Biomimicry workshop at IED for international students of Strategic Design Lab Master Course 2016 Manuel Quirรณs, MSc, PhD
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
We are not the center of the universe
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Life-centered Innovation BIOMIMICRY Advancing nature-inspired solutions
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
How about Biomimicry‌? Collaborating accross diverse disciplines and practices to identify and create solutions that conserve and help manage biodiversity for the long term.
Dr M.QuirĂłs Master Design & Innovation MDI IED 2015-2016
transdisciplinary process
Fundamental Research
Design development
Application & Dissemination
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
transdisciplinary process
Fundamental Research
Design development
Application & Dissemination
Arts Design Natural Social Engin.Business Law Commun. Scienc. Scien. Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Systemic colaborative perspective
Human Centered Design vs Life centered Design Strandardized Rigid Fixed Obsolete Disposable
Customized Adaptive Changing Upgradeable Repairable
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Strandardized Design
Customized Design
where are we located?
Leticia city: Capital of the Amazonian district in Colombia Main colombian door to the Amazonia 96 m above sea level Low forest zone High humidity (3-4.000 mm/year) TÂŞ 24-26ÂşC Population 27.000 / urban 60% 64% below 24 years old Growth rate +1%
Low manufacturing industry Commerce, fishing and tourism economy based Growing poultry and pig farming Low agriculture systems High pressure on wild areas Several universities (depts) + SENA (Servicio Nacional de Aprendizaje) + school
from the window of my room´s hotel
Macro ECOSYSTEM
CITY
ORGANISM
Macro ECOSYSTEM
NATURE
PEOPLE
BUSINESS
CITY
ORGANISM
in
ss e r g o r p
CENTRO INTERNACIONAL DE ESTUDIOS BIOMIMETICOS AMAZÓNICOS ·CIEBA·
Dr M.Quirós Master Design & Innovation MDI IED 2015-2016
in
CENTRO INTERNACIONAL DE ESTUDIOS BIOMIMETICOS AMAZÓNICOS ·CIEBA·
ss e r g o r p
2016 existing members
Dr M.Quirós Master Design & Innovation MDI IED 2015-2016
in
ss e r g o r p
MAIN GOALS: R+D Education Amazonia community Outreach Finnancing Production Certification seal Communication Tourism …?
CENTRO INTERNACIONAL DE ESTUDIOS BIOMIMETICOS AMAZÓNICOS ·CIEBA·
Dr M.Quirós Master Design & Innovation MDI IED 2015-2016
Local culture educationneeds
?
Opportunities
System thinkingAmazonia Product design Service design
Creativity
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
ng term Sustainability Bioinspired proposal
Local culture educationneeds
?
Opportunities
System thinkingAmazonia Product design Service design
Creativity
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Spiders Keys forming teams High social & human conexions High commitment IN the group “glue”
Maki n Iden g groups tify y ou rs elf a s a…
Lions Guide Constant energy input, motivation, happiness High empathy & seduction Not reflexive decision making
Bees High linking power High curious, social, restless, communication, information, innovati High commitment IN & OUT the group Foxes Smart, visionary, experienced, identify opportunities Community caring, lonely Not well recognized, low visibility Ants Hign use value with the community Strong work & effort developing product & services Heart, body & soul Bears Observing, reflexion, good strategies, balanced, conciliators, relax
ng term Sustainability Bioinspired proposal
Local culture educationneeds
?
Opportunities
System thinkingAmazonia Product design Service design
Creativity
1 interdisciplinary connected group Sharing ideas Synergic proposal Bioinspired ideas
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
ng term Sustainability Bioinspired proposal
Local culture educationneeds
Thinking on:
?
DELIVERY LAST CLASS
Opportunities
System thinkingAmazonia Product design Service design
Creativity
FUNCTION & STRATEGY (as nature) next class MDI classes so far YOUR SKILLS & WISHES opportunities ENHANCE STRATEGY collaboration STORY TELLING
BRAINSTORM ABOUT Strategy (strategic design) Then, Defining 2 collaborating teams interconnected and interdependent
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Tina Sellig
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
STRATEGIC DESIGN Innovation Changing perception & attitute Changing behaviour Fun Improve life Improve Ecosystem
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
https://www.youtube.com/watch?v=SByymar3bds Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
qualification criteria
SYSTEMIC MAP EVALUATION CRITERIA (CIEBA/LETICIA) The Map… Must include
50% IMAGINATIVE 50% REALISTIC CLEAR VISUAL UNDERSTANDING (legend required?) SCORE OF INFORMATION AND MATERIAL FLOW VISIBLE VIABILYTY OF SERVICES/PRODUCTS SHOWN SHORT-MEDIUM-LONG TERM BENEFIT INDICATORS HIGH-MEDIUM-LOW IMPLEMENTATION COSTS INDICATORS MULTIPLE ORGANIC CONNECTIONS & SYSTEMIC PERSPECTIVE CHALLENDES/OPOPORTUNITIES FOUND ECOSYSTEM SERVICES OBTAINED SOCIAL/PRODUCT SERVICES REVENUE ECONOMICAL POTENTIAL IDENTIFICATION LOCAL ACTORS …
Changing attitude from….
” I do not know if they need me…”
(my services)
doubts
”They do not know that they want me…”
self-confide
Dr M.Quirós Master Design & Innovation MDI IED 2015-2016
SYSTEMIC MAP EVALUATION CRITERIA (CIEBA/LETICIA) Deliverable… Must have EXCELENT ORAL & VISUAL PRESENTATION (PPT/PREZZI/VIDEO…choose one) CREDIBLE STRATEGY & WELL DEFENDED SUSTAINABILITY/REGENERATIVE DESIGN PERSPECTIVE GOOD QUESTIONING NARRATIVE 10-15 minutes Do not forget : Have fun Be fun Don´t loose the audience Don´t chew gum Dr M.Quirós Master Design & Innovation MDI IED 2015-2016
PERSONAL Biomimetic Design Approach (free option: Amazonia-Final Proyect)
aluating criteria + basic contents + must includes + structure (at your 50% IMAGINATIVE 50% REALISTIC + 100% PERSONAL CLEAR CHALLENGE/OPPORTUNITIY DEFINITION CLEAR FUNCTION(S) IDENTIFICATION CLEAR & BIOLOGY STRATEGY + INSPIRED ORGANISMS + NATURE ATMOSPHERE (non technical language, you are designers as the audience!!) CLEAR DESIGN STRATEGY OPENING THE ACTUAL SOLUTION DESIGNING SPACE + existing products/services SUSTAINABILITY EVALUATION -2 or 3 NUP or LP´SUPERB VISUAL PRESENTATION 5 MIN! • Depending on the number of presentations we would have if 18…:5 minutes
H
n y p ap
! ! ow
go o
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Some deliveries from the MDI international students‌.
Dr M.QuirĂłs Master Design & Innovation MDI IED 2015-2016
Potential CIEBA Planification Plan
Team:
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Potential CIEBA Planification Plan
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Potential CIEBA Planification Plan
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Potential CIEBA Planification Plan
Dr M.Quirรณs
Potential CIEBA Planification Plan
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Some individual contributions from the Biomimicry perspective
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Natalia Amaya
Carol Menezes & Diana Arizmendi
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
M.Teresa Trindade
Rochele Melo Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016
Thanks for the attention, enthusiasm, open mind and work to the MDI 2015-2016 students All the best!! Manuel Quirรณs
Dr M.Quirรณs Master Design & Innovation MDI IED 2015-2016