Pre-Launch Publicity

We are now in pre-launch stage of your book. This is the start of many things for the book and for you.

This is the other side of publishing your book, the business side; the entrepreneurial side

Of many areas:

Publicity and promotion are big, getting your book, the title and your brand [Brand development] out there in the public arena; to attract attention to the book, build awareness and convert them into sales.

So for that, we have the following advocative suggestions:

 Press

 Tradition publicity in the local & national newspapers are still methods of getting your work and brand noticed.

 Media

 It is possible then to have TV commercials and interviews on the local TV and radio stations.

 Press Release

 As part of the process – there is a PR template where by the information is produced to send to all media outlets letting them know that you have launched your book.

Emailing

This is a traditional way of networking; attach it to your email, have your Email Campaign. This is something at your fingertip and it is relatively free. You are immediately equipped with the details of the book and the link to the web page, you can have a press release and any digital flyers to attach and send to your list of people.

On-line presence

This is instance and global when you put all things together – such as the web page of your book, the social media, the Google search engines and also how all the on-line sites that hold your book and brand – present it in that part of the world.

Web page/site

Once the book has been registered and launched on the POD system/chain – your book will get an instant web page – for it to start working from go.

This is the anchor for you to get your book link sent and promoted by you and anyone on your team.

It is only limited based on your limitations.

Blog page

Another aspect of the on-line service, this lets you engage with your clients. Here you can have deeper and engaging dialogue and promote your book and brand.

Social Media:

In today’s world and market it is important to be connected and have social media accounts as well as have basic know-how. Social media is our gateway to the internet/virtual reality world, it is global, alive and active; we need to accept that is our reality. It is not easy, but there are many services available to assist. Following are a list of social media platforms that are used for business:

 Twitter

 Youtube

 Facebook

 Instagram

 And many others

 On-line influencers

It would be great to identify people in amongst your friends as well as in your genre who are an influencer and have a large following. They will get your product and brand out to a wider community.

Secondary Promotion

Once your book is ingested, the company will promote your books on their sites and platforms; and also farm it out to their associates. It is beneficial to take stock and also use them to increase your brand awareness.

Rinse and Repeat

This is a term used on-line to repeat and continue to promote your brand through all things that are available to you – such as each on-line site that promotes or holds your book – it is your opportunity to promote your brand with a different name and endorsement; thus giving you and your brand acceptance and credibility.

Reviews

Asking your readers/purchaser to give you a review. These reviews are diamond for your book and your brand – they are human generated – this is endorsement other people who have purchased and read your book. This is in itself a huge credit to you and your work – your work was good enough for someone to pay money to purchase your book.

Book signing/Launch Party

This is a social event where people get to speak and meet, engage with you; where you will have the opportunity for personalised signing. This will take organising and arranging.

Print Media

MAPublisher has a whole host of exclusive packages for printing materials. It provides special prices to assists and supports its authors.

 Flyers

 Book markers

 Business cards

 Roller banners

 Banners

 Posters & much more

 Merchandising

Traditional promotional items are always a plus to getting your work and brand out there. So the following items MAP provides through partners.

 Mugs

 T. Shirts

 Caps

 Tote Bags

 Cushions

 Coaster

 Fridge magnets and much more



Computer Aided Designs (CAD)

This is a service that you use to have your adverts and promo information created. You can create it yourself on your computer or have it done for you.

Bulk Printing

We provided bulk printing for minimum of 100 copies to 1000s+. Bulk printing is cost effective and for planning your long term campaign.