Manuela Santos Project Series

Manuela Santos Project Series 01 02 03 04 05 06 07

MANUELA SANTOS

PROJECT S ERIES

Manuela Santos Project Series

PROJECT S ERIES MANUELA SANTOS

MANUELA SANTOS PROJECT SERIES D E D I C AT I O N

To Filipa. For getting me here.

I’ve always liked puzzles. It started since I was a kid, I would stare at the stars for hours, because of their endless possibilities of connecting the dots and building infinite shapes and forms. I believe everything is part of something bigger that is waiting to be solved, discovered or designed.

Great things are done by a series of small things brought together. — Vincent Van Gogh

PROJECT S ERIES MANUELA SANTOS

MANUELA SANTOS PROJECT SERIES

TA B L E O F CONTENTS

P R O J E C T O N E P. 04

An optimistic end P R O J E C T T W O P. 26

An apprentice’s guide P R O J E C T T H R E E P. 42

A successful discovery

01 02 03

P R O J E C T F O U R P. 56

An entertainment chronicle

04 05 06 07

P R O J E C T F I V E P. 72

A swell identity P R O J E C T S I X P. 86

A creative adventure P R O J E C T S E V E N P. 102

A photographer’s gadget

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PROJECT ONE: AN OPTIMISTIC END

An optimistic end to the food crisis while also reducing food waste OBJECTIVE

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Develop a brand and system that solves a problem.

Design a series of visual elements in a variety of media that work together as an engaging and relevant solution to food waste in the restaurant industry.

SOLUTION

Feedbound’s goal is to re-purpose food that would end up in the trash and give full and healthy meals to people who need them. Feedbound is an approachable system in which restaurants would benefit from helping their community, while also reducing waste. It gives restaurants everything they need to make this change. The brand brings together restaurants, volunteers and people in need. The bright colors paired with simple phrases and bold type help make this complicated subject into a positive and uplifting affair.

COURSE

Visual Thinking INSTRUCTOR

Sandra Isla PROJECT

Food Waste Solutions

04/05

DELIVERABLES

Service, Environment & App. F O R M AT

Print and Digital TYPOGRAPHY

Museo Slab & Museo Sans

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PROJECT ONE: AN OPTIMISTIC END 01

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PROJECT ONE: AN OPTIMISTIC END 01

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PROJECT ONE: AN OPTIMISTIC END 01

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M A NM UE A LNAU ES LAAN TS O A SN T SOESR I E PS R OOJFE CP TR OS JEERCI E TS

Home Screen

Single Donation: Where restaurants can see in detail each donation that was made.

Keep track of Donated Food: Restaurants can see what they’ve donated and it’s tendencies.

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Events and Food Truck Locations: Volunteers can see where the Food Trucks will be parked and sign up to volunteer according to that.

Volunteer Sign Up: You can pick time, location and responsabilities you wish to have in an event.

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Volunteer Instructions are provided from the app so that they can get ready for the event.

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OBJECTIVE

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Design a mobile application that solves a problem. Create an app based on personal experiences and interests. The app becomes a personal guide to understanding ideal tide conditions for beginner surfers.

SOLUTION

Surf culture is inevitably growing. The surfing lifestyle fits perfectly to current ideas and concepts of what are the most valuable things in life. Amped is a new approach to surf apps that welcomes in this wave of newbie surfers who want to submerge into this culture. Amped presents the information in the simplest way, displaying only the most important details controlled by the users, who select what information is useful to them. Designed by surfers for surfers. Friendly and very easy to understand, Amped helps build community.

COURSE

DELIVERABLE

Digital Design Studio

App

INSTRUCTOR

Pixel 3

Bob Slote PROJECT

Surf Beginners App

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PROJECT TWO: AN APPRENTICE’S GUIDE

An apprentice’s guide to understanding tides

F O R M AT

TYPOGRAPHY

Acumin Pro

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PROJECT TWO: AN APPRENTICE’S GUIDE 01

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PROJECT TWO: AN APPRENTICE’S GUIDE 01

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PROJECT TWO: AN APPRENTICE’S GUIDE 01

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Sign up Screen

Profile: Users can keep track of their number of sessions, surf level and countries they’ve surfed at

Sessions: Users can log their surfing sessions. Record time, performance and pictures.

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Lessons: This app is focused on beginner surfers so it has a section that helps them train and get ready for a session.

Surf Spot: Description of different beaches based on surf level and waves sizes and speeds.

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Surf Spot Detail: Tide information and difficulty level for each surf spot.

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PROJECT ONE: AN OPTIMISTIC END 01

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PROJECT TWO: AN APPRENTICE’S GUIDE 01

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OBJECTIVE

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Rebrand a Mexican restaurant. Design a new brand position and identity that gives a new look and environment that accompanies the transformation from fast-food to a restaurant and bar. Develop a brand and graphic system for Donkeys that goes with the restaurant’s new style and set an uplifting mood for the patrons.

SOLUTION

Donkeys’ strong identity system, completely new logo, and guidelines create a brand that is alive and transforms itself with bright colors, establishing glowing contrasts that highlight the industrial environment of the restaurant.

CLIENT

DELIVERABLE

Donkeys

Identity Manual

ROLE

F O R M AT

Brand Designer

Print and Digital

PROJECT

TYPOGRAPHY

Mexican Restaurant Rebranding

Dosis

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PROJECT THREE: A SUCCESSFUL DISCOVERY

A successful discovery

for a long lost personality

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PROJECT THREE: A SUCCESSFUL DISCOVERY 01

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PROJECT THREE: A SUCCESSFUL DISCOVERY

TYPOGRAPHY

Microbrew Uppercase Numbers

DOSIS

Uppercase Lowercase Numbers

ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789

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ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvw xyz 0123456789

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COLORS

Tomato Red Pantone Bright Red C

Mexican Blue Pantone 3242 C

Guac Green Pantone 381 C

Sunlight Yellow Pantone Medium Yellow C

Donkeys Purple Pantone 2592 C

Underground Blue Pantone 296 C

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OBJECTIVE

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Redesign an annual report and develop a visual system that expresses the principles of hierarchy and color within the feeling of the company. The Walt Disney Company is one of the world’s leading producers and providers of entertainment and information.

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SOLUTION

Disney’s extensive reach made it challenging to compress in one single mood. Since it is well known for its variety of themes, I decided to use line illustrations of some of its iconic characters to create a classic yet modern aesthetic.

COURSE

DELIVERABLE

Type Systems

Book

INSTRUCTOR

F O R M AT

John Nettleton

8’’x 8’’

PROJECT

TYPOGRAPHY

Company’s Annual Report

Tisa Pro & Proxima Nova

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PROJECT FOUR: AN ENTERTAINMENT CHRONICLE

An entertainment chronicle

going straight on ‘till morning

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PROJECT FOUR: AN ENTERTAINMENT CHRONICLE 01

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PROJECT FOUR: AN ENTERTAINMENT CHRONICLE 01

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PROJECT FOUR: AN ENTERTAINMENT CHRONICLE 01

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PROJECT FOUR: AN ENTERTAINMENT CHRONICLE 01

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PROJECT FOUR: AN ENTERTAINMENT CHRONICLE 01

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PROJECT FIVE: A SWELL IDENTITY

A swell identity

for a seaside kitchen and restaurant OBJECTIVE

01

To create a name and identity for an adventure beach lifestyle restaurant, especially for surfers. Covana is located on the surfer beach El Zonte in El Salvador. Visitors can find everything from Salvadoran fusion recipes and ingredients to globally inspired dishes.

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SOLUTION

Covana is all about making life better by eating delicious food and enjoying the simple pleasures of life. Keeping their visitors health and happiness is a priority. Covana’s fresh, tropical identity provides surfers with dishes to help them stay constantly inspired. A beach-freeing feel runs through the Covana brand. The simple logo stands out bold and proud, organic hand-drawn lines enrich and strengthen the finishing touches.

CLIENT

DELIVERABLE

Covana

Identity Manual

ROLE

F O R M AT

Brand Designer

Print and Digital

PROJECT

TYPOGRAPHY

Restaurant Naming and Branding

Lintel Reg & Bourton Base

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PROJECT FIVE: A SWELL IDENTITY 01

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PROJECT FIVE: A SWELL IDENTITY

TYPOGRAPHY

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Bourton Uppercase Numbers

Lintel Regular Uppercase Lowercase Numbers

ABCDEFGHIJKLMNOP QRSTUVWXYZ 0123456789 ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789

COLORS

Shrimp Red Pantone 7417 C

Tropical Green Pantone 355 C

Deep Blue Pantone 7463 C

Covana Green Pantone 345 C

Cove Yellow Pantone 603 C

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OBJECTIVE

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Redesign a visual identity for a design conference. Create a strong and sophisticated visual concept that matches the feel of the conference. Attract designers with things they know best, typography and color.

SOLUTION

Design Camp is an event held by AIGA Minnesota, where designers are taken to the great outdoors to reconnect with their profession and passions. Typography, color and composition are highly important in this solution given its target.

This highly flexible design adapts to the conference’s needs.

The different textures and overlaid elements represent the different parts of the process to solidify ideas.

COURSE

DELIVERABLES

Type Systems

Conference Identity System and App

INSTRUCTOR

John Nettleton PROJECT

Design Conference Redesign

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PROJECT SIX: A CREATIVE ADVENTURE

A creative adventure based on outdoor inspiration

F O R M AT

Print and Digital TYPOGRAPHY

Cubano, Trade Gothic & Gin

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PROJECT SIX: A CREATIVE ADVENTURE 01

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FAIRWA YS

Town hal l lower lobby Madden’s in n front de sk Wilson bay lodge

Town hall lower lobby

Viking room

Madden’s in n front de sk Wilson bay lodge Viking room

FAIRWA YS

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Town hall lower lobby

UPPER LOBBY

Madden’s in n front de sk Wilson bay lodge Viking room

MADDEN’S PU B

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Wilson ba y lodge

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PROJECT SIX: A CREATIVE ADVENTURE 01

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OBJECTIVE

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Redesign an existing app for our day-to-day use. Turn the Fujifilm Camera App into a highly functional and intuitive app. Identify the app’s main objectives and solve them in a thoughtful and engaging way for the user.

SOLUTION

Simplify the steps to three main objectives: transfer images to the phone, use the phone as a remote control and geo-tag images. Use a single color to highlight where the user’s eye must follow. Make the interface very similar to the camera’s so that the user feels at home.

COURSE

DELIVERABLE

Principles of UX

App

INSTRUCTOR

F O R M AT

Ryan Medeiros

Mobile

PROJECT

TYPOGRAPHY

App Redesign

Roboto

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PROJECT SEVEN: A PHOTOGRAPHER’S GADGET

A photographer’s gadget for control and sharing

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PROJECT SEVEN: A PHOTOGRAPHER’S GADGET 01

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Transfer Photos: User can preview photos and send them to their phones.

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Camera Remote: You can see what the camera sees from your phone.

PROJECT SEVEN: A PHOTOGRAPHER’S GADGET 01

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S E R IM E SA NOUF E L A S A N T O S

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PROJECT SEVEN: A PHOTOGRAPHER’S GADGET 01

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Geo Tagging Images.

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PROJECT SEVEN: A PHOTOGRAPHER’S GADGET 01

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THANK YOU, GRACIAS

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M Y F A M I LY

Mom Dad Chechi Came Luis Filipa MY FRIENDS

Cami, Jime, Maena, Sofi, Yaya Carmen, Eva, Marta, Lorena Beste, Elena, Tamo MY INSTRUCTORS

Andrew Loesel Bob Slote Carolina de Bartolo David Hake Hunter Wimmer John Nettleton Mary Scott Ryan Medeiros Sandra Isla

PROJECT S ERIES MANUELA SANTOS

C O N TAC T

Manuela Santos Graphic Designer elasantos.com

SCHOOL

Academy of Art University School of Graphic Design and Digital Media T Y P E FAC E

Proxima Nova & Utopia PHOTOGRAPHY

Unsplash PRINT

Blurb Books COPYRIGHT

Manuela Santos 2019 All rights reserved.

elasantos.com

MANUELA SANTOS

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