Manila FAME Press Kit 2014 by ManilaFAME

PRESS KIT

CONTENTS 1

Creative Directions

Manila FAME: An Overview

Design Philippines Central Setting

Table Accessories Showcase by Detlef Klatt

Manila Wear

NeoTextiles

Red Box

International Hall

OTOP Marketplace

LGU Partnerships

Design Week Philippines

Design Talks

Katha Awards

Manila FAME, the design and lifestyle event of Asia, continues to inspire with a strong statement on what is design-forward, popular, artisanal, and soulful.

Manila FAME October 2014 Creative Directions

SOULCRAFTS

LUXE

GEN C

Colorful stories of history, heritage and hope are woven into every intricately crafted product by dedicated Filipino craftsmen whose skills have been perfected through the years – with passion. Influenced by the craftsmanship of the past, these handmade creations bring tradition to the now and continue to inspire those who value ‘soul art.’

High-value products always come with a price: an unparalleled dedication to meticulous craftsmanship. They are top of the line in design, quality, and craftsmanship, befitting prestige brands and limited-edition items that cater to a niche market with discriminating taste. Luxe connotes sophistication, elegance, and style.

Millennial-friendly products are contemporary, chic, and collaborative – all in keeping with the needs of the new generation consumer. The fastpaced lifestyle of today’s consumer drives design that is trendy yet functional; bold yet relevant. Cuttingedge design often paves the way to self-expression that knows no limits.

Manila FAME turns 60 Manila FAME, the country’s premier design and lifestyle event, once again unveils the modern Filipino’s design sensibility and brings together promising talents and seasoned artisans all under one roof in its 60th edition at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.

a collection crafted by designers and exhibitors under the Design for Exports program, as well as, choice pieces from the experts in home design and fashion. Eric Paras and Stanley Ruiz collaborate in designing the Design Philippines central setting. CITEM has tapped German master florist and designer Detlef Klatt who celebrates the art of dining with an attractive, ready-to-buy collection of table accessories developed under the Design for Exports Program in collaboration with 17 manufacturers who are experts in working with materials such as abaca (a plant fiber), ceramic, wood, metal, capiz, mother of pearl, and other natural materials. On three 13-meter-long tables, baskets and bowls, trays and centerpieces, and tablecloths and placemats are laid out in an extraordinary presentation -- a play of patterns, textures, and shapes that masterfully blend the table, products, and surrounding elements to create still-life compositions that speak of a love for feasting and merrymaking.

Each edition of Manila FAME features various programs aiming to position the Philippines as an ideal sourcing hub of finely crafted products for the local and global market. Among the event highlights this October are Design Philippines Scenography, ‘Be Our Guest’: A Table Accessories Showcase, Manila Wear, NeoTextiles Philippines, Red Box (Home), OTOP Marketplace, International Hall, and Modernizing the Masters. “This edition of Manila FAME is set to unfold cutting-edge collections of handcrafted products designed by the Filipino craftsmen. Through this bi-annual event, CITEM intends to solidify the image of the Filipinos’ artistry and design ingenuity in the global community,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM).

In the fashion scene, renowned fashion designers Cesar Gaupo, Lulu Tan-Gan, and JC Buendia team up with international fashion icon Josie Natori as curator for this edition’s presentation of Manila Wear. Manila Wear continues to position the Philippines as an advocate of unique fashion pieces that combine artisanal crafts with contemporary sensibilities -- a fresh take on a more individualized and personal style of fashion.

Under the creative direction of Budji Layug, the Design Philippines scenography gives life to three stories with a strong statement on what is designforward, popular, artisanal, and soulful – Soulcrafts, Luxe, and Gen C. It features the latest designs from

NeoTextiles promotes Philippine indigenous fibers and textiles, and aims to support the multitude of weaving communities that produce them. With new design directions from CITEM’s product specialists Amina Aranaz-Alunan and Olivia d’Aboville, these fibers and textiles become commercially viable and globally competitive; enabling traditional weaves to embrace today’s trends to create products that are versatile and modern. In every Manila FAME edition, the Red Box introduces young designers who are matched with local manufacturers to create innovative products that reflect their unique design sensibility. Red Box is a design development program of CITEM which aims to create the next generation of Philippine design talents. This October edition, Red Box Home Scenography features Rachelle Dagñalan, Lilianna Manahan, Leeroy New, and Joseph Rastrullo. The One Town, One Product (OTOP), a priority program of the Bureau of Domestic Trade (BDT), aims to promote entrepreneurship and job creation in the country’s various regions. OTOP Marketplace showcases handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of artisans.

OTOP manufacturers team up with senior designers Viña Domingo-Roy and Rey Soliven, who both mentored Dagñalan and Rastrullo, to produce the latest collection from the regions. This edition, the International Hall features more exhibitors of home and fashion from Asia and the Pacific, who will present their brand of creativity and skillful workmanship. Trade buyers from the Philippines and overseas who regularly come to Manila FAME will find a wider variety of products to source. Participating countries are Australia, China, India, Indonesia, Korea, Malaysia, Pakistan, and Taiwan. At the entrances leading to the ground-floor exhibits, Rogue magazine presents “Modernizing the Masters” where four talented artists pay tribute to the undisputed luminaries of Philippine art by creating works that evoke their spirit and style while ushering them into the realm of modernity. Manila FAME is one of the longestrunning trade shows in the Asia Pacific, and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI).

Design Philippines broadens its creative horizon Design Philippines will once again excite and ignite the interest of the creative industry as it expands its reach by showcasing the companies with strong potential to become the next wave of design-driven companies during the 60th Manila FAME slated October 16-19 at the SMX Convention Center, Mall of Asia Complex in Pasay City. The Center for International Trade Expositions & Missions (CITEM) teamed up with two notable senior designers: Eric Paras and Stanley Ruiz, for the new Furniture and Home Accents collections of Design Philippines. With Luxe, Gen C and Soulcraft as its cohesive storyline, these merchandise stories give direction and consistency and provides the companies the rare opportunity to position themselves in the market. “Brand stories will be the future especially for an industry that is having a slump and is unceasingly affected by commercialism. I strongly believe that the Filipino export companies, specifically in the furniture and furnishing industry, have the competitive edge in the global market. We are well known with our ingenuity and adaptability to global culture and designs,” said Paras. “These local companies are distinct in terms of capabilities, and we should capitalize on that,” Ruiz added. Both designers worked relentlessly with 21 companies to highlight its respective strength and expertise in the production scenario and doubly ensure that it is properly

translated into visual merchandising. These companies are A. Garcia Crafts, Asia Ceramics Corporation, Bon Ace Fashion Tools, Inc., Catalina Embroideries, Inc., Celestial Arts, Inc., Chanalli, Inc., Craft Mill Inc., DOMICILLO by Peter and Paul, Inc., Enpekei International,Inc., Industria Home Vico Manufacturing Corp., JB Woodcraft, Inc., Lampara Trends, Inc., Lightworks Resources, Inc., Masa Ecological Development, Inc. (MASAECO), Nature’s Legacy Eximport, Inc., Padi Outdoor, P&B Valises et Compagnie, Inc., S.C. Vizcarra Inc., South Sea Veneer, That One Piece Enterprise, and Venzon Lighting Manufacturing, with the special participation of existing Design Philippines brands KISH, MCCA Industrial Corp., and Schema by Kalikasan Crafts. “Design Philippines is a brand- and marketdriven goal; and has a long-term impact on the export competitiveness of both the industry and the participating companies. T h e p r o g r a m a i m s t o p o s i t i o n Design Philippines as the highest expression of CITEM’s mission as the purveyor of design, craftsmanship, v a l u e a n d h o p e ,” s a i d R o s v i Gaetos, CITEM executive director. Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for finely crafted products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate comm unity of Filipino designers and craftsmen.

60th Manila FAME features German home specialist

Manila FAME buyers a wider range of merchandise. With the help of this program, Manila FAME will promote and market the Philippines as Asia’s design trendsetter and as the leading source destination for creative export products and services in Asia. “CITEM will once again excite buyers and guests to the show with the newly-revived category of tabletops. It is equally important to increase the number of exhibitors carrying ceramics and pottery and to boost the product development for natural fibers,” said CITEM Executive Director Rosvi Gaetos. Klatt will provide product and material development assistance to local manufacturers to create a diverse yet cohesive range of merchandise, particularly ceramics, pottery, and other table top categories. Klatt worked with leading home design companies including Asia Ceramics, Asia Embroidery, Basket and Weaves, Bon-Ace Fashion Tools, Celestial Arts, Chanalli, CSM Philippines, Filtra, Globeasia Nature Industries, Maria Vinecraft, MCCA Industrial Corp., Oricon, Prado Filipino Artisans, Robles Heritage, Shell Arts, Shelmed Cottage Treasures, and TADECO Home, and assisted them in maximizing business opportunities through product development, market intelligence, and buyer matching. As part of Klatt’s assistance on material and product development, he has embarked on visits to participating companies located in Bicol, Cebu, Davao, Metro Manila, Pampanga, and Tarlac where he did an evaluation on the materials and techniques utilized by each company. Along with the assessment of each company was his introduction of the program and his concept for the special setting.

International product development specialist Detlef Klatt from Germany, is set to transform Manila FAME with a special setting of handcrafted tabletops under the Design for Exports Program of the country’s premier design and lifestyle event Manila FAME for its 60th edition.

“I know the potential of this country as a source of finely crafted products. In the Philippines are materials which you will not find anywhere else. On one side, the materials and techniques show creativity. On the other side, each has a character and tells a story,” said Klatt when asked about his collaboration with the Philippine companies, adding that the companies were very open and enthusiastic to the idea of working with him to develop new products.

Manila FAME will feature a collection of tabletops, which include dinnerware, flatware, and other table accessories, produced by 17 different home design companies using different materials and techniques. The special setting, with the supervision of Klatt, is developed under CITEM’s Design for Exports Program which aims to translate trend-forward designs into products that have strong commercial value.

Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market. It is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. The 60th Manila FAME is slated at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI), organizes the bi-annual Manila FAME, which continuously nurtures and promotes Philippine design in the global market. Design for Exports is CITEM’s multi-tiered and multi-faceted assistance program that provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The Design for Exports Program seeks to provide

Island-inspired fashion at Manila FAME

International fashion icon Josie Wear‘s island–inspired collection of Manila Fame on October Convention Center, Pasay City

Natori leads Manila at the 60th edition 16-19 at the SMX on October 16-19.

Manila Wear is a platform for the country’s finest collections of tropical and resort wear collections of apparel, accessories, and other wearables infused with traditional yet contemporary elements. For this edition, Natori unifies 10 of the country’s most celebrated apparel designers to present fashion collections in a special setting that will feature Luxe’s timeless and universal fashion pieces. The select group of designers as principal proponents in the local fashion industry are: Ivarluski Aseron, Avel Bacudio, JC Buendia, Rhett Eala, Cesar Gaupo, Rajo Laurel, Dennis Lustico, Randy Ortiz, Joey Samson, and Lulu Tan-Gan. Filipino’s mastery in handicraft is exemplified in a separate special setting with the collaboration of rising designers Amina Aranaz-Alunan, Len Cabili, Tipay Caintic, Carissa Cruz-Evangelista, Maco Custodio, Lally Dizon, Joel Escober, Twinkle Ferraren, Emi Jorge, Adante Leyesa, Joyce Makitalo, Arnel Papa, Malou Romero, Anne Saguil, Ken Samudio, Michelline Syjuco, and Nicole Whisenhunt. M a n i l a We a r ’s c o l l e c t i v e d e s i g n e r s a r e set to capture what the local fashion is all about: Filipino and global at the same time. The Center for International Trade Expositions and Missions (CITEM), the Department of Trade and Industry’s (DTI) export promotions arm, will redefine Philippine fashion in the 60th show edition of Manila FAME, Asia’s premier design and lifestyle event that exhibits the finest Philippine-made products from home, holiday, and fashion sectors.

NeoTextiles Philippines designers collaborate with regional weavers

Two Filipina textile designers, Amina Aranaz-Alunan (known for her line of bags fashioned from indigenous and eco-friendly materials) and Olivia d’Aboville (whose work is greatly influenced by her deep concern for the environment) collaborate with ageold weaving communities of Visayas and Mindanao to combine traditional techniques with 21st-century flair. The sought-after fashion designers Aranaz-Alunan and d’Aboville create collections of fabrics with innovative, exquisite, and contemporary designs that are an expression of a strong will to influence the consumers’ perspective on textiles. “There is a great creative potential and cultural value in merging traditionallywoven fabrics and up-to-date design ideas, especially now that artisanal and heritage crafts are steadily taking a prestigious place in the high street,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM). The tradition of weaving fabrics in Visayas and Mindanao is an elaborate, spiritual art that intertwines with society, history, and the lives of individuals. The craft, in danger of fading in the face of technological advancement, industrialization, and culture of mass production and the weaving communities, on the other hand, in danger of vanishing from our culture and society, are now being revived

and restored through an endeavor called the NeoTextiles Philippines, which was launched last year by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI). These textile products carrying the designs of Aranaz-Alunan and d’Aboville are hand-crafted by the weaving communities of the Visayas and Mindanao regions all under the Material Development Program of DTI-CITEM: Heritage Arts and Crafts of Aklan, Negros Silk Manufacturers’ Association of Negros Occidental, Tinukib and S a l n g a n M u l t i Pu r p o s e C o o p e ra t i v e o f I l o i l o , Tu b i g o n Lo o m w e a v e r s M u l t i Pu r p o s e C o o p e ra t i v e o f B o h o l , the Higaunon Women Weavers of Bukidnon with CustomMade Crafts Center, and the T’boli Weavers of Klowil Multi-Purpose Cooperative of South Cotabato. Also contributing to the NeoTextiles Philippines Material Development Program are That One P iece Enterprise, which manufactures accent and decorative lighting, furniture and furnishings, and the ARANÁZ fashion accessories company. The creations will all be in display at the Manila FAME at the SMX Convention Center, M a l l o f A s i a , P a s a y City on October 16-19.

60th Manila FAME promotes new generation of designers

A new breed of rising designers will showcase their design sensibility in creating unique and ingenious home collections at the 60th edition of Manila FAME slated October 1619 at the SMX Convention Center, Mall of Asia Complex in Pasay City. Under the Red Box designer development program, young, talented and emerging designers are given the rare opportunity to work with manufacturers under the tutelage of Manila FAME’s creative team.

for the young talents to further understand the material language and processes of the sector. “We are nurturing young designers to strengthen the country’s position as Asia’s Design Destination and build a sustainable creative industry that is leveraged on design.” said Rosvi C. Gaetos, executive director of the Center for International Trade Missions and Expositions (CITEM).

Red Box Home scenography features junior designers Rachelle Dagñalan, Joseph Rastrullo, Leeroy New, and Lilianna Manahan, under the continued mentorship of Manila FAME creative director Budji Layug.

Organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is the country’s premiere design and lifestyle event that exhibits the finest Philippine-made products from home, holiday, and fashion sectors.

The Red Box presentation will be a collaboration among the designers, the creative team, and the exporters/manufacturers who specialize in furniture and home accents. It forms part of the design immersion in order

Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.

Manila FAME gets bigger with International Hall Manila FAME expands its platform for design and craftsmanship with the inclusion of an International Hall in its 60th edition slated at the SMX Convention Center, Mall of Asia Complex in Pasay City on October 16-19. The International Hall will feature exhibitors from Asia and the Pacific; and will carry furniture, furnishings, home décor, gifts and premiums, and fashion items. Participating countries are Australia, China, India, Indonesia, Malaysia, Pakistan, South Korea, and Taiwan. “The growing number of international exhibitors expands the product offerings of Manila FAME to cater to both our local and foreign buyers who come twice a year to the show to source for finely crafted products,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM). Organized by CITEM, Manila FAME is a bi-annual showcase of craftsmanship, design innovation, eco-sustainability, and artisanship in Philippine products. It showcases finely selected products such as furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market. Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.

PhiliPPines O n e TOw n , O n e P r O d u c T

From carving to weaving to shell inlay to leather embossing to upcycling, visitors of the 60th Manila FAME on October 16-19 will witness the unfolding of the Philippines’ rich and colorful craft heritage through a showcase of hometown handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of artisans. This edition of Manila FAME, the country’s premier design and lifestyle event, will highlight the country’s cultural narrative at the One Town, One Product (OTOP) Marketplace, a priority program of the Bureau of Domestic Trade (BDT), in partnership with the Center for International Trade Expositions and Missions (CITEM) of the Philippine Department of Trade and Industry (DTI). “True to CITEM’s commitment of promoting the global competitiveness of Philippine products, this edition intends to emphasize the local communities’ age-old techniques and their use of homegrown materials to craft items that narrate the vibrant stories of history, heritage, and talent of the Filipino craftsman,” said Rosvi Gaetos, executive director of CITEM. Various towns, provinces, and regions will take pride in their distinctive products at the OTOP Marketplace, transforming the abundant natural resources available to them into masterpieces of Philippine craft. Local artisans from the Cordillera Administrative Region (CAR), South Luzon, Eastern Visayas, and Southern and Central Mindanao, will unveil their exquisite techniques and styles to unearth distinctive woodwork.

Filipino soulful craftsmanship in 60th Manila FAME Craftsmen from Ilocos, MIMAROPA, Bicol, Central and Eastern Visayas, and Davao tell their stories through weaving cotton, palm, pandan, and ticog (a type of local wild grass), celebrating the country’s rich culture and traditions. The art of upcycling waste materials such as coconut shells, leaves, or newspapers by Bohol, Cagayan Valley, and National Capital Region (NCR) speaks not only the talents of the individual local artisans but also their genuine appreciation for nature and their natural environment. “ U l t i m a te l y, C I T E M s t r i v e s to generate a pool of market-ready manufacturers that create innovative and market-driven products made from locally sourced raw materials in order to bring livelihood to their local communities,” Gaetos added. CITEM, the export promotions arm of the DTI, organizes the Manila FAME, which nurtures and promotes upcoming designers and manufacturers. The bi-annual event is a global platform for the country’s small and medium enterprises (SMEs), which features export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market. Manila FAME, slated at the SMX Convention Center, Mall of Asia Complex in Pasay, is the second longest-running trade show in the AsiaPacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. 10

CITEM taps LGUs in 60th edition of Manila FAME

Industrial designer Imelda Datul was hired for the program and traveled to the different provinces in the Cordilleras to immerse herself with the communities and observe crafting techniques to create traditional products with contemporary flavor. CITEM also partnered with the local government of Ilocos Norte. Through the initiative of Ilocos Norte Governor Imee Marcos and the tourism office of Ilocos Norte, the multi-purpose cooperatives and weaving associations in ILOCOS Norte, together with the technical schools and private boutiques engaged in product development in the province are given the opportunity to showcase the province’s heritage crafts and products with a contemporary spin. Designers Dem Bitantes and Viña Domingo-Roy were tapped to work with 12 producers.

Manila FAME, the country’s design and lifestyle event, goes to the regions to help strengthen the base of Philippine manufacturers/exporters. Through its roadshows, the Center for International Trade Expositions and Missions (CITEM) is tapping into the strong potential of the country’s weaving and crafting communities. CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI), is the organizer of the bi-annual sourcing event. In collaboration with select local government units (LGU), CITEM conducted trainings and seminars for local crafts communities and extended product development assistance to them to develop new products with high commercial value. “We are optimistic that this partnership with local government units will bear much fruit. It is time that we tap into local industries and provide them with an avenue to be exposed to the international market,” said Rosvi Gaetos, executive director of CITEM. The DTI-Cordillera Administrative Region (DTI-CAR), through its SME-Roving Academy, has engaged around 35 weaving and crafting communities and five multi-purpose cooperatives for a designer-assisted product development program to be showcased in the 60th edition of Manila FAME. The DTI-CAR SME Roving Academy (DTI SMERA) program aims to assist SMEs through business support, distribution of equipment, and product development trainings, with funding assistance from Senator Loren Legarda.

Both the LGU partners from CAR and Ilocos Norte will feature their specially handcrafted products in dedicated pavilions in Manila FAME this October. booths. Products from Negros Occidental, Paracale, Camarines Norte; and Marikina will likewise be showcased in Manila FAME as part of CITEM’s LGU partnership program. Negros Occidental will be represented in Manila FAME by the Association of Negros Producers (ANP), a partnership made possible by Governor Alfredo Maranon of Negros Occidental. ANP has involved 10 exhibitors of home and fashion items to take part in the show. T h e C a m a r i n e s N o r t e J e w e l r y Pr o d u c e r s Association, Inc., through the funding of the Paracale municipal government, will exhibit s e l e c t e d j e w e l r y p i e c e s i n M a n i l a FA M E . Top shoe manufacturers from the Marikina Shoe Industry Development Office, headed by Rene Santillan, worked with local designers to showcase locally made, export-quality footwear of various designs in the show, with the able support of Mayor Del de Guzman. Since 1983, Manila FAME has nurtured and promoted Philippine manufacturers and producers in the global market, consistently featuring top-quality export products and unique Philippine craftsmanship in home and fashion. Manila FAME, which is held twice a year in March and October, is one of the longest-running trade shows in the Asia Pacific, featuring the latest Philippinemade creations from artisans and manufacturers and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.

Design Week Philippines to kick off with a round of activities In celebration of Design Week Philippines (DWP), the Center for International Trade Expositions and Missions (CITEM) puts together a series of events and design installations in the 60th show edition of Manila FAME, the country’s premier design and lifestyle event slated at the SMX Convention Center on October 16-19. Manila FAME plays host to activities marking Design Week Philippines: Katha Awards (Philippine design excellence awards), Design Talks (series of inspirational talks by design icons), Design Tours (special tours around Metro Manila’s design destinations), Creative Environment (local creative communities and urban development initiatives), and Creative Placemaking: Narratives from the Edge (special art installations by DWP partners at the Manila FAME). Katha Awards is a significant platform where Philippine product design innovation and excellence are recognized. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products as well as to pursue a skillful

exploration of new materials and processes. The awarding ceremony will be held at HallONE International Trade Center in Pasay City on October 16. Big names in the local and international design industry will grace the muchawaited Design Talks, the platform for industry practitioners, design aficionados, and people from the academe to gain insights and inspiration from the experiences of design icons from all over the world. With the theme “Design for Life,” all talks will be held at the SMX Convention Center on October 16-19. Design Tours will provide Manila FAME buyers and guests a deeper appreciation of the rich cultural and creative capital of the Philippines, as it gives a glimpse of what the Philippines can offer beyond the walls of the exhibition venue, with focus on food, arts, and design. This edition of Design Tours, set on October 18, will feature a culinary walking tour around the oldest Chinatown in the world: the district of Binondo in Manila. The tour will culminate in an exciting gastronomic experience of authentic Filipino-Chinese cuisine. 12

Creative Environment brings together a diverse group of design enthusiasts in a curated itinerary that encourages dynamic meet-ups and exciting encounters with members of the creative class. From events to museums and galleries to the metro’s latest retail concepts, these are destinations that support creative expression of all kinds. Manila FAME visitors can enjoy the following special exhibits: “Bilibid or Not! Philippine Furniture Export Origins: An Unlikely Success Story” and “A Stamped Life” by young crafts artist Alessandra Lanot of LifeAfterBreakfast at the HallONE; “A Filipino Heritage TRILOGY: Create. Preserve. Restore.” at the Luzon Rattan Industries (LRI) Design Plaza; and “Crossing Borders” and “Paglaum” by ManilArt 2014 at the SMX Convention Center Taguig-SM Aura Premier. Special installations titled “Creative Placemaking: Narratives from the Edge,” which can be seen on the second floor of the SMX Convention Center, are created by Design Week Philippines partner organizations that capture the essence behind the creative movement of “Inspire. Celebrate. Nurture.

Live. Connect.” Par tner organizations include Department of Trade and Industry (DTI)-Region VII, in collaboration w i t h J a p a n I n t e r n a t i o n a l Cooperation Agency’s (JICA’s) National Industry Cluster Capacity Enhancement Project (NICCEP); Tacloban Paper Clay Artists and Tacloban Prevails by Cebu-based Costa Rican furniture designer Bernardo Urbina; University of the PhilippinesDiliman’s Talas and National Commission for Culture and the Arts (NCCA); and Product Development and Design Center of the Philippines (PDDCP). Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. Proclamation No. 277 signed by President Benigno S. Aquino III on October 20, 2011, declares the third week of March and October of each year as Design Week Philippines. Design Week Philippines was created to expand the range of activities offered to visitors and locals alike during the Manila FAME, the country’s premier design and lifestyle event, which features various programs aiming to position the Philippines as an ideal sourcing hub of finely crafted products for the local and global market. Manila FAME is one of the longest running trade shows in the Asia Pacific, and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI).

Design Talks features a power lineup of design experts

Global design movers and influencers will lead a roster or notable speakers in Design Talks, a fourday, design-oriented series of talks to be held during the 60th show edition of Manila FAME on October 16-19, in celebration of Design Week Philippines.

Architects, the Good Design Award’s Gold Prize, the Gold Prize in the 14th Milan Triennale, among many others. Giusy Bettoni co-founded C.L.A.S.S. (Creativity, Lifestyle, and Sustainable Synergies), a library of sustainable textiles which offers consulting services for fashion and design and can be found in Milan, London, Helsinki, and Madrid. She is an expert in marketing sustainable textiles, having worked in the textile industry for 30 years.

With the theme “Design for Life,” this October’s Design Talks will focus on the role of design in improving lives through its “presence” in edifices, products and services. It will give Filipino design practitioners the rare opportunity to learn from design luminaries who have made their mark in the world of design.

“CITEM is truly honored to have these leaders in the international and local design industry to grace Design Talks this October. We are certain that those who will attend Design Talks will learn a lot from our invited speakers. We hope to continually contribute to a thriving creative ecosystem in the Philippines,” said Rosvi Gaetos, executive director of CITEM.

The Center for International Trade Expositions and Missions (CITEM), organizer of the bi-annual design and lifestyle event Manila FAME, has invited Japanese industrial designer Motomi Kawakami and Italian sustainable textiles expert Giusy Bettoni to headline Design Talks, along with a power lineup of design experts from here and abroad.

Foreign speakers who will join Kawakami and Bettoni in Design Talks are Cebu-based Costa Rican furniture designer Bernardo Urbina, founder of Tacloban Prevails (a furniture line that transforms debris left by Typhoon Haiyan and gives them new life); New York-based luxury retail business expert Joseph Boitano, top Taiwanese architect Johnny Chiu, and Colvin English, co-founder of ByHand Consulting (which has worked in over 60 countries around the world to overcome issues faced by artisan enterprises in the global marketplace).

Motomi Kawakami serves as the chairman of the Japan Institute of Design Promotion (JDP) and is regarded as one of Japan’s top industrial designers. Specializing in product, interior, space, and environmental design, he has been awarded the Japan Interior Designers’ Association Award, the first prize in the Open International Chair Design Competition of the American Institute of

Local speakers include National Commission for Culture and the Arts (NCCA) chairman Felipe de Leon, Jr.; Oliver Segovia, co-founder and CEO of AVA.ph (a curated online boutique for premium brands and experiences); digital marketing expert Donald Lim of ABS CBN; Aisa Mijeno, co-founder of SALt or Sustainable Alternative Lighting (an ecologically designed lamp powered by salt and water); Joshua de le Llana, head of Tactiles (a simple and integrated learning tool that encourages interest in electronics engineering among young people); Jen Horn, designer and founder of the shoe brand Tala Luna which promotes traditional weaves from around the country; lifestyle blogger Alessandra Lanot of LifeAfterBreakfast; sustainable design advocate and architect Liza Crespo; architect Emmanuel Miñana of the famed “Neo-Bahay-na-Bato” (shortlisted for the 2014 awards of the World Architecture Festival in Singapore); and Carl Mamawal, co-founder of Nyfti Bicycles (a convenient folding bicycle that encourages alternative means of transportation). Design Talks is regarded as a potent platform to gain insights and inspiration from the knowledge and experiences of design icons from here and abroad. It is the banner event of Design Week Philippines, a multi-faceted platform that brings together creative industry practitioners from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. Positioning the Philippines as Asia’s design destination, Design Week Philippines has become a national agenda that nurtures the creativity and design capability of the Filipinos to usher in trade opportunities. Proclamation No. 277, signed by President Benigno S. Aquino on October 20, 2011, declares the third week of March and October of each year as Design Week Philippines. Aside from Design Talks, the DWP schedule of events include: The Katha Awards (Philippine design excellence awards), Creative Environment (local creative communities and urban development initiatives), Design Tours (special tours around Metro Manila’s design destinations), and “Creative Placemaking: Narratives from the Edge” (special art installations by DWP partners at the Manila FAME).

Design Talks@ Manila FAME alternative means of transportation); Aisa Mijeno, co-founder of Sustainable Alternative Lighting (an ecologically designed lamp powered by salt and water); Joshua de le Llana, head of Tactiles (a simple and integrated learning tool that encourages interest in electronics engineering among young people);Jen Horn, designer and founder of the shoe brand Tala Luna which promotes traditional weaves from around the country; and lifestyle blogger Alessandra Lanot of LifeAfterBreakfast.

Big names in the local and international design industry will grace the much-awaited Design Talks, in celebration of Design Week Philippines, during the 60th Manila Fame scheduled at the SMX Convention Center in Pasay City on October16-19. Design Talks is the banner event of Design Week Philippines (DWP), a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry.

Gaetos added: “Design Talks will afford Filipino design practitioners the rare oppor tunity to learn from design luminaries who have made their mark in the world of design.”

With the theme “Design for Life,” the four day, design-oriented series will focus on the role of design in improving lives through its “presence” in products and services.

Positioning the Philippines as Asia’s design destination, Design Week Philippines has become a national agenda that nurtures the creativity and design capability of the Filipinos to usher in trade opportunities. Proclamation No. 277, signed by President Benigno S. Aquino on October 20, 2011, declares the third week of March and October of each year as Design Week Philippines.

“Design is ever present in all aspects of our lives – from the images we see, to the products we use and consume, to the spaces we live and work in, and even to the processes we encounter. Needless to say, design improves the overall quality of life,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM).

Aside from Design Talks, the DWP schedule of events include: The Katha Awards (Philippine design excellence awards), Creative Environment (local creative communities and urban development initiatives), Design Tours (special tours around Metro Manila’s design destinations), and Creative Placemaking: Narratives from the Edge (special art installations by DWP partners at the Manila FAME).

CITEM has invited these notable speakers from abroad to share their expertise in Design Talks: Japanese industrial designer Motomi Kawakami, chairman of the Japan Institute of Design Promotion (JDP); Italian marketing specialist for sustainable textiles Giusy Bettoni; Cebubased Costa Rican furniture designer Bernardo Urbina, founder of Tacloban Prevails (a group that transforms debris left by Typhoon Haiyan and gives them new life); New York-based luxury retail business expert Joseph Boitano; and top Taiwanese architect Johnny Chiu.

The Design Week Philippines was created to expand the range of activities offered to visitors and locals alike during the Manila FAME, the country’s premiere design and lifestyle event. Held bi-annually, the Manila FAME is a showcase of craftsmanship, ecosustainability, and artisanship in Philippine products (furniture and home furnishings, holiday gifts and décor, and fashion accessories). In celebration of Design Week Philippines ( D W P ) , M a n i l a FA M E h e a d l i n e s D e s i g n Ta l k s i n i t s e x c i t i n g l i n e - u p o f a c t i v i t i e s .

In the local scene, invited speakers include National Commission for Culture and the Arts (NCCA) chairman Felipe de Leon, Jr.; Oliver Segovia, co-founder and CEO of AVA.ph (a curated online boutique for premium brands and experiences); digital marketing expert Donald Lim of ABS CBN; Carl Mamawal, co-founder of Nyfti Bicycles (a convenient folding bicycle that encourages 16

Katha Awards recognizes the best of Philippine design in Manila FAME As lead implementing agency of Design Week Philippines, the Center for International Trade Expositions and Missions (CITEM) will host once again the Katha Awards at HallONE at the International Trade Center complex in Pasay City on October 16, under the banner of Design Week Philippines. The Katha Awards is a significant platform where Philippine product design innovation and excellence is recognized. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products as well as to pursue a skillful exploration of new materials/processes. Design Week Philippines is a multifaceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. “Katha Awards has inspired and challenged exporters and designers to constantly create and develop original designs for the home, holiday, and fashion sectors. And we would like to continue this tradition of excellence,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM). The major categories of Katha Awards are Best Product Design (Furniture, Home Decor, Holiday Décor and Gifts, and Fashion), Best Booth Display, and an Eco-Design Award as a special citation. More than just recognizing design excellence and innovation, the Katha Awards also considers the development of earthfriendly products as a top priority. Its Eco-Design Award category puts focus on products developed through the use of sustainable materials and environmentally sound practices. Gracing the Katha Awards awarding ceremony will be Trade Secretary Gregory Domingo, Trade Undersectary Ponciano Manalo, Jr., and local and foreign trade buyers. CITEM is the export promotions arm of the Philippine Department of Trade and Industry (DTI) and organizer of Manila FAME, the country’s premier design and lifestyle event slated at the SMX Convention Center, Mall of Asia Complex in Pasay City on October 16-19.

THE ORGANIZER The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI). CITEM is committed to develop, nurture, and promote globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an integrated approach to export marketing, in partnership with other government and private entities. For three decades, CITEM has established the country’s image as the premier destination for quality export products and services. It continues to set the highest standards of creativity, excellence, and innovation to achieve export competitiveness in the international market. As the prime mover in export marketing, CITEM provides export-driven programs, spearheads official participation in overseas trade fairs, organizes signature events in the Philippines and high-profile promotional activities in key markets abroad. CITEM undertakes design for export initiatives: • Brand Building • Export Coaching • Product/Merchandise Development • Young Designer Development • Local-International Designer Collaboration • Permanent Showroom

www.citem.com.ph For more information, contact: Center for International Trade Expositions and Missions (CITEM) Golden Shell Pavilion, ITC Complex, Roxas Boulevard corner Sen. Gil Puyat Avenue 1300 Pasay City, Philippines T: +632.831.2201 / 832.3956 / 831.2382 | F: +632.832.3965 / 834.0188 | E: info@citem.com.ph

CITEM is the proud Owner and Organizer of SIGNATURE EVENTS:

VENUE BRAND: