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CCA Receives AgriMarketing Funding to Expand International Markets for Beef Producers
July 8, 2024
Calgary, AB – The Canadian Cattle Association (CCA) is pleased toreceive up to $453,364 over 3 years (from 2023-2026) from Agriculture and Agri-Food Canada’s AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership. The funding will be earmarked for CCA’s activities aimed at increasing awareness and demand for Canadian beef in existing and new international markets.
“We appreciatethis boost from the AgriMarketing Program to helpfund our ongoing efforts to tell and sell the world onthe quality of Canadian beef, on behalf of our producers,” commented Nathan Phinney, CCA President.
Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain. “It’s CCA’s role to continue to foster markets internationally for our quality products and we are finding the world wants more of what our beef producers provide,” Phinney stated.
The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food announced the investment today during a beef cooking demonstration at Canada Beef’s Calgary office.
“Canadian beef has earned a top spot onthe world stage because of the commitment to quality and sustainability that our producers holdthemselves to,” saidthe Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food. “By continuing to promote Canadian beef in key foreign markets, wecan makethe sector more competitive, put moremoney inthe pockets of producers, and drive demand for our world-class Canadian beef.”
The Canadian Cattle Association is receiving this funding to helpexpand and develop market access in existing markets (e.g. United States and Japan) and emerging markets (e.g. Vietnam) for beef products by conducting a number of trade advocacy activities, such as multilateral meetings and providing support on ministerial activities.
About the Canadian Cattle Association
The Canadian Cattle Association (CCA) is the national voice of Canada’s 60,000 beef farms and feedlots. Founded by producers and led by a producer-elected board, CCA works to address issues that concern Canada’s beef producers.
Government
of Canada/AgriMarketing release LINK
For further information, contact: Carol Reynolds
Communications Manager
Canadian Cattle Association 403-451-0931| reynoldsc@cattle.ca
The Canadian Cattle Association is the national voice for Canada’s beef cattle industry representing 60,000 beef farms and feedlots. www.cattle.ca
Minister MacAulay announces support for Canadian beef export market
(July 8, 2024 Agriculture and Agri-Food Canada News Release) The Honourable Lawrence MacAulay, Minister of Agriculture and AgriFood, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.
The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.
Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.
Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.
Quotes
“Canadian beef has earned a top spot on the world stage because of the commitment to quality and sustainability that our producers hold themselves to. By continuing to promote Canadian beef in key foreign markets, we can make the sector more competitive, put more money in the pockets of producers, and drive demand for our world-class Canadian beef.”
- The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food
“Canadian beef is a world-class product, and this funding will support initiatives that increase awareness of the value proposition of Canadian
beef and veal exports in international markets vital to the success of Canada’s beef industry.”
- Eric Bienvenue, President of Canada Beef
“Expanding and opening markets abroad for Canadian beef to meet global demand requires proactive efforts to build relationships. These local, national and international relationships open doors to trade and collaboration, and the AgriMarketing program support will help to ensure Canadian beef producers are represented at these global tables.”
- Nathan Phinney, President of the Canadian Cattle Association
Quick facts
• The value of Canadian beef exports has increased in recent years. From 2018 to 2022, the value increased from $2.7 billion to $4.7 billion, and, in 2023, the value of Canadian beef exports exceeded $5 billion.
• In 2023, the top importing countries for Canadian beef included the United States ($4B), Japan ($351M), Mexico ($284M), South Korea ($122M), and Vietnam ($79M).
• The Sustainable Canadian Agricultural Partnership (Sustainable CAP) is a $3.5billion, 5-year agreement (April 1, 2023 to March 31, 2028), between the federal, provincial and territorial governments to strengthen the competitiveness, innovation, and resiliency of the agriculture, agri-food and agri-based products sector.
• The AgriMarketing Program is one of the federal programs under the Sustainable CAP and was established to help industry increase and diversify exports to international markets and seize domestic
continued on page 8
Minister MacAulay announces support for Canadian beef export market
market opportunities through industryled promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high-quality and safe food.
• Canada recently opened an Indo-Pacific Agriculture and Agri-Food Office (IPAAO) in Manila, Philippines. The IPAAO will enhance market access, advance technical cooperation, identify new business opportunities for Canadian exporters to diversify their exports, and support investment attraction efforts into Canada.
Backgrounder
The Government of Canada is investing over $6 million in two organizations to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef.
Canada Beef
Canada Beef is receiving up to $5,865,110 through the Sustainable Canadian Agriculture Partnership, under the AgriMarketing Program.
The project aims to build a dynamic, profitable and competitive Canadian beef and veal industry where high-quality Canadian beef and veal products are recognized as outstanding by domestic and international customers. Activities include advertising and promotional campaigns, virtual engagement, seminars and more focusing on 19 markets, including four emerging markets in the Indo-Pacific region (Philippines, Singapore, Taiwan and Vietnam).
As the marketing division of the Canadian Beef Cattle Research, Market Development and Promotion Agency, Canada Beef is the cattle producer-funded and run organization responsible
for domestic and international beef and veal market development. It has staff in Canada, Mexico, Japan, China, and Taiwan, and representation in Vietnam and South Korea. In addition to National Check-Off and import levy funding, Canada Beef leverages cattle producer dollars with private market partner investments and government industry development funding to maximize the benefits of producer check-off investment.
Canadian Cattle Association
The Canadian Cattle Association is receiving up to $453,364 to help expand and develop market access in existing markets (for example United States and Japan) and emerging markets (for example Vietnam) for beef products by conducting a number of trade advocacy activities, such as multilateral meetings and providing support on ministerial activities.
The Canadian Cattle Association is the national voice of Canada’s 60,000 beef farms and feedlots. Founded by producers and led by a producerelected board of directors, it works to address issues that concern Canada’s beef producers.
AgriMarketing Program
The AgriMarketing Program is a $129.97 million investment under the Sustainable Canadian Agricultural Partnership (2023 to 2028). The Program supports national agricultural sectors to increase and diversify exports to international markets and seize domestic market opportunities. The Program helps grow the economy by increasing and diversifying Canadian exports of agriculture, agri-food, and agri-based products by increasing the visibility of Canadian products and increasing the capacity of exporting producers to identify and seize market development opportunities in targeted markets.
Food safety and traceability equipment funding applications now being accepted to support Manitoba agri-food and agri-product producers
(July 5, 2024 Agriculture and Agri-Food Canada News Release) The governments of Canada and Manitoba are providing funding under the Sustainable Canadian Agricultural Partnership (Sustainable CAP) to assist Manitoba agri-food and agri-product producers and processors in adopting and improving food safety and traceability practices, federal Agriculture and Agri-Food Minister Lawrence MacAulay and Manitoba Agriculture Minister Ron Kostyshyn announced.
The Pre-Approved Food Safety and Traceability Program assists in the purchase of pre-approved common equipment used to monitor and control food safety parameters and to improve traceability systems. Food safety and traceability are not only important for public safety but also a requirement for many regulators, associations, and customers. In 2023-24, a total of 37 projects were approved for close to $200,000.
Eligible applicant groups that may apply for funding under the Pre-Approved Food Safety and Traceability Equipment Program include primary producers, agri-food processors, agriproduct processors, licensed commercial kitchens, food and ingredient wholesalers, abattoirs and Indigenous communities, groups and governments. There is a maximum funding limit of $30,000 for all food safety items and $30,000 for all traceability items.
Quotes
“Agri-food and agri-product businesses right across Manitoba are producing safe, top-quality food for folks here in Canada and around the world. With investments through the PreApproved Food Safety and Traceability Equipment Program, we’re making sure they can modernize their operations, grow, and stay
competitive, while tapping into new export markets.”
- The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food
“The Manitoba government continues to support the agri-food and agri-product sectors through these programs to protect consumer safety and increase market access and export capacity. We are proud to provide programming that meets the demands of sustainability and that leverages traceability as an effective tool to prevent and respond to animal health or food emergencies, making Manitoba food products competitive on a global scale.”
- Ron Kostyshyn, Manitoba Minister of Agriculture
“Food and Beverage Manitoba is proud to support the vibrant food and beverage industry in this province. As part of our core mandate, we provide food safety training to companies of all sizes. Funding from S-CAP can help ensure that our province remains competitive and is able to access markets that require the highest standard of safety and traceability. We are pleased to see the Governments of Canada and Manitoba continue to prioritize the safety and transparency of our food supply, both domestically and abroad.”
- Michael Mikulak, Executive Director, Food and Beverage Manitoba
Quick facts
• The Sustainable CAP is a 5-year, $3.5billion investment by federal, provincial and territorial governments to
Food
safety and traceability equipment funding applications now being accepted to support Manitoba agri-food and agri-product producers
strengthen competitiveness, innovation, and resiliency of Canada’s agriculture, agri-food and agri-based products sector. This includes $1 billion in federal programs and activities and a $2.5billion commitment that is cost-shared 60% federally and 40% provincially/territorially for programs that are designed and delivered by provinces and territories.
• Applications are being accepted until January 23, 2025.
Associated links
• Sustainable Canadian Agricultural Partnership - agriculture.canada.ca
• Province of Manitoba | Sustainable Canadian Agricultural Partnership
Province of Manitoba | Resiliency and Public Trust (gov.mb.ca)
Government of Canada announces the publication of Feeds Regulations, 2024
(July 3, 2024 Canadian Food Inspection Agency News Release) The Government of Canada is committed to upholding Canada's high safety standards for food and animal feed, while maintaining market access for Canadian producers.
The Canadian Food Inspection Agency (CFIA) has announced the publication of the Feeds Regulations, 2024 in the Canada Gazette, Part II These modernized regulations include a range of new, and updated requirements that will improve the safety of livestock feed and the food production continuum, reflect international best practices, and support innovation within the animal feed sector. The updated regulations also provide a more transparent process for the approval and registration of feed ingredients and feed products.
The new requirements will be introduced gradually to support animal feed regulated parties in complying with the following regulatory changes once they take effect:
• Labelling rules come into effect immediately on July 3, 2024, with a oneyear transition period where industry can follow either the existing or new requirements.
• Requirements for preventive control plans will come into effect on June 17, 2025.
• Licencing requirements and the addition of new regulated species will come into effect on December 17, 2025.
The CFIA will support industry throughout this transition with guidance materials, tools (such as a model preventive control plan system), and information sessions, to ensure stakeholders understand the new requirements and are
supported in complying with the new regulations.
Quick facts
• Modernization of the Feeds Regulations fulfill a commitment made in the Agri-food and Aquaculture Regulatory Review Roadmap
• As part of the regulatory development process, Canadians and industry stakeholders submitted feedback during a 125-day pre-publication period in the Canada Gazette, Part I. The consultation period for the proposed regulations ran from June 12, 2021 to October 15, 2021.
• The last updates to the Feeds Regulations were made in 1983. The new Feeds Regulations, 2024 will align Canadian feed regulations with advances in science, technology, and international best practices.
• The Feeds Regulations, 2024 will increase Canada's alignment with key trading partners, which will support market access.
• The federal government, through the Feeds Act and Regulations, along with the Health of Animals Regulations, provides primary oversight of livestock feed in Canada, including feed for intraprovincial and interprovincial trade, import, and export.
• The CFIA provides regulatory oversight of feeds in Canada and verifies that feeds manufactured, sold, or imported in Canada are safe for animals and the environment, are effective for animal production, comply with safety and compositional standards, and are labelled correctly.
Associated links
• Feed regulatory modernization
• Livestock feeds
Canadian Cattle Youth Council nominations close on July 14
The Canadian Cattle Youth Council is looking for two young Canadian beef producers passionate about the success of the industry!
The youth council is now collecting nominations for:
• Youth Council Member at Large Delegate (Two-year term)
• See ‘Youth Council Delegate Overview’ for more details.
• Canadian Beef Check-Off Agency Youth Member (Two-year term)
• Please note: it is expected the selected Check-Off Agency Youth Member will attend the Canadian Beef Industry Conference (CBIC) in Saskatoon, SK in-person to participate in the Check-Off Agency Annual General Meeting (AGM) and Youth Council AGM on August 20, 2024. (more details in nomination form)
• 2024 Agency AGM Handbook
• Nomination Guide - Producers
To put your name forward, please follow the link below to complete the nomination form and submit the additional video bio requirement outlined in the form by Sunday, July 14, 2024.
You can only put your name forward for the Youth Council Member at Large Position OR the Canadian Beef Check-Off Agency Youth Member Position, not both.
After the deadline, new this year, the Member at Large submissions will be voted on by the 10 Youth Council Delegates. The results will be announced at the Youth Council AGM on August 20, 2024, in Saskatoon at the Canadian Beef Industry Conference. Please stay tuned to your inbox for an invite coming shortly for membership to join the Youth Council AGM.
For the Check-Off Agency Youth Member position, Youth Council Delegates will vote shortly after the submission deadline on whose name they will put forward to the Agency board. The successful candidate will be notified mid-July to arrange travel to CBIC. The Youth Council and Beef Check-Off Agency will be holding their AGMs at CBIC on August 20, 2024.
If you would like to learn more, please go to “Join the Council” on our website, or direct your questions to churchc@cattle.ca. More details can be found in the nomination form and links below.
Nomination form: Member at Large Nomination form: Check Off Agency
Manitobans Reminded to Plan for Heat Health
This Summer
(July 10, 2024 Province of Manitoba News Release) Hotter weather is on the way. Manitoba Health, Seniors and Long-Term Care is reminding Manitobans to make heat health part of their summer planning by knowing the health-related risks of heat, taking precautions to prevent overheating and learning how to recognize and respond to symptoms of heat illness.
Heat illness can cause a variety of symptoms including:
• headache;
• nausea;
• dizziness;
• weakness or tiredness;
• muscle cramps; or
• rapid breathing or pulse.
Anyone experiencing these symptoms should move to a cool or shaded place, lie down, drink water and use cold compresses. If someone loses consciousness, has confusion or red, hot and dry skin, call 911.
Everyone is at risk for heat illness, especially during prolonged periods of high heat and humidity. However, the risks are greater for older adults, infants and young children, people who spend a lot of time outdoors, people with chronic conditions and people living alone, especially if they are living in an urban area or do not have air conditioning. People unaccustomed to high temperatures are also at higher risk.
Manitobans are encouraged to check in regularly with vulnerable or isolated friends and family who might be at risk.
All Manitobans can take care to prevent heat illness by:
• drinking plenty of liquids, especially water, before feeling thirsty;
• avoiding prolonged sun exposure;
• cancelling outdoor activities or rescheduling them to cooler times of the day;
• taking more breaks and staying well hydrated if working outdoors;
• wearing loose-fitting, light-coloured clothing and a wide-brimmed hat;
• limiting alcohol consumption;
• blocking sun out at home during the day by closing awnings, curtains or blinds;
• taking a cool shower or bath; or
• going to a cool place such as a mall, community centre, public library or place of worship.
If planning on being outside all day at an outdoor event, take time stay safe:
• drink water frequently, make sure you bring water and know where to get more water;
• when you can, reduce your sun time: seek shade, go to cooling sites or sprinklers;
• make your own shade: wear a brimmed hat, use an umbrella; and
• know where to seek first aid.
Heat waves may coincide with wildfires and poor air quality. If planning to stay indoor during those conditions, it may be safer to keep
continued on page 14
Manitobans Reminded to Plan for Heat Health
This Summer
windows open to stay cool. For most people, heat exposure is more dangerous than smoke.
Heat warnings are issued when temperature and humidex levels are expected to meet established criteria.
Throughout the summer months, these warnings will be shared from the Manitoba government’s X (formerly known as Twitter) account at https://x.com/MBGov. Updated weather forecasts are available from Environment and Climate Change Canada at https://weather.gc.ca/canada_e.html.
For more information on heat and health, call Health Links-Info Santé at 204-788-8200 or tollfree 1-888-315-9257 or visit the following links:
• Manitoba Health: www.manitoba.ca/health/publichealth/ environmentalhealth/heat.html.
• Health Canada: www.canada.ca/en/healthcanada/services/sun-safety/extremeheat-heat-waves.html.
Manitoba's Disaster Financial Assistance
Modernization – Public Feedback is Being Sought
Note: The following information is from the EngageMB website, a place where people can go to provide feedback on matters on which the provincial government is seeking public feedback.
Manitoba EMO is reviewing the provincial Disaster Financial Assistance (DFA) program. Goals of the review include:
• Facilitating faster payments
• Building longer-term resilience to disasters
• Reducing paperwork and recordkeeping requirements
We want to hear about your priorities as we plan for changes to Manitoba’s provincial DFA program. Please complete our survey to provide important feedback.
Go to: https://engagemb.ca/dfaam
Assistance Modernization Survey
Please take the time to complete this survey. The intent of this engagement is to gain an understanding of concerns and priorities for Manitoba’s Disaster Financial Assistance (DFA) program. Your feedback is valuable to Manitoba's Emergency Management Organization (EMO).
Note: the survey questions touch on topics such as: the impacts of various types of natural disasters on people; the potential creation of a disaster impact reporting tool for citizen use; the Disaster Financial Assistance (DFA) program deductible; timing of DFA payments; overland flood insurance; and more.
Manitoba Government Launches Public Consultations to Improve Highway Safety
(July 5, 2024 Province of Manitoba News Release)
Manitobans are invited to provide feedback on a functional design study to improve safety at the intersection of the Trans-Canada Highway and Provincial Trunk Highway (PTH) 5 near Carberry, Transportation and Infrastructure Minister Lisa Naylor announced.
“Following the tragic collision near Carberry on June 15, 2023, the Manitoba government has been focused on supporting victims and their families as well as identifying ways to enhance safety measures at this intersection,” said Naylor. “We want to hear from those who use this stretch of highway and know it the best to weigh in on what option they would like to see used at this intersection.”
A public open house to begin design work at the intersection will take place at the Carberry Community Memorial Hall from 6:30 p.m. to 8 p.m. on July 16. Manitobans are invited to attend the event to comment on the project and learn about the next steps in the design process. This fall, the intersection options, including the three options identified in the in-service road safety review, will be available for public feedback at engagemb.ca
Manitoba Transportation and Infrastructure (MTI) anticipates a preferred intersection layout for the Trans-Canada Highway and PTH 5 will be identified in late 2024 and the functional design
report will be completed in early 2025. Intersection improvements are scheduled for completion in fall of 2026, the minister noted.
The province will also be holding public consultation for the intersection of PTH 12 and Provincial Road (PR) 210. An open house is scheduled at Club Jovial in Ste. Anne on July 11 from 6 p.m. to 8 p.m. The open house will provide an overview of the project, present design alternatives under consideration, and advise of the next steps.
Attendees will be provided an opportunity to share comments with the design team. This stage of the project will also be available for community participation and feedback on EngageMB in mid-July. Commentary and feedback will be used to guide development of intersection options. MTI anticipates a preferred intersection layout for PTH 12 and PR 210 will be identified in late 2024 and the functional design report will be completed in early 2025.
These projects support Manitoba’s multi-year infrastructure investment strategy, a five-year plan for strategic investments in roads, highways, bridges, airports and flood protection in Manitoba.
For more information on the strategy, visit www.gov.mb.ca/mti/myhis/index.html
Manitoba Government Launches Intake for the 2024-25 Canada-Manitoba Job Grant
The Manitoba government is opening applications for the Canada-Manitoba Job Grant for Manitoba businesses to receive funding to train new and current employees, Economic Development, Investment, Trade and Natural Resources Minister Jamie Moses announced today.
“Our government was extremely disappointed by the federal government’s sudden and unilateral decision to cut funding for workforce training,” said Moses. “As a result of the federal decision, this year the Canada-Manitoba Job Grant will be reduced by 70 per cent. We are continuing to advocate strongly to the federal government, for the restoration of supports for workers. The Canada-Manitoba Job Grant has very successfully supported Manitoba businesses, particularly small businesses, to train employees and build a skilled provincial workforce over the last number of years. While there is less funding to go around this year, we encourage all eligible businesses to apply.”
The last two annual intakes made $10 million available to businesses through the CanadaManitoba Job Grant, which is funded through
the Labour Market Transfer Agreement with the Government of Canada. This year, $3 million is available, the minister noted.
Employers are eligible to receive up to $10,000 per employee and up to $100,000 per training project. Small employers with 100 or fewer employees can receive up to 75 per cent of eligible training costs, while larger employers can receive up to 50 per cent of training costs.
The 2023-24 job grant:
• benefitted 485 companies and organizations, 411 (85 per cent) of which were small employers;
• trained 9,615 employees, 763 of whom were net new hires; and
• supported training projects in 19 distinct economic sectors and all regions of the province.
Manitoba businesses can apply to receive workforce training support under the CanadaManitoba Job Grant at www.gov.mb.ca/jec/busdev/financial/cmjg/inde x.html. The intake will be open on July 24.
Government of Canada Right to Repair Consultation re: Home Appliances and Consumer Electronics
Background
Right to repair is a concept which aims to give consumers greater choice over, and information on, the repair options for certain products they buy. This may include authorized repairs performed by the manufacturer of a product or an authorized repairer; the ability to use an independent repairer without voiding the warranty of a product; or self-repair done by a consumer. Right to repair or repairability policies or approaches can take on many different forms and target different outcomes, including supporting a circular economy.
Budget 2024 announced the Government of Canada's intention to launch consultations to support the development of a repairability policy or approach for home appliances and consumer electronics.
Innovation, Science and Economic Development Canada (ISED) is collaborating with Environment and Climate Change Canada (ECCC) and Agriculture and Agri-Food Canada (AAFC) on this consultation.
Consultation purpose
In Budget 2024, the Government of Canada committed to launch consultations on right to repair for home appliances and consumer electronics with a focus on durability, repairability, and interoperability. This consultation seeks to gather feedback from Canadians to help inform policy direction, including the policy levers to improve Canadians' ability to repair a range of consumer products.
How to participate
The online feedback period will be open for 90days. We welcome comments from interested parties until September 26, 2024.
To participate:
• Read the consultation document.
• Fill in the survey questionnaire (preferred)
You can also provide comments and feedback by email to isrighttorepairledroitalareparationsi@ised-isde.gc.ca
What is next
Following the online consultation, Innovation, Science and Economic Development Canada and Environment and Climate Change Canada will hold a number of roundtable discussions with representatives from a range of consumer and industry stakeholders
Additionally, and as part of this consultation, Agriculture and Agri-Food Canada will hold targeted roundtable discussions focused on interoperability and farm equipment, and the distinct considerations related to this product category of repairability.
Related links
• Budget 2024
• Minister of Innovation, Science and Industry Mandate Letter
Get in touch
If you have any questions or require assistance, please email us: isrighttorepairledroitalareparationsi@ised-isde.gc.ca.
