re fre s h
Bol d Di s t i nctAmbi t i ous
appl i ed i magi n ati o n
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BOLD design Design is now undeniably recognized as being essential to the enterprise. It conveys what the brand is, what the brand does and why it matters. Regardless of whether your clients are businesses or consumers, your brand is a constantly adjusting, personally crafted image in the mind of your buyers. Much of this collection can and absolutely should be managed.
Choices are no longer made on products... ... they are made on perceptions. Product / Service features and benefits are assumed similar. Increasingly, decisions are based on symbolic attributes often associated with branding.
Teatro Alla Scala, Italy
Parity Products Exist. Parity Brands Do Not.
distinct
OWNING your brand Why do you choose Coke instead of Pepsi? Microsoft instead of Apple? Drive a Toyota instead of a Honda? Successful brands are like celebrities. They are famous. They are famous for something. They are preferred, followed and sometimes revered. Digital Branding is simply a process. A process that increases the chance that your brand will be chosen.
Digital branding has rewards... Higher return on capital Price Premium Market value of brand assets
Your brand (on and offline) is chosen because it has earned the buyer’s trust successfully. Satisfying the questions: Who is this firm? Do they understand me? Can I believe them? Is it right for me?
You and ONLY you own your brand. It is singular and distinct from the competition.
“One idea is the one thing you are famous for... Which means no one else can be famous for it.”
ambitious
AMBITIOUS goals
for the future
FOCUS is one of the hardest things to do when branding, yet to stand out, you must stand out for only one thing. To focus, one must have a fully functioning brand GPS that is based off of Responsive Equity (Foundation) which keeps the brand on strategy and always answers Who is your core target? and, Why should they be buying from you? This POSITIONING translates your brand’s equity to the buyer and inspires great marketing directed at your optimal target audience.
ReFresh increases your odds... that your brand will own the hearts and minds of buyers. that your brand will change the playing field. that your brand will win. Once you have a solid foundation, have developed a strong brand position and know WHO your choosers are - the DESIGN process begins. After working for over 100 years with global brands that include Intel, Credit Suisse, Procter & Gamble, Nestle and Microsoft, we have discovered one thing for certain... design is often the single deciding factor in being chosen and that the aesthetics of your brand must reflect your core equity.
YOUR BRAND is your most valuable asset: Coca-Cola $67 Billion Microsoft $61 Billion IBM $53 Billion
Everything Matters
Bold Distinct Ambitious
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