21 mistakes haunting your facebook ad campaigns

21 Mistakes Haunting Your Facebook Ad Campaigns

There are four million advertisers on Facebook and the number here is relied upon to keep going up as businesses make conversions, communicate to customers and get more leads all in one place.

This implies advertising on Facebook is just going to get more aggressive and there isnâ€&#x;t much space for failure.

There are a lot of mistakes that cost advertisers a lot of money; however we have picked a few that climb to the top.

The article here will undertake 21 Facebook Ad Mistakes and will offer the cures to get you nearer to your dream campaign results.

Here they come: 21 serious mistakes haunting even the best Facebook ad campaigns and hurting your CTR.

1) Making a Targeting Mistake You know the importance of right targeting. Because, no matter how great your Facebook ad copy, design or ad placement is, if itâ€&#x;s seen by an unresponsive or indifferent audience, there wonâ€&#x;t be results. Your adsâ€&#x; cost-per-click when based upon the audience you are targeting can bring a great difference.

You can notice below the cost-per-click for some age groups is higher than the others.

How to avoid it?

Take smart moves & start your Facebook ad campaigns to make sure you are targeting the right audience. 

Do customer research on demographics



Analyze their interests



Narrow down your target audiences

2) Poor Audience and Offer Match It‟s understood that not everybody seeing your advertisement knows about your brand and there, they can get left with wondering, “Why am I seeing this promotion?”

So, if your Facebook ad bounces straight to the “Click here and buy now!” Evaluating your audience match is the way important.

How to avoid it?

Check your Facebook ad‟s Relevance Score: A considered metric to help you recognize how your audience is responding to a specific ad. You‟ll be paying less for clicks and conversions on higher ad relevancy. The ad‟s score can be seen in Facebook reports by performance.

3) Not leveraging Custom Audiences Custom Audience: One of the best ways to win at Facebook Advertising as it helps you reach audience on the hotter side of the scale. At the point when not using this feature; there‟s a huge Facebook advertising potential waiting to be untapped.

How to leverage it? 

Create a remarketing campaign for collecting leads



Remarket to landing page visitors



Remarket to past purchasers

4) Not excluding past converters People frequently make the mistake of forgetting to exclude individuals who have already clicked on the ad and converted. It brings bad results as you continue wasting your ad budget on officially converted people.

It additionally hinders your ad relevancy and makes people get upset when seeing your ads even after making a buy. You may eventually experience ad exhaustion and audience decay.

How to avoid it? 

To exclude past converters, create new Custom Audiences



Use the EXCLUDE feature to stop targeting past purchasers

5) Too much text on the Ad Image Remember the 20% Rule of Facebook ads; it infers that only 20% of the ad image may contain text. Else, Facebook could say no to

distribute your ad. Facebook isn‟t as strict as this about their text rules anymore.

At present, your Facebook ad‟s text density needs to fit into these 4 classifications: 

Ok



Low



Medium



High

What to do?

Facebook recommends ad images with little or zero text. If you wish to be 100% sure that your ad image‟s text won‟t upset your

ad results, keep the text density low or use no text on the ad image.

6) Using the Wrong Ad Type Facebook allows advertisers to experiment with ad types.

While Newsfeed Advertisements are one of the easiest ad types to make, you shouldn‟t overlook the various choices such as Video Ads and Lead Ads. Here‟s a list of Facebook ad types.

7) Headlines without the exact hook On an average, we‟re enclosed by 5,000 ads/branding messages per day. Accordingly, if your Facebook ad headline fails to catch attention, people won‟t keep on reading the ad copy.

How to write better headlines? 

Emphasize the benefits



Keep it short and clear



Use numbers in headlines

8) Stuffing Ads with Too Much Text Talking of Facebook ads, less is often more. Having fewer diversions in your ad copy may get more people to convert.

This Facebook ad example by Target is moderate in regards to both the ad image and copywriting. Individuals could conceivably like this ad more as it doesnâ€&#x;t need a major push to read.

Targetâ€&#x;s Facebook ad is clear as day

9) Not experimenting with various ad copies One of the Facebook ad mistakes is not taking the time desired to craft excellent ad copy.

To examine whether your campaigns underperform due to inadequately

composed

texts

or

some

other

missing

ad

components, set up a split test and experiment with numerous ad copies.

For example, DaPulse tests different Facebook ad copies

How to write your copy? 

Find the right tone of voice



Stick to what‟s important



Write with the customer in mind

10) Forgetting to caption video ads As you neglect to caption your video ads, chances are that individuals won‟t tap on the “Play” button and watch the whole thing. That is on account of they won‟t have the ability to see what your ad is about, just a video without sound or text.

11) The 24/7 ad delivery There are several opinions against running your ads on full timetable. Individuals get tired of seeing your ad all the more

quickly and you continue spending parts of the budget on lowtraffic hours getting fewer conversions.

How to avoid it?

To stay away from Facebook ad exhaustion and monitor your ad frequency, set up a custom schedule and conveys your ads just on specific times of week.

You

can

use the

frequency

capping Facebook

feature

„Daily

Unique Reachâ€&#x; in case withdrawing to deliver your ads to the same individual for too many times in a day.

Deliver ads one per day with Daily Unique Reach

12) Bad decision of ad placement The choice of ad placement is an important factor affecting your Facebook ad results. One of the prior reasons why you may

commit an error when choosing your ad placements is the offer and placement inequality.

The most ideal way to discover which ad placements result in the maximum return on investment, test various ad placements and examine the results. Which ad placements to start with; hereâ€&#x;s what Facebook suggests.

How to nail it?

13) Amateur Ad Bidding Facebook works on an auction-type bidding framework, similar to Google AdWords, giving your ad campaigns a genuine bump when applied competently. Facebook advertisements have four distinctive bidding options To modify and see your bidding options in Facebook Ads Manager, go to the “Budget and Schedule� section.

14) Slow Campaign Take-Off Sometimes, Facebook ad campaign timelines perform slowly.

For example, here is a campaign and the results are conveying that it failed to start delivering results for nearly 2 weeks:

Your Facebook campaign fails to take off; these could be the reasons:



You‟ve made too many ad groups of A/B test variations with low budgets



You ad images fail to catch individual‟s attention



Low relevance of ads (due to bad audience targeting)



Using the wrong bidding options



Being impatient and rolling out rapid changes

How to avoid it?

To serve your ads to more people at the beginning of the campaign, increase your initial budget and expand the audience size for a week.

15) Leaving Facebook No Time for Optimization Another Facebook ad mistake is depending excessively on moment delight, expecting a new Facebook campaign to deliver amazing results in an initial couple of hours.

As per Facebook, its ads delivery system takes 24 hours to adjust the performance level of your ad. It can take longer when an ad gets edited frequently.

What to do?

Whenever you make considerable changes to your campaigns, consider waiting for no less than 24-48 hours for drawing any conclusions.

Take a look at this campaign results graph below. It was set live on February 12, and Facebook took almost 48 hours to collect data and start delivering ads on full steam.

16) Low Landing Page and Facebook Ad Match There are likewise numerous Facebook ads that prompt the companyâ€&#x;s home page or irrelevant landing pages.

Promising one thing in your Facebook ads and then neglecting to keep the message constant throughout your sales funnel could be an expensive mistake. Your prospect whose interest lies in a specific product and fails to discover it on your landing page may be prone to leave the page.

Use the same messaging throughout your sales funnel, to keep your Facebook adâ€&#x;s and landing pageâ€&#x;s value propositions aligned,

17) Doing the Wrong Kind of A/B Tests Not all your split testing ideas are relevant; additionally with limited ad budgets, your A/B testing capacity is limited to a couple of tests per month. Here, you need to make your own prioritization rules.

18) Neglecting the conversion tracking To neglect the conversion tracking and get your Facebook campaigns up and running is not manageable in the long term.

Without correct conversion tracking, you‟ll have no chance for analyzing your ad results. „Facebook Pixel‟ is the tool to track off-platform conversions and to use it; you have to install it to your website.

19) Poor Landing Page UX Regarding Facebook ads, you should consider the ad placement when building a landing page.

For example: If you are targeting Mobile audience, ensure your landing page is optimized for mobile rather than desktop.

See this extremely clear-cut „Lost Password „mobile landing page

by Slack:

20) Leaving Ads unattended Once you leave ads on their own, they start making trouble. To monitor Facebook ad campaigns under control, go for weekly checkups. It might be worth inspecting your ad campaigns even more regularly after the initial setup.

Monitor these eight Facebook ad metrics: 

Ad frequency



Relevance score



Click-through-rate vs. conversion rate



Number of leads



Facebook Ads customer churn



Ad performance by placement



Clicks by interests



Ad engagement rate

21) Neglecting the Ad frequency Ad frequency is a Facebook ad metric that shows how frequently people have seen your ad on average. So, the higher your ad frequency, the greater the likelihood that people are drained and exhausted of viewing the same ad over and over again.

Try not to tragically neglect high ad frequency, use it as a pointer that your campaigns might need an update. Also, check other metrics to confirm the fact.

At

times,

we

all

run

into

the

risk

of

committing

a

negligent Facebook campaign blunder.

When you counter best practices, these turn into protection against ad mistakes. The above-listed mistakes can help you get an

idea

of

what

not

to

do

while running

Facebook

campaigns and also, to collect important takeaways.

Ad

About DSIM: Delhi School of Internet Marketing is Indiaâ€&#x;s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 21 Mistakes Haunting Your Facebook Ad Campaigns