Non-binary Portfolio Fashion Design for a Commercial Context (E19CC) Manuela Soliz 9488 Year 3 BA Fashion Heriot-Watt University
DESIGN STRATEGY STATEMENT
Non-binary
Decades ago we stumbled upon identity words like, heterosexual, ho These are some examples of how society describes a person’s sexual like male, female, transgender and hermaphrodite are used to descr fashion it is no different, we have designers who showcase men’s a stores that have different departments for different genders and t paigns. But times have changed and in turn the way we project ours also been modified. We no longer care about certain stereotypes or want to express our identity not only through our thoughts but als and behave.
We are living in a time where a power suit is no longer only part skirt is not just made for women to wear and a sweatshirt is not t that is gender neutral. We are living in a time where we don’t nee between sex, we want to build our identity in a more realistic way following standards and labels.
This collection is based on the gender neutral aspect, presenting aesthetic for A/W 2017. Our customer is part of the millennial gen deep love for life who enjoys every minute of it, a natural free s concerned individual who is socially engaged and extremely indepen
The silhouette is loose and minimal. Our skirts are long and floati comfortable; nothing is attached to the body, it will make you fee out an old t-shirt to make it new. Big pockets and metallic zipers tra something. Black is assuming it’s personality as a gender neut build the character of the garments.
Who says that we need to shape ourselves in the way that society t is a reflection of who we are and we are the only ones in control o different in many aspects but that doesn’t mean that for one day o son, we can not have the same binary code.
omosexual and bisexual. l identity, while words ribe a person’s gender. In and women’s collections, tailored advertising camselves as individual has some common standards, we so through the way we dress
of a men’s wardrobe, a the only item of clothes ed or want a segregation y without thinking about
a contemporary and urban neration, a person with a spirit, an open-minded and ndent at the same time.
ing, our tops are short but el like you’ve just cut s give the look that extral colour and helping to
thinks best? Our identity of it. Men and women are or in this case for a sea-
moodboard
colour palette
customer
profile
trend research
details
silhouette
influences/competitors
design development