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Marketing Management
BACHELOR OF BUSINESS ADMINISTRATION
Marketing involves deciphering meaningful data to identify consumer needs and making decisions about product development, pricing, positioning, and other strategic functions. Building on a broad liberal arts base, courses in this program enable you to excel in sales and research, and to interpret patterns in buyer behavior and international business. A senior-year marketing internship gives you opportunities to further develop character and skills needed for effective service in the marketing field.
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Career Options
• Chief Marketing Officer • Product developer • Marketing researcher • Retail manager • Promotion manager • Direct marketer • Personal salesperson • Sales manager • Customer service agent
Some careers and employment positions require graduate degrees, specialized training, or additional certificates and licenses.
alumni spotlight LUKE HOLLOWAY
Luke Holloway (’20) lives in Marshfield, WI. He graduated with a BBA in Business Management. He currently works for Wausau Supply Co. as the Vendor Strategy and Relations Manager. He says that “The MBU School of Business put me in a great position to succeed in my professional and personal life. I was able to gain a sound base knowledge of the world of business from the classroom, but also was able to earn valuable experience through an internship with the UW-Madison Athletic Department. The spiritual and life lessons that I heard from the likes of Mr. Steve Board and Dr. Jeff Drost, along with many others, were also great contributors to my development as a student and a person and in my walk with God.”
Business Requirements (39 hours) BUMG 112 Introduction to Business & Management 3 BUMI 165 Computer Applications 3 BUMG 211 Business Communication 3 BUMG 222 Macroeconomics 3 BUMG 223 Microeconomics 3 BUMG 231 Principles of Management 3 BUAC 243 Principles of Accounting 1 3 BUAC 244 Principles of Accounting 2 3 BUMK 251 Principles of Marketing 3 BUMG 321 Business Finance 3 BUMG 422 Business Law 1 3 BUMG 475 Business Strategy 3 BUMG 490 Business Capstone and Entrepreneurship 3 Marketing Core (21 hours) BUMK 451 Buyer Behavior 3 BUMK 452 Marketing Research 3 BUMK 457 Marketing Management 3 Marketing Electives (12 hours) CADM 111 Introduction to Online Communications 3 CADM 210 Principles of Video Production 1 3 CADM 211 Principles of Video Production 2 3 CADM 231 Digital Imaging 3 CADM 266 Website Design 1 3 CADM 267 Website Design 2 3 CADM 324 Desktop Publishing 3 CADM 350 Online Marketing 3 BUMG 363 Business Statistics 3 BUMG 431 Operations Management 3 BUMG 436 International Business 3 BUMK 459 Marketing Internship 3
Course Distribution
Marketing Management Major Concentration Biblical Studies Core Liberal Arts Core Open Electives
Minimum Hours Required
60 12 24 25 7
128
Marketing Management
Minor For non-business majors
BUMG 112 Introduction to Business and Management 3 BUMI 165 Computer Applications 3 BUMK 251 Principles of Marketing 3 BUMK 451 Buyer Behavior 3 BUMK 452 Marketing Research 3 Electives {BUMK, CADM, or BUMG 436} 3
Minimum Hours Required 18
Year 1
Intro to Business & Management 3 Computer Applications 3 Old Testament Survey 3 English Composition 1 3 The Modern World 3 15
Year 2
Principles of Accounting 1 3 Principles of Marketing 3 BUMG 222 or 231 3 Christian Life, Leadership, and Evangelism 3 Literature Elective 3 15 Fund. of Public Speaking 2 Probability and Statistics 3 New Testament Survey 3 English Composition 2 3 Science Elective 3 Music Elective 2 16
Principles of Accounting 2 3 Business Communication 3 Microeconomics 3 Baptist Heritage 3 American Studies Elective 3 15
Year 3
BUMG 222 or 231 BUMG 321 or 422 BUMK 452 or 457 Bible Doctrine 1 or 2 Concentration Open Elective
Year 4
Business Strategy BUMG 321 or 422 BUMK 452 or 457 Marketing Elective Bible Elective Concentration
3 3 3 3 3 2 17
3 3 3 3 3 3 18 Buyer Behavior
3 Marketing Electives 6 Bible Doctrine 1 or 2 3 Concentration 3 Open Elective or Marketing Elective 2/3 17/18
Business Capstone and Entrepreneuership 3 Marketing Elective 3 Bible Elective 3 Concentration 3 Open Elective or Marketing Elective 2/3 14/15
See page 26 for General Education Core requirements. Humanities Electives (6) are met by required courses Macroeconomics and Microeconomics. Quantitative Reasoning requirement must be met with Probability and Statistics.
Marketing Management
Concentration For non-business majors
BUMG 112 Introduction to Business & Management 3 BUMI 165 Computer Applications 3 BUMK 251 Principles of Marketing 3 Electives {BUMK, CADM, or BUMG 436} 3
Minimum Hours Required 12
Marketing Management
Concentration For business majors
BUMK 451 Buyer Behavior BUMK 452 Marketing Research Electives {BUMK, CADM, BUMG 436}
