Why you should choose SEO as a career? SEO in normal form stands for search engine optimization. But what is it all about; we must know in detail about it. SEO is the process to bring a website on the top of the search in Google results. The organic and natural way to bring the traffic to a website is the main motto of SEO. We optimize a website so that it is search engine friendly. If any website is optimized efficiently then there is no need of any paid services to rank your website on the top of the search result. Thus SEO is of utmost need for any business or a website and it plays a vital role in the online success of a company.
So the question here is what is the scope of SEO? “India is moving fast towards digital industry. Most of the advertisement and marketing are now-a-days have gone digital. As per a report from IAMAI, spends on digital media have steadily increased from just over 1% of total Indian advertising spend in the year 2005 to nearly 7% in 2012. There is a massive opportunity for new professionals to establish their career in SEO and digital marketing specialized field. The industry needs candidate expert in the various domain of SEO ranging from its basics to expert level including on page optimization, off page optimization to analytics and various other domains like SEO tools and SEO reporting. There are several institutes that offer certificate course in the field. The SEO course includes following topics which may vary from institutes to institutes.
Basics for SEO SEO Research & Analysis Website Design SEO Guidelines On-page Optimization Off-page Optimization Analytics SEO Tools
SEO Reporting
Job Titles
Annual Average Salary
SEO Specialist
Rs 95,063 – Rs 438,919
Digital Marketing Manager
Rs 208,087 – Rs 1,150,852
Internet Marketing Manager
Rs 185,806 – Rs 1,010,000
Internet Marketing Specialist
Rs 119,599 – Rs 748,906
Digital Marketing Manager with Google Rs 249,107 – Rs 1,077,351 Analytics Digital Marketing Marketing Skills
Manager
with
Rs 244,213 – Rs 1,104,905
Digital Marketing Manager with Search Engine Rs 234,453 – Rs 1,188,665 Marketing (SEM) Skills Senior Online Marketing Manager
Rs 237,567 – Rs 1,718,452
There are many institutes that offer SEO course. Some of the institutes offering the course have been mentioned here. Have a look at those.
1. DSIM: DSIM is a leading institute that delivers quality digital marketing professionals. The institute is active since 2011 and has its branches in Bangalore and Kolkata other than Delhi.
The institute offers training program in SEO as well as full digital marketing course. The institute has got 8.6 rating from the trainees from all across the globe. Check reviews for DSIM : DSIM reviews
2. Simplilearn: Simplilearn is the world’s largest professional certifications company. It has got 7.8 rating out of 10. The institute offers 30+ courses in digital marketing as well as SEO.
Accredited by OMCP, these courses are aimed at helping working professionals & aspirants stay ahead of the digital curve with relevant skills.
Check their Online Reviews: http://www.simplilearn.com/reviews
3. Digi Perform: DigiPerform offers trainings for SEO in individual as well as full Digital Marketing course to individuals & teams through its live classroom and online delivery. The institute has got a rating of 5.4 on a rating of 10.
Till now, it claims to train 1000+ trainees. Check their Online Reviews: digiperformreviews.com
4. Digital Vidya: Digital Vidya is one among leading Digital Marketing training institute. Since January 2010, they claim to have trained 5000+ professionals and students.
Digital Vidya offers courses in SEO as well as full training program in digital marketing (CDMM). The institute offers online training and has received a rating of 8 out of 10. Check their Online Reviews: digitalvidyareviews.com
5. AIMA: The All India Management Association (AIMA) along with Digital Vidya offers a joint Certification Programme in Digital Marketing and Analytics.
It offers SEO course along with other digital marketing courses. This institute has got 5 rating on a scale of 10. Check their Online Reviews: http://www.shiksha.com/getListingDetail/2864/institute/college-All-IndiaManagement-Association-Delhi-India
Conclusion You can look here the institutes offering courses in SEO. There are many other institutes too that offers training in SEO and digital marketing but their rating and popularity is low, that the reason we have mentioned here the top 5. If you don’t want to attend any institute and pay a single penny to these institutes then you can go through various training materials available on Google and YouTube and become a self-made digital marketer. You can attend the Google AdWords Certification exam by yourself that is free of cost and get a certificate. Best wishes for your career!