MARCHELLA YOLANDA 2017-2021
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PORTFOLIO by Marchella, 2017-2021
Marchella Yolanda -is my name, but you can call me Olla. I am currently majoring Visual Branding Design, or more commonly known to people as Graphic Design, at Universitas Multimedia Nusantara. I’m passionate in art and design and is very open to so many possibilities, especially the ones that can make me grow as a person. I like the idea of providing information, solution, or simply expressing one’s feelings in the form of visual art and design. Imagination is limitless, and aside from the joy of interpreting a piece of art, I also like to express myself through one. Though design and art stand relatively far from each other, they’re alike in a way. And through studying design, i got to enhance my art skills too, and vice-versa. For example, by brainstorming for design ideas, I got to expand my knowledge for artwork references. I might not be very fast at understanding things or even doing them, but I do make sure I put my heart into the things I do.
PORTFOLIO by Marchella, 2017-2021
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CURRICULUM VITAE PERSONAL INFO Name Birth Gender Address
Marchella Yolanda Tangerang, 30 Maret 1998 Female Cluster Maxwell Utara 1 No.50 Gading Serpong, Tangerang.
CONTACT Email Instagram Phone/WA Line
mrchllayolanda@gmail.com @marchellamy +62 82213324386 mxrchellamy
EDUCATION 2004-2010 SD Tarakanita Citra Raya 2010-2013 SMP Tarakanita Citra Raya 2013-2016 SMA Tarakanita Gading Serpong 2016-current Universitas Multimedia Nusantara
LANGUAGES
SOFTWARE SKILLS
Indonesian English
Photoshop Illustrator Premiere Pro After Effects Lightroom InDesign Procreate
SOFT SKILLS Comm. Courtesy Integrity Teamwork Flexibility
ABILITIES / FORTE Photography Digital Imaging Digital Illustration
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PORTFOLIO by Marchella, 2017-2021
Traditional Illustration Copywriting Layouting
ORGANIZATIONS
FREELANCE
2016
High School Yearbook Layouter
2019
2017-2018
Bank Sampah UMN Koordinator Visual
DC Yearbook Layouter
2020
Mentoring UMN Koordinator Publikasi
Coldlab Gelato Sticker Designer
2019-2021
Rencang “Rencang Night” Koordinator Publikasi
Grill BossQ Graphic Designer
2020-current Taking art commissions
Rencang “SCH VIII” Koordinator Acara OMB UMN Gega (Person in Charge) 2019
UMN Festival Koordinator Visual (temporary)
PORTFOLIO by Marchella, 2017-2021
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T BLE O C N E TS 04
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HELLO!
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CURRICULUM VITAE
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TABLE OF CONTENTS
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EDITORIAL Fithrone 31 Graphic Design Guide
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BRANDING Grill BossQ Freshtopia
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CAMPAIGN Children Rights Treat Yourself
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MISCELLANEOUS
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PHOTOGRAPHS
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E I T IAL 06
PORTFOLIO by Marchella, 2017-2021
EDITORIAL
FITHRONE 31 Freelance Project Editorial Fithrone 31 is SMAN 5 Tangerang’s yearbook for the year of 2019. I was trusted as a layouter and graphic designer for the book, working with DC Yearbook, a company that has been handling SMAN 5 Tangerang’s yearbook for years. The book wanted to bring a simple and classic-class vibe to it. It was a challenge to find the right type of layout and design, considering the photographs were full of colours, but through a lot of brainstorms and revisions, it is done.
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EDITORIAL
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EDITORIAL
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EDITORIAL
GRAPHIC DESIGN GUIDE Class Assignment Editorial Graphic Design Guide is a mini pocket guide book for aspiring Graphic Designers. It is an assignment to make a guide book that referenced another famous Graphic Designer/Illustrator’s style. In this case, I chose Magdiel Lopez, for his bright and vibrant colors. He’s also famous for his simple layout, yet standout surrealism object of interest. The book contains many informations for amateur deisgners, like principle and basics, accompanied with illustrations that contains heavy digital imaging that referenced Magdiel Lopez’s amazing surrealism digital works.
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EDITORIAL
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EDITORIAL
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EDITORIAL
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B AN NG 14
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BRANDING
GRILL BOSSQ Personal Project Branding, Content Creation Grill BossQ is my personal project with a family, a mix of Korean & Japanese style BBQ restaurant. The restaurant has many values, but there are mainly three that we wanted to convey: affordable, delicious, and delightful service. We wanted to treat our customers like a boss, and to let them know that it doesn’t have to cost a fortune. The logo is also a part of the mascot. The client specifically requested a sunglasses to bring the “boss” vibe and the smile to convey the “delight” that the food may bring.
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BRANDING
Social Media Some of Grill BossQ’s Instagram posts.
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BRANDING
Printed Medias Flyer, menu, business card, etc.
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BRANDING
FRESHTOPIA Class Assignment Logo, Collateral Freshtopia is a coin laundry and terrarium cafe, a concept i brought for College’s assignment. It’s implied that the coin laundry service provides long lasting freshness, just like the inspiration for its simple logo, echeveria, a kind of succulent. The logo is simple, yet rather complex in terms of shapes. It symbolizes modernity in a way, to show that Freshtopia is also catching up with the generation.
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BRANDING
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CA P IG 20
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CAMPAIGN
CHILDREN RIGHTS Class Assignment - Group Project Campaign Children Rights’ “What You Want, What I Want” is a campaign group project dedicated for parents to support their kids since a very early age. The purpose was to prevent anxiety from the very early stage of social interactions, which are the parents. Sometimes parents tend to push their beliefs to their children without even realizing it’s harming them. The campaign is to be established by Nutrilon Royale.
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CAMPAIGN
TREAT YOURSELF Class Assignment Logo, Campaign Treat Yourself is a self-love campaign idea, in which people nowadays tend to overwork and exhaust themselves without remembering to take a break. The campaign’s purpose is to remind people to take a breath and that they deserve a peace of mind. The campaign is to be established by Organic Supply Co. It is a brand famous for their essential oils, known for relieving stress and helps people getting a good rest.
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CAMPAIGN
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IS CEL A EOU 24
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MISCELLANEOUS
HANA VICTORY Personal Project Packaging Hana Victory is a local brand for a Korean-based recipe peel-off mask. It comes in many variants, and wants to bring the fun, affordable, and practical values into the brand. Each variants were represented with different colors to make it easier for people to recognize.
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MISCELLANEOUS
SEMARANG Class Assignment Quad-fold Brochure A brochure that serves as a guide to the must-visit tourist spots in Semarang and how to find them.
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MISCELLANEOUS
THE RED PANDA Class Assignment Vector Illustration A set of vector illustrations about the red panda and the small characteristics and correlation there is to the said animal.
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MISCELLANEOUS
COLDLAB Personal Project Christmas Hampers Stickers A Christmas special edition hampers from Coldlab Gelato, a local artisan gelato brand. On the stickers are their mascot, Coldy, wearing an elf inspired attire, hoping to bring warm joy along with the hampers of cold gelato he brought along.
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MISCELLANEOUS
CHIBI ILLUST Personal Project Vector Illustration A simple vector character design for a memento to some friends.
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MISCELLANEOUS
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MISCELLANEOUS
INSTAGRAM FEEDS Personal Project & Organization Vector Illustration + photos Social media management, including those of past organizations.
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P O TO G A PH 32
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PHOTOGRAPHS
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PHOTOGRAPHS
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PHOTOGRAPHS
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T AN YO
YOU’VE COME THIS FAR! Thank you for reaching the last page of my PORTFOLIO! I do hope you find at least some of my works trustworthy/satisfactory in the slightest. Have a nice day!
MARCHELLA YOLANDA 2017-2021