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I’m
MARA GONZALES
An aspiring visual artist and designer, in pursuit of continuously improving my creative skills, gaining more experience and developing my work ethics. I’m a flexible worker, proficient in both traditional and digital media, capable of working independently or with a team. I enjoy sharing ideas, as well as exploring and learning different techniques and design approaches.
+63 927 726 5916
maragonzales0422@gmail.com 30 Marblewood st. Greenwoods Cainta, Rizal cargocollective.com/maragonzales
EDUCATIONAL BACKGROUND
EXPERIENCE & ACHIEVEMENTS
SKILLS & SOFTWARE PROFICIENCY
SPCP Seniors ‘10 Yearbook Team Layout and Design Section 2010
PRIMARY La Consolacion College Pasig
Graphic Design Illustration
Editorial Design
Branding
Advertising
UST CFAD 1AD5 Block Vice President 2010 2AD5 Block President 2011
SECONDARY St. Paul College Pasig
The Varsitarian (Of ficial Student Publication of UST)
TERTIARY
Artist
University of Santo Tomas College of Fine Arts & Design
2012-2015
Ideas That Matter AdCampaign Competition - 2nd Place 2012
Major in Advertising Arts GWA: 1.78 (Dean’s Lister A.Y 2011-2013)
Vapor Studio Asia - Intern
HOBBIES & INTERESTS
Summit Media - Intern
2013
2013
Adobo Design Awards 2013 Open Theme Category Finalist 15th & 16th Inkblots
2013 & 2014
Typography Graphics
Character Design Photography
Motion
Video Editing
Photoshop Indesign Illustrator Premiere Pro After Effects
(UST National Campus Journalism Fellowship)
Creatives Committee Head Design
Food
Psychology
Animated Shows
Games
Comics
Lettering & Calligraphy
Freelance Illustration & Design Work
I’m available for HIRE & FREELANCE WORK
spinning disc
play button
the letter O
Odyssey icon
REBRANDING ODYSSEY MUSIC & VIDEO Redesigning the corporate identity of Odyssey Music & Video is the topic of my thesis study. Odyssey Music & Video is the Philippine’s largest retailer of music, video and entertainment products. The major objective of this study is to create an identity that would better reflect Odyssey’s brand values and offerings, as well as appeal to its target audience. Design elements from its current identity were retained for brand recognition and additional colors and graphics were added to bring more personality to the brand. The concept of “Keep Playing” was also added as the brand message for the redesign to communicate the idea of continuously having fun as the brand continuously provides the best to its market. To view the whole corporate identity manual click this >
40% TINT
100% TINT ODYSSEY PLAY PURPLE
60% TINT 100% TINT ODYSSEY PURPLE
‘PILIPINAS’ COVER ILLUSTRATION This is an illustration for a school project where we were tasked to create a mock-up book cover of our choice. The concept of the illustration I made was based on an imaginary book of illustrations of various Philippine eras and settings.
INKBLOTS 2014 Inkblots is the annual national campus journalism fellowship held by The Varsitarian, the Official Student Publication of The University of Santo Tomas. As the creatives committee head of the 16th Inkblots, I’m in charge of conceptualizing and art directing the visuals for the production of promotional materials and collaterals for the event such as posters, name tags, shirts and souvenir magazines. Inkblots 2014’s theme is “Breakthrough” and discusses journalism in the digital age, thus the use of circuit board-inspired graphics and modern aesthetics throughout all materials to better translate the theme to the visual identity of the event.
PAPAL MAGAZINE The Varsitarian published a special supplement on the Papal visit 2015, containing news and features highlighting Pope Francis’s stay in the Philippines. I was tasked to select the font families to be used and to create the overall layout style to be followed. The layout design was made to be clean yet bold but not too striking to maintain the sophisticated look of a news supplement.
CUP DESIGN PACKAGING This illustration was designed to visualize the brand’s tagline “Good Tea, Good Time”. Mono-line vector illustration style was used to portray a friendly, modern and youthful look.
TYPOGRAPHY WORKS These are typography, lettering and calligraphy pieces I did, some are personal works while the others are exhibit contributions.
Contribution to UST Unicef Org anniversary exhibit
Contribution to
Contribution to
TypeLab MNL 2015 exhibit
TypeLab MNL 2015 exhibit
Contribution to Type Kita 3 exhibit
Personal Work
Contribution to
Contribution to
Block Party Songs & Strokes exhibit
Block Party Songs & Strokes exhibit
Collaboration with:
Collaboration with:
Chelsea Ortega (illustration)
Chelsea Ortega (illustration)
EDITORIAL ILLUSTRATIONS These are some of the illustrations I did as an artist of The Varsitarian, the Official Student Publication of The University of Santo Tomas.
Features Annual fireworks in UST
Special Reports K-12 and parent’s reactions
Papal Supplement Article Why popes visit UST
Literary “Nightingale”
Circle Brillante Mendoza’s Taklub
Special Reports Capital Punishment
INFORMATION DESIGN As an artist of The Varsitarian, I also made these infographics for various events.
ADOBO DESIGN AWARDS 2013 ENTRY I submitted an entry to the 2013 Adobo Design Awards Open Theme Category with the theme: Manila and was part of the finalists for the student category. In this design, I mixed illustration with typography to display prominent figures in Manila.
Please do contact me if it’s me you’re looking for: +63 927 726 5916 maragonzales0422@gmail.com 30 Marblewood st. Greenwoods Cainta, Rizal cargocollective.com/maragonzales