Brand Style Guide
Using the brand Spacing
Safety space based on the “O� letter of the brand.
Reduction The minimum size of application of the brand is 2cm wide, keeping the original proportion. This size was chosen considering the detailed versions of the brand, which would lose quality if applied in smaller sizes.
2cm
2cm
Colours There are 3 main colours in the brand:
Dark Gray
C M Y K
0 0 0 90
C M Y K
25 25 40 0
C M Y K
0 0 0 0
Pantone 425 C
Beige
Pantone 467 C
White
In the grayscale version, the Beige colour should be changed to a Medium Gray:
Beige
C M Y K
25 25 40 0
Pantone 467 C
Medium Gray
C M Y K
0 0 0 40
Pantone Cool Gray 5
Variations Colour
Plain shape
Outlines
Outlines + Cast Shadow
Outlines
Outlines + Cast Shadow
Outlines
Outlines + Cast Shadow
Grayscale
Plain shape
Negative
Plain shape
What NOT to do Distortion The brand should always keep its proportions and orientations, distortions as rotations, shears and streches are not allowed.
Strech
Rotation
Visual pollution The area around the brand should be clean and fit well with other images used in the composition.
Shear