Marcelo Rubens Branding Style Guide

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Brand Style Guide



Using the brand Spacing

Safety space based on the “O� letter of the brand.

Reduction The minimum size of application of the brand is 2cm wide, keeping the original proportion. This size was chosen considering the detailed versions of the brand, which would lose quality if applied in smaller sizes.

2cm

2cm


Colours There are 3 main colours in the brand:

Dark Gray

C M Y K

0 0 0 90

C M Y K

25 25 40 0

C M Y K

0 0 0 0

Pantone 425 C

Beige

Pantone 467 C

White

In the grayscale version, the Beige colour should be changed to a Medium Gray:

Beige

C M Y K

25 25 40 0

Pantone 467 C

Medium Gray

C M Y K

0 0 0 40

Pantone Cool Gray 5


Variations Colour

Plain shape

Outlines

Outlines + Cast Shadow

Outlines

Outlines + Cast Shadow

Outlines

Outlines + Cast Shadow

Grayscale

Plain shape

Negative

Plain shape


What NOT to do Distortion The brand should always keep its proportions and orientations, distortions as rotations, shears and streches are not allowed.

Strech

Rotation

Visual pollution The area around the brand should be clean and fit well with other images used in the composition.

Shear




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