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E-Newsletter Making connections dsfsfa An update from MBP September 17, 2021

mbbeef.ca

By: Angela Lovell

[note: this article presents highlights from a presentation entitled, “How do we make connections?” at the recent Canadian Beef Industry Conference.]

What happens when a couple of social media influencers, with some pre-conceived notions about beef production, visit a couple of beef producers on their farms? They all learn a lot about each other and the importance of getting the real story, about how beef is produced in Canada, out to consumers. Dina Ottoni Battistessa is a mother of three, runs a preschool in Calgary, and writes a blog called Move, Play, Mom. When she visited with Cherie Copithorne-Barnes on her family ranch just outside of Calgary, Ottoni Battistessa had some knowledge of the plate side of food production, as the daughter of a fourth-generation Montreal butcher. Ottoni Battistessa brought along her dad and two young sons on the tour, and they were all surprised by the size and complexities of the ranch operation. “I learned so much,” Ottoni Battistessa said during a panel discussion at the virtual Canadian Beef Industry Conference in August. “Just understanding the nutrition and health of the animals, the testing of the soil, all these things that we learned along the way. For us, seeing the

environmental and sustainability side, there is a lot that goes into that. I think that’s the part where we need more education for consumers.” Apryl Munro started an online social media platform, This Kinda Life with Sarah Lajeunesse in 2016. When they visited with beef producer, Gordon Dibble of Dibbhurst Farms at Ingersoll, Ontario, they were armed with ideas about livestock production that came largely from American-based Netflix documentaries. Munro said that she quickly realized, after meeting and chatting with Dibble, that Canadian beef production is completely different, and it opened her eyes to the disinformation being spread through these types of media. continued on page 4

Read this week’s CCA Action News where resources from the Canadian Cow-calf Cost of Production Network are outlined. Check out methods for understanding and reducing Cow Depreciation. Cow-calf and dairy-beef producers can sign-up here.

Recording available here


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