503. The Salem Chamber's Magazine – Spring 2019

SPRING 2019

Meet Your Chamber Team page 26

First Citizens Announced page 14

Shared Office Spaces in the Valley

page 16

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SURROUNDING AREA Tim Yount

FINANCIAL ADVISOR Silverton | 503-873-2454 2

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From Our Members.......... 4 New Chamber Members... 9 Signature Events..............10 The “Hipster” Business Migration......................12 First Citizen Awardees Announced....................14 Shared Office Spaces.......16 Henningsen Cold Storage..20 Ambassador of the Quarter Paula Moseley..............22 SAIF Agri-Business Banquet........................24 Meet Our Team...............26 Board of Directors...........28 Letter from the CEO.........30 On the cover: The staff of the Salem Area Chamber of Commerce.

Gregory Dean Photography.

The Box in Stayton.

CHARLENE VOGEL

1110 Commercial St. NE Salem OR 97301 503.581.1466 www.salemchamber.org email: info@salemchamber.org

TOM HOFFERT Chief Executive Officer

@salemchamber

KATE GILLEM Director of Public Relations

salem_chamber

@salemchamber

503. is published quarterly by Mt. Angel Publishing, Inc. proud Chamber member.

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Publisher: Paula Mabry • Project Manager: Tavis Bettoli-Lotten Advertising Designer: Elyse McGowan-Kidd

To advertise in the next issue, contact Advertising Executive: Jerry Stevens 541.944.2820 • jerry.s@mtangelpub.com

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FROM OUR MEMBERS Salem Area Chamber of Commerce members have been very busy!

BrAd Steiner joins Scott Hossner & Dan Walker as co-owner of Allied Video Productions

Check out what they have been up to. salemchamber.org/ member-news Be sure to take advantage of the news feature on the Chamber website, for members only! Your content will post to the Chamber website and social media platforms.

Submit press releases, stories, opinion pieces, events or other updates for members and the Salem community to read.

Award-winning video and event production company Allied Video Productions announced today that BrAd Steiner has joined Scott Hossner and Dan Walker as a co-owner of the company. BrAd joined AVP in 2013, bringing with him 20 years of experience in the industry. As a senior producer with Allied Video Productions, he’s directed and produced marketing, training, corporate and commercial video projects for local, regional and national clients.

The announcement promises an exciting future for Allied Video Productions, but AVP CEO Scott Hossner was keen to stress that, against this background of strategic change, the company is maintaining a “business as usual” focus – treating every client right, performing stellar work, never missing a deadline and giving back to the community.

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Salem Electric donates to Union Gospel Mission after year-long fundraising In January 2018, Salem Electric selected Salem’s Union Gospel Mission (UGM) as their adopted non-profit for 2018.

Throughout the year Salem Electric employees held internal fundraisers to benefit the mission. Fundraisers included a pickle ball tournament, silent auction, 50/50 raffle, coin collection competitions, and monthly payroll deductions. Employees also had the opportunity to serve lunch at the Men’s Mission and Simonka Place, volunteer at UGM’s Walk for Hope, and collect hats, gloves, and socks.

“When we first became involved with UGM we didn’t know what to expect.

We’ve learned to smile rather than look away and are amazed at the programs and services the UGM is providing,” says Salem Electric’s Member Services Manager, Britni Davidson.

Salem Electric gives a check of $13,010.14 to Union Gospel Mission.

“I encourage each of you to get involved in the quest to eliminate homelessness.”

At UGM’s January staff meeting, Salem

Electric presented UGM with a check totaling $13,010.14. Donated funds were a combination of monies raised by employees and a corporate donation.

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FROM OUR MEMBERS Oregon State Credit Union continues commitment to give local support Oregon State Credit Union’s 2018 philanthropic effort will exceed $217,000 in donations and sponsorships as well as more than 7,900 hours of volunteerism conducted by the current staff of 248.

The team performed 87 percent of the hours on their own time including 27 employees who dedicated a late October Saturday to assist in the set-up of the traditional Pastega Lights display enjoyed by tens of thousands during the Holidays at the Benton County Fairgrounds. The credit union also conducted its three annual community shred days in Albany, Corvallis and Keizer taking in 25 tons of sensitive documents from 1,727 motorists who also donated dollars and food to the local area food shares.

The credit union has dedicated dollars to the local Children’s Miracle Network facilities at Doernbecher in Portland

The team at Oregon State Credit Union at Pastega Christmas Light Display in Corvallis.

and Peace Health in Eugene for seven straight years. With the 2018 check of $32,000, that total now stands at $163,000.

Approximately 180 schools and nonprofits located within the credit union’s 24-county field of membership in Oregon benefited from the credit union’s 2018 philanthropic effort. The

total also included capital project gifts to the Corvallis Boys and Girls Club, ABC House, Linn Benton Community College and multi-year annual commitments to the Oregon State University College of Business.

The credit union supports scholarships established at the universities and community colleges in our counties with

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branch presence including OSU, Western Oregon University, LinnBenton, Oregon Coast and Chemeketa community colleges. In addition, the credit union has a long established Tomorrow’s Leaders Today scholarship program that is now in its 20th year and has awarded 191 scholarships to high school seniors on their way to a college or university in the state of Oregon.

That program currently selects ten recipients for scholarships of $2,000 each. Education grants awarded to schools through teacher online requests totaled $15,000 benefitting 6,906 students in our field of membership.

Oregon State Credit Union is a member-owned, not-for-profit financial cooperative serving 24 western and central Oregon counties.

Additional information is available at oregonstatecu.com.

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Aldrich welcomes four new partners in 2019 The Aldrich Group of Companies is excited to announce it has named four new partners effective January 1, 2019: Tracey Davis, Ryan Johnson, Nicole Rice, and Matt Van Doren represent a range of disciplines across the organization including Aldrich Wealth Advisors, Aldrich Benefits, as well as construction and communications industry groups.

“Our new partners have each demonstrated exceptional leadership, expertise, and client service in their time with the firm. We are thrilled to welcome them into our partnership,” said Martin Moll, CEO. The Aldrich Group of Companies includes a Top 100 Accounting Firm nationally providing tax, advisory and consulting services to businesses and individuals. Working closely with business owners and individuals,

The Aldrich Group manages their financial, wealth and tax planning strategies. They serve their clients with deep industry expertise in construction, manufacturing, real estate, healthcare, nonprofit, telecommunications, utilities, professional services, food processing, agribusiness as well as a variety of privately held companies and individual clients.

The Aldrich Group includes the following professional services firms: Aldrich CPAs + Advisors, LLP; Aldrich Wealth, LP; Aldrich Retirement Solutions, LP; Aldrich Benefits, LP; Aldrich Solutions, LP; and Aldrich Business Transitions, LP.

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FROM OUR MEMBERS Oregon Business Magazine lists VanNatta for 2019 Power Book VanNatta Public Relations, Inc. (VPR) has been ranked by January 2019 Oregon Business Magazine’s Power Book for Advertising/Marketing/Public Relations firms. This is the seventh time VPR has been included in the Power Book. The company was ranked 26th based on size as one of the leading firms in Oregon and Washington.

The list was compiled by Oregon Business Magazine’s Kim Moore and Caleb Diehl. In their introduction, they noted that the Power Book of lists is a good barometer of the state of Oregon’s economy, writing that “this year’s rosters of advertising and marketing firms employ 5% more staffers compared to companies in last year’s list.”

CEO Mary Louise VanNatta, APR, CAE said, “I’m continually thankful to be among such an impressive list of colleagues. To be recognized by Oregon

Business Magazine is an honor.”

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WELCOME NEWEST CHAMBER MEMBERS! Northwest Wildlife Removal Earth-Moon Acupuncture, Inc. Elizabeth Infante Munchy’s Delivery Evergreen Home Loans

Nov. 1, 2018 – Jan. 31, 2019

The Yard SVN Commercial Advisors People Ready Happy Spirit Healing Arts

My Beautiful Life Story

Manic Bookkeeping, Inc.

Blazer Industries, Inc.

WestPac Wealth Partners

DS Wells, Inc.

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Make your weekends matter more.

Support the families supporting Oregon’s foster kids by becoming a relief parent.

Interested in joining the Salem Area Chamber of Commerce?

Contact Zack Calvo, Membership Coordinator, for more information: membership@salemchamber.org

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spring 2019

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CHAMBER SIGNATURE EVENTS the largest tournament in the region with 220 community leaders of all skill levels on the course. Salem Area Chamber of Commerce began its annual golf tournament in 1989 and was renamed in 2013 in honor of Mike McLaran, former Chamber CEO, who passed away suddenly in March of that year. This event gets participants outside, rain or shine.

Capitol Subaru’s Alex Casebeer, Sackcloth & Ashes Bob Dalton, Chamber President T.J. Sullivan, and Salem Leadership Foundation’s Sam Skillern at a recent Forum Speaker Series.

Forum Speaker Series The Forum Speaker Series is fixed on Salem business and community leaders calendars for nine-months. This exclusive event is designed to spark conversation about a variety of industry-specific and engaging topics in the Mid-Willamette Valley.

Each year, the Salem Area Chamber of Commerce hosts thought-provoking events that you, as a Chamber member, have an opportunity to be part of through attendance and sponsorships. By investing in programs and events during the year, you are advancing efforts to multiply jobs in Salem.

After Hours A casual networking opportunity, this event gives members the chance to connect with other business professionals.

Member businesses are able to sponsor the event with food and drinks at their locations to showcase their business, industry and what they do.

With a variety of sponsorship opportunities available, including annual events, forums, dinners, womenfocused lunches, community involvement initiatives and more, your company has the unique opportunity to hand-pick investments in programs and events that fit your needs.

McLaran Classic Golf Tournament One of the best ways to connect with the Mid-Willamette Valley’s top decision makers, this double shotgun golf event is

SAIF Agri-Business Banquet The Chamber hosts this event each year to celebrate the agricultural community and its history in the Mid-Willamette Valley.

The impact of agriculture and its importance to us are honored through special entertainment with a message.

First Citizen Awards Banquet Since 1950 the Chamber has honored those who exemplify servant leadership at the First Citizen Awards Banquet.

Individuals are nominated in the categories of First Citizen, Distinguished Service Award and Outstanding Young Professional. Nominees are not always Chamber members, making the award representative of Salem. March 8, 2019...

See you there!

President’s Breakfast The President’s Breakfast is the Salem Area Chamber’s annual meeting where we celebrate our successes over the last year, acknowledge and thank our significant investors and volunteer leaders, and forecast for the year ahead. 503.

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” r e t s p i h “ e th

N O I T A R G I M S S E BUSIN

What’s happening and why they’re doing so well

by Sophia Smith

Career Technical Education Center student

Salem – specifically downtown Salem – is changing rapidly, and for the better.

More and more niche, “Portlandian” shops keep popping up, and they’re certainly drawing a valuable crowd: the Millennial and Gen-Z generations. This newly-targeted demographic spends their free time in a number of ways.

Whether time is spent lining up around the block for brunch, typing away in a novelty cafe, or sifting through the racks at a local vintage clothing store, the young generations seem to have an acute obsession with businesses that follow a hipster business model.

With the arrival of every new artisan

ice cream shop, vintage clothing store, and novelty cafe, more young people are flocking to Salem’s central business district with the intent to spend their money and time.

These new shops, bars, cafes, and boutiques often have a few key features in common. Usually, they sell a specific product or narrow range of products, and they have a set aesthetic; either retro or futuristic, with a few quirky elements thrown in to make it entirely unique.

Elements regarding this style of business are highly attractive to the

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younger demographic – the very same demographic that seeks out novelty and nostalgic atmospheres. Millennials and Gen-Zs are also arguably the most guilt-ridden when it comes to consumerism, as they’ve grown up hearing about the grittier side of big businesses and prioritize social responsibility when making purchasing decisions. But, when they support local businesses that offer either a unique product or atmosphere, their consumption feels more meaningful to them and comes with less guilt.

Although Salem has adopted many “hipster” business principles, it has managed to keep much of its historic charm;

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preserving some of the oldest buildings and maintaining a consistent, welcoming vibe. Salem is drastically more community-driven than its northern counterpart, and that’s working out for Salem businesses because people in Salem prioritize community.

While the city hasn’t yet adopted the extreme of some found in Portland (i.e. having a shop that only sells organic yarn), Salem is no less “cool” for this reason. The downtown corridor is improving by the day; from the restoration of the Gray Building and Reed Opera House to the recently announced relocation of the popular thrift shop, Blast Off Vintage, to a downtown location. The question among young people of how to occupy their time is being answered by a constantly increasing number of businesses, in a fascinating variety of ways.

The Salem Area Chamber of Commerce is largely responsible for the growth of these niche businesses. In fact, some say these businesses are doing so well because of their involvement and membership in the Chamber. A study done by The Shapiro Group states that small businesses represent the largest segment of local chamber membership, debunking the myth that chamber memberships are exclusively beneficial for large businesses. The study goes on to state small businesses that hold a chamber membership have experienced a 93% increase in consumer favorability

and a 95% increase in local reputation among consumers aged 18-29 since 2007; which can make all the difference when it comes to making a profit.

ness to suit the younger demographic might sound like an insurmountable challenge and useless move, the numbers say otherwise.

It would be difficult to gloss over the relevance of having a social media presence when it comes to targeting the younger generation.

Not so surprisingly, 43% of every Millennial’s food dollars are spent in restaurants, instead of on groceries for home cooking, according to MarketWatch. Millennials are looking for a more upscale experience, and they won’t settle for anything less. It’s no secret that when people are presented with a niche, “luxury” experience, they’ll have no problem paying a heftier price.

Whether its $75 for a haircut in a hipster barber shop or $12 for a handmade gyro out of a quirky food cart, people will pay up for an elevated atmosphere.

An Entrepreneur article claims that social media accounts for 30% of Millennials’ total daily media consumption (out of 18 total hours a day), and social media is where niche businesses thrive and flourish. Just by scrolling through Instagram for a few minutes, consumers can see the same photos that countless Millennial and Gen-Z consumers are seeing: a plethora of genius marketing techniques, like direct advertisements from a business’s main page or targeted sponsored posts from popular influencers. Many of Salem’s thriving “hipster” business has a large – and somewhat excessive – social media presence, and it seems it’s paying off.

It is worth saying that businesses could benefit from not only joining the Salem Area Chamber and beefing up their marketing strategies with social media, but also following a more “hipster” business model.

According to Business Insider, teens actually prefer shopping in person, but some can find it to be dull unless there is a fun, quirky novelty attached to it.

While the task of updating one’s busi-

There’s no denying that hipster businesses have migrated south to make a hefty foothold in the wonderful city of Salem. While the more traditional, baby boomer-led establishments are far from being on their way out, the youth have spoken with their dollars: they want the total “hipster” experience, and they want it in their home city. Salem entrepreneurs have answered this call to action quickly and elegantly, with no end in sight and no signs of slowing down. Due to hipster businesses, clever marketing, and (of course) the advocacy of Salem Area Chamber of Commerce for businesses to grow and thrive, the downtown area will no doubt continue to be a valuable economic powerhouse in Salem. 503.

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69th FIRST CITIZEN AWARDS BANQUET NOMINEES ANNOUNCED Nominees are premier examples of servant leadership.

Ken Jundt of Columbia Bank is the 2018 First Citizen nominee.

Since 1950, the Salem Area Chamber of Commerce has honored the individuals who exemplify servant leadership in the community at the First Citizen Awards Banquet, which recognizes individuals in the categories of Outstanding Young Professional, Distinguished Service Award and First Citizen.

“Ken has dedicated his personal and professional life to making Salem a better place to live,” said Tom Hoffert, Chief Executive Officer of the Salem Area Chamber of Commerce. “It is an honor to know and work with him.

Salem would not be the city it is today without Ken’s dedication and leadership.”

Nominated for First Citizen is Ken Jundt, Regional Manager at Columbia Bank, and a former Salem Area Chamber of Commerce Board President and community leader. The First Citizen is considered one of Salem’s most prestigious awards, and the individuals who have received it form an honor roll of the city’s most prominent leaders.

Along with Jundt, the Salem Area Chamber announced Distinguished Service Award winners Mary Louise VanNatta, CEO at VanNatta Public Relations and Elizabeth Rhoades, president of C&R Remodeling. The Outstanding Young Professional was awarded to A.J. Klausen of Vagabond Brewing. Nominees and winners are

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First Citizen Awards Banquet Friday, March 8 at 6:00 p.m.

200 Commercial St. SE, Salem Business Formal Early Bird Tickets Members $75 • Non-Members $85 After Feb. 28 Tickets Members $90 • Non-Members $100 Mary Louise VanNatta of VanNatta Public Relations (left) and Elizabeth Rhoades of C&R Remodeling (center) are the Distinguished Service Award winners. A.J. Klausen of Vagabond Brewing is Outstanding Young Professional.

not always Chamber members, making the award representative of Salem.

Join us as we honor all award winners at the 69th Annual First Citizen Awards Banquet, presented by Pioneer Trust Bank and Nest Self Storage – a Mountain West Investment Corporation company on Friday, March 8, 2019 at the Salem Convention Center. Tickets are available at salemchamber.org/firstcitizen. 503.

salemchamber.org/firstcitizen

PRESENTING SPONSORS Pioneer Trust Bank • Nest Self Storage – a Mountain West Investment Company GOLD SPONSORS FASTSIGNS • Drs. Selma & Bud Pierce • Portland General Electric • Allied Video Productions SILVER SPONSORS Ticor Title • Saalfeld Griggs, PC • The H Group, Inc. • NW Natural • Withnell Motor Company Summit Wealth Management • Berkshire Hathaway HomeServices Real Estate Professionals Kelly’s Home Center • Rich Duncan Construction • Landmark Professional Mortgage Sunco Homes and Remodeling • Powell Banz Valuation, LLC • Aldrich CPAs + Advisors BRONZE SPONSORS

Express Employment Professionals • Chemeketa Community College • Salem Electric HomeSmart Realty Group • Mid-Valley Commercial Real Estate Flowers: Roth’s Fresh Markets • Wine: Redhawk Vineyard & Winery Mailing: Select Impressions • Design: Posh Events • Photography: Photos by Orion, LLC

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by Nicole Miller

Word’s Out PR

Illustrations by Copperglance.

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This page: Atrium Co-Working in Salem.

Opposite: Co.W. in Salem. salemchamber.org

Co-working venues are cropping up around the Mid-Valley

If you’re an entrepreneur, freelancer or independent consultant you know the dilemma.

You’d like an office space in a professional, inspiring atmosphere, but paying for rent and utilities can be cost-prohibitive. You’d rather not be alone – you’re looking to network and be around bright, creative, like-minded people. This notion is where the new commercial real estate concept of co-working office spaces was born.

Take The Box in Stayton, for example, that just opened in January. General contractor/real estate developer Juli Bochsler took on her first commercial real estate project last year when she bought the historic Beauchamp building in downtown Stayton on the corner of 3rd and High St. “This was a place intended for people to gather, be creative and enjoy working,” Bochsler says. Bochsler

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researched co-working spaces, visited several and was sold on the idea for her downtown space.

Co-working environments offer both a shared workplace, independent desks and offices, and a meeting or gathering space. Unlike a typical office, coworking professionals are usually not employed by the same organization.

These workspaces are attractive options, both for sharing resources and costs. Memberships at The Box range from $150 per month for a grab-and-go “Hot Seat,” to $400 per month for a dedicated, locked office.

Or, you can simply rent the conference room by the hour.

Salem’s first coworking space, Co.W, began in the Reed Opera House in downtown Salem and has since

17

moved to 222 Commercial St. NE. Co-founded by Chip Conrad and Stephan Wurzburg, Co.W aims to draw people that will add to its unique culture. “We have a simple application process that entails an initial tour and meet and greet to better understand your business.

We’ve never denied membership in over three years,” Wurzburg says.

Co.W. has several tiers of membership ranging from $150 to $600 per month. Their mantra, “Ditch the coffee shop and get a dedicated space in downtown Salem,” hits a chord for many self-employed business owners (please note, however, that they love their local coffee shops and still enjoy great partnerships with many of them!).

“We have a diverse membership from lifetime locals, creative startups and non-profits to Microsoft/Amazon teleworkers, property management and all different industries,” Wurz-

burg added. “We strive to create an atmosphere for all of those individuals by providing full 1Gig Fiber Internet, a commercial printer, meeting room space and much more.”

Atrium Co-Working 503.507.9647

michael@craftaclearmessage.com

The Box, LLC

Wurzburg has plans to expand Co.W in their current building and he’s looking at expanding into the Wilsonville and Bend markets.

503.509.6499

hello@theboxllc.org

Co.W.

503.881.2010

Just north of downtown, Atrium Co-Working offers shared office space at 960 Broadway St. NE. Atrium has flexible desk rentals, a conference room, common areas, a kitchenette and a beautiful daylight basement with outdoor workspaces. With memberships ranging from $175 to $400 per month, their pricing is appealing and location convenient.

info@iamcow.com

Indy Commons 503.930.4840

kate@indycommons.com

walk from Broadway Coffeehouse and just a ten-minute walk from downtown Salem. He’s also a fan of the “great rates for single-person businesses or small teams.” Atrium owner, Luke Glaze, manages Broadway Commons and Sparrow Furniture in Salem.

Chamber member Michael Miller of branding-business, Simplify, is located at Atrium; he appreciates that the space is a short two-minute

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plans, various sizes and styles of workspaces for any need, whether it’s a permanent space to work or just occasional use. “At Indy, you can choose a package that suits your needs, from temporary desk space at a daily rate, to permanent desks with locking storage,” Schwarzler says.

Prices range from $75 to $300 per month.

The Box in Stayton.

Many of these co-working spaces provide networking opportunities and events with speakers, as well – an added bonus, creating deeper networks and relationships to support professionals.

CHARLENE VOGEL

As the trend is growing, co-working spaces are no longer limited to urban areas. Just outside Salem, you’ll find co-working options in Stayton and Independence.

Indy Commons, located at 278 S. Main St. in historic downtown Inde-

pendence, opened for business in April 2017. Owner Kate Schwarzler says, “We’re a very diverse group of small businesses and support organizations – there is no ‘theme,’ such as start-up or tech that defines us.”

Indy offers different membership

“I love my new office space. It’s practical to share office supplies, amenities and utilities,” says Denise Busch of Paramount Real Estate at The Box. “We have a modern office without the high cost. I expect my business will flourish here.” 503.

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HENNINGSEN COLD STORAGE One of the largest public refrigerated warehousing companies in the U.S., the Henningsen Cold Storage Co. was originally founded in Oregon in 1923 by Waldemar F. Henningsen, Sr., and was formerly known as Henningsen Enterprises, Inc. Today, the company, now in its fifth generation of Henningsen ownership and operation, delivers refrigerated logistics through a national warehouse network totaling over 64 million cubic feet of multitemperature controlled storage.

“We started off our business as an ice company, back in the 1920s, and we provided refrigeration services, at the time, for produce and shipments of perishable products,” says Executive Vice President, Tony Lucarelli.

“Nowadays, we are a cold storage company; we store frozen food products and we still actually store ice.

“Headquartered in Hillsboro, Oregon, Henningsen Cold Storage has frozen and refrigerated facility locations in Portland, Salem, and Forest Grove, Oregon; Kent, Grandview and Richland, Washington; Twin Falls, Idaho; Grand Forks, North Dakota; Stillwell, Oklahoma; and Scranton, Pennsylvania,” said Lucarelli. “We have about 370 associates, company-wide, and over 250 active clients throughout our organization. The majority of our clientele are food manufacturing companies that require frozen or refrigerated storage for their food and beverage products.

They need to store them somewhere before they get them sold and shipped to their customers. We provide that interim step in the supply chain, right after production.”

Lucarelli reports that the company has experienced substantial growth over the last few years. “In 2014, we added 25 percent more capacity onto our network and we added at least 25 percent more staffing to our mix,” he states. “In 2017, we opened a second

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facility in Salem, Oregon, in the Mill Creek Corporate Center. Our first Salem facility opened in 2014. We are really trying to stay ahead of the curve where there are requirements from our current customer base, as well as growing where we have strengths, already, which is our backyard: Salem and Portland, Oregon, and the northwest in general. Location is a key factor in our ability to serve clients, so we have to be located in a proximity that makes sense for the customer.

We want to make sure we’re strong and their number one choice.”

Since 2014, Henningsen has invested heavily in the Salem market, and has become a well-established part of the community.

“Our customers here are amazing, and the City and State have been great partners to help us build as quickly as possible,” states Lucarelli. “With our Mill Creek building we’re able to go from concept to a completed facility in a little more than a year. This was an amazing partnership with the City, State, and SEDCOR that helped us do this. Not many communities in Oregon could deliver on these timelines.”

Another differentiating factor that separates Henningsen Cold Storage from the competition is its clean, professional, and state-of-the-art facilities. In fact, its first Salem, Oregon facility was the first one of its locations to receive a Safe Quality Foods (SQF) Level 2 Certification.

Administered by the Food Marketing Institute and recognized by the Global Food Safety Initiative

(GFSI), SQF is a meticulous food safety management system that allows food safety and quality systems to be verified and validated throughout the food supply chain. Lucarelli says that it is the company’s goal that all of its facilities will be similarly certified over the next several years.

Finally, there is the company’s high level of customer service. “We partner with our customers to find out what their needs are and try to meet those needs, specifically, as opposed to just being a transactional company,” Lucarelli says. “At the end of the day, that’s really what we have that stands out from somebody else that has cold space, down the road.”

In addition to completing SQF certification for all of its facilities, the company is focusing on ways that it can be more efficient in all of its operations. “Everything from the way we build the buildings, to the way we operate them, to the way we manage energy in our facilities, and the way we utilize our staffing.

And trying to be as sustainable as we can in all matters, so that we’re not just looking at five years ahead, we’re looking at decades ahead. We’ve sustained ourselves for 95-plus years, and we want to be situated to achieve another 95-plus years.”

In summation, Lucarelli points to the company’s signal strengths. “We’re a closely held, family-owned-and-operated business that is professionally managed and a leader in our industry,” he declares. “We are focused on our customers’ requirements and their success, so we can be successful, as well.

We have an ability to grow and expand, and provide new services and offerings in other locations besides the ones we’re in today.”

That’s why Henningsen Cold Storage can say with confidence: “Relax, it’s handled!” 503.

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SPRING 2019

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AMBASSADOR OF THE QUARTER:

PAULA MOSELEY How long have you been an Ambassador?

What is the best part of being an Ambassador for the Chamber?

I’ve been an Ambassador for over 20 years. I did take a small break for a few years, although I never stopped advocating for the Chamber, and I didn’t skip a beat picking back up when I returned.

The involvement, the camaraderie. I love meeting new people, serving and giving back. When my girls were little, they would always say, “Mom you know everyone.” I love that I have been able to build many relationships over the years.

What is your background in Salem?

Are you involved with other volunteer committees or groups?

I got involved in Salem when I began working at Cascade Collections. The first thing my former boss, Rob Robertson said to me was, “You need to get involved.” He took me to the Salem Executives Association (SEA) meeting and then pushed me out the door and said, “Now go get involved.” I was 22 years old at the time and had no idea what to do or where to start.

I attended the Salem Area Chamber of Commerce Greeters and met Krista Slavkovsky (now Noland). Krista introduced me to the Ambassador team, and I signed up immediately and participated in as many Chamber events as I could.

The Ambassador team was large back then, and it was a badge of honor to be part of the team.

I also got involved in the Keizer Chamber. I became an Ambassador for Keizer and served as the Chair for two years.

After eight years, I left Cascade Collections to work for the Keizer Chamber, and I will always be grateful to Rob for saying those words to me so many years ago, “Get involved!”

When I joined the team at Keizertimes where I work now, my one requirement was that we would join the Salem Area Chamber so that I could continue to stay involved. I served on the Keizer Chamber Board of Directors and the Latino Business Alliance Board of Directors.

I served on the Salem Chamber Membership Committee, and... I also serve as the Greeters Chair for Keizer Chamber of Commerce.

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What is one of your favorite memories as an Ambassador?

It is difficult to pinpoint one favorite memory because I have so many.

I remember years ago the Salem Area Chamber delivered food baskets during the holidays. Krista and I would team up and help deliver the baskets to families in need, and we loved it! I love all of the ways the Ambassadors would make something fun. The duties never felt like work, and there is never a dull moment.

It is because of this and many other reasons that I continue to stay on and serve.

How does it feel to be the Ambassador of the Quarter?

To be honest, I was surprised simply because I expected another Ambassador to get chosen. I actually had a conversation with staff about not choosing me.

But it truly is an honor. Like any Ambassador recognized before me, we all feel like we are just doing what we signed up for, doing our jobs. Giving back is certainly a reward all on its own.

What is the best part of being active in the community, your job and why?

The best part of being active is connecting with people. I get calls all the time on who to talk to about a specific product, service or need. I love referring folks, and I always refer Chamber members first. It makes me happy to know that people trust and value my opinion. I work at a great place too.

Lyndon Zaitz, my boss, is fun and easy going, and he trusts me to do my job.

Being active in the community benefits my job too; it helps our name gain exposure in the business community.

This gives me the chance to meet new people and build relationships that last.

It can be as simple as making a lifelong friendship. My job allows me to do this, and do it well, which in turn helps me do well at my job.

What is your favorite event the Chamber hosts and why?

If you could tell one thing to the people of Salem about the Chamber, what would it be?

I would say my favorite is the First Citizen Awards Banquet. It is nice to get all gussied up and help recognize those that have gone above and beyond and to mingle with Salem’s finest. It is a “feel good” event. Along with this, even the small events such as, ribbon cuttings are enjoyable. Each event the Chamber puts on has its own niche crowd, making them wonderful to be a part of.

Get involved! Involvement is not the same for everyone. It can be the giving of time for some, while for others it can be as simple as staying on as a Chamber member, even if you are unable to attend any events. You are still giving back. If you are not a member, join.

If you are... bravo! Continue to be; it matters, it makes a difference; you matter, you make a difference. 503. salemchamber.org

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SAIF CORPORATION AGRI-BUSINESS BANQUET Jan. 18, 2019 was a wonderful night that celebrated the agricultural community and its impact. on the Mid-Willamette Valley.

Guest speaker, Steve Rizzo.

PHOTOS BY ORION, LLC

A SPECIAL THANK YOU TO OUR SPONSORS

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The SAIF Agri-Business Banquet, presented by Key Bank, is an event the Salem Area Chamber of Commerce prioritizes hosting each year, along with title sponsor SAIF, because the Chamber is dedicated to promoting a strong economy and job growth and with nearly 12 percent of all jobs in Oregon connected to farming and ranching, agriculture and the Mid-Valley just go together.

salemchamber.org

Chamber Board President and Vice President of Huggins Insurance, T.J. Sullivan kicked off the banquet by thanking sponsors who make the event possible and sharing the impact of agriculture on the Salem business community. Tom Hoffert, new Chamber CEO, jumped in and introduced Nelson Sinn, a CPA with Kuenzi and Company who led the invocation.

Following him was Taysha Veeman, a student at St. Paul High School to sing the National Anthem, which she did so beautifully.

and stories from her family’s experience growing up on a farm.

Christy Witzke, vice president of marketing, sales and communications at SAIF, the evening’s title sponsor, took the stage next. As a sponsor of the SAIF Agri-Business Banquet for over 20 years, SAIF has also been hosting agricultural safety seminars for even longer. Check out their website for more information to learn about employer and worker safety information: www.saif.com.

Kimberly Zahr, Chamber Board member and Vice President Area Retail Leader at KeyBank, the presenting sponsor, introduced the guest speaker of the night, Steve Rizzo. A personal development expert, comedian, motivational speaker and author, Rizzo’s popular PBS special brought him into millions of homes and he has been inducted into the Speakers Hall of Fame, an honor bestowed upon fewer than Scholarship recipient, 200 speakers worldwide.

MacKenzie Price.

Ryan Collier, estate planning attorney and owner at Collier Law, was the emcee of the night. He shared how agriculture touches the lives of everyone in attendance because it feeds, sustains and/or employs all.

Smart Grid sponsor, Portland General Electric Local Government Affairs Manager and Chamber Board member Wendy Veliz, presented MacKenzie Price, the Future Farmers of America (FFA) PHOTOS BY ORION, LLC student with a $1,000 college scholarship. Price currently serves as the 2018-19 Oregon FFA State Treasurer and her speech about having and maintaining grit in the face of adversity included many anecdotes

The SAIF Agri-Business Banquet presented by Key Bank is an incredible night that celebrates the Mid-Willamette Valley’s rich and proud agriculture history with special entertainment and a message. Thank you to our

Thank you to the Ag Banquet advisory team for all your hard work and volunteer hours!

Darlene Bryant Marion/Clackamas Oregon Women for Ag Karin Daniel Country Financial Tammy Dennee Oregon Dairy Farmers Association Justin Gutierrez Columbia Bank Jack Martin KeyBank Jennifer Reid Country Financial Terry Silbernagel Agri-Business Real Estate Services Lyn Zielinski-Mills (Chair) SAIF Corporation

amazing sponsors! The night would not have been possible without your contributions. The event honored a special part of Oregon’s history and culture, while looking forward to its future. 503.

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GET TO KNOW TOM HOFFERT Chief Executive Officer As the leader of the Chamber, Tom oversees day-to-day operations and strategic development and is also responsible for coordinating essential Chamber activities to benefit the growth of membership and financial stability.

He works closely with community leaders, the Chamber Board of Directors and Chamber staff. Tom is honored to serve as the Chief Executive Officer to lead member businesses on the path to success.

KRISTI PIPPERT Director of Operations With a background in educational nonprofits, Kristi oversees operations needed for the Salem Area Chamber of Commerce to achieve its objectives to serve business members the best it can. She also runs the human resources and finance departments.

KATE GILLEM

Contact the Chamber

Director of Public Relations

503.581.1466 1110 Commercial St. NE Salem, OR 97301 info@salemchamber.org www.salemchamber.org

A graduate from Georgetown University with a Master’s in public relations and communications, Kate is dedicated to telling the Salem Chamber story in innovative ways. kate@salemchamber.org

KATHY MOORE

ZACK CALVO

Chief Development Officer

Membership Coordinator

An active member of the Chamber since 2000, and a staff member since 2007, Kathy is the Chief Development Officer. She is dedicated to the success of the community. Kathy works closely with the President of The Inspire Foundation and the Chamber CEO to assist with managing and advancing annual fundraising and workforce development efforts.

Interested in learning more about joining the Salem Area Chamber of Commerce? Reach out to Zack for the details today! membership@ salemchamber.org

Additionally, she serves as the CEO of The Inspire Foundation, the charitable arm of the Salem Chamber that develops the leadership potential of Salem-Keizer students through educational programs and events.

At the front desk, Heidi greets you with a smile and answers all of your questions. Interested in hosting Greeters or learning about Chamber Business Women? Heidi can help.

HEIDI COWDEN Programs Coordinator

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CHRIS PHIPPS Workforce Development Specialist Chris has worked for the Chamber in a variety of capacities and currently works with the Ready to Learn Ready to Work Program. She connects students with college and career learning opportunities through a partnership with the Salem-Keizer School District.

Chris is the one to contact if you are interested in making a difference in a Salem-Keizer school student’s lives.

RIAN RASUBALA Workforce Development After receiving his bachelor’s degree from the University of Oregon in public relations and nonprofit administration, Rian joined the Chamber team to assist in the mission and work of The Inspire Foundation. He oversees the Salem Young Professionals program and assists in other Inspire Foundation programs such as Leadership Salem and Leadership Youth.

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spring 2019

TEAM KATIE HAWKINS

KATYA GOLOVIZNINA

Business Liaison at CTEC

Community Liaison

Katie is one of the links between businesses and the Career Technical Education Center (CTEC), where she focuses on the newest programs. Katie invites businesses into the education process, to better align what students are learning to what the community needs to thrive. She plays a key role in the planning and implementation of the CTE & Industry Summit as it grows each year. Learn more by emailing Katie at katie@salemchamber.org

VALERIE FRY-RAMIREZ Business Liaison at CTEC As one of the links between businesses and the Career Technical Education Center, Valerie has the unique opportunity to facilitate those relationships. As the business liaison, Valerie makes it possible for the business community to interact with the students and incoming workforce. valerie@salemchamber.org

Out in the community networking and connecting with influencers in Salem, Katya builds relationships with potential candidates who are pro-business.

Be part of something bigger.

When your company is an active member of the Salem Area Chamber of Commerce, you are doing the right thing, not only for the community, but for your business’ success.

10 reasons you should be a member: 10. Connections 9. Growth 8. Visibility 7. Networking 6. Your Voice 5. Advocacy

4. Workforce Development 3. Strengthen the Economy 2. Leadership Development 1. Investment in Your Business and Salem

PORTRAITS BY GREGORY DEAN PHOTOGRAPHY

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PHOTOS BY ORION, LLC

THE

BOARD OF DIRECTORS EXECUTIVE COMMITTEE

BOARD MEMBERS

President

Treasurer

MARIN ARREOLA III

STEPHEN JOYE

CORY REDDING

Huggins Insurance

Aldrich CPAs + Advisors, LLC

ALEX CASEBEER

JEFF KELLY

HEIDI WRIGHT

RYAN COLLIER

JEFF MILLER

MARK ZOOK

T.J. SULLIVAN

President-Elect

BRUCE ANDERSON

NW Natural

Past President

CURT ARTHUR

KATHY GORDON

Vice President – Membership

LORISSA ADDABBO

Hope Orthopedics

SVN Commercial Advisors, LLC

Vice President – Business Advocacy

Secretary

Portland General Electric

CALEB WILLIAMS

Saalfeld Griggs, PC

WENDY VELIZ

Vice President – Events

Advanced Economic Solutions Capitol Auto Group Collier Law

PAUL DAKOPOLOS

Fischer, Hayes, Joye & Allen, LLC

Kelly’s Home Store First Commercial Real Estate Services, LLC

Garrett Hemann Robertson, P.C.

DR. SHELDON NORD

LAURA DORN

MARIA PALACIO

Berkshire Hathaway HomeServices

CD Redding Construction, Inc. EO Media Group

Maps Credit Union

Corban University Olson Florist

GREG GILMER

KIMBERLY ZAHR

Norpac Foods, Inc.

KATE GILLEM

KATIE HAWKINS

CHRIS PHIPPS

VALERIE FRY-RAMIREZ

RIAN RASUBALA

STAFF TOM HOFFERT

Chief Executive Officer KATHY MOORE

Director of Public Relations

Chief Development Officer, CEO of Inspire Foundation

HEIDI COWDEN

KRISTI PIPPERT

Membership Coordinator

Director of Operations

Programs Coordinator ZACK CALVO

Business Liaison

Business Liaison KATYA GOLOVIZNINA

Workforce Development Specialist Workforce Development

Community Liaison PHOTOS BY ORION, LLC

MEMBER SERVICES

Isaac’s Coffee Wine & Dessert

The Yard Food Park

Ribbon Cutting Request Form

Greeters Application

Be sure to fill out a request form at salemchamber.org/ribboncuttingform to book your date now!

salemchamber.org/host-greeters-application

Let’s celebrate! Ribbon Cuttings are a complimentary service the Salem Area Chamber of Commerce provides to members who have just started a new business, have moved to a new location, or who have recently undergone a remodel. As the business owner, you have the option of making this event as simple or as elaborate as you wish.

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Greeters is the largest and most active business networking opportunity in the Salem area. Greeters is available to all Salem Area Chamber of Commerce members (and their employees). Applications are due a week from booking your date. Requests are taken on a first come basis. Members will be put on a wait list once the calendar year is full. Members can host Greeters once in a calendar year.

salemchamber.org

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MESSAGE FROM THE CHAMBER CEO Dear Chamber and Salem Community Members,

I am honored to serve as the new Chief Executive Officer of the Salem Area Chamber of Commerce. Thank you for the warm welcome as I have jumped in with both feet. It has been wonderful to meet countless Chamber members and key stakeholders in our community as I learn more about how our committed board of directors and staff may best serve you.

Tom Hoffert Chief Executive Officer Salem Area Chamber of Commerce

I was born and raised in Salem, where I graduated from Sprague High School and Western Oregon University. I had the honor of previously working at the Salem Area Chamber as the Director of Public Affairs from 1998 to 2004. With 15 years of experience at Don Pancho Mexican Foods, I now bring a keen eye to ensuring that our members derive direct value from their membership investment. I look forward to working with our membership to strategically position the Chamber as a convener of thoughtful leadership, a vehicle for civic engagement and the premier leader in business advocacy within this region. I am excited to build on our successes and will continuously look for new opportunities in growth and innovation.

The membership of the Salem Area Chamber is impressive, with small and large businesses, leading regional institutions, diverse non-profits, and companies from a multitude of industry sectors choosing to call the Salem area “home.” I encourage companies and business leaders to engage with the Salem Area Chamber to experience our diverse offerings for our member businesses. Please attend an event or program, read our magazine, 503., volunteer, or connect with a skilled staff member. I encourage you to make the most of your membership and know that this Chamber is committed to fostering a healthy business climate within Salem, and beyond.

I look forward to meeting each of you. I am honored to partner with you and your business.

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Katie W. and three crews of Salem Hospital employees from 25 departments volunteered for Habitat for Humanity of the Mid-Willamette Valley. They helped build homes for two Keizer families. It’s another effort that shows how community matters to Salem Health!

Katie W., Salem Hospital Clinical Nurse