Why you should use google adwords

Why you should use Google AdWords Google Adwords is a service provided by Google for business owners to advertise themselves in front of the Google’s user base. Hence forth to invite more traffic to the business website generate more leads and then to convert them into potential customers.

Google Adwords can be of great help to business owners in order to generate more and more potential leads with a targeted niche. Few of the benefits of Google Adwords are as follow:

1. 90% of the Google searches are for any product or service and if you are a seller then Adwords can get you the right or can say niche customer base.

2. You can measure all your marketing activities done over Adwords. You can easily measure how many click or impressions you have generated with your advertising.

3. It is highly cost effective as you pay in this only when you get a click or impression on your advertisement. Also you can set the budget as per your pocket.

4. Google job is to present most accurate and relevant results so be assured that whatever clicks you are generating would be of you niche area and will be targeted customers only.

5. You can also select the segment or market you want to target. In Adwords you get the opportunity select the market from selecting the advertising location to selecting the type of customer you want to target you can also select the gender to which you want to show your advertisement.

6. You can also remarket yourself by targeting the cookies of your customer. Once the person visited your website you can track their cookies and then you can promote yourself over the cookies in order to save a bit of your cost.

7. Last but not the least Google Adwords is the best tool to advertise yourself as it has the highest customer base of more than 400 million searches per day.

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