Digital Media Marketing

BACHELOR OF BUSINESS ADMINISTRATION

The Digital Media Marketing major is designed to prepare you to become a marketing manager with specialized knowledge in communications and media skills. This program helps you combine marketing philosophy with practical skills in web design, photography, videography, and desktop publishing.

Career Options

• Advertising manager or designer • Promotions/PR manager in traditional and digital media • Brand manager • Salesperson • Campaign developer • Social media manager • Web designer • Chief Marketing Officer

Some careers and employment positions require graduate degrees, specialized training, or additional certificates and licenses.

alumni spotlight CALEB & SARAH STORMER

Caleb (’05) and Sarah (’02) Stormer met while running on the Maranatha cross country team. Both earned business degrees from Maranatha and now work in Fitchburg, WI. Caleb supervises a group of computer engineers for CDW, and Sarah works in human resources for Job Corps. The Stormers have three children, ages 9, 6, and 2, and have been involved in a start-up church which launched in September 2017 in Madison, WI.

Business Requirements (39 hours) BUMG 112 Introduction to Business & Management 3 BUMI 165 Computer Applications 3 BUMG 211 Business Communication 3 BUMG 222 Macroeconomics 3 BUMG 223 Microeconomics 3 BUMG 231 Principles of Management 3 BUAC 243 Principles of Accounting 1 3 BUAC 244 Principles of Accounting 2 3 BUMK 251 Principles of Marketing 3 BUMG 321 Business Finance 3 BUMG 422 Business Law 1 3 BUMG 475 Business Strategy 3 BUMG 490 Business Capstone and Entrepreneurship 3 Digital Media Marketing Core (30 hours) CADM 111 Introduction to Online Communications 3 CADM 210 Principles of Video Production 1 3 CADM 231 Digital Imaging 3 CADM 266 Website Design 1 3 CADM 324 Desktop Publishing 3 CADM 350 Online Marketing 3 BUMK 451 Buyer Behavior 3 BUMK 452 Marketing Research 3 Choose either CADM 211 or 367: CADM 211 Principles of Video Production 2 3 CADM 367 Website Design 2 3 Electives (3 hours) HUPH 433 Apologetics 2 BUMG 436 International Business 3 BUMK 457 Marketing Management 3 BUMK 459 Marketing Internship 1-3 Any CADM course

Course Distribution

Digital Marketing Major Biblical Studies Core Liberal Arts Core Open Electives

Minimum Hours Required

69 24 25 10 128

Digital Media Communications

Minor For business majors

CADM 111 Introduction to Online Communications 3 CADM 210 Principles of Video Production 1 3 CADM 231 Digital Imaging 3 CADM 266 Website Design 1 3 Choose One CADM 211 Principles of Video Production 2 3 CADM 367 Website Design 2 3 Electives (any CADM course or BIPH 433) 3

Minimum Hours Required 18

Suggested Schedule

Year 1

Intro to Business & Management 3 Computer Applications 3 Intro to Online Communications 3 Old Testament Survey 3 English Composition 1 3 15

Year 2

Principles of Accounting 1 3 Principles of Marketing 3 BUMG 222 or 231 3 Website Design 1 3 Principles of Video Production 1 3 Christian Life, Leadership, and Evangelism 3 18 Probability and Statistics 3 Fund. of Public Speaking 2 New Testament Survey 3 English Composition 2 3 Music Elective 2 Science Elective 3 16

Principles of Accounting 2 3 Business Communication 3 CADM 211 or 367 3 Microeconomics 3 Baptist Heritage 3 15

Year 3

BUMG 222 or 231 BUMG 321 or 422 Digital Imaging Marketing Research Bible Doctrine 1 or 2 Open Elective

3 3 3 3 3 3 18

Year 4

Business Strategy BUMG 321 or 422

3 3 Desktop Publishing 3 American Studies Elective 3 Bible Elective 3 15 Online Marketing Buyer Behavior The Modern World Bible Doctrine 1 or 2 Literature Elective Open Elective

Business Capstone and Entrepreneuership 3 Digital Media Market. Elective 3 Bible Elective 3 Open Elective 4 13

See page 26 for General Education Core requirements. Humanities Electives (6) are met by required courses Macroeconomics and Microeconomics. Quantitative Reasoning requirement must be met with Probability and Statistics.