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Citroen Company Citroën was the name of an exceptional In their day-to-day work, Citroën personnel man. Trained at the Ecole Polytechnique, are committed to pursuing growth and an elite engineering school, André Citroën efficiency through a culture of constant was a brilliant technician. But he was also progress. The founder’s pioneering spirit an adventurer and an inventor of modern thus extends well beyond the brand’s style. The stamp of his products, to encompass personality remains the action of the men Citroën began as an integral to the identity of and women who work the company that he industrial venture, a for the company, to founded in 1919. serve customers… and f i r m w h o s e i d e n t i t y This creative drive is the world around them. c o m b i n e d w i t h a w a s c l o s e l y l i n k e d Citroën has already strategy of market with the personality of made the environment a conquest that underpins concern. Across an extraordinary man. ipriority Citroën’s spirit of ts network, the innovation.And since company has put in the quality of both place tools and services products and services is central to the designed to address environmental company’s image and to the loyalty shown problems and, ultimately, to improve the by customers to the brand and its network, image of the industry as a whole.

Citroën has implemented a certified quality In France, 1,785 people work at the head system through which it is aiming to identify office and in central services, while a further and satisfy customer expectations even 6,070 are involved in commercial activities more effectively. outside head office.