the salem chamber’s magazine
Autumn 2020
Restaurants Give Back
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S a l e m C h a m b e r. o r g
MESSAGE FROM THE CEO
Taking on the Challenges of Our Age by Tom Hoffert, Chief Execuitve Officer The Salem Chamber believes in helping businesses prosper so our entire community may thrive. An interesting dynamic is playing out for business owners and employees – children at home facing virtual learning environments and those parents and guardians tasked with home childcare. How are employers readying themselves for the portion of their workforce who will have to balance family commitments while maintaining their productivity as an employee? There are certainly the fortunate few who have a spouse, partner, relative, or alternative option that would allow childcare coverage for working families. However, if you are a parent of one or more K-12 grade students, you more than likely have been facing some consternation on how to best provide childcare while also completing your expectations to an employer or your company. Thinking back to February, few could have imagined a scenario where Labor Day weekend 2020 would not mark the end to summer vacation and watching our children file back into public and private schools across the state. Instead, COVID-19 has forced students into a new virtual learning environment
with slim hopes of a consistent in-person classroom setting in the near future. At the onset of the Coronavirus, non-essential private & public sector locations shut their doors. Employees were sent home as America began to decipher the next steps as parents, employees, and community members. As businesses, nonprofits, and government entities have taken efforts to reopen and remain viable, having employees present and producing has forced employers of all sizes to address a unique new challenge – childcare. As students and educators are grappling with technology and curriculum challenges, parents and employers are finding innovative ways to maintain productive careers while having coverage for childcare at home. In my conversations with business leaders across the Salem area, flexibility is the key word stated most often. Each company has needed to address the coverage issue in their own unique and strategized fashion, most often to retain their valued employees while capturing the productivity necessary to accomplish their company’s mission. Some companies are choosing to allow employees to remotely work from home. Others have shuffled their work hours to better facilitate in-home coverage. Ultimately, some employees have elected to switch to part-time or reduced work schedules altogether. Ultimately, to the credit of our local business owners, most
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businesses are becoming incredibly resourceful on how they maintain productivity while also retaining their valued employees. While not every work environment offers a solution for remote work, such as manufacturing or transportation services, I continue to see additional examples of employers pioneering innovative solutions during this unique time. The great equalizer is that our entire community faces these COVID complexities together. Only with innovation and thoughtful leadership will we navigate these childcare challenges successfully. Like so often in business, flexibility and the ability to timely pivot course will prove key for Salem employers to thrive in this unique economy. The Salem Chamber is proud to serve as the committed voice for small business in the Salem community. The Chamber is a non-partisan, inclusive organization representing nearly 1,100 businesses and over 40,000 employees in the greater Salem area. Programming activities include networking, advocacy, leadership & workforce development, annual events, fostering community health, and strategic advertising & promotion for its members. For information on how you may become active within the Salem Area Chamber of Commerce, please visit www.salemchamber.org. 503. CCB #15833 | WA #RICHDDC928DE
Valley Industrial Park - Salem
503-390-4999 Autumn 2020
www.RichDuncanConstruction.com 3
TERTIARY LOGO This stacked logo is the tertiary logo option for the Salem Chamber. Utilize this option for instances where the space available is more fitting for a square orientation.
8 Chamber Business Women’s
1110 Commercial St. NE Salem OR 97301 503.581.1466 www.salemchamber.org
Chair Stephanie Bobb......... 12 Forum Speaker Series........... 16 the salem chamber’s magazine
President’s Message.................... 5 Directors & Staff..........................6 Restaurants Give Back............8 Learning to Fly Drones with CTEC..................................10
The Inspire Foundation’s New Board Members........... 18 Q&A with a Board Member: Jonathan Castro Monroy... 20 Bry Taylor-Campos............... 21
503. is published quarterly by Mt. Angel Publishing, Inc., proud Chamber member.
Chamber’s New Staff..............22
Project Manager: Tavis Bettoli-Lotten
Ambassador of the Quarter
Cover & Above: Greggery Peterson (left) of the Salvation Army Kroc Center and his kitchen team prepare meals for community members displaced by the recent fires in the Santiam Canyon.
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401 Oak St., Silverton, OR 97381 P.O. Box 927, Mt. Angel, OR 97362 503.845.9499 www.mtangelpub.com
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Publisher: Paula Mabry Advertising Graphics Manager: Steve Beckner To advertise in the next issue, contact Advertising Executive: Jerry Stevens 541.944.2820 • jerry.s@mtangelpub.com
S a l e m C h a m b e r. o r g
Stronger & Healthier In the face of COVID-19 & the impacts of the Santiam Canyon fires, it is difficult to share a message of optimism while so many are struggling to rebuild and persevere. My thoughts and prayers are with all of our friends and neighbors in the canyon and across our wonderful region. This is a message of positive change, of resource, rejuvenation, and of gratitude. Each time I walk into the Salem Chamber office, I am struck by the pictures of the organization’s Past Presidents who have served in the highest volunteer position within the Chamber. These women and men pictured have helped create a better and stronger Salem community since the Chamber formed in 1884. These volunteer leaders formed and shaped a place where all business people have a home – an organization which cares about the economic security for each of our Salem residents. How will we continue to shape and move forward this Chamber to continue to make it better and more relevant for our members and this community? I am just one voice of many, and proud and humbled to be one in the line of leaders who were asked to serve as President. I am a voice who will move us forward to be a valued voice for each of our members and a strong voice within our community, and I’m very proud to be part of a talented and active board of volunteer leaders who are owners or leaders in the businesses they represent. We want you to thrive, because when you are successful within your company, we know you assist our
Autumn 2020
CHAMBER PRESIDENT’S MESSAGE
by Kathy Gordon, Aldrich CPAs + Advisors
community in a healthy economy. We want economic stability for you and your employees, as it is your contributions to the Salem area which make this community an amazing place to live, work, and play. We recently unveiled a new logo. It’s very telling of who the Chamber is: Convener, Catalyst, Champion. What is a Convener? Our objective is to call people together in thoughtful solutionbased discussions. During COVID it has been tough to connect. We have adapted to best incorporate ways to connect people through electronic virtual meetings and small socially-distanced functions. Next is the word Catalyst. By definition, something that causes activity between two or more persons or forces. A catalyst is an event or person causing a change, where a change is needed. An economic catalyst is an entrepreneur or company that precipitates a fundamental change in business or technology. A catalyst is someone who ignites action in others. Catalyst leaders are high-energy, supportive, forward-thinking mentors who spark action in the people around them. And finally, the word Champion. The definition of a champion is “to support, defend, or fight for a person, belief, right, or principle enthusiastically.” The Salem Chamber is here to support and fight
for local business. The Chamber is your advocate. For the past 40 years, I have seen the ebbs and flows of our elected officials locally and statewide. The Salem Chamber continues to engage with all elected officials, even if their ideals are not aligned with the organization, to educate them on the complexities facing business owners and employees in today’s workplace. I believe there is also a fourth “C”: Communicator. We communicate with you to understand your business pressure points, your struggles and triumphs, and advocate for you at all levels of government. Our ability to communicate with you is critical, whether that medium is our weekly Business Connector email, our website resources, our social media threads, print publications, or an in-person or virtual meeting. Each are strategically crafted to engage you in important information or direct you to resources to assist in your success. Thank you for the opportunity to serve – I am honored. I look forward to your thoughts and feedback throughout the months to come. The Salem Chamber is ready to partner with you and ensure a stronger and healthier community, each and every day. 503.
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Board of Directors EXECUTIVE COMMITTEE
BOARD MEMBERS
President KATHY GORDON
Hope Orthopedics
Aldrich CPA’s & Advisors, LLP
President-Elect LAURA DORN
Berkshire Hathaway HomeServices Advisors, LLC
Past President TJ SULLIVAN
Huggins Insurance Services
Vice President – Membership ALAN RASMUSSEN Modern Building Systems
STAFF TOM HOFFERT
Chief Executive Officer
KATHY MOORE
Chief Development Officer, CEO of Inspire Foundation
Vice President – Advocacy WENDY VELIZ Portland General Electric
Vice President – Events & Programming CHRISTY WITZKE
SAIF ICONS
LORISSA ADDABBO MARIN ARREOLA III
Member Support Specialist
MIKE HERRON
Advanced Economic Solutions
VIPs Industries
BRANDON BLAIR
JEFF KELLY
RYAN COLLIER
Mid-Valley Commercial Real Estate
JENNIFER MARTIN
MARIA PALACIO
Olson Florist
DAN McDOWELL
Pioneer Trust Bank
JEFF MILLER
Coldwell Banker Commercial
ZACHARY SIELICKY
Media & Marketing Specialist
Membership Manager
CHRIS SEELY
Membership Engagement Specialist
Workforce Development Specialist
Castro Monroy Group
Corban University
Kelly’s Home Store
Collier Law
JONATHAN CASTRO MONROY DR. SHELDON NORD
Summit Wealth Management
Treasurer These are the individual icons for the STEPHEN JOYE RANDY COOK Salem Chamber. They are ideal forGriggs, P.C. Fischer, Hayes, Saalfeld Joye &media Allen, LLC social profile images, swag PAUL DAKOPOLOS items, and other similar applications. Secretary Garrett Hemann ERIC TEMPLETON Robertson, P.C. These icans may be utilized in any AmeriTitle brand color. Navy blue on white or white on navy blue are the preferred/primary options. KRISTI PIPPERT EMMANUEL Director of Operations GOICOCHEA HEIDI COWDEN
DAVE DUNN
Willamette Valley Fruit Company
NAOMI TILLERY
DEVIN BROWN MICHELLE WARNER VALERIE FRY-RAMIREZ
CTEC Business Liaisons
Member Services
RIBBON CUTTING REQUEST FORM
GREETERS APPLICATION
Let’s celebrate! Ribbon Cuttings are a complimentary service the Salem Area Chamber of Commerce provides to members at the Connector level and above who have just started a new business, have moved to a new location, or who have recently undergone a remodel. As the business owner, you have the option of making this event as simple or as elaborate as you wish.
Greeters is the largest and most active business networking opportunity in the Salem area. Greeters is available to all Salem Area Chamber of Commerce members (and their employees). Applications are due a week from booking your date. Requests are taken on a first come basis. Members will be put on a wait list once the calendar year is full. Members can host Greeters once in a calendar year.
Be sure to fill out a request form at salemchamber.org/ ribboncuttingform to book your date now!
salemchamber.org/host-greeters-application
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S a l e m C h a m b e r. o r g
RESPOND RECOVER REBUILD
Meet Lane, a long-time donor with OCF. We thank donors like Lane, and you, who have helped feed, shelter and support thousands of fellow Oregonians in need across the state with their generosity. However the needs are still overwhelming and the end is not yet in sight. Please continue to help your neighbors, donate what you can and volunteer. We’re all in this together, Oregon. Let’s take care of each other.
A S O F J U LY 2 8 : $ 1 5 . 2 5 M D O N A T I O N S | $ 2 4 . 6 M G R A N T S T O 1 , 0 9 9 N O N P R O F I T S O R E G O N C F.O R G/C O V I D: R E A D I M PA C T S TO R I E S | D O N AT E
O R E G O N C F.O R G / C O V I D
RESTAURANTS
by Zachary Sielicky
GIVING
BACK How Salem eateries pitched in during a once-in-a-century crisis.
Greggery Peterson, Chef & Philanthropist
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S a l e m C h a m b e r. o r g
In the early morning of Sept. 8, amidst one of the worst wildfires Oregon has seen in recent memory, restaurants from Salem congregated at the State Fairgrounds with an abundance of food and supplies for those affected by the disaster. Among those serving on the front lines were Epilogue Kitchen & Bar, Sanchos Tacos, Las Gorditas Ricas, Isaac’s Downtown, The Kitchen on Court, Broadway Café, Patty’s Off Center Café and many others who witnessed the needs of their neighbors, and wished to be part of the solution.
“The first day we made 700 breakfasts and 700 lunches, and then we realized we only needed 400 breakfasts and 400 lunches. So, then we started making 800 a day,” Peterson says with a smile. Greggery’s cheery attitude, and constant optimism, is one that wasn’t formed overnight; it has taken a lifetime of service in order to attain his virtue of kindness. It takes having a dream, being led astray, and then finding his way back home to understand it. Ever since he was nine years old, Greggery Peterson’s dream had been to own a restaurant. At age 63, and 22 years since he opened Broadway Café, Gregg’s dream has become a reality. But he didn’t achieve this without the help of his community.
Eventually, as more meals needed to be provided around the clock, Greggery Peterson and his kitchen crew at The Salvation Army Kroc Center stepped up to the challenge.
Serving a community by supplying them with the resources needed to survive after a natural disaster is no easy feat, especially considering the population of those in the affected area. With over 4,000 evacuees, 1,600 homes and 1,500 buildings destroyed, and counting, the devastation could’ve appeared overwhelming. TITLE
Greggery was also proud to see his fellow Salem cuisine community standing up and serving. “When I first went out there, I saw Taproot, Epilogue, Caesar’s Pizza – food was stacked up all over the place,” said Peterson. “When there’s a need, we come together.”
“When I was at my lowest point, it was Sam Skillern who invited me to be part of the Salem Leadership Foundation. He’s somebody who stepped into my life in a positive way.”
“When I got the call from my boss on Wednesday evening asking, ‘Can you make 1,400 meals by tomorrow?’ my first reaction was yes,” said Peterson.
TICOR
his wife Katrina, of Adam’s Rib Smokehouse & Taproom and Bo & Vine, have been coordinating extensive food services to the Oregon State Fairgrounds for evacuees and volunteers. Topher Holland of Taproot Lounge & Café has been delivering food by the truckloads to those affected by the fires. The amount of support that has been given to the Santiam Canyon community has been nothing short of amazing, and nothing short of a cause for celebration.
Finally, Greggery extends a question to all of those who want to be part of the solution. “We have to ask ourselves – everyday – what are we doing to prepare our hearts for service when the need for it comes?”
What Greggery experienced in his life was the servant nature that is found in Salem, even in the most desolate times; a community that doesn’t hesitate to help each other in times of need, and extends its arms to its family.
While it goes without saying, Greggery, along with his team, and our city’s numerous restaurants, truly do embody the servant heart that beats within Salem’s business community. 503.
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Autumn 2020
9
Lifting Off It all started with Larry Tokarski of Mountain West Investments when he visited North Salem High School and saw their woodworking class. Each student was coming out of the program with certifications and equipped to make $15-25 an hour. Mountain West surveyed a 100-mile radius of the Salem metropolitan area and saw many industries in desperate need of skilled workers. Why? The baby boomers make up a large percentage of the population. Many of them are retiring and leaving the workforce. What does this mean for industry? There is a gap between skilled workers that have institutional knowledge and the workforce that is available to fill these positions. The Career and Technical Education Center (CTEC) has a special ability to partner education with trades to provide a relevant educational experience for students to leave CTEC with professional and technical skills, as well as soft skills, giving them a competitive advantage in
CTEC equips students with the next generation skills needed to meet growing workforce demands the workforce. Many students are so inspired by the program, they begin their own businesses.
With authentic work experience utilized to strengthen CTEC students’ professionalism and technical skills, the Oregon Department of Transportation partners with students on Standard Operating Procedures (SOP), aerial mapping, and land surveying.
Gideon Mackenzie is a recent alum of the Drone Technology & Robotics Program at CTEC. Students enter the program ready to be challenged, some with no experience in drone operation. They fly drones and crash them. They Gideon Mackenzie take the drone to their Instructor, “CTEC was a place that gave me RJ Hampton – a former employee of ten years at the U.S Department of Defense. the tools to grow and develop He smiles, “Now you will learn to fix it.” professionally,” says Gideon. “It prepared me to use my practical skills The students learn to repair the missing in a way that was in line with industry pieces in their Computer Animated expectations and professionalism.” Design (CAD) course and print with a state-of- the-art 3D printer. In the second six weeks of school, students are put into groups called “squadrons” and are given F-450 drone builds. The instruction manuals are discarded, and the students learn to work in teams and utilize alternative resources to have an operational drone.
Gideon had the privilege to launch his business title Simply Drones, and exhibit his first professional experience in business with the Salem Area Chamber of Commerce. Simply Drones provides aerial footage for real estate, construction work sites, and even weddings. 503.
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Autumn 2020
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Coming Home When Stephanie Bobb accepted the position as the Resource Development Manager at United Way of the Mid-Willamette Valley, she knew she had decided to come home. “I was born and raised in Salem. I went to Bush Elementary School, and Leslie Middle School. I even went to high school with my boss,” says Bobb. “When I started, she walked up to shake my hand and said ‘I’m Elizabeth Schrader’ and I was like, ‘Liz!’” Before settling into her current position, Stephanie studied Criminal Justice at Chemeketa Community College. During the following years, she found herself gravitating more towards the fields of event planning and marketing. While cultivating a diverse
Stephanie Bobb on returning to the United Way, CBW and Salem’s resilience
career that has spanned over 20 years, and whose district sales volume exceeded millions of dollars, Stephanie never forgot her roots. She originally worked as the Event Coordinator at United Way from the years 20002001, and returned in the summer of 2018. “I don’t know where else in the world I would be if I wasn’t here,” says Bobb. “I’m where I need to be, doing what I need to be doing for this community.” Stephanie’s roles and positions equipped her with the tools to handle the more strenuous events that the future would unfold. On the quiet night of Sept. 7, when all seemed peaceful and predictable, the Santiam Canyon
fires erupted across county lines, causing destruction and mayhem in its wake. Meanwhile, Stephanie and her small, but strong, team of seven coworkers leapt into action.
to supply thousands of resources to those impacted by the fires, even going so far as to set up a one-stop “shopping hub” in a 4,100-foot warehouse space donated by Jet Industries, Inc.
“When the fires hit, we had all these resources that could help these wildfire evacuees immediately – a whole warehouse actually – we just didn’t have the hands,” says Bobb. “The only way to get through this is to bring in your volunteers, bring in your family, work 12 to 14 hours a day, and make it happen.” United Way of the MidWillamette Valley worked
Despite the noble efforts in supplying hundreds of families and individuals, with essential supplies, heroism isn’t a topic of discussion among Stephanie, and her team. “In all the time I’ve been in Salem, and all the desperation we’ve been through, I’ve never seen a community rise up in this way. Never,” states Bobb.
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S a l e m C h a m b e r. o r g
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Now selling for the
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541.944.2820
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Autumn 2020
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Coming Home continued
Welcome Newest Chamber Members July 15 – Sept. 30, 2020 Noble Wave Stott Outdoor Advertising Justin Mikkelsen Photography Pacific NW Properties Court Street Dairy Lunch OTG Consulting, Jason Lee Bail Vibrant Vision + Optical Fairway Mortgage – The Tilikum Loan Team
Hannah Fouts – HomeSmart Realty Group
CS Gallegos, LLC Built Vibrant Co. Edward Jones – Paula Darling, Financial Advisor
ACME Cafe Coastal Farm & Ranch
Edward Jones – Matthew Guyette, Financial Advisor
Law Offices of Luis A Martinez, P.C. Patrick & Kristi Sieng - Realty One Group Willamette Valley Dominguez Accounting Michelle Ashley Custom Cakes Keizer Liquor Store
Milestone Property Management Hidden Lakes Retirement Community ZenBusiness Crumbl of Salem Paparazzi by Nathan
Interested in joining the Salem Area Chamber of Commerce? For more information, contact Zachary Sielicky at zachary@salemchamber.org
Strategic Answers Sensible Solutions
While Stephanie and her team work to ease the pain of those affected by the wildfires, she also wishes to empower those whose voices often go interrupted. Bobb serves as the Chair of Chamber Business Women (CBW), a platform for members of the Salem Chamber to create solid relationships, further professional development, and build strategic alliances. Traditionally, Chamber Business Women met once a month for one hour during lunch at Roth’s Fresh Markets in West Salem. Due to the coronavirus pandemic, meetings have been conducted over virtual Zoom meetings. While CBW is focused primarily on promoting the connections between females in the business community, they are firmly devoted to maintaining a
neutral response to the more divisive areas of conversation. “I know my organization well enough to know that saying anything in the political realm is just not at all where we want to be,” says Bobb. “There’s so many people that are politically driven right now – I want Chamber Business Women to be relevant and engaging all the time, not just during a political season.” Amidst all the tireless work Stephanie has done for her community, in times of distress and within the workplace, she still exudes a sense of humility that is visible to all who encounter her diligent grace. “The absolute number one thing that I would say, to Salem, is thank you. You stepped up, you showed up,” says Bobb. “Thank you.” 503.
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Autumn 2020
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CHAMBER EVENTS
2020-2021 Forum Speaker Series Schedule These ongoing events are free to all members of the Salem Area Chamber of Commerce. (Non-members may access this event for $25.) To register, go to the Chamber’s website at www.salemchamber.org today! Events will be held virtually via Zoom, and will include audience Q&A using
MONDAY, SEPT. 14
MONDAY, JAN. 11
11:30 a.m. – 1:30 p.m.
11:45 a.m. – 1:00 p.m.
Annual All-Member Meeting & Forum Speaker Series Kickoff Event featuring
NOAH PRINCE
U.S. Congressman
KURT SCHRADER
(invited, election dependent)
MONDAY, APRIL 12
11:45 a.m. – 1:00 p.m.
TERRI DAVIE Superintendent of Oregon State Police
White Men As Full Diversity Partners
MONDAY, FEB. 8
11:45 a.m. – 1:00 p.m.
MONDAY, OCT. 19
The Future of Salem Universities & Colleges featuring
11:45 a.m. – 1:00 p.m.
MIKE BARRETT Managing Director, Portland Diamond Project
DR. STEPHEN THORSETT
MONDAY, MAY 10
11:45 a.m. – 1:00 p.m.
BOB KENDRICK President of Negro Leagues Hall of Fame
Willamette University
MONDAY, NOV. 16
DR. SHELDON NORD
11:45 a.m. – 1:00 p.m.
Corban University
“Generation Next” – Salem Young Leaders Panel hosted by
JACOB ESPINOZA
DR. JESSICA HOWARD
Chemeketa Community College
MONDAY, MARCH 8
11:45 a.m. – 1:00 p.m.
11:45 a.m. – 1:00 p.m.
JOSHUA LEHNER Economist at Oregon Office of Economic Analysis
PATRICK REITEN
Senior VP of Government Relations at Berkshire Hathaway Energy
Express Employment Professionals Huggins Insurance Services in partnership with Bliss Sequoia Insurance & Risk Advisors Maps Credit Union
“The Chamber Forum Series is a low-impact, great opportunity for you – and the key members of your team… Everybody’s going to benefit from the 90 minutes invested in these programs.” – T.J. Sullivan, Huggins Insurance Services & Salem Chamber Past-President 16
AmeriTitle Capitol Auto Group
Owner of New Leader Workshop
MONDAY, DEC. 14
Forum Speaker Series Supporting Sponsors
Portland General Electric Saalfeld Griggs, PC Sherman Sherman Johnnie & Hoyt, LLP Summit Wealth Management S a l e m C h a m b e r. o r g
Find a great CPA
Certified Public Accountants Tax Preparation & Planning Bookkeeping & Accounting Audit & Assurance Learn more about our services at www.bcsllc.com
Business Consulting Services Industry Comparisons
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Just treading water with your health insurance plan? Don’t give up. We can help. We’re now offering a health insurance plan available only to Salem Area Chamber members. By using our buying power of 500-plus health insurance groups we have preferred pricing for the best, most affordable health insurance plan. Providing large group benefits for small groups like $0 co-pay for preventative drugs. No deductible for lab or x-rays. Wellness programs for extra discounts, and more. See how much we can save you. Contact Mercedez or Vicki today for a review and free quote.
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Autumn 2020
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INSPIRE’S NEW BOARD MEMBERS The Inspire Foundation is the Salem Chamber’s charitable arm. Its mission is to develop the leadership potential of Salem area students and business professionals. We welcome our new Inspire Foundation Board Members! Maria Palacio
Owner of Olson Florist Maria currently serves on the Salem Area Chamber of Commerce Board of Directors and, before that, served on the Catholic Community Services Foundation. In the past, she served as principal of St. Vincent de Paul School (2012 to 2018) and prior to that worked for the Salem-Keizer School District. She is also active in the Latino Business Alliance and is a voice at the table for small business in the community. Maria is a Leadership Salem Alum and provided this testimonial about her experience.
The Impact of Leadership Salem A few years ago, I had the opportunity to participate in Leadership Salem, a program sponsored by the Salem Area Chamber of Commerce. This nine-month program meets once a month for a full day. To be away from your work for a whole business day seems daunting at first, but the benefits of the experience were life changing. We met business owners, toured facilities, and saw a comprehensive view of what was happening in Salem, and what the Chamber was doing to support the businesses and community. I had no idea what had been going on behind so many buildings I drove by day after day. I still remember visiting Yamasa, Covanta in Brooks, and visiting the Governor’s house. – Maria Palacio
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Frank grew up in Newberg and attended Linfield College and the University of Oregon. Prior to coming to Willamette Community Bank in 2014, he was in banking for ten years in the northern Willamette Valley. Frank graduated from the Oregon and Washington Bankers Associations’ Commercial Lending School in 2007 and his background includes branch management and commercial lending. Frank looks forward to developing long-lasting relationships with his customers, to not only celebrate their successes, but to be there when they need to work through rough patches. When he’s not working, he enjoys spending time with his family and teaching boxing at a local gym, with the hope of reaching at-risk youth by showing them a positive alternative to running the streets.
Sarah Noelle Carpenter The Tilikum Loan Team Encouraging others is an important part of being a leader. Born and raised in the Willamette Valley, Sarah Noelle Carpenter has a personal mission to connect and positively impact those within her life and community. A spry leadership nerd, reading John Maxwell on the floor of beach vacations at 12 years old, Sarah dedicated herself from a young age to the important relationship that must exist for personal growth and authentic success. Leadership is a limitless quality, once crafted, you can take anywhere!
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And she seems set out on proving just that. Meeting business owners “where they are” through her past leadership roles with the Oregon Food Truck Association, Detroit Lake Recreational Area Business Association and City Council; and currently bi-weekly business classes taught within the confines of Oregon’s only maximum security penitentiary. Sarah will often remind, “the best place to start is right here, right now.” Through individualized business support and problem-solving sessions, Sarah inspires and motivates her clients (organizations, civic groups and entrepreneurs) to create positive change in their lives and businesses by helping them see the bountiful network of resources, right here, in Oregon. Sarah is first in line and first to say “yes” when it comes to volunteer opportunities! We are so appreciative that Sarah is always willing to share her expertise and passion with our local youth. 503.
→ Independent Living for Active Seniors
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Vice President, Relationship Manager, Willamette Community Bank, Salem & Albany
Frank is a Leadership Salem Alum. For the last two years he has presented on leadership to our Leadership Youth program and received amazing feedback!
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Frank Bermudez
→ Assisted Living for Enhanced Independence → Rehabilitation & Therapy to Maintain Your Healthy Lifestyle
Find your home at Avamere Court at Keizer, where we’re all family.
AVA M E R E Court at Keizer
Autumn 2020
5210 River Road N, Keizer, OR | (503)393-3624 Visit us on Facebook! 19
Q&A WITH A SALEM CHAMBER BOARD MEMBER
Jonathan Castro Monroy: Getting Involved to Get Ahead If the Salem business community heard the word wunderkind, they would undoubtedly think of Jonathan U. Castro Monroy. Jonathan is the owner and managing partner of Castro Monroy Group, a financial planning firm located on Madison Street here in Salem. "We work with a select group of families, and business owners, in regard to their financial affairs,” explained Monroy. “What it really comes down to is finding out where they are today, where do they want to be tomorrow, and how can we help them get there as soon as possible.” Having already accomplished a plethora of business goals by the stellar age of 26, Monroy carries himself with a sense of humility and humor that is only found in someone who believes in the goodness of what they are doing. “I like to make money,” laughs Monroy. “But really, the families I help are able to build multi-generational wealth – for the parents to live well, have a good retirement but also keep more money and more wealth for the next generation. They wouldn’t be able to do that without the plan we provide for them.” Helping local families, and businesses, navigate an ever-changing economy is a job suited for someone who
has knowledge of their Salem community. And Jonathan has experienced – firsthand – the great evolution our city has seen in the last decade, especially in terms of our growing diverse population. “Where we are now, as opposed to where we were 10-15 years ago – there's a lot more Latino business owners. And I think, as a business owner, you are a leader in the community,” Monroy states. “I would say that to be a Hispanic business owner means that you have a lot of responsibility because you are a leader in the community.” Jonathan’s road to being involved with the Salem Chamber began when he was just 15 years old when he entered into The Inspire Foundation’s Leadership Youth Program. The Inspire Foundation is the sister nonprofit of the Salem Chamber whose mission is to develop the leadership potential of Salem area students, and business professionals, through educational programs and events, working to help them thrive and become contributing community members. As the charitable arm of the Salem Chamber, The Inspire Foundation houses events and programs such as
Leadership Salem, CTE & Industry Summit, Career Connections, Leadership Youth, and Salem Young Professional. "Basically, they got a bunch of high school kids together, from the different high schools, and met once a month to discuss important topics,” says Monroy. “We talked about the grander scheme of things in terms of community and government.” It was this seminal experience that implored Jonathan to join the Salem Chamber, once he opened his business in 2014, where he now serves as a board of director. As a member of the next generation of business leaders, Jonathan extends his business’s success plan to all those searching for an answer: “Get involved with the community,” Monroy says. “Find out who the leaders are that are making laws that affect our businesses. Talk to them, and understand the process of how laws are made that ultimately affect our community, because we're all interconnected. Get involved, get engaged.” Castro Monroy Group is located on 1340 Madison St. NE in Salem. 503.
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AMBASSADOR OF THE QUARTER
Because We Love It: Bry Taylor-Campos, Windermere Real Estate Like so many others, my first Chamber event was a Friday morning at Greeters. It must have been 2004 because the amazing woman with boundless energy who was leading the meeting was Patti Woods. I remember her shoes, they were so cute. And from that day on I named her “Patti Cute Shoes,” and to this day she is a dear friend. It’s fun for me to think back to that time in my life and in the history of Salem and the Salem Chamber. Back then, I was a hairstylist and needed to build my business. I had no idea how much the Chamber would shape the rest of my career and form lifelong friendships. When you are at the beginning of building your business, you most likely have more time than money and that was me to a “T.” I paid my dues and jumped in head first. I attended everything I could, Greeters, CBW, ribbon cuttings and stopped by the Chamber office often. Cori Pratt sat at the front desk and was a joy to talk to. If you walked all the way back to Sharron Seideman‘s office, you could take a gander at all of the pictures she would tape to her door. Her smile lit up the entire building and she made you feel like you were the best part of her day. I can even remember the day I made it on her door! On the way back out, Jason Brandt would say a big hello from his office, and that meant Mike and Kyle heard
my name. Mike would invite me to sit for a few minutes and ask me what was happening. I would walk out of there with my bucket full and ready to take on the world. A couple of years later, times were getting tough and I went to Mike for help. I couldn’t afford my membership dues. He made me a deal. I soon had a badge with my name on it that said “Salem Area Chamber of Commerce Membership,” and I was to help grow the membership in exchange for my dues. Mike invited me to join just about every committee the Chamber had back then and I had no idea the success he set me up for. I was having a ball helping with everything from the First Citizens Awards to Evening ‘d Elegance. Twice I was honored when asked to be on the committee to recommend the nominees for a new Chamber board. As the years went on, I was asked to become an Ambassador and eventually the Ambassador Chair, and Greeters Chair. I graduated from Leadership Salem in 2009 and was awarded New Business the same year. I have so many memories of all the leadership opportunities the Chamber gave to me and to others. So many opportunities to lead, follow, volunteer and give back, and the
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inspiration it gave me to look for more ways to volunteer and serve. The best part was the people. The people I met, served, helped, connected, loved and lost. All of these opportunities set me up for instant success when I changed careers and became a residential Real Estate Agent. It blew me away to see how so many of the friends I had made over the years would come into play. To be an Ambassador for the Salem Chamber is to be an Ambassador for the entire community. It’s not just about helping out the newcomers at Greeters or being there to support a new business at a ribbon cutting. Those things are very important, but what’s even better is striving to uphold the ideals and values every day. At work, online and in person an Ambassador represents not only themselves but their community. We do it because we love it. As I write, we are 20 days after the horrific wildfires that destroyed so much of our beautiful Canyon, but it did not destroy our community. I can’t help but see and compare the servant leadership that I was taught, to what I have seen in the past three weeks. Never have I been more proud of our amazing community, and so honored to serve it. 503.
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Autumn 2020
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YOUR CHAMBER’S STAFF
Meet the Specialists Naomi Tillery, Membership Engagement & Emmanuel Goicochea, Media & Marketing The Salem Area Chamber of Commerce would like to welcome the two newest members to our team – Naomi Tillery as our Membership Engagement Specialist, and Emmanuel Goicochea as the Media and Marketing Specialist.
has discovered her passion for empowering others through servant leadership. Her internal desire to connect business-to-business, peer-to-peer, is something that she believes her work at the Chamber will allow her to do.
Naomi was born in Hawaii, with her family serving as an immensely vital function to her life. Her father served in the United States Navy for over 30 years, an accomplishment that Naomi holds dear to her heart.
Chamber CEO Tom Hoffert shares, “Naomi brings a smile to the face of each and every person she engages. Having served as a key volunteer leader within the Salem Chamber for the last half-decade, Naomi intimately understands how to best utilize the valuable monetary and volunteer resources which our membership so graciously provides the organization.”
Moving from Spokane, Washington ,to Salem in 2009, Naomi soon found herself getting involved within the community. In 2011, she volunteered year-round at the Alzheimer’s Network, eventually becoming a fulltime employee as their Marketing & Communications Director in 2012. In the following years, Naomi became a Chamber Ambassador, served as the Co-Chair/Chair for Chamber Business Women (CBW), and also served as the Co-Chair/Chair for Salem Chamber Greeters. By spending the last nine years in the senior living industry, specifically with those affected by Alzheimer's, Naomi
In her spare time, Naomi enjoys the gym, hiking Oregon’s beautiful trails, participating in obstacle courses, and most of all, being the mother of her amazing 11-year-old daughter. Emmanuel was born and raised in Astoria, Oregon, a coastal town known for its natural beauty, and used as cinematic backdrops for famous films like The Goonies and Kindergarten Cop. With such a storied and rich landscape as his home, Emmanuel, too, took interest in storytelling. His dream has always been to tell
entertaining stories to wide audiences while also sharing important messages. Armed with a degree from Oregon State University in New Media Communications, and over five years of experience in the fields of media production and marketing, Emmanuel has set his sights on creating the best and most polished materials possible for the Salem Chamber. Whether it be producing high-quality video content or precise print copy, one thing must be present for Emmanuel to be satisfied: a human element. Hoffert notes, “Emmanuel brings a remarkable skillset in digital and print media & marketing. He is a storyteller with a servant leader’s heart. I cannot wait for our membership to see the thoughtful content he will bring forward as we share our members’ stories within the community.” Emmanuel believes that with his skills and experience, telling our diverse community’s stories has never looked more possible, and is a dream come true. 503.
We’re Here for You! Check out these and other online services at www.cityofsalem.net Salem Public Library Center 50+ • Utility bills Land use applications • Municipal Court forms Building permit applications Submit a police report and more. 22
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We are open for Business
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