[Case Study]- 3 Success Stories to Make You Rethink Your SEO Strategy
Over 500 million people search in Google every day. SEO is not a thing you should ignore. The strength of SEO is that, if you have a product that people are searching for, your site can act at the perfect moment — when they’re looking for it. There are billions of pages on the internet. We use a search engine like Google to find appropriate information on the internet.
Google does a pretty decent job at returning us the best results. With search engines, you’re helping them find what they were looking for in the first place. Not only will SEO strategy increase your visibility online, it also helps you convert the traffic on your site to potential customers. This case study focuses on the SEO that made a great business impact on their one-to-one businesses.
#1 Industry: Travel & Tourism The Travel industry gets a lot of attention from people searching for travel packages and finds new places. SEO strategies are important for the travel industry. Example: Maldive Traveller is a travel & tourism company having suffered from the online approach. The digital marketing was not working for them the way they needed it. They had to do something about it, so they approached a skilled company — Fatbit Technologies. What they did?
Deep Industry analysis to make clear picture about product and user segmentation
Broad keyword research
Link building by placing links on the sites which are relevant and valued by search engines
Implementation of unique keywords on each page to optimize them
Key Results
Lead generation up by 153%
Bounce rate decrease by 64%
Pageviews per day improved by
Visitor per day up by 42.03%
37% returning visitors
Average visit duration increased by 57%
#2 Industry: Manufacturing & Export Industry Business offering manufacturing and export services can also benefit from SEO campaigns. For places offering these services, it’s important to make sure their online presence gives them an advantage over competitors.
Examples: Garware Wall Ropes Ltd is India’s top & one of the world’s biggest manufacturer, supplier & exporter of Fishing Nets, Agro Shade Nets, Sports Nets, Ropes, Twines, Geosynthetics, etc. Garware approached IKF communication for get Quality traffic to website & improve the user engagement, increase the number of enquiries and improve their online reputation across major search engines. What they did?
Complete analysis of the website to check the lacking factors from SEO & user engagement perspective
The website content was updated taking into consideration the proper keyword density
Minute aspects of the website were considered and optimized. Proper Call to Action was implemented
Strategically listed business for various locations of Garware Wall Ropes on Google and Bing Places, which helped boost the ranking of local search keywords
This helped attract new visits to the website and acquire quality leads
Competitor analysis also played a key role to understand the current status of the website
Key Results
06% keywords were in top 5 Rank
01% increase in no. of leads per month from across the globe
49% of the selected keywords were in top 2 pages
97% increase in website traffic
82% increase in the pageviews
#3 Industry: Chemical Industry Chemical industries are also capable of taking advantage of SEO to greatly improve their business. People looking for specific types of chemical industry can find them with adequately optimized ads. A complete SEO campaign will help your company gain more visibility than competing industries. Example: Lab Express is a global name in the lab and industry chemicals. It has been active industry since 1998 and has partnered with Fortune 500 companies.
Lab express come in touch with Fitbit Technologies to ensure that manufacturers and firms making chemicals related searches are able to reach its website. What they did?
Detailed SEO report highlighted steps to be taken to improve search engine performance.
Suggested creation of landing pages for better keyword targeting
Inclusion of more related content for keyword targeting
Optimized such chemicals for the website to bring more clients
Suggested frequent content updations for better indexing
Key Results
137% increase in Non-branded traffic
Increase in inbound links by 80%
Bounce rate declined by 59.38%
Average visit duration up by 61%
87% more returning visitors
Wrap-up In summary, the above study clearly shows the various significant improvements in the different industries in the business niche. Increased number of visitors, growth in the total traffic and an upward trend in the rates of conversion are all evidence that SEO is an effective tool in taking your business places. You only have to get the right professionals to do it. It’s a long game, so the sooner you start, the further ahead you’ll be.
About DSIM: Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online. Source: [Case Study]- 3 Success Stories to Make You Rethink Your SEO Strategy