ODYSSEY CORPORATE IDENTITY MANUAL
CONTENTS INTRODUCTION
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LOGO DESIGN
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GRAPHIC ARCHITECTURE
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BASIC RULES OF USE
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COLOR APPLICATION
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INCORRECT USAGE
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REDUCTION & ENLARGEMENT
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CORPORATE TYPOGRAPHY
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BRAND COLOR PALETTE
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VISUAL IMAGERY
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CORPORATE STATIONERY
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OFFICE MATERIALS
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COMPANY EQUIPMENT
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EXTERIOR SIGNAGE
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STORE INTERIOR VISUALS
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PROMOTIONAL ITEMS
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MARKETING COLLATERALS
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WEB APPLICATION
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MOBILE APP
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INTRODUCTION
Odyssey Music & Video is the Philippine’s largest retailer of music, video, and entertainment lifestyle accessories. It is a 100% Filipino-owned corporation, with its first store opening at Shoppesville, Greenhills back in 1977. In the early 80’s, Odyssey opened its branches in malls nationwide. More than 30 years later, it has grown to around 70 locations and has become a trusted brand, well-known for its great customer service, exclusive releases, innovation, great selection and affordable prices. Odyssey offers a wide range of products including music albums, movies, accessories, gadgets and others in their retail stores nationwide, as well as through their online website, OdysseyLive. Through this distribution methods, Odyssey is able to widen their reach to their market and provide their customers with a convenient and holistic shopping experience.
VISION
MISSION
VALUES
Retain our position as the top entertainment and lifestyle goods store in the country by providing our customers with the latest and high quality products at affordable prices
We aim to continuously market exceptional and good quality products that meet the expectations of our loyal customers and provide them with great customer service
> > > > > >
Customer excellence Passion Hardwork Innovation Integrity Trust & Respect
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LOGO DESIGN CURRENT LOGO The current logo is set in an indistinct typeface that doesn’t connect well with the brand’s values and offerings, furthermore its branding application is inconsistent throughout different media which affects its market recall.
PROPOSED LOGO The proposed logo aims to solve the problems of the current logo and push the brand further by having a distinct look that could relate to the target market. It is made more distinct through an icon and a customized logotype designed to look modern, dynamic and innovative, which makes the brand more recognizable as a music, video and gadget store. The logo also retained some elements of the previous logo, such as the color, to maintain recognizability of the brand.
spinning disc
play button
the letter O
Odyssey icon
ODYSSEY CORPORATE IDENTITY MANUAL
GRAPHIC ARCHITECTURE PARTS The icon is designed based on the idea of fusing the letter O with a spinning disc and the play button. The logotype is designed based on circles and rounded sans serif fonts, giving it the appropriate modern and user-friendly look.
logotype icon
LOGO CONSTRUCTION The logo was simply constructed from circles and put together considering the following proportions:
x
0.30x
0.15x
0.40x
1.80x 0.40x
GRID SCALE
0 0 5 10 15 20
5
10
15
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90
mm
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ODYSSEY CORPORATE IDENTITY MANUAL
BASIC RULES OF USE LOCKUPS Whenever possible, the logo used in all materials and communications should be the primary logo. In situations where the primary logo will not fit or when the icon needs to be separated from the logotype, these alternate logo lockups can be used.
MARGINS & CLEAR SPACE Gray area indicates safe zone. Other visual elements can be safely positioned from here onwards.
x
The white area must be kept free of all other graphical and visual elements to ensure logo’s noticeability and legibility. The distance of the logo to the gray area is determined by the x-height.
MINIMUM SIZE Minimum width should be no less than 3.0cm, with the height in proportion. Minimum size restrictions ensure that the logo is always clearly legible.
0.66 cm 3.00 cm
ODYSSEY CORPORATE IDENTITY MANUAL
COLOR APPLICATION FULL COLOR ODYSSEY PURPLE Pantone速 269 C CMYK 80/97/26/13 RGB 083/045/109 HEX #532C6C
ODYSSEY PLAY PURPLE Pantone速 269 C CMYK 80/97/26/13 RGB 083/045/109 HEX #A55A95
BLACK & WHITE ODYSSEY BLACK Pantone速 Black 6 C CMYK 50/50/50/100 RGB 000/000/000 HEX #000000
GRAYSCALE
POSITIVE & NEGATIVE
40% TINT
100% TINT ODYSSEY PLAY PURPLE
60% TINT 100% TINT ODYSSEY PURPLE
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INCORRECT USAGE To ensure brand consistency and logo legibility, the general rule is: do not alter, change or modify any part of the logo and the alternate logo lock-ups.
DO NOT: resize or change the position of the icon in the logo and the alternate logo lock-ups.
DO NOT: use any other font besides the customized logotype, however similar it looks like with the logotype.
DO NOT: stretch, skew or distort the logo in any way. Any resizing must be in proportion.
DO NOT: switch the logo’s colors or change them completely. Do not use any other colors on the logo besides those specified in the color application.
ODYSSEY CORPORATE IDENTITY MANUAL
DO NOT: apply gradients, thick stroke outlines, bevel and emboss effects or heavy drop shadows on the logo.
DO NOT: place the full color logo on backgrounds with colors similar to the ones used in the logo and those that provide low contrast for the logo.
DO NOT: place the logo on a busy background and observe positive and negative applications when using it on a photo.
DO NOT: place any graphics, patterns or images inside the logo.
DO NOT: put other visual elements on the logo or anywhere very close to it. Always observe the logo’s clear space guidelines.
YEAR-END SALE!
VISIT OUR STORES!
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REDUCTION & ENLARGEMENT 3.0 cm width
5.0 cm width
8.0 cm width
10.0 cm width
13.0 cm width
ODYSSEY CORPORATE IDENTITY MANUAL
CORPORATE TYPOGRAPHY BRAND TYPEFACE
GOTHAM ROUNDED
The typeface family to be used for the whole brand identity is the Gotham Rounded family which consists of 8 fonts: 4 weights and 4 italics.
AaBbCcDd
HEADLINE
BOLD
SUBTITLE
MEDIUM ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?!@#%&*()”/ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?!@#%&*()”/
BODY COPY
BOOK
CAPTIONS
LIGHT ITALIC
DISPLAY FONTS
Brandon Grotesque Black
These are alternate fonts to be used on headlines and some collaterals for a more graphic brand application.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?!@#%&*()”/ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?!@#%&*()”/
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,?!@#%&*()”/
League Gothic Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,?!@#%&*()”/
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ODYSSEY CORPORATE IDENTITY MANUAL
BRAND COLOR PALETTE MAIN COLORS
Odyssey Purple
Odyssey Play Purple
Aside from being the logo’s colors, these are the main colors to be applied in the whole brand identity.
Pantone® 269 C CMYK 80/97/26/13 RGB 083/045/109 HEX #532C6C
Pantone® 269 C CMYK 80/97/26/13 RGB 083/045/109 HEX #A55A95
DIVISION COLORS The idea behind the division colors is to assign a color to each product category of Odyssey to connect even further to its broad target market: red for music, yellow for videos and blue for gadgets.
Odyssey Music Red
Odyssey Videos Yellow Odyssey Gadgets Blue
Pantone® 485 C CMYK 05/98/100/00 RGB 226/035/026 HEX #E2231A
Pantone® 129 C CMYK 03/17/87/00 RGB 247/206/060 HEX #F6CE3C
Pantone® 801 C CMYK 100/17/09/00 RGB 000/152/206 HEX #0097CD
COLORS + PATTERNS These patterns are graphic elements that can be used in different brand identity applications. Odyssey Music Red + pattern
Odyssey Videos Yellow + pattern
Odyssey Gadgets Blue + pattern
Odyssey Play Purple + pattern
ODYSSEY CORPORATE IDENTITY MANUAL
VISUAL IMAGERY ICONOGRAPHY These icons were illustrated to showcase the wide selection of products available in Odyssey today. These could be used in different brand applications such as in advertisements, promotional items, in-store visuals, etc.
PHOTOGRAPHY For a more authentic brand experience, product photography will be utilized in advertisements and other brand application purposes. Products should be shot on white or any brand color background and arranged neatly but as natural as possible when doing the flat layout style.
GRAPHICS To add a more fun and graphic personality to the brand, these graphic elements from the logo and brand patterns could be added on advertisements, collaterals, and other applications.
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CORPORATE STATIONERY
BUSINESS CARDS
ODYSSEY CORPORATE IDENTITY MANUAL
LETTERHEAD & ENVELOPE
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OFFICE MATERIALS
ODYSSEY CORPORATE IDENTITY MANUAL
ANNUAL REPORT
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ODYSSEY CORPORATE IDENTITY MANUAL
OFFICE MATERIALS RECORDS & FILES WITH FOLDER & CD
ODYSSEY CORPORATE IDENTITY MANUAL
JOB/ORDER FORMS & RECEIPT
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COMPANY EQUIPMENT Employee Uniform
*Top is to be partnered with dark colored full-length pants.
ID Card
ODYSSEY CORPORATE IDENTITY MANUAL
Delivery Truck
Packaging
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EXTERIOR SIGNAGE
ODYSSEY CORPORATE IDENTITY MANUAL
IN-STORE COLLATERALS Gondola
Shelf-talkers & Store Labels
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MARKETING COLLATERALS Voucher/Gift Certificate
Loyalty Card
ODYSSEY CORPORATE IDENTITY MANUAL
Mall Banners, Posters & Wall Graphics
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PROMOTIONAL ITEMS IPhone Cases
Stickers
ODYSSEY CORPORATE IDENTITY MANUAL
Notepad
Canvas Bags
USB Drive
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WEB APPLICATION
Social Media
ODYSSEY CORPORATE IDENTITY MANUAL
Sample Website Pages
Homepage
Shop Music Page
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MOBILE APP