EFFECT I VE
VI DEO EDI T I NG T OOL S
YOUMAYNEED I N YOURBUSI NESS
Effective Video Editing Tools You May Need In Your Business Creative video editing techniques are constantly under change, thanks to a vast plethora of tools available in the market. Today, videos have made their way to the marketing mechanisms of various companies. With a powerful visual appeal, well-edited videos can mould your marketing strategy in the right shape. Videos are one of the most effective ways to convey your marketing message to the target group. Various companies are integrating video clips in their websites, besides popular video platforms , like YouTube. Videos can seamlessly tell a story, leveraging the marketing strategy of your company. Customers are inclined towards visual messages, which gets absorbed in their psychological space, when pre sented in the right way. Evidently, video editing for business is an essential component of your marketing strategy. These videos help business firms to interpret complex messages to their cus tomers in a lucid manner. A research reveals that 96% of 828 companies incorporate videos in their digital marketing strategy. 73% of the marketers stated that integrating their marketing strategies with videos increased the return on investment and generated positive results. Producing well-edited videos call for expertise, and you need to be acquainted with several video editing tips and tricks. Also, you must be well-versed with the popular visual editing tools. As a marketer, you should understand the psychological impact of videos on your customers. Here, you will come across some powerful audio-visual editing tools that will help you to produce classy videos leveraging your marketing strategy.
FI NALCUTPRO
Fi nal CutPr oi soneoft hebes tpr of es s i onal v i deoedi t i ngs of t war e,us edbys mal l bus i nes sf i r ms .I t wasdevel opedbyAppl eI nc .andv i deoedi t or sc anpr oduc ec ompel l i ngv i s ual sus i ngt hi ss of t war e. TheUIoft het ool i squi t ei mpr es s i v eandi tc omeswi t hanappeal i ngl ook . Apar tf r om t hi s ,v i deoedi t or sl i k eus i ngt hi st ool ,asi tof f er sanumberofk ey boar ds hor t c ut s ,t hatt heyf i ndhandy .Howev er , y ouwi l l needat hi r dpar t ypl ugi ni nor dert oi mpor tpr oj ec t sf r om t heFi nal Cutv er s i onoft heedi t i ng t ool .Wel l ,y oumaygof ort hel at es tv er s i onoft het ool ,t hati smor ec ompat i bl et ot heus er s .
SONYVEGASMOVI ESTUDI O Thi si sapower f ulaudi ov i s ualedi t i ngt ool , andi sac ompr es s edv ar i antofSonyVegas Pr o. Al ar ges ec t i onofpr of es s i onal v i deoedi t or sus et hi ss of t war ei nt heedi t i ngpr oc es s . Theus eri nt er f ac ei ss i mpl eandhasc er t ai n f eat ur est hatt hev i deoedi t or sf i ndi mpr es s i v e.Thes ei nc l udeaddi ngt r ans i t i ons ,s pe c i al ef f ec t s ,v i deos t abi l i z at i onands oon. Themos ti mpor t antf eat ur eoft hi sv i deomak i ngandedi t i ngt ooli st hati tc omeswi t hs ev er al s wi f t edi t i ngf eat ur es .Thi si st hei deal s of t war ef ory ou,i fy ouwantt oc ompl et et heedi t i ngpr oc es s i nqui c kt i meorel s ei fy ouar epl anni ngt oof f eraf f or dabl ev i deoedi t i ngs er v i c est oat hi r dpar t y .
LIGHTWORKS Lightworks, one of the best video making tools, comes with a comprehensive package that the movie-makers find beneficial. The software is compatible with different plat forms, including Linux, Microsoft Windows and OS X. The software enables multi-cam editing. It also supports for 1/0 and offers certain shortcuts for keyboard, that the users find beneficial. Apart from this, you can incorporate various spe cial effects in real time. This is one of the most extensively used tools in the professional platforms.
PINNACLE STUDIO This is one of those video editing tools for business that has gained increasing popularity among Windows users. This is the compressed variant of the full-fledged tool, created by Windows. The tool comes with certain attractive features, like editing based on a timeline, free training and drag and drop editing. It also supports DVD authoring, creation of overlay and title, adding music and songs and so on. The software also offers a wide array of special effects and transitions.
COREL VIDEO STUDIO
This tool is easy to use and simplifies the process of creative video editing. It runs on a 64-bit oper ating system and comes with a number of special features. The software also features multi-moni tor support, when you use its full-fledged version. Apart from this, it comes with several other useful features, like enlarged mode for DSLR, variable speed while editing visuals and stop-motion anima tion.
IMOVIE In case you are u sing a Macintosh device, iMovie will turn out to be extremely beneficial to you. It has been developed by Apple and the video editors can use any iOS device while editing the videos. The key features of this popular video editing software include an interface based on the drag and drop mechanism. It also enables the users to fine-tune the clips. You can watch movies through iMovie Theatre on Apple TV. The film editing tool also comes with a large collection of special effects and transitions.
ADOBEPREMI ERPRO
AdobePr emi erPr oi soneoft hemos tpopul arv i deoedi t i ngt ool s .I ti sc ompat i bl ewi t hbot hWi ndowsandMacandi si dealf orv i deoedi t i ngbas edonat i mel i ne.Onec aneas i l yi nt egr at et het ool wi t hAf t erEf f ec t sandPhot os hop.Thes of t war eof f er sc er t ai nat t r ac t i v ef eat ur es ,l i k es pec i alef f ec t s ,t r ans i t i ons ,v i deomas k i ngands oon.
WI NDOWSMOVI EMAKER I ncas ey ouwantt ous et her es our c espr es enti ny our s y s t em t oedi tav i deo,y oumayoptf orWi ndowsMov i e Mak er .Vi deoedi t or sus et hi st oolf oraddi ngt r ac k st o t hev i deoandc r eat es i mpl eani mat i onsands pec i al ef f ec t s .Youc anal s ous et het oolt oex por tv i deoi nt oa f or mat ,c ompat i bl e wi t h Wi ndows .Mov i e mak er s at homec ant r youtt hi st ool .
CYBERLI NKPOW ERDI RECTOR Thei nt er f ac eoft hi ss of t war ei sv er ys i mpl e.Thi smak est het ooleas yt obei nc or por at ed.The v i deoedi t i ngt oolc omeswi t hauni quef eat ur e,whi c hal l owst heus er st oedi tt hev i deous i nga mobi l eapp. Apar tf r om t hi s ,i tf eat ur esani mat i onswi t hapr of es s i onal l ook ,s l i des howsandt r ans i -
AVSVI DEO EDI TOR
Vi deoedi t or sl ook i ngf oranedi t i ngt ool wi t hani nt er f ac et hati seas yt ous es houl dt r youtt hi st ool . I ti sc ompat i bl ewi t hWi ndowsc omput er sandenabl est heus er st odev el oppr of es s i onalv i deos . Thes of t war ehasal ar geamountofs pec i alef f ec t sandt r ans i t i ons .I tal s of eat ur esBl ur ayv i deos andmul t i l i ngual s uppor t .Youc aneas i l ys har et hes ev i deosons oc i al net wor k i ngwebs i t es . x
Wel l ,onl yex per t sex c el i ni nt egr at i ngt hes et ool sony ourpl at f or m andav oi dal l t hos emos tc ommonv i deoedi t i ngmi s t ak es .Youmayr eac houtt oal eadi ngv i deomak i ngc ompanyf orpr of es s i onal vi deoedi t i ngr equi r ement sf ory ourbus i nes s . Themav enswi l l dev el opt henec es s ar yv i s ual s ,i nt egr at i ngt her i ghtv i deoedi t i ng t ool .