TIPS AND TRICKS TO BUILD YOUR BRAND Marcellous Curtis
#1: Be genuine. Know deeply who you are and what you are promising on an emotional level.
Your story needs to be told – but be shaped by your customers’ journey Acquire
Strangers
Convert
Visitors
Blog Search SEO Landing pages Social media Advertising Referrers
Close
Leads
Video Examples Content Remarketing Social media advertising
Delight
Customers
CRM Email marketing Sales tools Testimonials Search
Promotors
Social media Customer communications Events
#2: Be consistent. Be clear and focused about your brand's look, its tone and messages.
#3 Establish an online presence. Be where your target and their influencers are.
#4 Focus. Becoming a subject matter expert requires a niche. Corner your market.
#5 Build long term value. Craft sharable, searchable paid and unpaid content.
Sharable content
What makes content sharable?
Positive content has a better chance of going viral than that which is negative. If it generates complex emotions, it also has a greater chance of getting shared. The key is in making us feel something strongly.
blog content infographics
imagery
social media
video
#6: Make good friends. Find referral partners Guest blog Leave blog comments Share content Find and engage influencers using tools like BuzzSumo and Klout
#7: Be well groomed. Use good imagery and thoughtful design.
THANK YOU