city of holyoke Urban planning client :: massachusetts international festival of the arts location :: holyoke, ma role :: planning
manage owner’s programmatic needs
solicit student feedback
IDENTIFY
cultural assets map-lab provided planning services to the Massachusetts International Festival of the Arts (MIFA) who are currently planning to restore the Victory Theatre, a 1,600 seat Vaudeville style theatre that has been closed since 1979. map-lab has been working with MIFA to identify opportunities that the restored Victory Theatre will provide to the City of Holyoke. map-lab’s comprehensive urban planning studies have researched physical and cultural assets with the goal of dovetailing the future restored theatre with the redevelopment
plans for Holyoke. map-lab’s primary focus in on an Arts and Innovation District which comprises a five block stretch through the middle of the urban center. In addition to the urban planning effort, map-lab has created a 3D animated model of the Victory Theatre for the use of the project team for fund raising efforts and to display the extent of restoration required for a project such as this.
think beyond :: planning