Major
MARKETING MANAGEMENT
Minor
Concentration
Career Options
BACHELOR OF BUSINESS ADMINISTRATION Marketing involves deciphering meaningful data to identify consumer needs and making decisions about product development, pricing, positioning, and other strategic functions. Building on a broad liberal arts base, courses in this program enable you to excel in sales and research, and to interpret patterns in buyer behavior and international business. A senior-year marketing internship gives you opportunities to further develop character and skills needed for effective service in the marketing field.
• Chief Marketing Officer • Product developer • Marketing researcher • Retail manager • Promotion manager • Direct marketer • Personal salesperson • Sales manager • Customer service agent Some careers and employment positions require graduate degrees, specialized training, or additional certificates and licenses.
alumni spotlight
LUKE HOLLOWAY Luke Holloway (’20) lives in Marshfield, WI. He graduated with a BBA in Business Management. He currently works for Wausau Supply Co. as the Vendor Strategy and Relations Manager. He says that “The MBU School of Business put me in a great position to succeed in my professional and personal life. I was able to gain a sound base knowledge of the world of business from the classroom, but also was able to earn valuable experience through an internship with the UW-Madison Athletic Department. The spiritual and life lessons that I heard from the likes of Mr. Steve Board and Dr. Jeff Drost, along with many others, were also great contributors to my development as a student and a person and in my walk with God.”
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