the salem chamber’s magazine Autumn 2022 CountsVoting EngagingImportantonIssues Highlights from the Business of the Year Awards AirCommercialServiceisEconomicDriver
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In addition, products that have to be shipped typically end up requiring extra packaging to survive the journey intact. Compare buying, say, a pre-packaged set of nails at a big box store — with your purchase sealed in one of those packages that practically require power tools to open — to picking out just the nails you need at your local Ace Hardware or Parr Lumber and walking out with your purchase in a simple paper bag (or even a bag you brought yourself). All that extra packaging typically ends up in landfills or the ocean, adding to environmental damage.
When you shop local, you do far more than get the items that you want quickly and conveniently. Buying in Salem stimulates the economy in our community, helps benefit local schools and charities — and it even helps the environment. Here are just a few of the many reasons why it’s important to shop and buy locally.
Buying locally is a whole different experience. Each small business in our Salem community is unique, offering a true connection with customers and a real understanding of their visitors’ needs. Think about when you step into a local boutique to do some clothes shopping versus perusing the offerings at chain stores, which all seem to look the same. With a better understanding of our community and consumer culture, local artisans and craftspeople can show off their unique wares and talents, offer what you want directly to you, and build a following when you shop locally.
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In fact, when independent think tank The New Economics Foundation compared similar purchases made at chain stores versus those made with local businesses, the experts determined
Buying Local Keeps Dollars in Our Community
As a member of this community and our organization, I have a request of you: when you shop, buy local. It may be a simple request, but it is an important one.
that buying locally generates twice as many dollars (2x!!!) for the community.
MESSAGE FROM THE CEO
Buying locally also pours money into the local institutions that need it. Taxes are paid locally, boosting our community’s schools, public services, and infrastructure. Local businesses are also more likely to donate to non-profits nearby, helping make improvements that the entire community can benefit from.
Buying from a local small business obviously benefits that business directly, but shopping local also causes a positive ripple effect that extends the reach of those benefits to more of our fellow community members, neighbors, and friends. For example, a small business that does well is likely to hire more people, who then spend more money in the community.
Buying Local Is Better for the Environment
We must ask our local governments to buy local, as they take forward community bond and financing projects. The City of Salem, Marion and Polk Counties, and our school districts each have opportunities to direct contractual dollars to Salem-based companies. The Salem Chamber rightfully asks that each government entity commits to managing more of its capital projects with utilization of our skilled local contractors and labor. Thank you for keeping your dollars local — the Salem small business community is proud to serve you, your business, and your family. 503.
The Importance of Buying Local Also Applies to Government
Hoffert, Chief Executive Officer
When you go to one big box store after another, you’ll see the same product choices and brands over and over. The only real difference is in price — and often that difference is a matter of pennies.
Why It’s Important TO BUY LOCAL Tomby
Buying Local Results in More Diverse Choices for Customers
Whether you buy online or from a chain store, it typically requires some major effort to get your item to you. Transportation must haul products across the country, burning up fossil fuel while contributing to pollution.
www.salemchamber.org503.581.146697301
503. is published quarterly by Mt. Angel Publishing, Inc., proud Chamber member. Publisher: Paula Mabry Project Manager: Tavis Bettoli-Lotten Advertising Graphics: Steve Beckner
401 Oak St., Silverton, OR 97381 P.O. Box 927, Mount Angel, OR 97362 www.mtangelpub.com503.845.9499
SalemChamber.org President’s Message............... 6 Directors & Staff ......................... 8 Economic Benefits of Business of the Year Awards 12 How to Activate & Engage on Salem’s Big Issues ........... 18 CTEC: Partnering with AmbassadorLeadershipIndustry......................................26Salem:SelectingaCandidateforYourCompany..................30oftheQuarter:
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TERTIARY LOGO
This stacked logo is the tertiary logo option for the Salem Chamber. Utilize this option for instances where the space available is more fitting for a square orientation. the salem chamber’s magazine hasCityofSalem.netaNEWLOOK . •Prominant buttons to our most popular pages. •An “I want to” feature that can help you find what you are looking for. •Translation in dozens of languages.
Autumn 2022 5 WWW.SINGERLEWAK.COM|503.585.7751 Ingoodtimes,uncertaintimes, andeverythingelseinbetween, weremaincommittedtoguiding youinbuildingyourtomorrow. • ProactivenotReactive • ConsultativeApproachtoSolvingProblems • DedicatedtoServingClientNeedsandAchievingGoals • SuperiorComplianceandTechnicalAdvice Wehelpourclientsfocus ontheirbusinessgrowth. Kevin Gienger Partner, Tax Department KGienger@SingerLewak.com 503.540.6638 Jennifer Valdez Senior Manager, Tax Department JValdez@SingerLewak.com 503.540.6667 1255LeeSt.SE,Suite210,Salem,Oregon97302
by Wendy Veliz,
Advocacy – This year marks an important election year. We will continue to provide opportunities to hear from candidates and learn about important issues that may have an impact on your business.
I’m excited about the year ahead and look forward to meeting and working with many of you. Your voice and thoughts are always important and we welcome hearing from you. Please don’t hesitate to reach out to myself, any board director, or Salem Chamber CEO Tom Hoffert 503.
Looking forward, we will remain focused on serving our over 1,000 members that represent over 50,000 employees. The last two years have taught us the importance of being agile in an ever-changing business environment, and the value in delivering outstanding events and programs that benefit your business. We invite you to join us for one of our many upcoming events and programs.
Education and Workforce – We understand the importance of having a qualified workforce, and education is a key component. We’re pleased about our partnership with the McLaran Leadership Foundation and its development of future leaders.
CHAMBER PRESIDENT’S MESSAGE
Below are a few priorities for us as we approach the year ahead:
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As we move quickly through our beautiful summer months, I want to take a moment to reflect on our organization and thank you for your support and engagement as a member of the Salem Area Chamber of Commerce! We are a strong and vibrant organization because of your hard work and commitment.
Chamber Board Priorities for the
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Visibility and Engagement – We understand that your business relies on maintaining and growing your customer base. Our work promoting local businesses is always a priority. Please join us for one of our many successful programs and events that provide opportunities to highlight your business and connect with other business leaders.
I am honored and humbled to serve as the new President of the Board of Directors for the Salem Area Chamber of Commerce. As a volunteer board member, I’m grateful to work alongside a dedicated Board of Directors, the members of which represent a diverse cross-section of thoughtful business leaders. We are also fortunate to have a talented team of chamber professionals who work every day on behalf of our members. Together, we remain committed in our service to our members and the Chamber’s core mission of helping businesspeople in our community innovate, grow, and make the Salem area a great place to live and work.
in joining the Salem Area Chamber of Commerce? For more information, contact Membership Manager
ArmyAdobeNational Guard
Chronic
Welcome
Tacos
LLC
Beautify Med
BrunoBird
at michelle@salemchamber.org
Park
Church at the
Meyer
Newest Chamber Members
Interested Michelle Terzenbach
EarthTech Landscape Solutions,
First
Call Home Health FXG Construction, LLC Girl Friday Services,GMCConsulting,BusinessLLCMechanicalLLCGTLandscapeSolutionsGuildMortgageHomeSmartRealtyGroup –Chad InspectionsJones Unlimited Integrity Dog Training iWingz Kindred Hospice KISS Keeping It Sara Simple KT Contracting Co. Left Coast Door & Glass Little B’s Bakery Living Voices of the Pacific Northwest Marigold Massage and AssistedQuevcorOregonNWBNourishmentBodyworkNetworkTree,LLCTMSPawlickLaw,LLCPopsDigitalWorldHomes–RealEstateTeamRedwoodHeightsLivingRiseRealtyCo.SalemBusinessJournalSalemPoliceFoundationSelahHairStudioW2UApparelWaterlotNotaryWestCoastMetalFab,Inc. Westside Pacific Family Restaurant & Saloon Yum Yum Teriyaki May 1 – July 31, 2022 Commercial & Residential Licensed & Insured CCB# 165255 Since 1984 • Pressure Washing • Asphalt Repair • Hot Crack Filling • Striping • Seal Coating 503.362.9171 www.salemsealcoating.com Quality Asphalt Maintenance We’ll bring th cake of your dreams to life & anysweetenoccasion! We are a unique, specialty baker y featuring GLUTEN-FREE, DAIRY FREE, VEGAN & KETO options among our selections LOCATED IN THE 45TH PARALLEL BUILDING 2195 Hyacinth St NE | Suite 101 | Salem michelleashley.com | 971.304.7737 Bakery, Cupcakes,Desserts and Woman Owned Business LEADERS IN HOME ROOFING AND MAINTENANCE www.oregondynastyroofingllc.com 503-851-5691 CCB# 224049 MINORITY OWNED BUSINESS
CascadeCapitolCanopyLionMortgageValleyLocksmith,LLCCreations, LLC
Around the Clock Support Services,
Autumn 2022 7
Spa
LLC
Edward Jones –Kristin
JULIE HOY Geppetto’s Italian Restaurant
Treasurer
CHRISTY WITZKE SAIF
CASTROJONATHANMONROY Castro Monroy Group
RICH DUNCAN Rich ConstructionDuncan
Chief Executive Officer
TERZENBACHMICHELLE
RIBBON CUTTING REQUEST FORM
NAOMI TILLERY EngagementMembership Specialist
HOSTING A GREETERS
ALAN RASMUSSEN Modern SystemsBuilding
STEPHEN JOYE Fischer, Hayes, Joye & Allen, LLC
Q’s Corner Barbershop
CHRISTY WITZKE SAIF
JACOB ESPINOZA Leadership Foundation Program Director
JENNIFER MARTIN
JEFF DUNN Lineage Logistics
CHRIS SEELY DevelopmentWorkforce Specialist
KATIE COSTIC AC + Co Architecture | Community
EXECUTIVE COMMITTEE
ASHLEY GONZALEZ Member SpecialistSupport
KATYA MENDEZ Mountain InvestmentWestCorporation
ZACHARY SIELICKY Director of Business Advocacy
MIKE HERRON VIP’s Industries
Let’s celebrate! Ribbon Cuttings are a complimentary service the Salem Area Chamber of Commerce provides to members at the Connector level and above that have just started a new business, have moved to a new location, or recently undergone a remodel. As the business owner, you have the option of making this event as simple or as elaborate as you wish.
WENDY VELIZ Portland General Electric
CONNOR REITEN NW Natural
KRISTI PIPPERT Director of Operations
– Advocacy
DAN JOHNSON Manager&MarketingCommunications
TED FERRY State Farm Insurance
Greeters is the largest and most active business networking opportunity in the Salem area. Greeters is available to all Salem Area Chamber of Commerce members (and their employees). Applications are due a week from booking your date. Requests are taken on a first-come basis. Members will be put on a wait list once the calendar year is full. Members can host Greeters once in a calendar year. salemchamber.org/host-greeters-application
Membership Manager
Be sure to fill out a request form at salemchamber.org/ ribboncuttingform to book your date now!
Past President
Vice President
ERIC TEMPLETON AmeriTitle
BRANDON BLAIR Summit ManagementWealth
Your MemberChamberServices
Secretary
STAFF
TOM HOFFERT
KATHY GORDON Aldrich CPAs & Advisors, LLP
JIM VU Core ConsultingSolutions
President-Elect
Rose City Balloons.
DAN M c DOWELL Pioneer Trust Bank
President
RYAN COLLIER Collier Law
BOARD MEMBERS
ROBERTSONQUANDRAY
Gerry Frank’s Konditorei.
Vice President –Membership
JEFF MILLER Coldwell CommercialBanker
RYAN DEMPSTER Willamette Valley Bank
Vice President – Events Programming&
RANDALL SUTTON Saalfeld Griggs, P.C.
First Commercial Real Estate
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CHELSEA LYNCH JUDY SARAHFISHERRAMBECK CTEC LiaisonsBusiness
LAURA DORN Berkshire HomeServicesHathaway
Autumn 2022 9 Know someone looking for a new career? DRIVERSBUS 503-399-3100SALEMKEIZER.ORG Respect for people — that’s the Salem Health way At Salem Health, we believe in inclusion, diversity, equity and having a learning culture. Respect for our patients and respect for each other are at the core of what we do. Join us! There are opportunities for everyone, from entry-level to senior professionals. • Nutrition • Environmental • Information technology • Administrative • Security PCLPARTNERSHIP.ORG/CAREERSWE’REHIRING!NOW OFFERING A SIGN BONUS!ON Helpingpeoplegreat lives. live “ “
A friend once said to me: “Salem is the only city in America that loses money on parking and the airport.” And unfortunately, there is real truth in that. But Salem and its regional economic development partners can work together to improve the outlook of the entire Mid-Valley. There is no other initiative that would have a greater impact over the next 10 years than sustained commercial airline service, so it’s imperative that we make it happen.
Scott Snyder reports that many business travel guests leave Salem hotels on Thursdays to spend the last night of their trip closer to PDX to prepare for their flight home. For a five-night stay, that means we, as a community, are losing 20% of that traveler’s financial impact, including lodging taxes known in Salem as Transient Occupancy Tax (TOT) funds. Those travelers are also renting cars and buying food in the Portland area instead of in Salem.
503.
Some of those most interested in air service to our state capital are in the winery business, and want the name changed to “Salem-Willamette
Valley.” Mark Bjornson, owner of Bjornson Winery in West Salem, says “Many wine tourists don’t realize that Salem is in the Willamette Valley wine country. By including ‘Willamette Valley’ in the name of the airport, Salem will attract more wine tourists. That would impact local restaurants, hotels, and wineries.”
By Brent DeHart, President/CEO – Salem Aviation Fueling Across the nation communities are cashing in on their airport as a powerful economic driver. Now, it’s Salem’s turn.
The reason why Salem’s airport has not received more resources and become a higher priority is a bit of a mystery, but it’s not too late to solve it. America’s airports account for an incredible 7% of U.S. GDP, and we are not getting our share of the pie. In Wyoming alone, the annual impact for commercial airline functions is more than $1 billion, even with a population smaller than our projected service area.
Yet, Salem Airport can be much more of an economic driver for our community. Commercial (passenger) service could explode our regional airport’s impact as we capture more of Oregon’s tourism dollars, which
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Tourism is a big piece of the economic activity we would realize. For example, the Salem Convention Center loses business opportunities due to the distance to airline service in Portland, and it isn’t the only one missing out. The FAA says, “aviation… supports economic output, attracts business and tourism, supports economic development, and helps retain jobs.” The U.S. Government Accountability Office reports that “communities of all sizes seek access to air service as a driver for attracting investment, generating employment, and providing mobility for its citizens.”
Christina Cassotis wrote an article in 2019 titled, “Air Service Development is Economic Development,” which laid out the ways in which the success of local commerce and transportation are linked. And for our community in Salem, the same economic concept certainly applies.
Here at home, Salem’s McNary Field (SLE) already hosts hundreds of jobs and the National Guard. It is used for emergency preparedness, medical emergencies, firefighting, and agriculture, in addition to serving corporate and pleasure flyers. The Salem-Keizer School District even has an aviation career tech program in development to train the next generation of industry professionals. Ultimately, we know visitors to the Mid-Willamette Valley via airplane are spending money in our community before they leave.
(Pennsylvania)CountyAlleghenyAirport CEO
How Salem Can Fly Higher with Commercial Air Service
If we look closer to home and at a community relative in size to ours, the City of Yakima (Washington) stated in its comprehensive plan: “Quality air service is critical to growing both the economy and local tourism.” Meanwhile, Boise, Idaho advertises that its airport provides 15,000 jobs and $1.3 billion to the local economy.
Those involved or invested in the business of economic development would do well to focus first and foremost on the airport. In playing a significant role in economic development, the Pensacola International Airport reports that it generates “an annual economic impact of over $565 million.” And with just the 79th largest airport in the U.S., Pensacola’s population base is not much larger than ours.
currently stay in the Portland Metro area. Grand Hotel General Manager
Autumn 2022 11 EMPLOYEE RETENTION CREDIT COVID- 19 BUSINESS SUPPORT COMPLIMENTARY CONSULTATION Contact our office today and set up a consultation todetermine your eligibility for the Employee Retention Credit, or scan the code to apply. WHAT IS IT? DO I QUALIFY? INFO@DOMINGUEZACCOUNTING.COM DOMINGUEZACCOUNTING.COM CONTACT INFORMATION: OFFICE: (503) 509- 9817 CELL: (503) 509-2093 Thanks to the latest new law, the American Rescue Plan Act (ARPA), the already enhanced 2021 ERC is extended through the 3rd quarter of The2021.ERC is a big deal! You can receive up to $26,000.00 per employee. Unlike the PPP, these funds are not subject to repayment and do not have restrictions on how they can by used by your business. Thanks to the AppropriationsConsolidatedAct,millions of small business owners like you now qualify for the employee retention credit (ERC), thanks to three big changes: 1. You can now qualify for the ERC even if you received the Paycheck Protection Program loan, (just not for the same wages). 2. This new law applies retroactively to 2020. 3. AND adds an enhanced ERC for 2021. ConnieAPPLYDominguez, Owner & MBA-Acc IRS Enrolled Agent & Tax LicenceConsultant#1922509-CWhere your business is our Priority! A leadership podcast with humble roots or wherever you listen to your podcasts ocal leaders authors mindset lifestyle thenticity Salem based mediators lived experience diverse v vplicable alue visio resiliency reten emp adv mission innovat mar Over 16 years experience with dogs. Retired military dog handler. • Personalized training lessons • 1/2 Day & Full day drop off training • 2-week Board & Train • Basic & Advanced Obedience • Socialization • Reactivity Management www.integritydogtraining.comintegritydogtraining@gmail.com971-719-2965 Patience Persistence Consistency
12 SalemChamber.org CALL TODAY TO SEE OUR DIFFERENCE CCB #15833 | WA #RICHDDC928DE 503-390-4999 www.RichDuncanConstruction.com Chick-fil-A - Keizer, Oregon AwardsofBusinesstheYear&All-MemberAnnualMeeting
Photo by Kathryn Davidson of Photos by Orion.
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Year, and Business of the Year. The awardees were selected by a Chamber committee, which considered more than 40 total nominations submitted by Chamber members.
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Willamette Valley Bank CEO Ryan Dempster and Salem Angels Executive Director Brooke Goldsby.
“It has been a tremendous year,” said Chamber Board President Laura Dorn during her introduction. “Our organization has welcomed our members back in person to our programming and events and we end our fiscal year with a wonderful celebration of excellence in business.”
Better Performance Future Proofing
“This was tough, to look at these incredible companies within our organization doing prolific things, and narrow it down,” Chamber CEO Tom Hoffert said of the caliber of nominees. “Quite honestly, I’d love to see all of these companies up in Followinglights.”
Increased Productivity Profitable Businesses
The positive energy and enthusiasm emanating from the room and the stage, as representatives from the recipient companies accepted their awards, proved it was the perfect time to bring back the event, which the Chamber hadn’t hosted since 2017.
and remarks from Willamette Valley Bank CEO Ryan Dempster (representing the event’s sponsor), the first award went to the Salem Angels for Non-Profit of the Year. The Salem chapter of this national organization — which supports and serves local foster children and families utilizing the help of volunteers — began its work less than two years ago and has already made a significant positive impact on our community.
“There are so many in this room that I have to thank,” said Salem Angels Executive Director Brooke Goldsby in accepting the award. “You opened your hearts to us and heard our call, and I am just so grateful for each one of you.”
In the midst of a challenging period for many Salem businesses, more than 200 community members gathered at the Salem Convention Center on June 13, 2022 to celebrate our shared successes and business excellence at the Salem Chamber’s Business of the Year Awards & All-Member Annual Meeting.
recognition of service to Chamber board members
Next, Active Recovery TMS was named New Business of the Year for its service to the community and for offering innovative treatments to patients suffering from depression, anxiety, and obsessive-compulsive disorder. With its new Salem clinic, Active Recovery TMS has been able to provide its transcranial magnetic stimulation (TMS) treatment — which is an non-invasiveFDA-cleared,alternativeto
The event recognized seven distinguished Salem businesses and organizations in categories such as Non-Profit of the Year, Agricultural Producer of the
To cap off the event, Rich Duncan Construction earned the title of Business of the Year for its highquality builds and projects seen all over the Salem area, but also for its community work with numerous non-profit organizations in the Willamette Valley. The company’s involvement in the clean-up efforts from the Santiam Canyon wildfires was specifically noted and lauded in the award presentation.
Enchanted Forest. It was an emotional moment for many in attendance, as the park — which struggled financially during the pandemic and survived because of community support — was recognized for entertaining and inspiring generations of families over the last 50plus years.
for those already experiencing those challenges,” said Active Recovery TMS Vice President of Marketing Courtney Marti (above). “We feel privileged to be able to serve the community in this aspect.”
A proud supporter and champion of Oregon’s agricultural industry, the Salem Chamber presented the Agricultural Producer of the Year award to Oregon Fruit Products, which — besides making our state proud with its globally-distributed quality products — managed to retain 100% of its employees throughout the pandemic.
Products CFO Tom Christensen (above). “And to the tireless work of so many team members that work every day behind the scenes to make us who we are.”
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“We basically had to sift through the information, determine what was likely and not likely and then cross-reference that with our own moral and ethical compass to try to figure out what the best strategy was,” said Jeremy Mackay.
The next award went to Pfeifer Roofing as it was named Employer of the Year. Pfeifer President and CEO Trever Pfeifer (right) accepted the award, which recognized the company for its employee training and benefits, as well as the positive company culture it has cultivated and fostered in recent years.
“It doesn’t happen overnight,” Trever Pfeifer said about creating a culture. “The company culture is a decision that is made and an identity that is determined. Then, it’s a lot of hard work and meeting with your employees. But once you get that team together, you’re Followingunstoppable.”Pfeifer’s recognition, Hoffert announced a special surprise award category, the Salem Business Legacy Award, which went to beloved local amusement park,
“We want to thank everyone here for the support that you’ve given us through the years, and we just hope we can keep going,” Enchanted Forest Creator Roger Tofte said in accepting the award the same week the park was set to reopen full-time.
“It’streatment.been a difficult last couple of years exacerbatedCOVIDchallenges,mentalinunfortunately,everyone,forandtermsofhealthhasthings
prescription medications — and its psychotherapy services to a wider group of patients, some of whom were traveling to Portland to seek
“I’d like to give thanks to the Maletis family for saidcommunity,”andtheinvestingandsupportcontinuedtheirforinbusinessourOregonFruit
The Small Business of the Year award went to West Salem Ace Hardware for its incredible partnerships with local non-profits and commitment to service (of its customers and the community).
At the same time, the award recognized West Salem Ace Owners Jeremy and Heidi Mackay (right) for growing their business by opening East Salem Ace Hardware this summer, despite the mounting challenges they faced as a retailer during the pandemic.
Autumn 2022 15 Health Net Health Plan of Oregon, Inc. is a subsidiary of Health Net, LLC. Health Net is a registered service mark of Health Net, LLC. All rights reserved. To learn more about our healthcare solutions for your local business, scan the QR code or visit us www.healthnetoregon.com/learnmoreat: 7 Health Net, your partner for affordable health insurance.
Nate Cooke, holding the Business of the Year Award, and members of Rich Duncan Construction, Inc.
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We want to once again congratulate all of this year’s recipients and thank all those who nominated them, as well as Willamette Valley Bank for sponsoring this great event. We look forward to presenting the Business of the Year Awards once again in 2023.
“I’d like to thank Rich [Duncan] for starting something from nothing,” said Rich Duncan Construction Vice President of Operations Nate Cooke, who accepted the award alongside fellow Rich Duncan staff. “To start a construction company with a few tools, a white truck, and a tiny bit of cash is an overwhelming thing in the face of adversity. But he did it and pressed on. And here we are today with an amazing company and amazing people.”
Enchanted Forest’s Susan Vaslev, Roger Tofte and Mary Tofte receive the Salem Business Legacy Award.
Start a scholarship. Welcome the new neighbors. Be patient. Walk a mile in their shoes. Donate shoes. Drop off dinner. Leave the last donut. Leave no trace. Take responsibility. Hold the door and your mind open. Endeavor to understand.
Check in on a friend. Share your lunch. Offer to carry that. Grow a garden and give it away. Ask the tough questions. Then listen. Stand up for someone. Give someone a chance. Give yourself a break. Give to the arts. Start a movement.
RSVP. Smile. Hope for nothing more than kindness in return.
Autumn 2022 17 LEARN | CONNECT | DONATE | GET INSPIRED OREGONCF.ORG/NEIGHBORLY
NeighbOR ly[ INSPIRING KINDNESS ACROSS OREGON ]
How to Make Your Voice Heard on the Big Issues Facing the Salem Business Community Vote!...and Activate. Engage.
From a major overhaul of city zoning codes to the potential banning of natural gas, there are many impactful policies — current and on the horizon — that will vastly change how we live and work. But we shouldn’t feel daunted or burdened, because this moment is truly an opportunity to make our own impact and help move Salem forward.
by Zachary Sielicky, Director of Business Advocacy
At the Salem Chamber, we believe in helping local businesses prosper so our entire community may
thrive. We advocate for an inclusive, strong, and sustainable economic foundation within our city. And when it comes to the big issues and policies facing Salem and our business community, we have been present at the table to advocate for our members, express their concerns, and serve to further their best interests. Now, we just need YOU, our Chamber members, to continue your own efforts to make Salem better, while joining ours.
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This is an epochal moment for Salem and our business community. Several key policies, developments and issues that will greatly impact the future landscape of our city are now in front of us, and it is time, as a business community, to make our voices heard in all the ways we can.
Salem Chamber CEO Tom Hoffert with Rep. Kurt Schrader and Salem Chamber Past President Bruce Anderson.
Often, the biggest impact to a city’s footprint comes from the minute and mundane aspects of policy making (such as zone coding and land use policy). Since these policies usually lack the emotional appeal that more controversial topics have, they are commonly overlooked by residents. However, that does not mean they are any less important, especially at the local level, as they can greatly affect the daily lives of business owners and residents alike.
Over the past two years, City of Salem staff have engaged in a community-driven visioning process called the Our Salem project, which coalesced into a complete makeover of the city’s zoning map and code. Many of the changes focused on ways to make Salem a more commuter-friendly city, with mixed-use housing requirements being allowed in the core transit network of our city. In addition, zone codes were altered to address the future use of areas, buildings, and neighborhoods with the idea that these changes would attract new types of commercial property through incentive-based mechanisms.
Our organization has continued to take a pragmatic approach in advocating for businesses during this process. Although we know the city continues to have good intentions when advancing these policies, the fact is, changing zoning requirements does not always lead to the desired outcome prescribed within the code itself. In the long run, this can also actually inhibit real growth. Market needs and desires are not driven through prescriptive policies, but rather by fiscal demands of the market itself.
I have laid out three of the biggest issues facing Salem now and what we all can do to create the best possible outcomes for Salem businesses.
In 2016, Salem City Council passed a policy which laid out an ambitious goal for the city to reduce its greenhouse gas emissions to zero by 2050. A lofty goal such as this has no impact until true action is taken, which is why the Salem Climate Action Task Force was created.
Our Salem Project
How to activate and engage on Our Salem:
A rising tide lifts all ships and our voices together are more powerful and influential than they are apart. So, let us come together as the Salem Area Chamber of Commerce and be a true champion for Salem in a moment when it needs us most.
Over the past two years, a diverse group of Salem leaders, residents, and interest groups engaged in a effort to identify a list of strategies which would lower Salem’s
In the meantime, stay informed and stay vigilant. There is no wrong time to reach out to your local elected leaders to voice your concerns. Also, don’t hesitate to contact our staff at the Salem Chamber for ways you can speak out.
impact on small businesses, have been addressed through the two-year community engagement campaign. But as the policy is codified into law, we can seek to resolve future concerns through planning commission and city council testimony.
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On July 11, 2022, Salem City Council voted to approve the Our Salem project, albeit with a number of revisions. However, even though this process has already proceeded, we still have the opportunity to activate and
Chamber Board Member and VIP’s Industries General Counsel Mike Herron testifies at a Salem City Council meeting.
Theengage.best way we, as a small business community, can provide input now is through public testimony. Most of the glaring concerns, pertaining to potential
Climate Action Plan
The roll out of the Climate Action Plan will take place over several years, during which City Council will evaluate which strategies will take priority next.
If you approach interactions with our elected leaders as respectful dialogues, rather than confrontations, you will also have a lot more success. Although you may not agree with every elected official who represents you, demonstrating humility and respect is by far the most essential arrow you have in your quiver. While they may not always remember what you say exactly, they will remember how they felt around you, and leaving a positive impression will often leave the door open for future communication. This
Our advocacy efforts on the Climate Action Plan encouraged the evaluation of strategies which incentivize businesses to achieve community goals in reducing local greenhouse gas emissions. As thoughtful and engaged servant leaders, we encouraged City Council to find the most pragmatic and sustainable policies to best recognize the needs of our residents and businesses. We held numerous public policy meetings on this topic, worked with our members to write testimony, and worked closely with city councilors to ensure this strategy would not advance.
Thecontentious.mosttroubling
aspect of the plan presented to the task force was the elimination of new natural gas installations on homes and commercial buildings. This issue came to be the most controversial strategy of the plan, as it was pushed heavily by climate activist groups as the most effective and necessary strategy to reduce Salem’s climate footprint.
climate footprint. A vast majority of the strategies presented had little to no impact on the business community, but the few that did became highly
To be heard throughout the implementation process, small business voices need to show up and provide public testimony during council deliberations. We also encourage business owners to submit written testimony to each councilor outlining your views and concerns. Engaging directly with elected officials is almost always the most effective and productive way to get your points across and be heard.
How to activate and engage on the Climate Action Plan:
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Salem Fire Cheif Mike Niblock speaks at Salem Chamber Public Policy Meeting about the Salem Community Improvement Bond on June 2, 2022
• Technology and Cybersecurity: $17.6 million
Several previous bond measures will be retired and removed from the tax rolls over the next decade, providing up to $300 million to invest –without increasing tax rates. Though tax rates will not increase, if the bond does not pass, property taxpayers will see a decrease in their yearly taxes.
One of the biggest and most impactful policy initiatives facing Salem is the $300 million Salem Community Improvement Bond, which residents will have the opportunity to vote on this November.
• Park Upgrades: $28.4 million
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• Civic Center Earthquake Safety: $39.5 million
approach will afford you, and all of us in the business community, many more opportunities to engage and move the needle on issues vital to our success.
The two areas which drew the most scrutiny within our membership were funding for protected bike lanes and road “improvements” which would ultimately decrease the number of vehicular lanes for cars in essential road arterials in Salem.
Salem ImprovementCommunityBond Measure
Here is a breakdown of what will be funded in this bond package:
• Sites for Future Development – Branch Libraries and Affordable Housing: $7.5 million
• Streets and Sidewalks: $157 million
• Affordable Housing Opportunity Fund: $10 million
• Sites for Two New Fire Stations: $14 million
• Fire Engines and Equipment: $26 million
Our organization recognizes the need for Salem to address climate concerns and find ways to incentivize residents of Salem to find alternative transportation mediums to reduce Salem’s carbon footprint. The reality is that Salem is a transient employment hub for individuals throughout our region which requires efficient and safe roadways for vehicular Ultimately,transportation.theSalem
22 SalemChamber.org
Activation
We often ask so much from our small business owners, and asking for time can be an especially large ask. However, there are many ways our business community can activate within our local government. Whether it is serving on a board, providing written or oral testimony, or even
Chamber members engaging in discussion with guest panel during a Public Policy Meeting on the Salem Community Improvement Bond on June 2, 2022.
In the meantime, being as informed as you can will equip you with the knowledge you need to make a sound decision on that ballot. Continue to engage with the Salem Chamber on these issues and look out for our informational content and events, including the August Public Policy Committee Meeting on this bond, which was recorded and is available to watch on our YouTube channel and Public Policy Blog.
Make Your Voice Heard
When it comes to local issues and policies, we, as community members, have the power. We just need to use it and use it effectively. Here are some easy ways you can get involved and inspire the changes you want to see.
Board of Directors voted to support the 2022 Salem Community Improvement Bond, which will be on the November ballot for Salem voters. If the bond passes, the Salem Chamber will closely monitor which companies the City of Salem is utilizing for bonded projects to ensure the most amount of taxpayer dollars stay in Salem. We will continue to work with our local elected officials and city staff to advocate for Salem-based businesses on every project.
How to activate and engage on the Salem Community Improvement Bond:
Chamber
Though some of these policy initiatives have been contentious, they have shown us that political activation and civic engagement is necessary, not only during election cycles, but in between as well. Small business activation is essential in any policy a municipality brings forward
This one is easy. Vote! Partaking in this civic duty is essential to having our voices heard loud and clear on this measure. Considering voter turnouts each and every election always seem lower than they should be, the importance of voting cannot be overstated. This is our opportunity to rally our community to get registered and vote this November.
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Talk with Our Elected Officials
comes in many forms, including knocking on doors (canvassing), phone banking, donating to a campaign, hosting a fundraiser, or simply advocating for a candidate you feel will best represent the small business community. Then, and most importantly, encourage your employees, family members, friends, and colleagues to get out and vote.
If you do not like the policies your elected leaders are
It is easy to adopt the mindset that voting is pointless, as it can be difficult to imagine how one citizen can really affect change. But in coming together and rallying each other to participate as well, we know that thought isn’t remotely true. Just think about this: In the primary election this past May, one Salem City Council seat in South Salem came down to a five-vote difference, which triggered a nearly unprecedented runoff election. Point being, your one vote is always a big vote 503.
Forming relationships with our city councilors is one of the most productive means to getting involved. Whether it is your ward’s councilor or not, a relationship with those at city hall allows you to lobby directly to Salem’s top policymakers.
Jim Kinghorn • Jimages
voting, we can rely on one another to carry the water for a more prosperous Salem. The most important aspect of all is to simply stay up to date with what is happening in our community.
Get Involved in Elections AND VOTE!
pushing, the best way to make a change is to elect new leaders who align with our objectives and values. Although 95% of decisions on any level of government are unanimously voted on and approved, the other 5% are often issues which push the middle of the political spectrum to seek ideological refuge with one political party or the Involvementother.inelections
If you are a leader who looks to affect change by being at the table, the City of Salem is always seeking new members to serve on community advisory boards and commissions. One of the Salem Chamber’s priorities over the next year is to formulate a task force which monitors which committees have openings and seek out business owners who are willing to serve our community. Whether it is the planning commission, or Citizen Budget Committee, our community needs our involvement to move Salem in the right direction.
Serve on Community Boards
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Today, CTEC boasts 10 innovative programs that provide students with opportunities for industry certifications, college credits, and immediate entry into the workforce. Students with a passion for industrial arts can find their future in Auto Body Repair and Painting; Residential Construction; or Manufacturing, Welding, and Engineering. Those with an interest in emerging technologies gravitate toward Drone Technology and Robotics, Sustainable Plant Science and Technology, and Video and Game Design. In the
The Impact of Powerful Industry PartnershipsCTEC
areas of community service and hospitality, students venture down multiple career pathways as part of the Cosmetology, Law Enforcement, and Culinary Arts and Management programs. For students with an entrepreneurial or finance interest, the Business Development program at CTEC provides them with the foundation they need for success in the business sector.
As the center continued to grow, evolve, and open new and exciting programs over the next few years, powerful industry partnerships became an integral part of the competitive advantage CTEC offers to program completers.
While covering a diverse range of professional fields and industries, these programs also have something in common: they each provide the powerful competitive advantage that local industry partners are looking for when they come to the table.
When the Career Technical Education Center (CTEC) opened its doors to Salem-Keizer highschool juniors and seniors in the fall of 2015, students came for the promise of a hands-on education. They soon realized that promise would be fulfilled, along with so much more.
“We are so blessed to have business leaders in our community willing to help our youth plant their own seeds to grow professionally,”
While industry partners have made a tremendous positive impact on CTEC students, their experience is often a personally rewarding one, too. Not only do they take pride in helping shape the next generation of community leaders, they
According to Mountain West Investment Corporation Project Manager and Chamber Board Member Katya Mendez, “Mountain West invested $17 million to build CTEC because we wanted to give kids hope. Our goal was to strengthen our community by creating a pipeline to high-wage, high-demand jobs, while paving the path to a successful career for young people at the same time.”
26 SalemChamber.org
said CTEC Principal Rhonda Rhodes in expressing gratitude for community support. “These busy professionals invest their time and add so much value as they share their passion, skills, and experience with our students.”
There are multiple avenues for involvement at CTEC. Some business partners provide industry tours while others come to campus to lead hands-on lessons. Those wishing to serve in a more advisory capacity become members of CTEC’s advisory committees, and some even hire students to give them their first real-world professional experience.
A student in the CTEC Residential Construction Program.
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To tour CTEC or get involved in one of CTEC’s incredible programs, call 503-399-5511. 503.
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get to be a part of the current generation of leaders as well. Many of them also benefit from a business standpoint, as their companies find inspired, talented and eager entry-level employees.
“We are so pleased to partner with the school to offer this great opportunity for the students in an industry that needs young talent,” said April White, owner of White’s Collision Service. “The program offers
high-quality training and allows us to offer valuable apprenticeship opportunities right out of high school that lead to high-paying careers.”
Principal Rhodes summed it up best: “When industry and education come together in a meaningful way, everyone wins.”
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Leadership Salem continues to thrive as the city’s premier community leadership program. As we continue our mission of developing Salem’s future leaders, your company can play a key role by nominating your own star employees and managers for the program.
30 SalemChamber.org
How to Nominate Applicants & Develop Your Company’s Future Leaders Leadership Salem
by FoundationLeadershipEspinoza,JacobMcLaranProgramDirector
I spent the last three years facilitating leadership development programs for a Fortunate 500 company, so I know how important it is to have a transparent selection process that people are excited to participate in.
Katya Mendez.
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When done well, participating in Leadership Salem should be a tool that helps your team become more engaged in their work while increasing overall performance. Here are a few tips to help you
Every year, leaders in Salem’s public, private, and non-profit sectors come together for a behind-the-scenes look at our city with access to some of our most prominent and influential decisionmakers. This yearly cohort focuses on helping Salem’s current and future leaders understand how to make an impact in their community while expanding their network and influence.
Autumn 2022
Capacity in each cohort is limited, and as you can imagine, each pool of applicants is filled with strong, competitive candidates. So, the challenge for many businesses becomes deciding on a nominee for Leadership Salem.
Leadership Salem workshop.
Be Transparent & Inclusive
Remember: No process is perfect. So, gather feedback from your team and leave room to make small, impactful changes each year.
APPLY HERE!
Remind your team that you won’t know if they are interested unless they tell you.
Once you know who is interested, ensure your leadership team is prepared to discuss the application process, which will help equip team members with the tools they need to submit strong applications. If you have several team members interested in Leadership Salem, define a simple process to decide who will attend each year.
Please get in touch with me (Jacob@SalemChamber.org) if you have questions about creating a fair and inclusive process while selecting your company’s Leadership Salem candidate. I’ll always help how I can. To apply for the 2023 Leadership Salem cohort, visit SalemChamber. org/LeadershipSalem 503.
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Provide Time to Discuss the Process
Be Open to Change
bias. Make sure all team members are aware of and understand the process, and that they can express interest in participating.
your young leaders added purpose and perspective, while also demonstrating an investment in their future, which could certainly help with the retention of star employees.
It’s crucial to have transparency around how candidates are selected. This will help prevent team members from feeling like there is favoritism or
For those whom you choose not to nominate, set aside time to provide feedback, and make sure to have this conversation in person to ensure your team member feels supported and encouraged.
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Adding to her volunteer roles, Mary also spends part of every Thursday delivering meals to veterans at the local VFW hall, and even cooks a spaghetti dinner for local vets once a month. “It’s easy to do and they seem to really appreciate it,” she said.
After spending nearly all of her 91 years in Salem, Senior Chamber Ambassador Mary Chance might know and appreciate her hometown more than anybody else in the area. As a former member representing Olson’s Florist (now Olson’s Fine Flowers), Distinguished Service Award recipient (1998), and one of the Chamber’s original Ambassadors, she’s been involved with the Salem Area Chamber of Commerce for most of her life.
Mary Chance
“The Chamber was great; very hospitable and open to new people and new businesses,” Mary said, recalling when she first joined the Chamber with Olson’s. “Since Olson’s hadn’t been with the Chamber before, I opened that avenue too, and I made sure everyone knew about Olson’s Florist, and of course, the Chamber of Commerce. I am very vociferous about that when I meet people.”
As far as what Mary likes to do when not serving others, she replied, “Dancing! Gardening, dancing, and cooking. Those are the main three things I really enjoy.” 503.
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When asked why she continues to serve as an Ambassador after so many years, Mary was quick to respond that it’s all about “the people.”
“I take pride in running into someone who’s brand new and trying to make them feel like they’re not brand new!” Mary said with a smile and a laugh. “I want them to feel like they want to come back.”
Even in retirement from professional life, Mary is still all about making connections. She still attends almost all of the weekly Greeters meetings, Chamber member ribboncutting ceremonies, and other events as a proud Chamber Ambassador and champion for Salem businesses.
SalemChamber.org AMBASSADOR OF THE QUARTER
Like many, Mary first joined the Chamber to get more involved in the community and make new connections. And while many of the people she has met over the years have come and gone, some of those first connections she formed within the Chamber have lasted a lifetime, including her friendship with fellow Senior Chamber Ambassador Bob Sticha
“It’s just nice to get around,” Mary said about continuing to stay active in the community. “People open up to me and businesses open up to me. It definitely makes you feel a part of the city.”
warmth to newcomers and to make them feel welcome at Chamber events.
Bringing plenty of pep and a bright smile to every occasion, Mary is a familiar and beloved figure for many in the community, but her focus as an Ambassador is to show
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