E-Newsletter dsfsfa An update from MBP December 10, 2021
mbbeef.ca
Helping Canada’s beef industry meet consumers’ demands for a sustainable product beef. As shoppers in Canada and around the world increasingly look in grocery store aisles for sustainable and humane food options that ensure animal well-being, it is more important than ever to raise awareness of the beef industry’s commitment to animal care, biosecurity and environmental stewardship practices.
Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, along with Bob Lowe, President of the Canadian Cattlemen's Association (PC: AAFC)
(December 8, 2021 Agriculture and Agri-Food Canada News Release) During the recent Canadian Cattlemen’s
Association (CCA) directors meeting in Ottawa, the Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, announced nearly $200,000 in support of their Verified Beef Production Plus (VBP+) program and remote auditing. The VBP+ program is a voluntary certification program administered by the CCA to certify beef cattle operations meet high standards for food safety, animal care and environmental stewardship. The funding will go towards a web portal and an app for remote audits, which will make it easier for cattle producers to access the VBP+ program. The funding announced yesterday brings the total Government of Canada investment into VBP+ and its environmental component, the Certified Sustainable Beef Framework, to $1.9 million. With over 1.6 million cattle already under the management of certified VBP+ operations in Canada, this announcement will help more cattle producers meet market demands for sustainably raised beef. Canada’s livestock producers and processors have built a strong reputation for delivering high-quality, safe and delicious
Quotes “Canadian cattle producers care for their animals and our environment. Canada’s beef industry, through the leadership of the Canadian Cattlemen’s Association and it’s Verified Beef Production Plus program, is stepping up to meet the demands of consumers for food made to the highest standards for safety, animal care and environmental stewardship. This investment will help give more cattle producers access to this indispensable program and strengthen their relationship with consumers.” - The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food “VBP+ is one of the tools beef producers can use to ensure consumer trust and help our industry meet ambitious national strategy goals, which will help us meet beef demand well into the future. Increasing efficiency in certification infrastructure and delivery enables VBP+ to keep producer costs reasonable while on market opportunities.” - Bob Lowe, President, Canadian Cattlemen's Association “VBP+ is encouraged with the announced investment by the federal government that enables our organization to meet the needs of consumers and stakeholders by building and maintaining a robust and rigorous certification and training system, efficient and accessible for all Canadian beef producers. This investment allows VBP+ to create and validate the auditing and training tools needed to move our beef industry forward.” - Cecilie Fleming, VBP+ Management Committee Chair continued on page 3