For Families & Children 0 - 25 years
2014 Media Kit
Marketing Advisers For Professionals Pty Ltd T/A Get Ahead KidsŽ ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au www.getaheadkids.com.au
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Launched:
January 2009
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Owner:
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Ms Maria Charlton Managing Director, MAP Marketing
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Mission: Features:
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Bi-Monthly - 6 issues per year
Subscriptions:
$27.00 one year subscription of hardcopy magazine $47.00 two year subscription of hardcopy magazine
Free online digital magazine subscription available via email • Families • Schools • Preschools • Libraries
Hardcopy Demographics Readership:
Age Range*:
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• Celebrity cover & interview • Engaging editorial • Educational & learning information • News & feature articles • Online support for advertisers • Web monitoring of advertsing
Target Audience
Vol. 6 • No. 6 • Nov/Dec 2 014
To promote quality educational information and innovations for students, their families and educational facilities.
Frequency:
Gender*:
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• 18-25 • 26-35 • 36-45 • 46-55 • 56+ • Unknown
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• Authors • Teachers • Educationalists
Digital Demographics
About 25,000
• Female • Male
November/December 2014 Subscription $6.60 AUD INC GST
91% 9% 7% 33% 43% 9% 5% 3%
Readership: 9,452 Schools & Libraries 1,507 Subscribers Website Hits: 2009: 288,658 2010: 488,585 2011: 484,253 2012: 806,716 2013: 1,191,060 (Jan-Sep)
*Total Sample Number = 1446
Marketing Advisers For Professionals Pty Ltd T/A Get Ahead Kids® • ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 • P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au • www.getaheadkids.com.au
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Benefits
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Advantages of Advertising in Get Ahead Kids® Magazine ED U CATING FAM ILIES ON TH E GO
Loyal Readerships: Get Ahead Kids® has a vast number of loyal readers and subscribers. The targeted educational content leaves readers wanting more.
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Multiple Passdown: Magazines get passed from family to friends and so on. High reader involvement means that more attention will be paid to advertisements. Quality: Quality paper permits better colour reproduction and eye catching design, drawing in the readers attention. November/December 2014 Subscription $6.60 AUD INC GST 06
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Size: The A4 size permits even the smallest ads to stand out. Ads don’t have to compete against the clutter of giant ads run by department stores. There is the option of special ad positioning, bringing greater visibility to your company. Exposure: Editorial and advertising lasts for 2 months of exposure, unlike the short shelf life of ads in newspapers which are normally read once then discarded. Feedback indicates parents are keeping articles and checklists on the fridge as a valuable resource. Specific Target Audience: Get Ahead Kids® caters specifically to the family, school and education markets. There is no wastage of resources as ads reach the target audience. Credibility: Each issue features a variety of articles and resources provided by qualified contributors. Free Web Advertising: Advertisers in Get Ahead Kids® receive a basic listing in the online advertisers directory. SEO: As well as reaching families and schools, Get Ahead Kids® increases traffic on advertisers websites.
Get Ahead Kids® Digital Features: Instant Availability Anywhere: The digital magazine can be viewed 24/7 from anywhere in Australia and the world. Dynamic Interaction: Users can “flip” through the magazine, making reading faster than in printed versions. With simple content navigation, a smart zoom function and full publication search, the magazine makes reading easy. Users can also download and print an article or share easily with friends. Direct Links to Advertisers/Partner Websites: Great way to increase web traffic and for instant ordering. Contemporary Technology: With increasing popularity of the internet, a growing number of readers now skip reading the print versions of magazines and instead read the digital editions of the publication. Long Life Spans: Ads placed in Get Ahead Kids® will never expire. They will still appear in archived files, increasing the life of the ad at no extra cost. Economical: Reaching a large number of readers via traditional advertising can be expensive. Products and services sales are possible even in areas and countries printed editions would not normally reach. Professional: The digital magazine is as visually appealing as printed material. Eco-friendly: If you choose not to print, the digital magazine consumes no paper, ink or chemicals. Marketing Advisers For Professionals Pty Ltd T/A Get Ahead Kids® • ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 • P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au • www.getaheadkids.com.au
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Advertising Calender
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January/February 2014 - Back to School Celebrity Spotlight - Curtis Stone - Australian Celebrity Chef
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Ad Booking Deadline Editorial Copy & Ad Artwork Deadline Publication Date
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November 08, 2013 November 15, 2013 December, 2013
March/April 2014 - Physical Education Celebrity Spotlight - Hayley Lewis - Former Olympic Swimmer, Host of the Biggest Loser Ad Booking Deadline Editorial Copy & Ad Artwork Deadline Publication Date
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February 7, 2014 February 14, 2014 1st Week March, 2014
May/June 2014 - Languages & Communication Celebrity Spotlight - Ita Buttrose - Journalist & Businesswoman Ad Booking Deadline Editorial Copy & Ad Artwork Deadline Publication Date
April 11, 2014 April 17, 2014 1st Week May, 2014
July/August 2014 - Learning Innovations & Technology Celebrity Spotlight - Tom WIlliams - Australian Television & Radio Presenter Ad Booking Deadline June 13, 2014 Editorial Copy & Ad Artwork Deadline June 20, 2014 Publication Date 1st Week July, 2014 September/October 2014 - Study & Assessments Celebrity Spotlight - Jessica Mauboy - Australian Singer/Songwriter & Actress Ad Booking Deadline August 8, 2014 Editorial Copy & Ad Artwork Deadline August 15, 2014 Publication Date 1st Week September, 2014 November/December 2014 - Summer Learning Celebrity Spotlight - James Mathison - Australian Television Presenter Ad Booking Deadline Editorial Copy & Ad Artwork Deadline Publication Date
October 10, 2014 October 17, 2014 1st Week November, 2014
Marketing Advisers For Professionals Pty Ltd T/A Get Ahead Kids® • ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 • P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au • www.getaheadkids.com.au
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March/April 2014 Subscription $6.60 AUD INC GST
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Magazine Advertising Specifications
July/Au Subscr gust 2014 iption $6.60
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Ad Sizes ED U CATING FAM ILIES ON TH E GO
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Size
W x H (mm)
Casual
3 Issues
6 Issues
Cover*
210 x 297
$2,500
$2,000
$1,900
Full Page*
210 x 297
$2,200
$1,900
$1,500
1/2 Page (Horizontal)
180 x 135
$1,200
$1,080
$960
1/4 Page (Horizontal)
180 x 70
$880
$790
$700
1/6 Page (vertical)
56 x 100
$390
$350
$310
56 x 60
$240
$210
$190
1/12 Page
Full Page & cover must have 5mm Bleed - Bleed Area 220mm wide by 307mm high - Trim size 210mm wide by 297mm high) • Please add GST to prices. Prices quoted above are per issue. • Advertising with Get Ahead Kids includes a free basic listing (company name, brief business description, phone number, fax number, email & website) in the Online Advertisers Directory *
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Want Immediate Attention? If you don’t want your ad to compete with other ad on a page and want higher reader visibility, a cover page is a great option.
Full Page (with bleed)
1/6 Page
1/2 Page
1/12 Page
1/4 Page
Marketing Advisers For Professionals Pty Ltd T/A Get Ahead Kids® • ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 • P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au • www.getaheadkids.com.au
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March/April 2014 Subscription $6.60 AUD INC GST
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Magazine Advertising Specifications
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File Requirements
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• For best printing results artwork files must be supplied in Adobe PDF format, CMYK & 300 dpi at print size, all fonts must be converted to outlines. • Files may be compressed in ZIP or SIT formats. • We do not accept Microsoft Publisher, Microsoft Word or Adobe Pagemaker files, files with LAB, RGB, Index or Pantone colors. • Should we receive materials that do not meet our specifications, a production charge will be incurred. • Materials are returned only upon request.
November/December 2014 Subscription $6.60 AUD INC GST 06
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File Delivery Via Direct Email (Preferred Method) Please mark all artwork with company name, theme and issue. e.g. Westfield-Technology-May/June09.pdf Attn: Maria Charlton (MD) E: maria@mapmarketing.com.au Via Mail (Less Preferred Method) Mail artwork on a CD or DVD to: Attn: Get Ahead Kids Villa Franca, 2 Scott Street Newcastle NSW 2300 Australia • Please allow adequate shipping time to ensure your files arrive before our deadlines. • We do not accept floppy or Zip disks.
Distribution • • • • • • • •
Day care centres including council day care Preschools Private schools Tertiary education facilities Specialist colleges TAFE & Universities Libraries Major Shopping Centres
• • • • • • • •
Parents’ rooms Community centres Family advisory centres Counselling practices Medical & dental professionals Hospitals Family restaurants e.g McDonalds Newsaganet
A full distribution list can be found at www.getaheadkids.com.au
Marketing Advisers For Professionals Pty Ltd T/A Get Ahead Kids® • ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 • P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au • www.getaheadkids.com.au
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March/April 2014 Subscription $6.60 AUD INC GST
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Advertising Terms & Conditions
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Vol. 6 • No. 6 • Nov/Dec 2 014
• Once an advertisement is booked and approved it cannot be cancelled. • If 30 days notice is given, an advertisement can be rescheduled within the same year. • Specified page placement attract a 10% additional charge. • Any revision in rates will not affect existing contracts until expiry • All advertisement contracts and insertion orders are accepted under the conditions spelt in this rate card. The publisher will not be responsible for any other instructions or clauses, put up by clients or its advertising agencies, unless publisher gives a written agreement separately. • The publisher is unable to guarantee that advertisements will not face each other or that advertisements can appear in the front half of the magazine. • In the event of copy instructions not being received by the deadline, the publisher reserves the right to repeat a previous advertisement of the same size or to run our house advertisement for which the advertiser will still be liable for full payment. • The publisher reserves the right to destroy all materials after a period of six months. Such materials will not be returned to the agency or advertiser unless so requested in writing. • All complaints or claims regarding advertisement published must be made in writing within 15 days following the date of publication and sent to the publisher via email. • All advertisements must comply with Australian Advertising Standards & Australians Legislation. 9
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November/December 2014 Subscription $6.60 AUD INC GST 06
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Payment Methods Direct Deposit Please use company name as reference. Account Name: MAP Marketing BSB: 814282 Account Number: 101 20 992 Cheque Please make cheque payable to MAP Marketing and send to: MAP Marketing Attn: Maria Charlton Villa Franca, 2 Scott St NEWCASTLE NSW 2300
Contacts Publisher Ms Maria Charlton Managing Director, MAP Marketing P: +61 2 4929 7766 | F: +61 2 4929 7827 E: maria@mapmarketing.com.au
Marketing Advisers For Professionals Pty Ltd T/A Get Ahead Kids® • ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 • P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au • www.getaheadkids.com.au
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March/April 2014 Subscription $6.60 AUD INC GST
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Website Advertising Specifications
July/Au Subscr gust 2014 iption $6.60
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Ad Sizes
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Size
W x H (px)
2 Months
6 Months
12 Months
Home Page Banner - H
271 x 253
$500
$1200
$2100
Home Page Side Banner - V
262 x 200
$500
$1200
$2100
Category Page Banner - H
271 x 253
$250
$600
$1050
Category Page Banner - V
262 x 200
$250
$600
$1050
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* All website advertisements are stand alone. Please add GST to prices. Prices quoted above are total costs.
Payment Terms Payment due 7 days prior to digital placement.
Advertising Policies • All website advertising is subject to Get Ahead Kid’s approval before acceptance. Get Ahead Kids® reserves the right to refuse any advertising on the basis of editorial discretion or any that make offensive or derogatory statements. • Get Ahead Kids® reserves the right to label an ad as “Advertisement”. • Products and/or services advertised by external organisations on the Get Ahead Kids® website are in no way endorsed by Get Ahead Kids®. • Customer supplied artwork must adhere to any and all trademark and copyright laws. • Advertiser branding, i.e. logo or name, must appear on all advertising. • Advertising is sold on a first come, first served basis.
Ad Changes Ad changes are only allowed for multiple month contracts. All ads have a 2 month exposure to correspond with the magazine.
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File Requirements • Formats accepted: jpg, gif, png and flash files. • Please limit file sizes to under 250kb. • Ads with white backgrounds must have a black 1 pixel border around the edge of the design.
Marketing Advisers For Professionals Pty Ltd T/A Get Ahead Kids® • ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 • P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au • www.getaheadkids.com.au
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March/April 2014 Subscription $6.60 AUD INC GST
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Website Advertising Specifications
July/Au Subscr gust 2014 iption $6.60
AUD
INC GST 01
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File Delivery
ED U CATING FAM ILIES ON TH E GO
Septem Subscri ber/October ption 2014 $6.60 AUD INC GST
Via Direct Email
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Vol. 6 • No. 6 • Nov/Dec 2 014
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Please mark all artwork with company name, theme and issue. e.g. Westfield-Technology-May/June09.pdf Attn: Maria Charlton (MD) E: maria@mapmarketing.com.au
November/December 2014 Subscription $6.60 AUD INC GST 06
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Payment Methods Direct Deposit Please use company name as reference. Account Name: MAP Marketing BSB: 814282 Account Number: 101 20 992 Cheque Please make cheque payable to MAP Marketing and send to: MAP Marketing Attn: Maria Charlton Villa Franca, 2 Scott St NEWCASTLE NSW 2300
Contacts Publisher Ms Maria Charlton Managing Director, MAP Marketing P: +61 2 4929 7766 F: +61 2 4929 7827 E: maria@mapmarketing.com.au
Marketing Advisers For Professionals Pty Ltd T/A Get Ahead Kids® • ABN 38 003 493 007 Villa Franca, 2 Scott Street, Newcastle NSW 2300 • P: +61 2 4929 7766 • F: +61 2 4929 7827 E: maria@mapmarketing.com.au • www.getaheadkids.com.au
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