What is Search Engine optimization and its Important? Search Engine Optimization Search Engine Optimization is an action to enhance search engine rankings i.e. the perceptibility of a website on search engine result pages. This is performed by integrating responsive components into a site.
In modest words, every time when we enter an inquiry in a search engine and press 'enter', a list of web results having that query term shows up on our screen. Also, we as a user usually tend to visit sites that come at top of this list. This is so because these sites have keywords to be more pertinent to the query. Now comes a question that why some of these sites rank superior to the others? This happens as a result of an intense web marketing technique called Search Engine Optimization (SEO).
Why we need SEO? With regards to driving web traffic, the larger part of this is done by leading commercial search engines, Google, Yahoo and Bing. Despite the fact that we can utilize social media and different sorts of activity to generate visits to our website, search engines are the prime practices of navigation for majority of Web users.