Portfolio manjia by Manjia Zhao

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SPRING 2012

S H U N J I I WA I F I L M F E S T I VA L

OV E R L A P P I N G { M FA Po r t f o l i o } _Designer

MANJIA ZHAO

_Pages

46,47

ÂŠ2013 M ANJIA ZHAO

All rights reserved. No portion of this book may be used or reproduced in any manner without written consent of Manjia Zhao. All respective work shown has been appropriately identified credited. Any omissions found will be noted and corrected in subsequent editions.

M ANJIA ZHAO W W W. M A N J I A Z H A O . C O M Z H A O M A N J I A @YA H O O . C O M +1 (4 1 5 ) 4 8 9 8 9 2 6

OV E R L A P P I N G { M FA Po r t f o l i o } _Designer

MANJIA ZHAO

_Concept

OVER LAP PI NG {The design life of Manjia Zhao}

_Overlap design with my lif e

I have always been a good girl. I go to school, study hard, and I don't smoke or drink. But something inside me is shouting out for a more exciting life. My family used to make decisions for me. I started learning piano when I was four because my Mom told me to. I learned Chinese calligraphy because my grandma wanted me to. However, I want to control my own life. I fell in love with drawing and graphics in high school. I have since decided to become a designer. I earned my BFA degree in animation and, with this background, entered the whole new world of types, grids, graphics, and negative spaces. I want design to overlap my daily life. I want to become a professional designer so that I can enjoy my passion and excitement for the design world and the life I chose for myself.

TA BL E OF CO NTE NTS

01/11 _Page 6-45

04/11 _Page 86-95

YOUTH AS TORMENT

DREAMS AS DARKNESS

{Shunji Iwai film festival}

{Posters for a chosen song}

02/11 _Page 46-63

05/11 _Page 96-113

TENACITY AS VICTORY

THE BODY AS THE SOUL

{Wilderness survival kit}

{ Re b ra n d i n g M a x Fa c t o r }

03/11 _Page 64-85

06/11 _Page 114-129

LIFE AS MAGIC

WATER AS REDEMPTION

{A book of witchcraft}

{Holy water packaging design}

07/11 _Page 130-143

10/11 _Page 176-189

A MOMENT AS EVERYTHING

DATA AS DEVICE

{ R i p v a n Wa f e l s o f f i c i a l w e b s i t e }

{Home energy control system}

08/11 _Page 144-159

11/11 _Page 190-238

LETTERS AS SOUND

THINKING AS ACTION

{A book of sound around us}

{ M FA t h e s i s p r o j e c t _ m i n u s g r e y }

09/11 _Page 160-175 WASTE AS RENEWAL {A book about E-waste}

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_Course I N T E G R AT E D S T U DY _Instructor CHRISTINE GEORGE _Date FEB, 2012 _Typef ace B O D O N I O L D FA C E

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M U LT I M E D I A _ Te x t u r e M ANJIA ZHAO _Printing MANJIA ZHAO _Crafting M ANJIA ZHAO

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S H U N J I I WA I F I L M F E S T I VA L

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YOU T H AS TO RMENT {Shunji Iwai film festival}

_Objective

_Concept

Design the Shunji Iwai film festival. The goal of this project is to create

Shunji Iwai is a famous Japanese film director. He is well-known for his love

a variety of products which might exist in a film festival.

stories about youth and the pains and joys of growing up. His love stories are not only romantic, but they also have a dark aesthetic. He wants to express the emotions surrounding young people's struggles while growing up. Youth is full of surprises and instability, so I decided to use watercolors as the main design element for the Shunji Iwai film festival. I wanted to create a poetic, Asian feeling. All of my products would appear to be nostalgic items that people might have put into memory boxes when they were young.

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S H U N J I I WA I F I L M F E S T I VA L

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_About the Director

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S H U N J I I WA I F I L M F E S T I VA L

_About the Director SH U N JI IWAI Januar y 24 , 19 6 3 Sendai, Miyagi, Japan

Shunji Iwai is one of the most popular and influential Japanese directors of his generation, commonly recognized for his distinctive and innovative visual style. Although he describes himself as an “eizo sakka” (visual artist), he often develops excellent character development, plots, and themes in his films, all of which he has personally scripted. Iwai has also edited several of his films and scored the music for more recent efforts. Often using female protagonists, Iwai has garnered fine performances from Japanese pop singers in key roles, most notably Miho Nakayama in Love Letter (1995) and Chara in Picnic (1996) and Swallowtail Butterfly (1996). A trend-setter, he created a style that resonates with Japanese pop culture and struck a chord with contemporary Japanese youth, especially young women. Although Iwai’s films have been well-received and awarded in film festivals in and outside of Japan, notably in Toronto and Berlin, he and his films are not yet well-known outside of Asia.

_Filmography

19 95

Love Let ter

19 96

Swallow tail B ut ter fly

19 96

Picnic

19 98

April Stor y

20 01

All about Lily Chou- Chou

20 0 4

Hana and Alice v

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_ DV D M a s t e r C o l l e c t i o n

A compilation of Shunji Iwai's films forms a DVD master collection with design elements inspired by the structure of notebooks. _Pages

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_Catalog Book

The film festival catalog book is inspired by the Structure of a yearbook.

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S H U N J I I WA I F I L M F E S T I VA L

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S H U N J I I WA I F I L M F E S T I VA L

_Special Soundtrack

A soundtrack containing selected music from Shunji Iwai's films shown at the festival is paired with a Walkman to promote nostalgic feelings of youth.

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S H U N J I I WA I F I L M F E S T I VA L

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_Business System

The business system's design is inspired by notebook pages and handwritten letters.

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S H U N J I I WA I F I L M F E S T I VA L

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S H U N J I I WA I F I L M F E S T I VA L

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S H U N J I I WA I F I L M F E S T I VA L

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_Course PA C K A G I N G 2 _Instructor CHRISTINE GEORGE _Date MARCH, 2013 _Typef ace I M PA C T, S E N T I N E L

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PA C K A G I N G _Illustration M ANJIA ZHAO _Printing M ANJIA ZHAO _Crafting M ANJIA ZHAO

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W I L D E R N E S S S U R V I VA L K I T

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T ENACI TY AS VI CTO RY {Wilderness survival kit}

_Objective

_Concept

Create a survival kit packaging design set for a chosen theme. The goal

I chose to do a wilderness survival kit to help nature adventurers stay

of this project is to creatively fit the design aesthetic to the theme.

safe. I named this project Anakonda, because an anaconda is a rainforestdwelling predator. I want adventurers who use my kit to be tough and strong in the wild, just like anacondas. My color scheme incorporates black and green to promote the idea of the woods and wilderness. The corresponding illustrations provide rough sketches to help portray how the aesthetic of this project fits the theme. This survival kit includes both medical and survival tools aimed at helping people survive in extreme environments.

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W I L D E R N E S S S U R V I VA L K I T

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W I L D E R N E S S S U R V I VA L K I T

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W I L D E R N E S S S U R V I VA L K I T

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_Course T YPE SYSTEM _Instructor LIAN NG _Date S E P, 2 0 1 1 _Typef ace A U R I O L , H A N D D R AW N T Y P E

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PRINT _Illustration M ANJIA ZHAO _Printing M ANJIA ZHAO _Binding THE KEY

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FA L L 2 0 1 1

BOOK OF WITCHCRAFT

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L IF E AS MAGI C {A book of witchcraft}

_Objective

_Concept

Witchery is a book designed for people who want to be witches or

For this project, I designed a book on a topic that I was passionate about. I

wizards. It includes basic witchcraft knowledge and lets readers

picked witchcraft because I always wanted to be a witch with the power to

experience lives full of magic.

make the world amazing. I decided to make the book mimic a fundamental textbook from a magical land in the hopes of providing young witches with a chance to learn about what they are curious about. There are chapters about witchcraft history and witches' tools, as well as some spells and potions and information regarding the magic creatures in the witches' world. The illustrations were completed in a sketchy style because I wanted the book to look like some wizard's notes about the magic world. I chose a handmade paper as the body of the book to give it an ancient, handcrafted feel.

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BOOK OF WITCHCRAFT

FA L L 2 0 1 1

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BOOK OF WITCHCRAFT

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_Course

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TYPE EXPERIMENT _Instructor

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S TA N Z I E N K A

M ANJIA ZHAO _Printing

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ECO COPY

MARCH, 2012

_Music

_Typef ace

STI LL DOLL

G A R A M O N D , H AN D D R AW N T Y P E

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MUSIC POSTERS

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DR EA MS AS DARKNESS {Poster design for chosen music}

_Objective

_Concept

Design an abstract poster that reflects the mood of the music for a

I was told to create a poster for a song that I really like and use a projector as

chosen song and instead of computer, use a projector as a tool to

a tool to create the graphic of it. I chose one of my favorite songs, "Still Doll,"

create the graphic.

sung by Japanese artist, Kanon Wakeshima. It is a gothic, dark song about a girl trapped in bad dreams. I used water droppings, different kinds of fabrics and textures, and images to express the idea of being trapped in darkness. I also relied on overlapping handwriting and typewriting on a projector to create images with dream-like feelings on the poster to depict the music's gothic mood.

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MUSIC POSTERS

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MUSIC POSTERS

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MUSIC POSTERS

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MUSIC POSTERS

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_Course N AT U R E O F I D E N T I T Y _Instructor HUNTER WIMMER _Date S E P, 2 0 1 3 _Typef ace I TC C E N T U RY, R OT I S S E R I F, AV E N I R

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PRINT _Coding M ANJIA ZHAO _Printing M ANJIA ZHAO _Binding M ANJIA ZHAO

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FA L L 2 0 1 2

R E B R A N D I N G M A X FAC TO R

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T HE BO DY AS THE SO UL { Re b ra n d i n g M a x Fa c t o r }

_Objective

_Concept

Take the Max Factor brand to a higher level and redesign its identity

Max Factor did not last as a trend and left the US market because it lacked

based on the brand's principle to revolutionize the concept of beauty.

confidence in its ability to compete with similar cosmetics. I wanted to reestablish Max Factor's strong sense of identity for women and expand the line of products in their repertoire. In considering Max Factor's ability to help women reveal both inner and outer beauty, I used the concept of flowering blossoms to represent women's great potential. I created a website to promote the brand, using the image of different flowers to depict different types of women and portray the idea that all women have the right to be beautiful.

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R E B R A N D I N G M A X FAC TO R

FA L L 2 0 1 2

>>CHAPTER 1: SECTION 1.1

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R E B R A N D I N G M A X FAC TO R

FA L L 2 0 1 2

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FA L L 2 0 1 2

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FA L L 2 0 1 2

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FA L L 2 0 1 2

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R E B R A N D I N G M A X FAC TO R

FA L L 2 0 1 2

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_Course PA C K A G I N G 2 _Instructor CHRISTINE GEORGE _Date FEB, 2013 _Typef ace H A N D D R AW N

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PA C K A G I N G , B O T T L E L A B E L _Illustration M ANJIA ZHAO _Printing M ANJIA ZHAO _Craf ting M ANJIA ZHAO

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WAT E R B O T T L E PA C K A G I N G

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WAT E R AS REDEMPTI O N {Holy water bottle design}

_Objective

_Concept

The goal of this project is to choose a theme and create a series of

For this project, I was told to design a series of water bottles based on

packaging designs for water bottles.

a theme I like. I chose to do holy water bottles, but not in a normal way. Everyone has inner devils to beat. This is why we need holy water. I named the water 666 which is Satan's birthday. In the design, a sword is thrust into the number 666 to symbolize beating the devil. I designed seven different, but similar labels to reflect the seven sins. Each label has a pattern that matches the feeling of one particular sin. I chose a red and black color scheme to convey dark feelings. This water is not aimed towards a general audience, but only for those who are interested in this topic.

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WAT E R B O T T L E PA C K A G I N G

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WAT E R B O T T L E PA C K A G I N G

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USER INT ER FACE _Illustration M AN JIA ZHAO _Photography M AN JIA ZHAO _Client RIP VAN WAFEL S

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R I P VA N WA F E L S O F F I C I A L W E B S I T E

SUMMER 2013

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A MOME NT AS E VERYTHI NG {The official website of Rip van Wafels}

_Objective

_Concept

The goal of this project is to create an official website for the company,

Rip van Wafels sells Amsterdam waffles known as stroopwafels. The company

Rip van Wafels, based on their branding style.

believes that a short break goes a long way and we should take these moments to enjoy our lives. Rip van Wafels has a cool and fun style. Its colors are blue and orange. I created illustrations for the website that look friendly, yummy, and fun. The website structure scrolls down, as I feel that this kind of website is modern and easy to navigate.

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R I P VA N WA F E L S O F F I C I A L W E B S I T E

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R I P VA N WA F E L S O F F I C I A L W E B S I T E

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_Course T YPE SYSTEM _Instructor S TA N Z I E N K A _Date APR , 2012 _Typef ace FR AN K LIN GOTHIC

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THE WORLD IS NEVER QUIET

SPRING 2012

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L ET T ERS AS SO UND {A book about sound around us}

_Objective

_Concept

The goal of this project is to use type and graphic elements to narrate

For this project, I made a book that tells a story on a topic which compliments

a story on a chosen topic.

my daily life. My topic was sound. Sound is very close to me because it is everywhere. The world is never quiet no matter whether I'm in nature or in a city. I combined type with graphics to visualize my feelings towards the different kinds of sounds in the various places I've been. In this book, readers can see the sounds as I heard them.

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THE WORLD IS NEVER QUIET

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_Course

_Category

V I S U A L C O M M U N I C AT I O N _Instructor

_Photography

P H I L H A M L E T T, H U N T E R W I M M E R

M ANJIA ZHAO _Printing

_Date

M ANJIA ZHAO

S E P. 2 0 1 1

_Binding

_Typef ace

BLURB .COM

EROSTILE

_Project

_Palette

P R I N T, P R O B L E M S O LV I N G

_Deliverables

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A B O O K A B O U T E -WA S T E

FA L L 2 0 1 1

_Project

WA STE AS RENEWAL {A project talking about the problem of e-waste}

_Objective

_Concept

I dug into an issue I care about to find ways to solve it with graphic

This project is not only about design, but also about using design as a tool to

design. I created a book that introduces the issue, its related problem,

help with societal issues. I found a public issue that I care about and discovered

and the solutions I came up with to solve it through design.

ways to solve or improve it with design. I was passionate about e-waste, or electronic waste, at the time. My research found that the major problems with e-waste were people's lack of awareness, lack of education, and lack of accessible recycling facilities for it. I developed several ideas to target each problem, including creating an app to help consumers conveniently recycle their e-waste and generating an exhibition to increase education on the topic.

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_Course S U S TA I N A B I L I T Y _Instructor

_ Te a m

_Palette

M ANJIA ZHAO ZIJIAN KEN LI

PHIL HAMLETT _Date FEB. 2013 _Typef ace M AV E N

_Deliverables

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HOME ENERGY CONTROL SYSTEM

SPRING 2013

_Project

DATA AS DEVI CE {Home energy control system}

_Objective

_Concept

This project is all about sustainability. The goal of this project is to use

Our team was concerned about people's overuse of energy in their daily lives.

design as a tool to create something sustainable that will make the world

So many things happen in life that people are too lazy to care about saving

greener and more efficient.

energy. So we designed a device that can help people control the energy system in their entire house. A color gradient will show the status of the house's energy consumption and help people be more efficient. This device will show that when people live greener, everyone lives better.

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HOME ENERGY CONTROL SYSTEM

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_How it works

THE GREENER, THE BETTER The colors on the device change based on real-time energy consumption. More green than red means consumption is lower than average. Red means energy consumption is higher than average. The device will start controlling the electricity and gas usage in the house to help obtain a more efficient life without concern.

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HOME ENERGY CONTROL SYSTEM

SPRING 2013

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HOME ENERGY CONTROL SYSTEM

SPRING 2013

>>CHAPTER 1: SECTION 1.1

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>>CHAPTER 1: SECTION 1.1

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MFA THE SI S_MI NUSGRE Y {Less energy consumption, less air pollution}

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_Course M FA T H E S I S _Instructor P H I L H A M L E T T, DAV E G OT T WA L D _Date AUG . 2012 â&#x20AC;&#x201D; DEC . 2013 _Typef ace N T G A G A R I N , A K KO R O U N D E D

_Category

_Palette

U S E R I N T E R FAC E , M U LT I M E D I A _Illustration MANJIA _Deliverables

_Project

M FA T H E S I S P R OJ E C T

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T HINKI NG AS ACTI O N { M FA T h e s i s p r o j e c t _ M i u s g r e y }

_Objective

_Concept

The goal of my MFA thesis is to pick a topic that I am passionate about

My MFA thesis topic is air pollution. I want to help reduce air pollution, so I

and contribute ideas and graphic solutions for the associated problem.

named my thesis Minusgrey, which means less smog. Air pollution is one of the biggest problems worldwide. It is one of the causes of global warming and also a major source of diseases, such as asthma. My research shows that most people living in the city don't care about this problem because air pollution is not very obvious and they are too busy to make efforts to reduce it. My idea is to create a motivational smart phone game. Smart phone games are a big trend right now and they can actually motivate people to change their behavior willingly. The purpose of this thesis is to get people to take action. This game will be a major tool in achieving that.

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_The problem

Air pollution is one of the biggest problems in

lead us away from living greener lifestyles. Most

the world, especially in China, my home country.

people feel that living green equates to healthy

I was living in an environment that made me

but unhappy lives. I don't want people to feel that

sick and uncomfortable. Hopefully, it will get

way about changing their behavior for the better

better in the future. To achieve that, we need to

in regards to our environment. I want to make

take action. People are not aptly aware of this

people happy and let them have fun when they

problem. It's been mentioned too many times and

are making changes for better.

we feel bored or annoyed by it. These emotions

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ANYONE CAN DO SOMETHING WHEN THEY WANT TO DO IT.

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_Thesis logo sketches

grey

grey minusgrey grey minusgrey minusgrey minusgrey

GREY minus a world without

SMOG

a world withou

minus

t SMOG

a world withou

t SMOG

a world withou

minus

minusGREY

t SMOG

minus a world without

SMOG

minusGREY minusgrey minusgrey minusgrey minus a world without

minus

minus grey

minus SMOG

a world without

SMOG

a world without

SMOG

grey

_App logo sketches

AirNERGY AirNergy Airnergy airnergy _App icon sketches

airnergy _Project

airnergy 02

airnergy airnergy airnergy 10

airnergy

_Project

M FA T H E S I S P R OJ E C T

FA L L 2 0 1 2 â&#x20AC;&#x201D; FA L L 2 0 1 3

_Thesis logo

_App logo

nergy _App icon

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_App Concept

The environment in the game changes based on the user's real world daily energy consumption data.

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_Diff erent versions

This app also has android phone and ipad versions.

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Project Minusgrey

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Project Minusgrey www.minusgrey.org

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T HA NKS YO U

FA L L 2 0 1 2 â&#x20AC;&#x201D; FA L L 2 0 1 3

To all my brilliant instructors who helped me get where I am today, thank you for your constant guidance and encouragement during my studies: Phil Hamlett, Mary Scott, Hunter Wimmer, Dave Gottwald, Lian Ng, Stan Zienka, Christin George, Christopher Morlan, Bob Slote, Scott Rankin, Nita Ybarra and Michael Kilgore. To Mom and Dad who have always believed in me and supported me throughout my studies here in the US, I send my love. To my friends and fellow classmates, thank you for putting up with my breakdowns and helping me survive all of my deadlines by being supportive. Special thanks to Demah and Ken for their help in completing this portfolio.

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_Design

MANJIA ZHAO

_Course

PORTFOLIO

_Instructor

MARY SCCOT

_Printer

GIANT HORSE

_Bindery

THE KEY

_Cover Stock

XXX

_Text Stock

XXX

_Typeface

W H I T N E Y H T F, C H R O N I C L E T E X T

_Software

ADOBE INDESIGN

_Project

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