E-Newsletter dsfsfa An update from MBP September 10, 2021
mbbeef.ca
Digitizing the consumer beef experience
know about that cut, including nutritional information, safe handling instructions and recipes, and can even locate and add all the additional ingredients you need to make the recipe to your basket. That’s the vision of Canada Beef’s new Canadian Beef Information Gateway, currently in development in association with major national retailers like Loblaw and Sobeys.
By: Angela Lovell [Note: this article was prepared based on a presentation entitled, “Canadian Beef Information Gateway – Shifting the retail meat purchase experience” at the recent Canadian Beef Industry Conference.]
Imagine standing in front of the meat counter and scanning a QR code with your Smartphone on a new cut of beef you are considering buying, but have no idea how to cook. Instantaneously, you can see everything you need to
The pandemic has changed the way that consumers browse, shop and purchase food. With more Canadians preparing food at home for their families, Canada Beef identified an opportunity to improve the consumer’s beef experience, when it noticed that recipe searches on its website had increased 167 per cent since March 2020. After conducting consumer research, Canada Beef discovered that the average Canadian shopper, who purchases beef at least once a week, was interested in being able to scan a QR code to get information about things like nutrition, quality and grading, cooking methods, food safety tips and to watch recipe videos. continued on page 4
Do you have questions about AgriRecovery programs for the livestock sector?
Join us on Sept. 14 at 9am for an overview of programs to support livestock producers. Click the graphic to join.