Fashion Design Portfolio

m a r c e l ap r a d o f a s h i o nd e s i g np o r t f o l i o

c o n t e n t s d e s i g n s Al pha Women. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

03 Basi cDeni m. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13 BauhausDr ess. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29 Bl azerPat t er nSt udi es. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31 Dr api ngSt udi es. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

33 Fel tCol l ar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35 Vi nt ageLudi c. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37 PaperFol di ng. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

45 Text i l eWast e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

47 YevaS/ S13/ 14Col ect i on. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

59

p a t t e r n sa n dp r i n t s ACupcakePat t er n. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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i l l u s t r a t i o n s Br ushes&Reel s. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

83 HappyMel anchol y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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A l p h aWo m e n Thi spr oj ec twasai medt oc r eat eagar mentf or“ al phawomen� ,t her ei s , womenwhowor kal ot ,t ak ec ar eoft hems el v esandt hei rf ami l i esands t i l l hav et i met ohav ef un.Ther ef or e,t hos ewomenneedv er s at i l ec l ot hest hat c an be us ed i n di f f er ents i t uat i ons and s uppor tdi f f er entt emper at ur es t hr oughoutt heday .Ac oatwasc r eat edt obeus edi nbot hs i desandi n3 di f f er entl enght s .

l i f e s t y l eb o a r d

i l l u s t r a t i o n s

t e c h n i c a lf l a t s

: d e s i g n Mar cel aPr ado,Mar i aneTaur a,RenanBr oggi o p h o t o : FerSt ei n m o d e l : Lor enaMar aschi : i l l u s t r a t i o n sa n dt e c h n i c a lf l a t s Mar cel aPr ado

b a s i cd e n i m The goalf ort hi spr oj ectwast he devel opmentofa men cl ot hi ng l i ne f or Basi c Deni m wi t h a casualand yet sophi st i cat edl ook.

o b j e t c t i v e : I ncr ease t he numberofmascul i ne cost umer sf orBasi c Deni m.Speci al l yt heonest hati ndent i f i est hemsel veswi t ha casualandsof i st i cat edl ooki nt er msofcl ot hi ngs.

t h ec o mp a n y : b a s i cd e n i m Basi cDeni mi sl ocat ed atLondr i na,PR,Br azi l ;and t he pr oduct st heydevel opandsel lar ef ormenandwomenf r om 16t o35year sol d.Thei rcl ot heshaveabasi cl ookbutwi t ha t ouchoff ashi ont r ends.Thecompanyi swel lknownf ort hei r deni m pi eceswi t hgoodqual i t yandper f ectf i t .

l i f e s t y l eb o a r d

i n s p i r a t i o n : Asi nspi r at i on f ort he col l ect i on waschosen t he uni ver se ofol d Bar berShopsand Dandi es'st yl e.

i mo o d b o a r d :

i l l u s t r a t i o n

: d e s i g n Mar cel aPr ado,RenanBr oggi o,Rubi aGal o p h o t o : FerSt ei n S t y l i n g : Mar cel aPr ado,RenanBr oggi o,Rubi aGal o m o d e l : Gust avoNeves I l l u s t r a t i o n s : Mar cel aPr ado.

b a u h a u sd r e s s Thi spr oj ectconsi st edi nmaki ngagar menti nspi r edbyanar t i st i cmovement .I n t hi scase,Bauhausl enti t scol or sandshapest ot hedesi gnoft hedr ess.The di agonalzi permakesr ef er encet ooneoft hebauhausphi l osophy:f or mf ol l ows f unct i on.Thedr essal sohavear emovabl eandopt i onalski r ti nt heshapeofa ci r cl e.

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b l a z e rp a t t e r ns t u d i e s Thi sschool pr oj ectconsi st edondesi gni nganunusual gar mentbasedont hepat t er nst udi esofar egul arbl azer .

Ther esul twasat ype ofcoatwi t ht wol apel sandapeakshoul der .

d e s i g n : Mar cel aPr ado,RenanBr oggi o p h o t o : FerSt ei n h a i ra n dm a k e u p : Wal mesRangel ,LuConsul o m o d e l : Car olLazar i

d r a p i n gs t u d i e s Apat t er nst udymadeuponaChaneldr essf r om spr i ng2011haut ecout ur ecol ect i on.

Ther epl i cawasmadei na1: 2scal ewi t hdr api ngt echni cs,usi ngapi nkt af f et af abr i c andbl acksat i n.

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f e l tc o l l a r Thegoaloft hi spr oj ec twast hec r eat i onsofanec kac c es s or i e us i ngf el tasmai nmat er i ali nonl y4hour s .Ar tnov eauc ur v es wasus edasi ns pi r at i on.Fi r s twasc r eat edas t r uc t ur et hatwas c ombi nedi nt ot wodi f f er entway si nor dert omak et wodi f f er ent modul es .Then,t hemodul eswer ec ombi nedar oundt henec kt o f or m ani c ef i t t i ngc ol l ar .Themodul eswer es t i t c hedt oget herby handandabut t onwasus edasc l as p.

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v i n t a g el u d i c I nor dert oeaset hel ackoft i meandspacet hatchi l dr enf acenowadays, i t waspr oposedi nt er act i vi t yt hr ought hei rcl ot hes;whi cht heyhaveeasy accessandweart hem t hr oughoutt heent i r eday .

o b j e c t i v e Devel opacol l ect i onof10l ooks( 5f orboysand5f orgi r l s)t hatat t endt he needsoft het ar getaudi enceandcoul dbesol datt hebooksandt oys st or eCi r anda.

s p e c i f i co b j e c t i v e Bywear i ngt hecl ot hes,gi vechi l dr enof2t o5year saccest ot hei rf avor i t e act i vi t i es,t hatar ebot hf unandeducat i onal .

t h ec o mp a n yc i r a n d a Ci r andast or ei sl ocat edatLondr i na,PR,Br azi l ;andt hepr oduct st hey sel lar ef orki dsofdi f f er entages.Thei rpr oduct sar emosteducat i onal .

Theysel lbooks,cds,dol l sandt r adi t i onalwoodt oys.Thei rmai ngoali s t oat r actki dsf ort hesi mpl i ci t y ,nott ot hehi ght echt oys.

t a r g e ta u d i e n c e : Thet ar getaudi encef ort hi scol l ect i onar et oddl er sf r om 2t o5year s.

Thr ought hi sf ase,t hechi l dr enar egr owi ngandl ear ni ngi nvar i ousways.

Mostoft heki dsl ear nhow t owal kandt al kdur i ngt hi sage,t osol ve pr obl emsand i nt er actwi t h ot herki dsand adul t s.Theyhave a l otof ener gyandt heneedt oexpl or e;att hesamet i met hatt heywannabe i ndependentandcan’ t ;t hat ’ swhysaf et yi sr eal l yi mpor t antar oundt hem.

Theyl i ket of i tt hi ngsi nsi despaces,br eakt hi ngst oj oi nt hem t oget her agai n,f i l landempt yst uf f ,putandt ake,t ast e,f eel ,r ub,act i ont oys,wat er , mi mi chousehol d chor es,t heybegi nt ol i ke dr essi ng t hemsel vesand becomeat t achedt osomespeci f i ccl ot hes,t heyl i ket hi ngst hatswi r land move,l ul l abi es,bookswi t h3df i gur es,t heybegi nt ol ear naboutgeomet r i c f or ms,t heyar ecapabl eofbut t onandunbut t ont hef r ontoft hei rcl ot hes, t heyl i ket heat r eandst or i es,t oyswi t hsmal lpi eces,t heyl i ket or unand j ump,dr aw,l et t er sandnumber s.

l i f e s t y l eb o a r d :

t r e n d sa n dc o n c e p t Thi scol l ect i ont r i est or educet hesoci ocul t ur alt r endt hatst at est hatki ds ar el osi ngt hei rchi l di shbehavi ouratt hesamet i met hatchi l di shi consar e f adi ngaway .

Al so,t hi scol ect i oni sbasedupont woaest het i cst r ends:t hevi nt aget r end, t hatencour aget hesi mpl i ci t yoft heol dt i meswi t hf l owerpat t er ns,gi gham anddot s;andt heani mal i st i ct r ends,t hatencour ageski dst obei ncont act wi t hnat ur eandsuper her oesar esubst i t ut edbyani mal s.

So,basedont het r endst udi es,t hi scol l ect i onhast hef ol l owi ngconcept : vi nt agel udi c.

mo o d b o a r d

c o l o r s

i n s p i r a t i o n Beat r i xPot t er ’ sbook:Thet al eofPet erRabbi t ,wasusedasi nspi r at i onf or t hecol l ect i on.

i n s p i r a t i o nb o a r d

P r o t o t y p e

t e c h n i c a lf l a t s

I l l u s t r a t i o n s Bas edonBel l e&Booi l l us t r at i onsby MandySut c l i f f e.

p a p e rf o l d i n g The chal l enge was t ot ur nat wodi mensi onalst r uct ur ei nt oa t hr eedi mensi onalone,usi ngonl ypaperasmai nmat er i al .Andal so, makei ti nt oaneckaccessor y .I nt hi scase,i twascr eat edacol l arwi t h avant gar dedesi gn,usi ngonl ycr easesandf ol dst omodei t .

t e x t i l ewa s t e Reduce,r euse,r ecycl e:t heconceptoft het hr eeR' s,knownwor l dwi deasoneoft he pi l l ar sofecol ogyandsust ai nabi l i t y ,woul df i tper f ect l yi nt hepr oposaloft hi swor k.

S p e c i f i co b j e c t i v e s 1.Devel opapr oposalt or euset het ext i l ewast egener at edi nt hepr oduct i onof cl ot hesf r om Mul herEl รกst i cal ; 2.Fr om t hewast et ext i l es,devel opnewt ext i l esur f aces; 3.Desi gn,wi t ht he new t ext i l e sur f aces,pr oduct st hatsui t st he needsoft he company; 4.Cr eat eaPSS ( Pr oductSyst em Ser vi ce)t hatwoul dhel pst hecompanyt obe mor eef f i ci enti nt hei rser vi cedel i ver y .

T h ec o m p a n y : m u l h e re l a s t i c a Mul herEl รกst i cai sacompanyest abl i shedi nLondr i na,PR.Bor nofaver yspeci f i c ni chemar ket ,gym cl ot hes,t hebr andf ocusesont hecr eat i on,manuf act ur eand di st r i but i on ofcl ot hi ng wi t h gr eatf ashi on t r ends concept s.Those cl ot hes ar e dest i nat edt ospor tpr act i ces.

t a r g e ta u d i e n c e The t ar getaudi ence ofMul herEsl รกst i ca i sf emal e.Women t hatl i kesf ashi on, i nf or mat i onandhaveaf ul lr out i ne:st udy ,wor k,t akescar eofhome,ki dsandst i l l f i ndt i met ot akecar eoft hebody ,pr act i ci ngaspor toft hei rchoi ce.

l y f e s t y l eb o a r d

c o n c e p t Whenput t i ngt oget hert hei deaoft het ar getaudi ence( super women)andhyper cul t ur e( agr eatmi xofgl obalcul t ur es) ,t hei deaofahyper Fut ur i sm based l i necameup.

Hyper :Gr eek,above,over .El ementt hatmeansal ot ,t oahi ghdegr ee;beyond.

Fut ur i sm:cur r entt r endt hatconsi der sexi st i ngf or msnowasasi mpl ephaseof abi ggerevol ut i on,t hatphaseenhanceher sel fandbecomeper manenti nt he f ut ur e.

Whatwehaveher ei st hei deaofsomet hi ng( i nt hi scaset ext i l ewast e)t hatevol ut es,gener at i nganot herobj ect .

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p s s Pl aces wher e Mul her El ast i ca’ s pr oduct s ar e made.

Fi t t i ng of bot h pat t er ns t oget her .Pat t er nsf r om t he new " t ex t i l ewas t e"pr oduc t s and f r om t he r egul arones .

Thi s way ,t he c ut t i ng of f abr i c si si mpr ov ed.

Pi eces ofcl ot hes t hatar e sol datt heMul herEl ast i ca’ s st or e

Pr oduct s made f r om t he t ex t i l ewast et hatcamef r om t hef abr i ccut t i ng.

When buyi ng cl ot hes t hat wer e cutt oget herwi t ht he newpr oduct smadef r om t he f abr i cs t hat woul d be wast ed,t he cost umerwi ns cupons wi t h di scount s of di f f er entval ues dependi ng of t he pr oduct t hat was bought .

Pur chase of t he pr oduct s madef r om t het ext i l ewast e.

The di scount s ar e cumul at edunt i lt heyhi t30% oft heval ueofanewpr oduct t hatt hey can buy .Those pr oduct swi l lbemadef r om t het ext i l ewast e.

i l l u s t r a t i o n

d e s i g n / c o n c e p : Mar cel aPr ado,RenanBr oggi o s t y l i n g : Mar cel aPr ado,RenanBr oggi o p h o t o : Mur i l oCr i vel l ar i p h o t oe d i t i o n : Mar cel aPr ado m o d e l : Jaquel i eAl bani I l l u s t r a t i o n s : Mar cel aPr ado

Y e v al i n g e r i e S / S2 0 1 3 / 2 0 1 4 Spr i ngandSummercol ect i ondesi gnedf orYevaLi nger i e.Thecol ect i on t ooki nspi r at i on f r om por t uguese t i l esand t he pi ecesar e made wi t h nat ur alf abr i cs,vi vi dcol or s,t ext ur esmi xt ur eandar er eal l ycomf or t abl e.

t e c h n i c a lf l a t s

d e s i g n / c o n c e p : Mar cel aPr ado,Rhai anaBor ges s t y l i n g : Mar cel aPr ado p h o t o : Thai sFuj ar r a h a i ra n dm a k e u p : Rai nhadeCopas m o d e l : RebecaMagnoni t e c h n i c a lf l a t s : Mar cel aPr ado

Ac u p c a k ep a t t e r n Pat t er ndesi gnedbyhavi ngacandyshopasi nspi r at i on.

S p e c i f i co b j e c t i v e s 1.Devel opapat t er nusi ngapl aceasi nspi r at i on; 2.Chooseaphot ooft hepl acet hatcapt ur esi t smai naspect s;

T h eP l a c e : f u r ab o l od o c e r i a Thechosenpl acei sacandyshopt hatsel l scakes, pi es,candysandaper i t i ves.I t sdecor at i oni sknownf or havi ngal udi ct ouch;wi t hwoodenf ur ni t ur e,col or f ul det ai l sandf l owerpat t er ns.Thepl acer emi ndsoneof adol l ’ shouse.

m a i nc o n c e p t s Ludi c,del i cat ed,r omant i c,cozy ,si mpl e.

P h o t o / m o o d b o a r d

b r u s h e s&r e e l s I daEmi l i aHannemanndeCampos,pai nt er ,dr af t sman,pr i nt makerandt apest r y maker ,wasbor ni nCur i t i ba,PR,Br azi lonFebr uar y16,1922.Thr oughouther mor et han60year sdedi cat edt ovar i ousar tt ypes,I dawasgui dedbyt he const antsear ch f ornew t echni caland f or malsol ut i ons ."

Fr om t he 40s’ Expr essi oni sm t ot hef or m si mpl i f i cat i onoft he50s,t hear t i sthadatt he60s' and 70s' decadehermostpr oduct i vephase,whi chshecal l edGeomet r i c"( Nor onha, 2006) .I ti sbasedont hi sdual i t ybet weenher40s’decadeexpr essi oni sm and her60s’and70s’decadegeomet r i cphaset hatt hi sdesi gnandi l l ust r at i onar e made upon.The col or sand combi nat i onst ake r ef er ence f r om one ofher pai nt i ngs i n par t i cul ar . Dr api ng t echni que was used t or epr esent her Expr essi oni stphase.Hergeomet r i c phase i sr epr esent ed by t he r egul ar geomet r i cpat t er nt echni queusi ngf l atandst r uct ur edel ement s.

c o l o rp a l e t t e

P a i n t i n g

F a b r i c s

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h a p p ym e l a n c h o l y Aschooli l l ust r at i onpr oj ecti nwhi cheachst udentsupposedt odevel opani l l ust r at i on basedont heper sonal i t yofapar t i cul arcl assmat e.

m o o d b o a r d