ACCION Microfinancing design guidelines client :: communication via design location :: global role :: planning
GENERAL REQUIREMENTS:
accent #2 or #3
lighting: overhead should be reused if existing w/ flourescent bulbs for lower energy consumption - standard flourecents (up lit where no acoustic ceiling exists). Up-lighting gives a more even overall ambient light. - use of daylighting where available - fluorescent task lighting at desks where necessary. should be a silver-metallic colored finish - low-voltage spot lighting used on wall images
accent #1
TELLER AREA: The staff of the teller area facing the front door adds to security (visuals on entrance). The tellers can be standing or sitting in this configuration maintaining privacy of the transaction. Having a diving wall for the staff can keep higher levels of security between the public and the back of house workspace.
all paints should be NO-v.o.c. (volitileorganic-compounds are harmful vapors found in many porducts) paints. they should adhere to matching pantone palette shown below
CONFERENCE/RECEPTION AREA: The Reception can remain near the front of the space, maintaining visiuals on all facets of the operation while still serving the “greeter” needs for the public.
Multi-pocket pamphlet rack, mounted to wall to contain brochures of services (clears door swing) - rack should be silver-metallic in color an minimal to highlight the color pallette of brochures.
WAITING AREA: The idea of having layers of people between the teller area and the front door adds to security (visuals on entrance)
sustain material choices waiting/conference seating: should be stackable 4-legged, sim. leather fabric. - cloth fabric subject to become moldy in humid areas - seat “fabric” color: black or reflex blue
“exterior” signage
The Brand Identity Manual
manage owner’s programmatic needs
E N v I R O N M E N TA L :: A XO N D I A G R A M
Task stations and task seating
Accent color #2 or #3
Kitchenette/ employee area
Low-pile 2ft by 2ft short-pile carpet tiles at conference area (colors can vary amongst the accent colors)
Leave this wall white for use with projection equipment
OPERATIONS + IT
Signage Accent color #2 CONFERENCE Flooring Waiting/conference seating
design guidelines
All “movable partitions” to be neutral mold-resistant, fabric-wrapped acoustic panels, complimentary to the ACCION Reflex Blue and accent colors
Accent color #1
global adaptation
COMMERCIAL DEPARTMENT
All storage to be neutral accent color to match color of fabric acoustic panels
“Exterior” signage
Glass “front” door
map-lab was hired by Communication via Design to provide architectural design guidelines for their branding manual for Accion, a global micro financing and micro lending agency. We worked to develop guidelines which were adaptable enough to be deployed in the 22 countries where Accion is located.
Multi-pocket pamphlet rack, mounted to wall to contain brochures (clears door swing); rack should be silver-metallic in color and minimal to highlight the color pallette of the brochures
majority of Accion locations are in the developing world and specific product specifications would not be acceptable because of the likelihood that these products would not be available. Also, minimum use of carpet was specified as well as mold resistant fabric because of the tropical locations of a number of these centers. A CC I O N I N T E R N AT I O N A L
In our guidelines, we highlighted the importance of using sustainable, and durable materials. A
think beyond :: planning
5:2