Best in events are held four times a week on Tuesday, Thursday, Saturday and Sunday at 9:30a SLT. When Masala Vibes opens to the public today (June 6th, 2009), its exclusive visa will no longer apply and be open to all Second Life residents to explore the culture Masala Vibes has cultivated. Masala Vibes also exists to bridge cultural differences and to educate Second Life residents around the world about Indian-Pakistani culture while giving a nod toward other cultures as well. “We celebrate special Asian festivals in Masala Vibes e.g.: Vaisakhi festival, Depawali festival, EID festival and Christmas,” said Ankush Jonson, one of Masala Vibes DJs. Masala Vibes hosts a variety of musical experience. While all of Masala Vibes’ DJs do play Bollywood and Bhangra, a type of folk music from northern India sang in punjabi, they also play house electronica, jazz, hip hop and a specialty blend club/electronica music called Indian fusion. In Lacey’s own words, Masala Vibes’ DJs were not selected but came. With this thought in mind, such a blend of musical tastes and familial association is rare among a Second Life business. “They are all amazing DJs, and the parties at Masala rock with a huge variety of music from India and the west,” Lacey said. “They are all good friends, and we are all very 30 much part of the Team Masala family. There would be no Masala without them.”

People and Music BIO:

Perdita Lacey, owner of Masala Vibes, lives in the UK. She was introduced to the Second Life Bollywood scene after finding the Indian club Desi Beatz. While not Indian herself, she has created an impact within the Indian community by hosting one of the more well known Indian clubs.

Perdita Lacey

Time Zone: GMT Music Genre: Bollywood, Bhangra Description of Genre: Indian When do you generally play: I host Masala

Lacey became involved with Desi Beatz as a hostress where she made fast friends with what would later become her DJs for her own club.

Favorite South Asian Food: Hum hard to say, anything spicey

Originally wanting a place to be with her friends, she created Masala Vibes which drew the attention of the Second Life Indian community as well as othr non-Indians interested in the culture such as Lacey.

Do you do private gigs: nopes

Best Bollywood Movie: Pakezza

Random Fact About Yourself: I adore masala chai Where were you involved before Masala Vibes? I was the host at the Desi Beatz How did you come to Masala Vibes? I just decided to build a nice lill place for nice ppl to chill and party as they wish ;-D To you, What is Masala Vibes? My SL Home

31 DJ Profile images by Sami Kutanaga

Ankush Jonson

BIO:

Originally a DJ with Desi Beatz, Ankush Jonson takes a lot of interest in Bollywood music. Based out of t h e U K , h e a n d h i s w i f e , S h r u t i J o n s o n , both performed at Desi Beatz where they met Perdita Lacey. The two have been close for over a year when Masala Vibes opened its doors in February. Self described as a â&#x20AC;&#x153;pure desi guyâ&#x20AC;?, Ankush hopes Masala Vibes inspires people to enjoy themselves. He feels it is a tool to teach non-Asians about Asian culture and to help reaffirm Asian ethnic identity within the Asian community by hosting events and celebrating Asian holidays.

Time Zone: UK (GMT) Music Genre: Punjabi Bhangra and Bollywood music Description of Genre: Bhangra is folk music & mixer of Hindi music When do you generally play: At Masala, I play during week days between 9.30 am till 11.30am, sometimes at 1.00pm slt. Depends. Favorite South Asian Food: Vada and Sambhar Best Bollywood Movie: Evergreen film called Sholey Do you do private gigs: Only on request Random Fact About Yourself: Love singing and entertaining ppl around me. Love to make new friends. Where were you involved before Masala Vibes? Desi Beatz How did you come to Masala Vibes? Through my best friend Perdita Lacey and Ghandhi Ghia

To you, What is Masala Vibes? Masala Vibes is my second home where I meet all my very good friends that I have met in SL, and i love all my Masala Members as my own family.

Cronus Parx

Time Zone: India Eastern Time Music Genre: Indian and club music Description of Genre: Indian: bollywood music Club music: based on requests and the most common tracks that people love. When do you generally play: During the parties usually Favorite South Asian Food: Dosa Best Bollywood Movie: Munna bhai(both the parts) Do you do private gigs: yes sometimes for special people Random Fact About Yourself: I try my best to satisfy the people by playng their requests

BIO:

Cronus’ first introduction to Second Life’s Indian community was Desi Beatz. Being Indian himself, he states that as soon as he knew about it, he was a part of it. A chance encounter on Orientation Island sent Cronus to Desi Beatz, fresh onto the grid. With no prior experience, Cronus imed up Perdita and told her that he wanted to give DJing a try at the club. Perdita set him up with everything he needed to know to become a Second Life DJ. A bit of a romantic, Cronus’ favorite thing to play are dedications.

Where were you involved before Masala Vibes? At most of the indian clubs.Club hot spot(desi) How did you come to Masala Vibes? I have been at masala since the very beginning of masala.Ankush,perdi n me used to chill out while the sim was in the making. To you, What is Masala Vibes? My Home

Dips String

BIO: Dips String became involved as a DJ in the Second Life Indian community because of her love of Bhangra music despite the fact she is south Indian while Bhangra is purely north India punjab. Extremely fond of gestures, Dips keeps a very sunny disposition. Aside from DJing, she also manages the Mashooka Designs store under Aradhana Voight, Mashooka’s designer. Those coming into contact with her often describe her as “one of the happiest people in Second Life.”

Time Zone: India Eastern Time Music Genre: Indian and Western Description of Genre: Indian : Desi beats all remixed Western : hiphop,soft rock, blues, electro house,seductive When do you generally play: 9:30a SLT to 3:00p SLT. Any time between this. Favorite South Asian Food: Chicken Biryani Best Bollywood Movie: Too many to list it down some are DDLJ,Maine pyar kiya,slumdog millionar Do you do private gigs: Yes, I do for my special friends always. Random Fact About Yourself: I am very friendly, love partying and helping around. Where were you involved before Masala Vibes? Aphrodisiac’s Harem Club - Owned it Dj - Tease club, happy girls club and many more How did you come to Masala Vibes? Great friend of Perdita Lacey

To you, What is Masala Vibes? It’s a FAMILY. We have so much fun here we forget the real world. Day is never complete without Masala.

Shruti Jonson

Time Zone: GTM (uk) Music Genre: RNB Description of Genre: Performed by African American combined with jazz, gospel and blues. When do you generally play: I dj when requested by Perdita in the weekdays at 9.30am slt on tuesday or thursday. Favorite South Asian Food: Masala dosa Best Bollywood Movie: DIL WALA DULHANIYA LEJAINGE Do you do private gigs: yes if requested Random Fact About Yourself: Love to help ppl whenever I can enjoy meeting new ppl and love partying

BIO:

Shruti Jonson paved the way for female Indian DJs in Second Life as she was one of the first, if not the first, female Indian DJ to hit the Second Life airwaves. Modest about her accomplishment, Shruti did not realize she was opening a new pathway for others until she was told. Shruti became a DJ with Desi Beatz, working with her husband Ankush where they became friends with Perdita Lacey who she refers to as her â&#x20AC;&#x153;bhen.â&#x20AC;? When Perdita opened Masala Vibes, Shruti joined her as a DJ and a host, doing the latter when her husband Ankush is DJing.

Where were you involved before Masala Vibes? All over but mainly desi beatz club How did you come to Masala Vibes? Through owner of Masala Vibes, Perdita Lacey (friend) To You, What is Masala Vibes? Masala Vib is my second home where I meet my friends and masala family :D

36 Photo By AtomicSparkle Skytower

In the Open Air:

Shekhawati Our

Rabin Navarathna Contrib. Writer

mission is to showcase South Asia

which

boasts of rich culture and heritage spanning millennium. To start with we have tried to recreate one of the very interesting though not well known regions of India. It is an area region called Shekhawati in Rajasthan state of India. This region is also called “Open Air Art Gallery” because of its frescoes or wall paintings.

The history of India - the socio- cultural chapter, was somewhat re-written during the 18, 19 and 20th century by group of elite people belonging to western India region call Shekhawati ( now in Rajasthan state) ushering revolution in art and architecture of distinct characteristics. The enterprising group belonging to business community popularly known as “ Marwaris” and the warrior class called “Rajputs” constructed palatial mansions with huge courtyards and frescoes paintings on the walls of the structures thereby by creating open art galleries hitherto unknown to the world. The imposing mansions called Havelis even today stand testimony to the rich architectural marvel and fine artistic creativity of the period which

ABOVE: Inside Durbar Hall. Photos By AtomicSparkle Skytower

is why it is aptly called the golden era of Indian arts. Thousands of art loving scholars from all over the world throng into the Region every year to study intricate fine paintings of Shekhawati Havelis and Temples. Despite academic exercise very little of the invaluable workmanship of open art gallery of Shekhawati Region is known to the world outside India. It is with the idea of exposing marvels of Shekhawati art. Medley Webserve the owner of the island through Veekay Navarathna has embarked on showcasing India in the Second Life (SL) through the magnificent w o r k m a n s h i p of art & architecture of the Shekhawati Region. It is said that rulers of the region did not allow the business community to build palatial buildings. However the innovative mind of business community hit upon the idea of decorating their houses with Fresco paintings and started an era of special s t y l e o f p a i n t i n g c a l l e d S h e k h a w a t i painting.

BELOW: Haveli Art Gallery.

We provide platform to the South Asian community, to further the development of art and culture and individual development in Second life. The semi desert region of Shekhawati is in north Rajasthan and it is situated entirely in the t r i a n g l e b e t w e e n Delhi-BikanerJaipur. Shekhawati is a region and not just a town or fort, it takes its name after its founder ruler Rao Shekha. Shekhawati means the gardens of Shekha. Tracking these havelies is like a treasure hunt.

The Main Attraction Amphi Theater – An open-air venue for spectator sports, concerts, rallies, or theatrical performances. Plenty of accommodation for everyone to be comfortable. Haveli-Art Gallery - The imposing haveli structures is the key attraction of the region. However, the painted Havelis and mansions built by the early business tycoons of world fame are yet another attraction. It is the treasure house of works of noted painters of India. The paintings of other living artists, both from real life and second life are also displayed here. Housed in large Haveli with courtyards, attractive Baithak or drawing room and exhibition halls with rooms for artists to display their art. Hathi Bazaar – Market Place – Don’t worry about the hussle bustle of plush shopping malls. The shopping mall provides place for relaxed shopping. Here you would find many emporium and private shops virtually everywhere. Local artisans often erect roadside stalls near the tourist destinations. Vijay Nagar – Housing - Mini havelis are provided for people who want to experience the life style of Shekhawati region. The havelis, apart from providing a residence, also serve to experience the domestic life of a family. They represented the rigid, but ostentatious lifestyle of the people of the region. Mandir – Temple - Common place of worship is the center of century old Indian culture. Towards this temple construction in India started nearly 2000 years ago. The oldest temples that were built of brick and wood no longer exist. Stone later became the preferred material. Ghoda Chowk – Horse Riding - Horse has been playing an important role in the lifestyle of Indian community. For waging wars, commutations, entertainment like racing.

The residents of Vijay Nagar and their guests race around the amphi theatre in the Hathi bazaar every now and then. The races vary from fun, friendly races and also to show their horse riding skills. The Shekha Palace – Heritage hotel Become a Maharaja for the duration of your stay here. Dine in a magnificent Sheesh Mahal or dance in Durbar Hall, see folk dancers perform the traditional dances of India and stay in rooms.

The tennis courts of the palace compound. RECREATION AND ENTERTAINMENT Tennis Court – Housed in the palace compound it has four tennis courts for residents and visitors to play. Golf – Mini Golf Course has been laid in the Palace Compound for visitors are residents to hone their skills. Fishing – 7 seas fishing contests are near the water Tank where you will find elephants, cows and deer to give you company. Horse Racing- Ride around Hathi Bazaar track especially laid out for horse riding and races And off course music, dance and Masti.

Eat Aut Indian JEERA CHICKEN Submitted by Shurti Jonson Ingredients: 4 tbsp thick Greek yoghurt 500gms of chicken

(roughly 2 thighs and 2 drumsticks)

1 tsp whole cummin 2 tsp jeera powder Quarter tsp chilli powder Quarter tsp turmeric powder 4 cloves garlic 1″ ginger Quarter tsp garam masala 1 tbsp sunflower oil

Preparation Instructions: Marinate the chicken pieces in the yoghurt and cummin powder for an hour. Chop finely or puree the ginger and garlic. After an hour, heat the oil and when hot add the ginger and garlic. When they start turning brown, add the whole cummin, the turmeric and chilli powders. The cummin will sizzle up and when it does, add the chicken along with the marinade. Fry for a few minutes on either side and when slightly brown, lower the flame, cover and simmer until cooked. Only add water if the chicken starts sticking to the pan. This dish is cooked in the yoghurt and the chicken’s own juices. Add salt to taste and serve hot. There you’ll have your lovely jeera chicken.

thentic: n Recipes Indian Ice Cream with Pistachios: Pista Kulfi Submitted by Dips String

)

Ingredients: 1/3 gallon whole milk 1/4 cup sugar, or to taste 1/2 teaspoon ground green cardamom seeds 1/4 cup ground pistachios 1 to 2 drops green food coloring, optional 1/4 cup blanched pistachios, coarsely chopped

PREPARATION INSTRUCTIONS: To make the pudding: Place the milk in a large, heavy wok or skillet and bring to a boil over high heat. Continue to boil, stirring, 2 to 3 minutes. Reduce the heat to medium-low and simmer, stirring and scraping the bottom and sides of the wok often, until the milk is reduced by at least 3/4, about 45 minutes. You should be left with about 2 cups of condensed milk. (It should have a few lumps.) Mix in the sugar, cardamom seeds, ground pistachios and food coloring, if using, and cook, stirring, until the sugar melts and thins down the pudding, and then the pudding thickens again, 5 to 7 minutes. Transfer to traditional kulfi molds or disposable 5 1/2-ounce plastic souffle cups. Cover and place in the freezer until completely frozen, at least 4 hours. To serve, dip each mold in hot water about 10 seconds, run a knife around the inside of the mold and transfer immediately to a dessert plate. Serve whole or cut into smaller pieces, garnish with chopped pistachios, and serve I keep screaming for Icecream hope you do too!!

ASHOOKA

BOLLYWOOD R

Aradhana Voight,

owner and designer of Mashooka Designs, Mashooka (143, 167, 24), has used her cultural background and her talent for design to grace SL with some of the most stunning traditional Indian fashions and trend-settingly beautiful Indian-influenced contemporary designs. In telling the story of how she began designing clothing in SL, she recalls how she even ended up in SL. After hearing about SL in the media, she decided to join in December 2006. She enjoyed the whole experience of designing her own avatar, the shape and features, getting the perfect h a i r, a n d d e s i g n i n g h e r

o w n o u t f i t s with the limited capabilities o f t h e “a p p e a r a n c e” f e a t u r e . W h e n s h e n o t i c e d some of the gorgeous wardrobes worn by others, she discovered that you could actually shop in SL. With this revelation, she decided that SL would be her favorite game. Being ethnically Indian, she searched for Indian clothing but did not find much in the way of a selection and nothing glamorous, or “Bollywood”, at all. This is the reason that in April 2007 she decided to design fashions herself. She always enjoyed drawing and she tapped into this talent to bring her designs to life in SL. With some designs under her belt, she decided to open her own store and was surprised herself to

A :

ROYALTY

Sherrie Shepherd Maniera Writer

see how many people came to shop there. This was very encouraging to her and it gave her the impetus to continue designing more. Aradhana’s Indian background has had a dramatic impact on her designs. In particular, she reflects on her childhood and how she enjoyed the Bollywood movies. There was one very popular Indian actress named Sridevi, the “Bollywood Queen” of the 1980’s and 90’s, that she admired most. Aradhana explains, “Her dancing, her clothing....that gave me a lot of ideas.” She also realized that in RL, Indian style prints and styles were very popular in western designs as well. Aradhana decided to meld these influences into her SL designs.

In summarizing her inspiration for her designs, she offers, “The inspiration comes from my own mood and what I would like to wear myself. Every woman has periods of wearing short skirts to feel sexy or just wearing jeans to feel comfortable. That is what inspires me; what I would want to wear myself.” In addition, she researches by reading fashion magazines and watching Indian TV programs to keep on top of the trends in fashion. While keeping up with the trends, she doesn’t forget about her traditional designs and tries to strike a balance designing for both aspects of her design line. Aradhana’s contemporary wedding

Aradhana Voight of Mashooka Designs Photo by Elissiana Caproni

gowns are just stunning and she attributes this to her own fantasy about her own dream wedding gown. She admits, “I am a romantic...love to watch movies with a happy endings, mostly with the grand Indian weddings.” Her traditional Indian wedding gowns are a sight to behold, and she loves the traditional red heavily embroidered Indian Wedding dresses. A new addition to her line, the Jodhaa Princess Gharara, reflects her love of the traditional wedding attire. The Jodhaa Princess Gharara was inspired by the hit movie Jodhaa Akbar and Aradhana’s feeling that Akbar’s era was the ultimate i n g l a m o u r. The traditional bridal gown has the deep rich colors of authentic Indian designs yet adding a slightly modern touch with optional pieces of the ensemble to wear or not at the preference of the bride. The ensemble includes the top, pants and skirt prim along with a veil and the dupatta wrapped drape. To accessorize the princess bride, Aradhana has designed breath-taking jewelry, the Jodhaa Akbar Royal Jewelry, dazzling with diamonds, rubies and pearls. While embracing the hallmarks of the traditional designs, she is flexible to the requests from her customers in terms of a variation in colors from the traditional red. In RL, it is accepted now to have some variations in color and style and Aradhana emphasizes that her traditional wedding gown is, “a mix of the traditional, along with my own fantasies, and what I think SLers want.” As far as a favorite category of design, she really can’t choose between the traditional and the contemporary saying,

For those interest in learning more about

Mashooka Designs, please visit Aradhana’s blog: http://mashookadesigns. blogspot.com/ For those more media inclined,

Aradhana also offers a youtube: http://www.youtube.com/ watch?v=Vq3gu8Zkhe0 “Sometimes I get inspired by contemporary clothing and that triggers me to e n t h u s i a s t i c a l l y go to work on that. Other times, I watch a movie and get an idea in my head that has to come out. So I really can’t choose. What I can say is that I enjoy making things for SL.” What she enjoys the best as she says, “is seeing people wear my designs, contemporar y or traditional, and seeing how they use their own imagination to mix them to get an original look for themselves. I

love seeing beautiful ladies wearing my creations and enjoying them so much. This is such a pleasure to me, puts a smile on my face and the gives me the initiative to start new projects for Mashooka.” As her business has grown and become more hectic for her, Aradhana realized that she needed a team. For this, she went to her two dearest friends in SL, Suri Christen and Dips String. Of them she says, “They are here to support me, and also a great part of Mashooka designs.” She also sees the importance of having a blog to give her brand wider recognition. She started her blog in August 2008 where she posts news of her latest design releases. The experience of designing in SL has provided her with an outlet for her creativity, first drawing her concepts on paper and then bringing them to life in SL. Aradhana considers designing her hobby and her passion and she wants to continue learning more and t r y i n g d i f f e r e n t things in SL. The feels, “There are endless possibilities here t h a t d r i ve m e t o c o n t i n u e.” For the future, Aradhana plans to continue designing and releasing new fashions as long as SL exists. While a successful designer, she also has her own philosophy about SL. Aradhana asserts, “Second Life is a hobby unto itself and is something to be enjoyed first and foremost. It’s great to relax and be stress free sometimes and that is when the creative juices seem to flow.”

MASHOOKA Fashion Shoot by AtomicSparkle Skytower

A Royal Romance

Mashooka Designs Phillip Dollinger, Melonie Romano

From the legendary love stories of Princess Jodhaa and Emperor Akbar, the courtisane Anarkali and Prince Salim, to Heer and Ranjha, come with us on a journey of regal romance...

DESIGN

Jodhaa Akbar - the Journey of True Love Mashooka Designs Phillip Dollinger, Melonie Romano

Jodhaa Akbar, a sixteenth century love story about a marriage of alliance that gave birth to true love between a great Mughal Emperor, Akbar and a Rajput princess, Jodhaa. Success knew no bounds for Emperor Akbar, his empire extended from Afghanistan to the Bay of Bengal, and from the Himalayas to the Godhavari River. But little did Akbar know that when he married Jodhaa, a fiery Rajput princess, in order to further strengthen his relations with the Rajputs, he would in turn be embarking upon a new journey - the journey of true love.

(Left) Niermala Salwaar (Red) L200 (Left) Jewelry : Jodhaa Rajput Jewels L200 (Right) Jodhaa Akbar L200

Heer-Ranjha Mashooka designs Monai Parkin

The legendary love story rich girl Heer who falls flute playing cattle herde 18th Century tale of unreq and devotion set in the Pu is a romance to parallel and still captivates the h people today. Meenakshi Salwaar (blue)

y of the beautiful s in love with her er, Ranjha. A tragic quited love, passion, unjab, Heer-Ranjha Romeo and Juliet, hearts and mind of L325

Anarkali & Prince Salim Mashooka Designs Gloria Gabe

Anarkali was a legendary courtisane from Lahore who defied the Emperor Akbar by having an illicit love affair with his son, Prince Nuruddin Salim (who later became Emperor Jahangir). Legend had it that Anarkali was ordered to be buried alive in a tower built around her as her tomb... Fact or legend, who can tell? Nonetheless her story is cherished by many... Radhika Gharara L395

Zaara: Sherrie Shepherd Maniera Writer

Zaara Kohime, owner and creative genius behind Zaara (162, 143, 26), draws on her ethic Indian background to influence her line of t r a d i t i o n a l I n d i a n clothing. Over time, her line of clothing has evolved to impart that influence on mainstream fashion as well. Her designs satisfy the needs of Second Life residents of all ethnic backgrounds who desire a traditional I ndia n look, b o l l y w o o d f l a i r , o r s t y l i s h c hic designs that flatter the figure and provide a unique perspective on casual and formal wear.

A visit to her store is like where both traditional and c found on the streets of Mum Indian attire ranges from t in various colors, to the be tone saris which when a bollywood feel. Conte the gamut of the lovely a slacks, cocktail length dre gowns. To accessorize designed beautiful Kashm and patterns, as well as taking traditional jewelry. from necklaces, bangle bra rings, foot ornaments and m men, since Kohime has ma casual wear for men; s pashmina scarves, as ‘Jodhpuri’ ensemble com Kohime doesn’t really re design in Second Life, but practicality. “I guess I needed a bi shopping and de-noobify design some things myself She explains. “The freebie time were really of poor qu and uploaded 30L worth friends convinced me to essentially how it happene She felt that with an Second Life, it was logica ethnic niche, and she was s Beginning with the more reflects, “Once my designs

Ethno-Ch

e a journey to real life India contemporary styles can be mbai. Her line of traditional the exquisite ‘Indian Bride’ eautiful earth tone and jewel accessorized can infer a emporary styles cover and ethnically detailed tops, esses, bikinis and evening e her fashions, she has miri shawls in various colors contemporary and breath Her line of jewelry ranges acelets, head jewelry, nose more. Let’s not forget the ade it a point to have some shirts and classic jeans, well as the traditional mplete with matching turban. emember why she began to t muses that it came out of

it of money to do regular y myself, so I thought I’d f to wear and to sell some,” e offerings available at that uality, so I camped for 30L of my designs. Soon my o open a store, so that’s ed.” Indian presence here in al to design clothing for this sure the demand was there. e traditional designs, she s were accepted, I branched

into mainstream fashion with an ethno-chic flavor.” A real life graphic designer and illustrator, she has always had an interest in fashion. However, she says, “I am not really a ‘fashion designer’.” Her ‘Indian Bridal’ ensemble caught the attention of a woman from the UK who has asked Kohime to design her Real Life bridal gown based on Kohime’s Second Life design. Of this opportunity she remarked, “This is an exciting development, and I am working this out!” She most enjoys designing her ethnically inspired casual wear as she says, “it’s more creative.” Her strength is her contemporary designs she feels, however, she also enjoys designing what she describes as “over-the-top opulence, like the newer jewelry sets. It’s fun!” While she has always been a creative and enterprising person, she felt that Second Life served as a perfect platform for her to express that. “This is now my RL job,” she said. “and it’s very satisfying.” Of the other benefits of Second Life, she offered, “It’s also fun to learn about other cultures so I am a more ‘informed’ person today [than] I was before SL happened.” When asked about the future for her store and her designs, Kohime spoke about her plans. She would also like to design more accessories and jewelry and hopes to design skins as well at some point. “Of course, adding to the current lines and newer items is my priority,” Kohime said. “However, I am also looking at getting these designs executed in RL if there is a demand for that.”

hic Designer

Zaara Fashion Shoot by AtomicSparkle Skytower

Indian Bride (Fuschia) Zaara - L1200 Nizam Set Colour - Necklace long Zaara - L550 Nizam Set Colour- Head Jewel Zaara - L475 Nizam Set White- Pearl choker Zaara - L390 Maniera Model: Gloria Gabe

Frawla (Nude) Zaara - L480 Maniera Model: Jannah Kohnke

Magic (Red) Zaara - L300 Maniera Model: CandiO Contepomi

Rendezvous (Black) Zaara - L450 Maniera Model: Rhonda Pennell

Mamie Braxton, owner of Maleeka

Maleeka:

Balancing the Elements BlackBarbie Bravin Maniera Writer

Photo by Spartin Parx

Mamie Baxton came into view small in stature, but with a unique, rich, robust and sexy presence. As we walked discussing homes, she mentioned her taste for unique homes which coincidentally is a uniqueness that comes across in her clothing designs. Having discovered Second Life in a flight magazine while doing graphic design work, Baxton decided to visit our virtual reality, and says she has been hooked ever since. She describes SL as “. . . a great medium to do things as per your own whim and cries.” One of those things is her very own store called “Maleeka.” In addition to designing clothes in real life, Mamie’s other hobbies include painting, enjoying free time with friends, tennis, women’s rallies and racing. “I am a designer in real life so the inclination was natural but at the same time, I tend to be a bit apprehensive,” Baxton explains. “Some of my close friends ultimately managed to convince me to start designing and creating in Second Life as well. I would still say it is a very slow process from my side, but I am working on it.” Viewing her clothing you will notice immediately t h e t r a d i t i o n a l In d i a n i n f l u e n c e come across with bold colors, decorated waist lines, and flair. Baxton explains they are influenced by her heritage

and roots. She caters to customers who wish to divert from the normal and try experimenting w i t h e x o t i c , n o n c o n v e n t i o n a l designs. Her joy in designing clothing for customers is for them to wear designs that make them feel beautiful and that they can revel in. “Beautiful is what I would want every single person to feel in my creations,” Baxton says. “If it pleases your eyes and makes you feel wonderful, I know my work is not wasted.” Watching as she moves gracefully and turns with a bold smile accented by her thick black hair piled high with a fall of cascading curls, she continues: “My designs tend to be loud, vibrant and colorful. All things colorful and shiny inspire me. My inspiration may strike from anything: from a Bollywood Music Video to a group of ethnic women walking on the street wearing chaotically colored outfits. I tend to see, contemplate and carry out the whole thought process. It may be a little unsteady at the start, but once I know my direction I work on it till I am satisfied.” Fashion is filled with the unusual people and designs, but for Baxton who can be inspired by what many might consider unusual keeps a more grounded approach to her designs.

Photo by Spartin Parx

“I like keeping my design philosophy very down to earth,” Baxton explains. “I tend to be quite direct in my approach hence for me, it is never long stories or extremely deep thought process. I like to do what I see, and recently, I have been amazingly inspired by the creepy crawlies of nature. Lady bugs, brilliantly colored frogs, rainbow colored wings of a dragonfly.. Aren’t they just gorgeous?” Her answer brings a smile as the influences described cascade her skirt and blouse. Baxton describes her own designs as, “a balanced mixture of elements, picked from traditions blended in harmony with modern aspects to come up with something that would please our aesthetic sense.” She points out she does feel that it is a bad idea to tamper with a traditional classic. You will find in visiting her location that the seasons do influence the available selection. Baxton describes the seasons and their moods as having a major impact on her designs and their direction. Her clothing will welcome you as the displays of fresh bold looks in the summer, with rich, classy looks in the winter a n d l i k e w i s e . Baxton elaborates that her love for colors is so strong that she never hesitates to go loud and bold while hinting that her favorite color is gold. “A hint of gold accentuates, uplifts, and puts life into a design,” Baxton explains. “I personally tend to like distressed textures, but of course satiny and sheer textures remain classics forever and incredibly feminine at the same time.” A dream fashion show described by Baxton would have mélange of colors from Baxton in bright pink

Baxton in a traditional design

Photo by Spartin Parx

a same color family which would be used in the clothes as well as to create the ambience around the show. “I would love to have the show area decorated in such a manner that it is ethereal and dreamy, yet add minute details which are in total contradiction to the whole idea,” Baxton elaborated. “That is just me, combining two opposite things.” Baxton’s favorite texture is the “Bindiya Lehenga” in leaf because it is shiny, sexy. She describes her other favorite as a combination of her bikini style “Choli” with her flowy street style skirt. “I love what I do!” Baxton says. “I do it to satisfy my own creative streak, and you really feel you have accomplished something when you see a person wearing one of your designs. It puts a smile on my face.” A golden nugget is to look out for the grand opening of the new main store for Maleeka displaying more choices for customers to select from. While Baxton explains that it is all a work in progress, she is certainly up for the challenge. In an effort to provide affordable quality fashion to the masses, “Maleeka” is introducing her new line called “CHIC” simultaneously. Everything will be quality fashion and priced for 25L$. While these designs would not be India-inspired, she explains that they will be stylish. She is working on a high couture line of gowns as well. You will find examples of her clothing at http://www.flickr.com/photos/37409639@N03/ She welcomes IM’s and notecards. “I love giving out gifts. Visit my little boutique and take your pick from a variety of special gifts I have created for you.”

Maleeka Fashion Shoot by AtomicSparkle Skytower

(Left) Suryansh Dhoti Bandgala Set Maleeka - L400 (Right) Devyansh Dhoti Kurta Set Maleeka - L400 Maniera Models: Jens Marksman & Phillip Dollinger

(Male) Suryansh Dhoti Bandgala Set Maleeka - L400 (Female) Aasna Lehenga (Vermillion) Maleeka - L200 Maniera Models: Caylla Winnikow & Phillip Dollinger

(Right) Regal Chooridar (Maroon) Maleeka - L350 (Left) Devyansh Dhoti Kurta Set Maleeka - L400 Maniera Models: Sabine Blackburn & Jens Marksman

Bollywood Nights Shirt Maleeka - L175 Maniera Model: Phillip Dollinger

BOLLY wOOD, HOLLY wO “I would love to experience Hollywood because I am an entertainment junkie. I would like to see the ‘center of the universe of entertainment’,

“ Heig

the back lots and all the great places where old films as well as the new technological films are now being produced.”

- Simon Janic, SL DJ

“Dollywood, for me this is a no brainier. Everyone in Hollywood seems w

Bollywood to comment. Dollywood seems like a relaxed atmosphere with rea

“Hollywood, as it is rich in tradition, from Charlie Chaplin. W.C.Field, Maye West, Humphrey Bogart, Sidney Greenstreet, Hopalong Cassidy, Doris Day, through to Julie Robert, Clint Eastwood, Demi Moore. The list goes on and

“Well, Bollywood I wouldn’t underst hills, and in Dollywood I could get lost up for air every now and again... In all seriousness though, Hollywoo been there know it. Dollywood is real place to visit. As far as Bollywood is co never watched any Hindi movies, so I w the images are spectacular.”

on. You could lose your self in nostalgia, for ever, yet at the same time marvel at the new technology in film making to day and the special effects.” - TG BOA, SL Resident

“Dollywood because I’m scared I woul her. Although, maybe I could be like Ju Hmmmm. . .”

WHICH ONE wOULD YOU wANT

OOD OR DOLLY wOOD...

“In RL, Hollywood, if for no other reason than the famed Sunset Strip. From Crescent ghts Boulevard to Doheny Drive, the night life is unequalled anywhere else in the world.” - Locked Semaphore, SL Builder

“Absolutely, without a doubt Bollywood!

way too phoney. I don’t know enough about

The costumes, the color, the creative chaos

al people. Besides, who doesn’t love Dolly?”

all speak to the wild, sensual part of me that

- Penda Berman, SL Resident

can’t help but move when the music begins.

tand, Hollywood I have gotten lost in the t in those hills for sometime, maybe come

The way the actors break into song and

od is over hyped, and for those who have good old fashioned entertainment, lovely oncerned, as it’s not a place as such, I have wouldn’t really be able to comment.... but

musicals, but with a crazy, hip swinging,

- Marcarok Faulds, SL Resident

dance reminds me of old American

and first chakra kind of twist. I think I’ll be a Bollywood star my next life!” - Willow Wonder, SL Resident

ld get mugged in Hollywood, and in Dollywood I could run into Dolly (Parton) and sing for ulia Roberts and find my prince on a white limo? And live happily ever after in Hollywood. - Jewels Kidd, SL Singer

T TO EXPERIENCE AND wHY? Compiled by Kathy Nikolaidis