FLORA STUDIO - Brand Style Guide

BRAND GUIDELINE

minimum width: 0.8 in

PRIMARY LOGO

Use primary logo in white background only.

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minimum width: 0.8 in

PRIMARY LOGO - REVERSED

The reversed primary logo can be used on solid colored background (brand color palette) or on a dark photography.

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variation 1

Variations 1 and 2 can be used as icon or in narrow spaces. variation 2

variation 3

VARIATIONS 4

Variation 3 should be only used in case of logos under 0.8 inches wide.

variation 1 - reversed

variation 2 - reversed

variation 3 - reversed

Use reversed variations when the background is not white.

This flower accessory is a part of brand identity. Use them in any size or colour (from brand’s color palette and tint versions) to make the composition more entertaining!

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To preserve the legibility and the integrity of the logo, no type or graphics should be placed within the height of the flower shape around it.

CLEAR SPACE

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Same rule is valid for other variations.

Always keep the same proportions of minimum clear space around them when you resize.

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PRIMARY LOGO COLOURS

COLOUR 8

CORAL ROSE

DAFFODIL

CALIFORNIA POPPY

PINK DAHLIA

PANTONE 487C CMYK 0 38 35 0 RGB 249 174 152 HEX #F9AE98

PANTONE 7507C CMYK 2 16 48 0 RGB 249 213 147 HEX #F9D593

PANTONE 1355C CMYK 0 21 70 0 RGB 255 203 102 HEX #FFCB66

PANTONE 7635C CMYK 20 92 40 6 RGB 189 54 101 HEX #BD3665

REVERSED LOGO

Flora Studio’s colour palette was carefully picked to create a fresh and energetic, yet delicate look.

They can be used in variety of forms, such as in backgrounds and flower accents.

CORAL PEONY

LIGHT DAFFODIL

PANTONE 709C CMYK 0 75 52 0 RGB 241 102 103 HEX #F16667

PANTONE 7499C CMYK 02 16 48 0 RGB 255 230 174 HEX #FFE6AE

For the reversed logo uses the Light Daffodil so that creates more contrast on non-white backgrounds.

For the flower accent shapes, 70% and 50% tint tones of each colour can be used.

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1

2

1. Do not skew or stretch

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2. Do not change the position of elements of logo 3. Do not rotate 4. Do not use any kinds of effects, such as drop shadows 5. Do not overlap with flower accessory

LOGO DO’S &DONT’S 10

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6. Do not recolour.

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7. Always use reversed logo when placed on a photography or on a background that is not white.

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8. Do not place logos on a busy background that compromise the legibility of them.

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Futura Bold ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstu vwxyz 1234567890 Futura has been chosen for Flora studio typeface.

When Futura is not available, use Arial.

Futura Medium ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Futura Book

TYPOGRAPHY 12

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Example:

headline

futura bold 19pt/20pt

FLOWER ARRANGEMENT WORKSHOP

subhead

On February 20th, 2020 @ FLORA STUDIO

futura medium 15pt/17pt

body copy

futura book 12pt/14pt

Would you love to learn how to make beautiful flower arrangement? Come to our monthly workshop!

You will not only learn essential techniques of flower arrangements, but also meet new plant-lover-friends!

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APPLICATIONS

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For any additional information or questions, please contact: marciakayo.designs@gmail.com Designed by ©Marcia Kayo