Why you should choose SEO as a career? SEO in normal form stands for search engine optimization. But what is it all about; we must know in detail about it. SEO is the process to bring a website on the top of the search in Google results. The organic and natural way to bring the traffic to a website is the main motto of SEO. We optimize a website so that it is search engine friendly. If any website is optimized efficiently then there is no need of any paid services to rank your website on the top of the search result. Thus SEO is of utmost need for any business or a website and it plays a vital role in the online success of a company.
So the question here is what is the scope of SEO? “India is moving fast towards digital industry. Most of the advertisement and marketing are now-a-days have gone digital. As per a report from IAMAI, spends on digital media have steadily increased from just over 1% of total Indian advertising spend in the year 2005 to nearly 7% in 2012. There is a massive opportunity for new professionals to establish their career in SEO and digital marketing specialized field. The industry needs candidate expert in the various domain of SEO ranging from its basics to expert level including on page optimization, off page optimization to analytics and various other domains like SEO tools and SEO reporting. There are several institutes that offer certificate course in the field. The SEO course includes following topics which may vary from institutes to institutes.
Basics for SEO SEO Research & Analysis Website Design SEO Guidelines On-page Optimization Off-page Optimization Analytics SEO Tools