COMMERCIAL PORTFOLIO Manuela Soliz Heriot-Watt University BA Fashion Year 3
SQUARE WHOLE
Imagine yourself as a teenager in th t-shirts bigger than boys. That mom plead skirt and a band t-shirt.
DESIGN STRATEGY STATEMENT
Of course now it is 2016 and if you think it’s cool because ‘Clueless’ is i
That’s the spirit for this A/W17, com sers and a loose silhouettes are mor are not just a geometric figure.
The shapes are oversized and irregu like you are wearing two different g that you are using underneath ever
The fabrics are soft because the wor
With this feeling of reminiscence in black can have different shades and
Think how many times we wanted have now. Someone once said that ‘
he middle of the 90’s when boys used to have longer hair than girls and girls used to wear ment where every girl that you knew, including yourself, owned a pair of knee socks, a box
u see somebody in the streets looking like this you won’t beat an eyelid. You are even going to in vogue and you kind of liked hearing Nirvana at that time.
me as you are and let your mind be open to some new 90’s silhouettes because baggy troure contemporary then ever and try to think outside the box, because for this season squares
ular, you almost feel as if you are in a dress when you see our t-shirt, and sometimes you feel garments at once. The length is below the knee, nothing is short or small, except for that top rything.
rld that we are living in is hard enough so you don’t want anything heavy against your skin.
n mind you don’t want and you can’t think of another colour than black. But who knew that d textures when combined with different fabrics.
to go back in time and live again, but with the experience, feelings and thoughts that we ‘Nostalgia sells more than sex these days’ and who are we to disagree?
MOODBOARD
INFLUENCES
90s
Acne Studios Vetements J.W.Anderson
CUSTOMER PROFILE
SILHOUETTE
COLOUR PALETTE
NON-BINARY Non-binary Portfolio Fashion Design for a Commercial Context (E19CC) Manuela Soliz 9488 Year 3 BA Fashion Heriot-Watt University
Non-binary Decades ago we stumbled upon identity words like, heterosexual, homosexual and bisexual. These are some examples of how society describes a person’s sexual identity, while words like male, female, transgender and hermaphrodite are used to describe a person’s gender. In fashion it is no different, we have designers who showcase men’s and women’s collections, stores that have different departments for different genders and tailored advertising campaigns. But times have changed and in turn the way we project ourselves as individual has also been modified. We no longer care about certain stereotypes or some common standards, we want to express our identity not only through our thoughts but also through the way we dress and behave. We are living in a time where a power suit is no longer only part of a men’s wardrobe, a skirt is not just made for women to wear and a sweatshirt is not the only item of clothes that is gender neutral. We are living in a time where we don’t need or want a segregation between sex, we want to build our identity in a more realistic way without thinking about following standards and labels. This collection is based on the gender neutral aspect, presenting a contemporary and urban aesthetic for A/W 2017. Our customer is part of the millennial generation, a person with a deep love for life who enjoys every minute of it, a natural free spirit, an open-minded and concerned individual who is socially engaged and extremely independent at the same time. The silhouette is loose and minimal. Our skirts are long and floating, our tops are short but comfortable; nothing is attached to the body, it will make you feel like you’ve just cut out an old t-shirt to make it new. Big pockets and metallic zipers give the look that extra something. Black is assuming it’s personality as a gender neutral colour and helping to build the character of the garments. Who says that we need to shape ourselves in the way that society thinks best? Our identity is a reflection of who we are and we are the only ones in control of it. Men and women are different in many aspects but that doesn’t mean that for one day or in this case for a season, we can not have the same binary code.
MOODBOARD
COLOUR PALETTE
CUSTOMER PROFILE
TREND RESEARCH
SILHOUETTE