Issue 9 small business journal 4th quarter 2015 oct nov dec by Backporch Publishing LLC

Greater Monadnock & Southern Vermont

Small Business

Journal Issue 9 • October/November/December 2015 COMPLIMENTARY COPY

Local Profits on Tap PLUS: Meeting Spaces Directory Want to Sell Your Business? Christophe Gagné, President and Brewmaster, Hermit Thrush Brewery, Brattleboro

October/November/December 2015

Yo u r l o c a l b u s i n e s s a dva n tag e

“savings bank of Walpole helps keep my business on a roll.”

since opening The bread shed, owner brittany Migneault has made quite a stir with her artisanal breads.

“With the support of the community and our loyal customers, my business has grown very quickly from day one,” says Migneault. “savings bank of Walpole is committed to helping entrepreneurs and their companies thrive. Their loans and great rates have been instrumental in helping the bread shed ramp up and get to the next level.”

at sbW, we understand that with success, new challenges often arise. That’s why we take the time to understand our customers’ businesses and financial goals. “savings bank of Walpole has a genuine commitment to the community and their customers and that’s why we bank with them.” great customer service from a bank that invests in the local community. need some bread? give stephen bianco, vice President/senior lender a call at (603) 352-1822 or email him at sbianco@walpolebank.com.

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SBW9409_BreadShed_8.5x11_JUN9.indd 1

6/9/15 10:45 AM

C O N T E N T S Greater Monadnock & Southern Vermont

Small Business

Journal

FEATURES Tapping Profits Business Profile: Catlin + Petrovick Architects

20 24

EDITOR’S NOTE

THE JOURNAL’S CONTRIBUTORS

TALK OF THE TOWN

CALENDAR OF EVENTS

COLUMNS THE BUSINESS NEXT DOOR: MB Massage

HINTS FROM HELAINE

EXPERT TIPS: Want to Sell Your Business?

IN YOUR BUSINESS: Put Your Worries on Ice

BEFORE & AFTER: David O’Neil Construction

THE GREEN SCENE: The Rich Earth Institute

LISTINGS Meeting Spaces

Business Directory

ON THE COVER... Christophe Gagné, president and brewmaster at Hermit Thrush Brewery in Brattleboro, Vermont, pours a glass of one of the brewery’s Belgian-inspired ales. Hermit Thrush is one of several new micro- and nano-breweries in the region. See story on page 20. Photo by Ed Thomas Photos: (top to bottom): Mt. Monadnock by Keith McKane; Hermit Thrush by Ed Thomas; watering hayfield courtesy the Rich Earth Institute; clock by Dreamstime.

October/November/December 2015

Editor’s Note ... I really love my job. I couldn’t always say that because I didn’t always feel “love” for my work during the course of my career. It was only when I started my own business that I began waking up in the morning with enthusiasm about my work. I can’t say I ever felt “enthusiasm” years ago when I was slogging my tired self onto a commuter train (two hours, one way) into New York City to work in a high rise building (on the 28th floor). I have to admit, when I worked there, I looked at the clock a lot. And the calendar too. Counting the days, waiting for the weekend to arrive. I am writing this on a Friday afternoon. In two hours, I will clock out (because I do try to keep regular business hours). But, I power down my computer a bit reluctantly. Maybe I’m a workaholic, but there has to be a better word -- a more positive word -- for being excited about what you do every day for a living. I see this passionate and happy attitude among many of the business people and entrepreneurs we profile for this magazine. Take the guys who run Hermit Thrush Brewery in Brattleboro (see feature story on p. 20). They are all smiles. They love what they do, and they were all too happy to share the love with me (and my photographer) with samples of their brew!

Greater Monadnock & Southern Vermont

Small Business

Journal

Issue 9 • October/November/December 2015 PUBLISHER

Backporch Publishing, LLC

EDITORIAL

EDITOR: Marcia Passos Duffy CONTRIBUTORS: Nicole S. Colson, Katherine P. Cox, Helaine Iris, Bob Vecchiotti, C S Wurzberger,

PHOTOGRAPHY Ed Thomas

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Yup, like I said, I love my job! And a bad day at your own business beats a good day at someone else’s any day. — Marcia

ENTER FOR A CHANCE TO WIN A FREE AD IN THIS MAGAZINE! Enter our quarterly drawing for an 1/8 page ad (value: $120) in an issue of your choice. Also includes a free listing in our Business Directory for one year (value: $75). No purchase necessary to enter ... simply subscribe to the Journal’s monthly e-newsletter! To enter and subscribe to our e-newsletter, visit: www.monadnockSBJ.com/subscribe. Winner must provide a fully-designed ad to spec to claim the prize. The next drawing will be held on December 31, 2015. Good luck!

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The Small Business Journal of Greater Monadnock and Southern Vermont is published quarterly by Keene, N.H.based Backporch Publishing, LLC. It is distributed throughout the Monadnock Region and Southern Vermont the first two weeks of January, April, July and October. The Small Business Journal is a business-to-business publication that highlights news about the Greater Monadnock and Southern Vermont’s small business community including start-ups, business success stories, local expert advice and features about emerging trends. This publication is copyrighted. No part of this publication may be reproduced without written consent. The views expressed in the Small Business Journal do not necessarily reflect the views of its advertisers, publisher or editor. While every effort is made to provide accurate information, Backporch Publishing, LLC assumes no responsibility for any errors or omissions.

CONTRIBUTORS Nicole S. Colson is a contributing writer for The Keene Sentinel, where she was on staff as a feature writer for more than 12 years. She also writes for Keene State College and Cheshire Medical Center/Dartmouth-Hitchcock Keene. Colson lives in Swanzey with her husband, Dana. Katherine P. Cox is a freelance writer whose work has appeared in The Keene Sentinel, SO Vermont Arts & Living, Monadnock Table, Around Concord, Here in Hanover and Image. She is a former editor at The Keene Sentinel and was a writer/producer for Captured Light Studio, Inc., a Keene-based video and interactive production company. Cox lives in Westmoreland. Robin Eichert founded PeopleSense Consulting LLC in 2001, which helps businesses create healthy workplace relationships. Eichert also writes a popular blog titled “Graceful Leadership” about the management and life lessons learned from her dog, Grace, at www.PeopleSenseConsulting.com. Helaine Iris is a life and business coach who has been featured in numerous publications including “O” The Oprah Magazine. She’s helped many entrepreneurs make a difference in the world, accelerate their professional success and achieve more complete and fulfilling personal lives. www.pathofpurpose.com

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Ed Thomas has been a professional photographer for more than 30 years. He produces photography for clients throughout New England for the advertising, architectural, industrial and editorial markets. He is also an avid nature and historical photographer. www.edthomasphotography.com Bob Vecchiotti is an experienced business advisor and professional coach who works with small to mid-size companies in their early stages of development. Vecchiotti honed his business skills in the aerospace industry and in his years as a consultant to major corporations such as Anheuser-Busch, Chiquita Brands, H.J. Heinz, and Monsanto. He lives and works in Peterborough. C S Wurzberger, a.k.a. “The Green Up Girl,” is on a mission to provide people with inspiration, motivation, resources and simple action steps so they can enjoy living a greener lifestyle. Check out her podcast, Greener by Choice on iTunes where she looks at green issues and spotlights green movement leaders. www.TheGreenUpGirl.com

October/November/December 2015

TALK OF THE TOWN

Business News from Greater Keene, Peterborough & Brattleboro pCONNECT Event in October KEENE — The Hannah Grimes Center for Entrepreneurship’s annual CONNECT Event will take place on Wednesday, October 28, 2015 from 5 -8 p.m. at Alyson’s Orchard in Walpole. This year’s event celebrates the fifth year anniversary of the City of Keene’s Comprehensive Master Plan. Early registration tickets are $30 per person and include appetizers from Free Range Chick Catering. Cash bar available. Registration is at www.hannahgrimes. com/connect. Six community leaders will speak about the importance of each area in Keene’s Master Plan, while event attendees will have the opportunity to create and share their contributions to this vision: • A Quality Built Environment: Tedd Benson, Bensonwood Homes, • A Unique Natural Environment: Ryan Owens, Monadnock Conservancy, • A Vibrant Economy: Taylor Caswell, NH Community Development Finance Authority, • A Strong Citizenship and Proactive Leadership: Jim Rousmaniere, writer and former newspaper editor, • A Creative, Learning Culture: Jeff Miller, board chair of Monadnock Waldorf School and former president of Markem-Imaje, • A Healthy Community: Linda Rubin, Healthy Monadnock. Learn more: 603-352-5063, www.hannahgrimes.com. (Pictured, Mary Ann Kristiansen, executive director, Hannah Grimes.) pMonadnock Food Co-op Surpasses Monadnock United Way Fundraising Goal KEENE — The Monadnock Food Coop recently surpassed its Monadnock United Way campaign goal, raising more than $5,000 in staff contributions. The amount represents a 35 per6

cent increase in staff donations over last year. The Co-op is one of twelve area businesses that “set the pace” for this year’s Monadnock United Way campaign. Pacesetters carry out their fundraising efforts before the United Way’s official campaign kickoff — inspiring other area businesses and organizations to build upon this early success. This year’s 12 Pacesetters include: Badger, C&S Wholesale Grocers, Cheshire Oil, Clark-Mortenson Agency, ES3 LLC, Home Health Care Hospice and Community Services, The Melanson Company, Monadnock Community Hospital, Monadnock Food Co-op, Southwestern Community Services, Timken and UPS. About the Monadnock Food Co-op. Learn more: www.muw.org.

pFour Columns Inn Reopens Newfane, Vt. — Since 1965 The Four Columns Inn has been the touch point of southern Vermont’s cultural, artistic and culinary scene. Operated by Rene and Pierrette Chardain, the Four Columns was the first “true” farm-to-table restaurant in the United States, preceding the legendary Alice Waters by four years. The Chardains sold the Inn

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in 1981; after changing owners several times, the Four Columns Inn closed its doors nearly two years ago. Charles Mallory, founder and CEO of the Delamar Hotels in Connecticut saw an opportunity to restore what he refers to as “a treasure we couldn’t lose.” And now, the Four Columns is back on the map. The Inn and its 16 guest rooms have been undergoing renovations for the past year. “We wanted to maintain all that people loved about Four Columns and have taken great care to further enhance their experience,” notes Mallory. A wellness center and spa was added with a European-style steam room and a fully stocked gym that complimented the outdoor pool. Hiking and snowshoe trails traverse the 138 acres. A picturesque stream and magnificent gardens provide the ultimate country wedding and event destination. Mallory also purchased a corporate membership to the private Hermitage Resort allowing guests of Four Columns access when available. Hermitage is an exclusive, four-season private club community that celebrates the outdoors and family fun, with private mountain activities ranging from Alpine skiing and boarding to cross-country skiing, snowshoeing and 18-hole golf on a Desmond Muirhead-designed course. The new restaurant at Four Columns, Artisan Restaurant, Tavern and Garden, uses ingredients from neighboring farms and food artisans. Details on rates, activities, menus, the historic buildings of Four Columns and more can be found at www.FourColumnsVT.com p4Web Joins the New England Web and Tech Collaborative KEENE — 4Web has moved to a new location at the New England Web and Tech Collaborative (NEWT), located at the Hannah Grimes Center for Entrepreneurship at 25 Roxbury Street. This is the second move for the company within a year, says owner Heidi Stanclift. “We had just about finished unpacking at our Summer Street office when the phone rang; it was Zach Luse from Paragon Digital,” says Stanclift. Luse had just entered into a new partnership with Hannah Grimes

and asked 4Web to become part of the Collaborative. “Let’s see … a chance to co-work with the great people at Paragon Digital and other professionals providing services for the web, and working in a newly-renovated section of the Hannah Grimes building … Of course we jumped at the opportunity,” says Stanclift. Stay tuned for NEWT’s open house this fall and future classes from 4Web. “I promise not to move the office again!” says Stanclift. Learn more: www.4WebInc.com and www.webtechcollective.com. pMonadnock Buy Local Forwards Local, Green and Fair Economy KEENE — Monadnock Buy Local recently adopted new vision, mission and value statements for the organization, statements that better reflect its role in building a stronger Local Living Economy in the Monadnock Region. Its vision statement now reads: “We envision the Monadnock Region as a network of diverse, thriving and

connected local economies cultivating the health, happiness and equality of all — including the natural resources upon which we all depend.” Its mission statement is now: “Monadnock Buy Local is a regional network of citizens, businesses and organizations that promotes the positive economic and community benefits of spending dollars locally, while supporting programs and policies that forward a local, green and fair economy.” Its values are: “Collaboration, Interdependence, Regeneration and Resiliency.” “These statements inspire us to move more boldly forward with our efforts,” says Jen Risley, Monadnock Buy Local’s executive director. “We hope it will inspire others as well — to collaborate with us to create lasting positive change in our community.” Learn more: www.monadnocklocal.org.

pWillow Tree Boutique Opens KEENE — Willow Tree Boutique, a second-hand clothing store, has opened at 21 West Street in Keene. “We sell stylish, affordable second-hand clothing for both men and women,” says owner Willow Pellerin. The store also offers handmade beauty products by Heart Grown Wild, plus succulent gardens, jewelry and accessories. “It’s a perfect place to buy gifts, decorate your dorm room and find your new favorite outfit,” says Pellerin. Learn more: www. facebook.com/willowtreeboutique. Talk of the Town continued on next page

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TALK OF THE TOWN

Business News from Greater Keene, Peterborough & Brattleboro pCo-op Hires Store Manager KEENE — The Monadnock Food Co-op has hired Bob Carter as store manager. Carter has 18 years of experience in the food and retail industries; he comes to the co-op after working for United Natural Foods, Inc. in Chesterfield, and prior to that as a manager at Altomonte’s Market, a specialty food market in Pennsylvania. “With our Co-op’s growth and success, we have recognized the need to provide store operations with more support,” notes Monadnock Food Co-op general manager, Michael Faber. “Given Bob’s prior experience both in the natural foods industry and as a store manager, we are thrilled to have Bob join our team and

help us continue to be our community’s hub for local, organic and healthy foods.” Learn more: www.monadnockfood.coop. pFirst Annual World of Women Conference in November KEENE — The first annual World of Women Conference will be held in Keene on November 7, 2015, at the United Church of Christ in Keene from 8 a.m.-5 p.m. Conference organizer, Kathleen Murphy, says that first World of Women Conference, with the theme, “Invest in Yourself,” is a new opportunity in the Monadnock Region for women to network “and connect with the information, expertise and support they need to create positive change in their lives.” The keynote speaker for the event is JerriAnne Boggis, a New Hampshire-based writer, educator and community activist, and the director of diversity education and community outreach at the University of New Hampshire. Boggis was

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named Woman of the Year by the New Hampshire Commission on the Status of Women in 2007. The category of workshops throughout the day will include: financial advice; health, wellness and beauty; social media skills; time management/organization; personal development; and leadership. “This conference is unique because the learning doesn’t stop on the day of the conference; each workshop will include follow up at no extra cost,” notes Murphy. The day will also include opportunities to shop and enjoy a luncheon catered by Keene-based Shree’s Kitchen. The day will wrap up with a comedy show featuring professional stand-up comic, Linda Belt. The cost to attend the allday conference, which will include all workshops, follow-ups, events, lunch and comedy show, is $65. For updates and registration information, send an email with your name and contact information to WorldofWomenNE@ gmail.com or visit www.worldofwomenconference.com.

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You can also “like” the World of Women page on Facebook: www.facebook. com/worldofwomennewengland. pCore Consciousness Relocates to the Colony Mill KEENE — Core Consciousness, a fitness business specializing preand post-rehabilitation, has moved to the Colony Mill on West Street in Keene. Paula Aarons, owner, will be sharing a suite of treatment rooms, offices and studio space with colleagues Jill Sanders, D.O.-Applied Osteopathy and Karen Boutelle, Executive Function Coach and Certified Hakomi Practitioner. “I have always loved the Colony Mill and am thrilled to be moving my practice there,” says Aarons. “My studio on Roxbury Street was perfect when I

started but now it’s just too small.” She added that she needed more room to build her work in movement re-education and be in collaboration with other health practitioners. “There is a synergy among our three practices and the renewed energy of the Mill that feels really powerful. I think this is a perfect next step for Core Consciousness,” she says. You can find Core Consciousness on the second floor next to the Children’s Museum. To learn more visit www.coreconsciousnesskeene.com or call 603-358-5146.

alongside and learning from business people who volunteer in the school’s Internship Program. MC2 is currently looking for potential mentors who want to share their life’s work with the upcoming generation of young professionals. “The MC2 Internship Program is anchored in the idea of community impact,” says Elizabeth Cardine, coaching director for the school. “As the students learn from their mentors, they are also giving back to their internship sites in the form of personalized projects, tailor-made to add value to the business. As students explore their chosen career paths, they also learn to see how their actions impact the world.” To learn more or volunteer as a mentor visit www.MC2School.org or call 603-283-0844.

pCharter High School Seeks Business Mentors KEENE — Making Community Connections Charter School (MC2) opened its doors at the Center at Keene on August 27. The charter school focuses on interdisciplinary, hands-on, community-based classes for high school students. MC2 students also spend 40 percent of their school days out in the community, working

Talk of the Town continued on next page.

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October/November/December 2015

TALK OF THE TOWN

Business News from Greater Keene, Peterborough & Brattleboro

pCustom Design Signs Now Part of Metro Sign & Awning KEENE — Custom Design Signs, a full-service signage company that has served the Monadnock Region since 1969, is now part of Metro Sign & Awning. The Tewksbury, Massachusetts-based company recently purchased the Keene-based company to expand its signage design, fabrications and services to businesses, architects and developers in southern New Hampshire and Vermont. Throughout the years, Custom Design Signs (purchased by Jim Vitous in 2003) has created high-quality memorable signs for many local businesses including the Keene State

College’s “Wall of Donor Recognition,” Nanotech, Brattleboro Ford, and the Center at Keene. “Custom Design Signs has a solid reputation for creating high-quality, eye-catching signs in the local community,” says Metro Sign & Awning’s Adam P. Brodeur, who will head up the Keene company. Longtime CDS employee and sign maker Kris Arnold, will stay on with the company. The company has also hired Matthew Morgenson of Jaffrey, a graduate of the New Hampshire Institute of Art with a decade of graphics experience, to its design team. “We were attracted to Custom Design Signs’ commitment to the schools, communities and businesses in the Monadnock Region and Brattleboro area. Our plan is to continue to carry on those values, which we also share,” says Brodeur. “Metro Signs & Awning adds to the company’s already strong capabilities and increases its ability to meet the broader needs of clients.” Metro Sign & Awning, founded in 1989, operates in the Greater Boston area

and handles any size project, including complex and large-scale projects for developers, property managers, architects and general contractors. The company also provides canopies, enclosures and awnings for businesses. All products are made locally in a manufacturing facility in Tewksbury, Massachusetts; the company offers all customers a three-year warranty. www.MetroSignAndAwning.com. pSmall Businesses Need Protection from Cybercrime KEENE — Cybercrime can happen to any business, large or small. But as a small business owner, what can you do to protect your small company if even the large corporations fall victim to data breaches? Are smaller companies less susceptible? “Criminals who launch these attacks through the help of computers

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don’t care about the size of a company, as much as they are looking for vulnerabilities,” notes Steve Ryder (pictured) president and owner of True North Networks, a Keene-based company that provides IT support (such as technical helpdesk support, computer support, and consulting) to small and medium-sized businesses. Ryder says that “easy targets” are those with networks with open holes, computers that are not kept up to date or employees clicking and downloading malware. “Since a computer is doing most of the work on behalf of the hacker, the company size does not matter, the prize can be just as valuable,” says Ryder. To help small to medium sized businesses avoid data breaches, True North Networks has launched SecureWorkplace, a service to help clients protect their networks and reduce the likelihood of a cybersecurity breach. The service not only monitors network activities and computer anomalies, but True North Networks also provides critical training and random testing for all employees. “It’s a combination that can help even the smallest companies rest more comfortably about security breaches,” says Ryder. Learn more at www.TrueNorthNetworks.com. pHannah Grimes Center Hires Program Director KEENE — The Hannah Grimes Center recently hired Jake Nonweiler (pictured) as program director. He will manage and develop the Center’s programs that strive to educate, support, and assist entrepreneurs and small businesses in the Monadnock region. “Jake is entrepreneurial and has a wide ranging set of skills and experience that will serve us well,” says Mary Ann Kristiansen, executive director of Hannah Grimes Center. “I am looking forward to working with him.” Nonweiler, a Middlebury College graduate, most recently worked as a Business Analyst at C&S Wholesale Grocers before coming to the Hannah Grimes Center. While at Middlebury, Nonweiler interned with the Middlebury Center for Social Entrepreneurship as well as MiddCORE, a leadership and innovation program for college students. “I’m thrilled to

be a part of the Hannah Grimes Center team,” says Nonweiler. “The staff and everyone who supports this organization are so passionate about the work we do here. It’s an inspiring environment and I’m lucky to be a part of it.” Jake Nonweiler can be reached at jake@ hannahgrimes.com. pAmy Lanza Joins Radar Marketing Group PETERBOROUGH — Radar Marketing Group, an award-winning strategic marketing, web development and video agency in Peterborough, has hired Amy Lanza as marketing/account manager. Radar Marketing Group created the new position to continue to provide responsive marketing and creative services as the firm adds new accounts and expands its work for existing clients. “We are very excited to have Amy on our team. We have a number of clients in the renewable energy field and Amy brings deep expertise in that area. Her digital advertising, marketing, market research and customer service background is ideal,” comments Bill Smith, president of Radar Marketing Group. Before joining Radar Marketing Group, Lanza was advertising sales manager at RenewableEnergyWorld.com in Nashua. Previously, she had served as sales and product manager at the same company. Learn more: www.radarmg.com. pCompany to Open Manufacturing Plant in Hudson HUDSON — A Massachusetts manufacturer, which operates two plants in China, will open its first North American manufacturing site in southern New Hampshire and plans to hire up to 40 new employees. RHM International,

headquartered in Brookline, Massachusetts, purchased a 44,000-square-foot building in the Sagamore Industrial Park, where it will begin producing and selling high voltage transformers and bushings for power utility companies. “We chose New Hampshire because of its business-friendly attitude,” says Eric Euvrard, company president. “The building is a perfect fit and with the close proximity to Boston, it allows us to hire talented people from Boston and New Hampshire.” RHM will begin modifying its new facility to accommodate a 65-foot tower needed to test and certify high voltage products. After certification, it will do final assembly and ship to its North American customers. “On behalf of the people of New Hampshire, I am proud to welcome RHM International to the Granite State,” said Gov. Maggie Hassan, in a press release. “RHM’s decision to open this facility in New Hampshire reinforces that our tax-friendly environment, small and responsive state government, highly skilled workforce and high quality of life make the Granite State attractive for growing businesses. I look forward to RHM boosting our thriving manufacturing industry, helping expand middle class opportunity and creating good jobs that will help keep our state’s economy moving in the right direction.” The company’s technology is unique for its use of high voltage polymer-based insulations instead of transformer oil, providing utilities with a significantly longer safe service life without any need of maintenance. “RHM is a great example of a family-owned company moving to New Hampshire because they found the right real estate and a can-do attitude from all involved in the relocation process,” says Michael Bergeron, senior business development manager for the New Hampshire Division of Economic Development, who assisted the company with its plans. For more information on job openings, contact Eric Euvrard at 888-495-0008. For information on the benefits of relocating to New Hampshire, contact Bergeron at 603-271-2591. Send your Talk of the Town news to editor@monadnockSJB.com.

October/November/December 2015

THE BUSINESS NEXT DOOR A snapshot of a local home business Missy Blanchard MB Massage Studio 424 River Road Westmoreland, NH 03467 603-283-8443 www.mbmassagestudio.com Missy Blanchard has a short commute to work. In fact, it’s just a few steps from her kitchen to her massage studio in rural Westmoreland. Blanchard, the daughter of a dairy farmer, is the third generation to live in Westmoreland. Last winter, when she and her husband Jeremy built their home on family land, she moved her massage practice to Westmoreland after practicing in Keene for three years. Her home and studio sit in a hayfield surrounded by her vegetable garden, nine chickens and three ducks. Her parents live at the other end of the field and she lives a half mile from where her grandparents and dairy farm once operated. Her work, like the setting, is peaceful and relaxing and each treatment is catered to the varied needs of her clients. What are the advantages of having your business at home? Our small, efficient home and my massage studio were designed by local architect, Michael Petrovick of Catlin + Petrovick Architects (Keene), keeping in mind our desire for a small carbon footprint. Michael designed my office space in a way so that it’s attached, but separate, from my home. Working from home just made sense. Outside the obvious savings on driving, office space and lugging massage linens back and forth, being close to home offers me, and my clients, more flexibility in scheduling appointments. Since I’m home I may see my first client in the morning and then the next few later in the afternoon. Instead of having to drive back and forth or fill that time in Keene it allows me to work in my weedy garden or on other projects. The setting is perfect for relaxation and self-care. Each season at the studio is beautiful, and my clients get to connect with nature in addition to getting quality therapeutic massages. What did you do before you became a massage therapist? Prior to opening MB Massage Studio, Jeremy and I lived in Kansas (where Jeremy is from) and New York City. In New York we both worked at an old, Italian tile store. In New Hampshire, I’ve worked with Alzheimer’s patients in their homes. It was this caring work that made me realize that massage would be a good fit. Massage, just like home health care, is about caring for people. Listening to what they want. What they need. Where they are experiencing pain and stress and how to help them achieve balance, pain relief and peace. 12

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Do you do massage therapy in business settings? All full body table work is done at my home office. During the year I am contracted to do chair massage at businesses such as The Monadnock Food Co-op, World Learning / S.I.T (in Brattleboro), the Westmoreland School, Maplewood Nursing Home, the Cheshire County offices and Cedarcrest for health fairs and employee appreciation days and for ongoing monthly chair massage. Chair massage is such a nice benefit for employees. For some, it is their introduction to massage and its benefits. For others who may be too busy to seek full body massage it becomes a useful tool for stress and pain relief. What has been the proudest moment in your business so far? The proudest moments in my four years in business are on those days when I receive thank you messages from clients telling me how massage has improved their lives. I have clients with fibromyalgia who say that, for the first time in years, they live with much less pain! That’s a big deal! My proudest moments are when I see and hear that my massage made a noticeable difference to someone and made their life better. How do you promote your business? Mostly via word of mouth and referrals from colleagues. I’m a member of Active Business Connections, one of the Keene BNI chapters, and this continues to be an important piece of the pie in bringing in clients to my practice. I’m also a proud member of Monadnock Buy Local. I think as a small business it’s important to be part of a group that focuses on the growth of the local economy. It continues to impact my own spending choices both in business and personally. Outside of these groups events, Google and social media are sources of referrals for my business as well. What inspires you in your business life? I’m continually inspired by the talents and gifts of other local businesses and their successes. Self-employment takes a certain amount of courage knowing that the buck ends with you. Every week I talk with business owners who are taking their talents and turning them into businesses that support themselves and their employees. That takes creativity, perseverance and guts, and it’s fun to be surrounded by those who so boldly make it happen! What do you do for fun when you are not working? When I’m not working, I’m spending time with my husband, family and friends. Our home is still very new, so there are always projects to make it our own. So I’m a bit addicted to Pinterest! p

HINTS FROM HELAINE

Answers to your vexing business problems, by Helaine Iris Dear Helaine, There is so much talk these days about the Millennial Generation and that they require different perks in a workplace. How do I attract young people to work for me if I run a small company and don’t have enough profit yet to provide all the perks they like? – BABY BOOMER

Dear Baby Boomer, Contrary to the popular assumption that Millennials are the “selfie” generation, focused primarily on themselves, Millennials (age 21-34) are actually hardworking, loyal employees. They bring fresh ideas and energy to a company and can invigorate the customers as well as the business model. Attracting Millennials (when you’re on a shoestring budget) is easier than you might think. According to Entrepreneur magazine and Forbes, Millennials value more than high-cost perks and benefits. They appreciate an ethical and fair work environment, transparency in communication, a technology culture (another good reason to upgrade those old systems), flexibility in scheduling, the ability to work from home and innovation. They also favor digital communication over conventional forms. When you consider this list, these items also make sound business sense and would benefit any employee from any generation. Also, make sure you put a clear contract in place that outlines the roles and expectations so you can start the relationship on solid ground. Dear Helaine, My business seems to be going fine, but sometimes I worry that I may be missing any red flags. What are the top three red flags that a small business owner should watch out for? – WORRYING Dear Worrying, Great proactive question! Congratulations on things going well. Rather than wait for “red flags” to wave at you, I suggest a simple checklist of tasks to keep handy and review periodically. This will assure you are paying attention to the most important aspects of your business on a regular basis. In general, if I were to pick three areas to keep your eye on they would be: 1. Sales: Are you meeting your goals? 2. Financials: Are your accounts in order, are you on top of cash flow, and are you making decisions based on data? 3. Customer satisfaction: Are you delighting your customers (and your employees). You might customize this list based on your business and what you think is most important. Devise a simple system so you remember to ask yourself the questions on a weekly basis. Tie it into a task you regularly do, whether it be paying bills, a staff meeting, or updating your weekly calendar. A few minutes of preventative awareness can go a long way in keeping your business on the right path. p Helaine Iris is a life and business coach with Path of Purpose Coaching. Do you have a vexing business problem? Email Helaine at helaine@pathofpurpose.com. Your name will be kept confidential.

October/November/December 2015

EXPERT TIPS

Advice you can trust from the people you know

Want to Sell Your Business When You Retire? By Bob Vecchiotti Know your company’s worth

Despite a track record of growth, many deals fall apart because owners didn’t get the price they wanted. According to Ian Smith of The Portfolio Partnership, an acquisitions support services company, “...there is an enormous value gap between the perceived value owners place on their business and the reality of the value buyers are placing on these businesses. The cash being generated by exits just does not reflect the risk that owners are taking to build their businesses.”

What’s your unique position?

ost business owners dream that when they reach retirement age they will sell their businesses and create a cash legacy for their families. But when do you start preparing to fulfill that dream? The answer: Day one, as soon as you open your doors. Because it can be a very long journey from start-up to sale. So what can you do, today, to build a business attractive to a buyer in the future, or even an employee stock ownership plan (ESOP)? In a nutshell, work on creating significant growth and providing an exit strategy for yourself.

Focus on growing your business

What attracts investors? Obviously, a strong track record is foremost. The stability of your management team, the retention of key customers and employees, and your company’s valuation are all important. Investors want a mature company, not a start-up.

Have an exit strategy

Exit strategies range from shutting your company down after your personal goals are met, to transferring ownership to family members or employees, or planning for an initial public offering (IPO) or selling to an interested buyer. This latter strategy has some caveats: Make sure you have a realistic valuation for your company and attractive characteristics for a buyer. Exiting your business can meet your goals for a successful transition of ownership, a secure retirement and more leisure time. But your exit plan has to be realistic. Bob Vecchiotti is a business and advisor and coach. He lives and works in Peterborough. 14

Small Business Journal • www.monadnockSBJ.com

According to Jim Nguyen, responsible for mergers and acquisitions for business growth at TRUEcar, you can boost your company’s attractiveness and value to the right buyer if the purchase of your business “opens up new markets, accesses a new customer base, provides key or difficult to find talent, and provides enabling technology.”

Keep your eye out for the right buyer

Even in the early years of your business, keep tabs on potential buyers. Remember: A buyer need not be a major corporation. Often, the buyer is a local business owner who sees the synergies of buying and selling for mutual gain. Who is the right buyer for you? A company that can add value to your business with best practices, more talent, a bigger market, more customers, a stronger reputation, and with owners who appreciate the value your company brings to them.

When it’s time, get a good negotiator

It helps to have a good negotiator by your side when the time comes to sell your business. Be prepared for a year of transition when you find the right buyer. It’s good practice to start looking and doing your due diligence well before your target date for selling the business. While some of the best years are still ahead for you before you sell your business, it is wise to start thinking about — and positioning your business — for the sale today. And when the time comes you may find that your retirement dreams can come true. p

We Need You To

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Are you a retired or semi-retired small business professional? Are you looking to give back to your community? SCORE volunteers help thousands of entrepreneurs start small businesses, and achieve new levels of success in their existing business. Volunteering at SCORE is a way for you to connect with fellow business owners, and give back to your community by passing on your knowledge and expertise to the next generation of entrepreneurs. Become a Score Volunteer Today!

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October/November/December 2015

IN YOUR BUSINESS

Opinions from local business leaders

Put Your Worries on Ice

By Robin Eichert

Grace focused on everything else except the large chucks of ice that had fallen in the driveway. Usually, anything out-of-place in her environment is a reason for concern with Grace, so why not this? Sometimes the best approach is giving yourself some time to assess the situation before jumping in prematurely.

As humans, when we are faced with a big problem, we usually resort to doing one of two things: plunge ahead to fix it or ignore it. There is, however, a middle ground that can be very constructive. 16

Small Business Journal • www.monadnockSBJ.com

y dog, Grace, surprised me one winter morning when we went out to survey the avalanche of ice that had fallen from the roof the previous night. While I marveled at the area, Grace wasn’t interested in it at all, which was unusual because anything out-of-place in her surroundings brings out concern in her. Why not this, I wondered? I can’t know for sure why she decided to ignore the massive ice blocks that could have caused her bodily harm if she had been in the area when they fell, but she did. This is a dog that barks nervously at a leaf blowing in the wind, so her silent treatment was very unusual for her. Did she decide to wait and see if these ice blocks would present a threat? Perhaps. Or maybe she literally “iced” the topic in her mind. As humans, when we are faced with a big problem, we usually resort to doing one of two things: plunge ahead to fix it or ignore it. Many times, it’s the right thing to immediately jump in and take care of an issue, particularly when our safety and security are at risk. And it’s rare that any situation will benefit from ignoring it. There is, however, a middle ground that can be very constructive. While it is important to address conflict when it arises, sometimes hitting the “pause” button on a problem is smart. When we get overwhelmed with a situation, taking time to assess it, think it through, gives us perspective on how to approach it. When we have an achy bruise or sprain on our body, applying ice for short intervals is an effective treatment. The ice allows the body to chill, so to speak, easing the pain and allowing damaged parts to settle down. That “wind down” time can also be a great stress management tool. When you are faced with an overwhelming problem, what is your tendency? Do you dive straight in and start to fix it, ignore it, or take your time to assess it before getting stressed? Do you see a pattern in the way you react? Could you be more effective with a different approach? What steps would help you decide which route to take? Next time you feel overwhelmed, take a hint from Grace and ice it. p

Robin Eichert founded PeopleSense Consulting LLC in 2001, which helps businesses create healthy workplace relationships. She writes a popular blog titled Graceful Leadership about the management and life lessons learned from her dog, Grace, at www.PeopleSenseConsulting.com.

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603-352-0734 / www.deeproootsmb.com October/November/December 2015

BEFORE & AFTER

Local business office renovations

David O’Neil Construction 423 Main St., Marlborough

avid O’Neil Construction, a family owned and operated excavation company, was started in 1998 by David O’Neil (owner, pictured), his son Matthew (equipment operator and estimator) and daughter Janelle Hodgman (office manager). The company’s office has operated out of David O’Neil’s house in Harrisville since it began. He says the home office was a mere 120 square feet with just enough room for two desks, two computers, a printer and a filing cabinet (see “before” photo at right). “This space was not big enough to allow all of us to work at the same time, which isn’t productive in any type of business,” says O’Neil. Since starting the business in 1998, they have transitioned from carpentry work to excavation, which required more equipment. And when a piece of equipment needed repair “the only place (to work) has been in my driveway (weather permitting) or in one of the bays of my garage … it was just a matter of waiting for the right time (to have my own shop),” says O’Neil. The business recently purchased land on Route 101 in Marlborough, “which gives us great exposure and good access to be able to move our equipment whenever we need to,” says O’Neil.

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Small Business Journal • www.monadnockSBJ.com

R O F E

While the building process has taken longer than expected (the family is building it themselves), the work on the new office and garage spaces (for a total of 3,120 square feet) is almost completed. “We are doing our full-time excavation work during the days and spending a lot of late nights and weekends working on the shop,” says O’Neil. The new office space is 480 square feet, “and has enough room for all three of us to have a desk and work area, filing cabinets, a credenza, and a place to eat,” says O’Neil. The shop portion of the building is 2,640 square feet and “exactly what we need to be able to drive any piece of equipment right in the building and get to work.” Moving out of the home office cramped quarters will help this family business become more efficient and organized, notes O’Neil. “We are grateful for how much our company is growing, and we are very excited about what this new move is going to do for us in the future,” he says. p

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Tapping Profits By Katherine P. Cox

espite the enormous growth of craft beer breweries in recent years, craft beer fans in the Monadnock Region and the Brattleboro area have had only two choices: The Elm City Restaurant and Brewery in Keene, started in 1994, and McNeil’s Brewery and Pub in Brattleboro, opened in 1989 and one of the oldest in Vermont. That’s changing fast. Several small breweries (nano breweries) have opened in the Monadnock Region in the past year, a microbrewery opened last November in Brattleboro, and a brewpub, also in Brattleboro, has gained a loyal following since opening three years ago. The good news for beer aficionados is that each is unique, each producing beer distinct from the others. That’s the allure of craft beer and what continues to drive the industry, which now captures 11 percent of the national beer market. Craft beer is big business in Vermont, which has long held the distinction of being one of the top craft beer states in the country. In the last three years, the number of breweries has almost doubled, to more than 40. The numbers are climbing in New Hampshire too, thanks to a law enacted in 2011 that made it easier and more affordable for small breweries to start up and operate. Today there are more than 28 and counting. Fueling this trend are young professionals interested in high-quality beer, often one-of-a-kind and produced locally. In Brattleboro and the Monadnock Region, young entrepreneurs have tapped into this trend and are filling a void in the local markets.

Small Business Journal • www.monadnockSBJ.com

Brattleboro: Hermit Thrush Brewery

The owners of Hermit Thrush Brewery on High Street in downtown Brattleboro saw an opening in southern Vermont when they were looking for a place to start their microbrewery last year. There were a couple of brewpubs, but nothing in the region that offered what they hoped to provide: locally brewed Belgian ales. Avery Schwenk (pictured, bottom photo on left) and Christophe Gagné (pictured, bottom photo on right and on next page) met in college and were living in Philadelphia when they decided to put their heads — and dreams — together and take their home brewing to the next level. “Neither of us grew up in a city, and we were tired of Philadelphia,” says Gagné. As the brewmaster, he spent many years apprenticing and working in breweries in the Philadelphia area gaining experience and developing recipes. Market research sent the two friends to Brattleboro, where they saw an opening for their business; the region also met their personal aspirations to live in a more rural environment. “Brattleboro’s a great community; a good balance of rural and larger town vibrancy that appealed to us,” says Schwenk. They also found a lot of support. Financed by private loans and a $40,000 loan from the Town of Brattleboro (through a town loan program), they found an ideal site to rent, “just off Main Street, which is a big help,” says Schwenk. Hermit Thrush Brewery opened in November 2014 with a small tasting room with 10 taps featuring three flagship beers and seven other rotating varieties. As a microbrewery — meaning they produce less than 15,000 barrels of beer a year — they can sell growlers and cans from the tasting room, but more than half their income comes from the wholesalers who buy and distribute their ales. Hermit Thrush has more than 40 accounts around the state as well as restaurants and bars around the region that serve their product. Schwenk and Gagné also bring a green approach to their business. “We’re the only brewer in the world with a pellet-fired brew house,” says Gagné. Instead of venting out the steam from the boiling process, they reclaim it for hot water. They use cans instead of bottles, because cans recycle better, notes Gagne, and ship with fewer energy costs. Hermit Thrush is open daily and is a full-time commitment for Gagné and Schwenk, who also have four full-time employees. In just a year, they have

been able to make their dream a profitable reality and are even looking down the road to expand and grow their production.

Brattleboro: Whetstone Station Restaurant & Brewery

At the end of Main Street in Brattleboro, a left turn takes you to Whetstone Station Restaurant and Brewery, which brews beers for sale only in the restaurant, bar and outdoor beer garden overlooking the Connecticut River. The brewing space is tiny — just 50 square feet at the back of the restaurant — but the process is very hightech and “super-efficient,” says chief brewer Tim Brady. “A lot of bigger breweries are jealous of what we have. It’s a very high-tech operation for how small it is.” With his partners, wife Amy Brady and David Hiler, they opened a restaurant in the former Riverview Café (that had sat abandoned for years). After extensive renovations, they opened in the summer of 2012. With revenue from the restaurant helping to fund the brewery, they began brewing soon after with a philosophy of experimentation and taking chances with continually changing recipes. They have one flagship beer, the Whetstoner Pale Ale, and revolving batches that, once they sell out, are not brought back. They brew a new batch every two months. “I don’t like repetition,” says Brady. “I want to be creative and have fun; take brewing to a new level. It’s a fun way to keep our regular audience engaged with our beers.” The recipes are published on their website so “if you really like it, you can make it yourself,” he says. Brady started brewing beer when he was in college in the late 1990s. In 2007 when he and his wife, Amy, were traveling around the country visiting breweries and making contacts, they were drawn to Vermont’s quality of life as well as the growing craft beer industry. “People in Vermont have always been supportive of local. Craft beer is popular because people want to drink what’s made locally,” says Brady. “There are a lot of talented craft brew people here. So you see impressive beer coming out of Vermont.” For Brady and his partners, good beer, good food and a gorgeous spot on the river have been a profitable recipe. “We have surpassed our own projections every year,” says Brady. Continued on next page. October/November/December 2015

Gilsum: Old Man Brewery

Three nano breweries (producing less than 2,000 barrels a year) in the Monadnock Region have taken a different approach: They are open only on weekends. Nick Sintros of Alstead has been a homebrewer for 12 years and “he always had really good stuff,” says Craig Roach, his friend and now a partner in Old Man Brewery in Gilsum. The two spent a lot of time talking beer on long car rides going to beer festivals and tossed around the idea of starting a small brewery. “We looked around, and the closest brewery was Elm City. We realized there was a need,” says Roach. Deciding they were in the right place at the right time and confident that Sintros’s beers were superior enough to make the leap into the craft beer market, Sintros, Roach and another friend, Stefan Arteaga of Keene, formed an LLC, consulted with the Small Business Development Center in Keene, raised $15,000 in start-up funds and forged ahead, opening this fall in a renovated barn on Roach’s Gilsum property. Old Man Brewery has a one-barrel brew system and brews 60 to 70 gallons per batch. With six flagship beers in rotation, “Nick is always experimenting with his beers. His willingness to try something new is impressive. They always turn out well,” says Roach. Roach sees small local breweries as an important part of the local economy. “This area has been in need of local home grown businesses and beer is a good way to boost the economy. We’d love for this area to be known for craft beer.”

East Alstead: Belgian Mare Brewery

In nearby East Alstead, Belgian Mare Brewery has been operating since May 2014 and self-distributes its beers all over New Hampshire. Locally, Belgian Mare beers are sold at Brewtopia, Hannah Grimes, Gilsum Village Store, Walpole Grocery and South Acworth Village Store. Owner and brewmaster Tim Roettiger brews nine different beers, and “every one has its following,” he says. But the beer he is best known for is the Hemlock Stout, brewed with tips of hemlock branches. A home brewer since 1991, Roettiger and his wife, Tracy, moved to the region in 2005 from Alaska. He was working for the U.S. Fish and Wildlife Service and unhappy with the daily commute to Nashua. Following his wife’s suggestion that he open a brewery, he quit his job and began the long process of getting town and state permits and licenses, building the brewery on their property and talking with other small breweries in New Hampshire and New England. The Roettigers invested about $50,000 in the venture. “I knew this was never going to be big enough to keep a bunch of investors happy, but it would make my wife and me comfortable. Within a short time, it was able to support itself,” says Roettiger. It’s covering its expenses, he notes, “but not leaving a lot for me. It wouldn’t be happening if my wife wasn’t employed.” 22

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Being able to self-distribute — thanks to a New Hampshire state law that has eased restrictions on nano breweries — eliminates the middle man and allows Roettiger to develop personal relationships with his retailers. Likewise, he develops relationships with customers at the brewery who “like the novelty of it. They love the fact that they found this little brewery in Alstead.”

Troy: Mooselick Brewing

A chance meeting at a microbrewery in Naples, Florida, led to Mooselick Brewing in Troy. The new brewery at Monadnock Berries specializes, fittingly, in fruit beer. Dave and Donna Morse of Keene bumped into Anthony and Fenella Levick, owners of Monadnock Berries, over beer in Florida, where Dave Morse, a chemical engineer and homebrewer for 25 years, mentioned he brewed a tasty raspberry fruit beer that Anthony should try. Meanwhile, the Levicks were looking to diversify their farm business, and the two couples formed an LLC and began work on the new brewery. Investing their own money, Morse says he looked at the enterprise and asked himself, “can we afford to lose all this? The answer was yes.” Noting that the investment was primarily in infrastructure, septic, building and equipment, Anthony Levick says, “we’re not sticking our necks out too-too far.” Indeed, the location on a busy stretch on Route 12 bodes well. Levick said that 100 vehicles a minute pass by in mid-summer. “You need a good reason to stop, and beer’s a good reason to stop,” he says.

Geography was a determining factor in establishing Mooselick Brewing, aside from the farm. Morse says he looked at a map of small breweries in New Hampshire, Vermont and Massachusetts, “and there was a great big hole in Keene. We’re capitalizing on the fact that there is a beer-drinking population here; an established beer culture.” Mooselick Brewing brews four beer varieties, which can be sampled in the tasting room, or purchased in half-gallon growlers or 22-ounce bottles. Their beer can also be purchased at the farmers’ markets in Keene, Jaffrey and Bedford. Each batch size is about 60 gallons, and they brew two batches a week. Mooselick beers are already gaining fans: It’s “Velvety Antlers Ale” won the audience choice award for “Best in Show” at this summer’s Wyman Tavern Brew Fest in Keene. “I’m trying to add a dimension to every beer we make,” says brewmaster Morse. I don’t want it to taste like a brown ale that’s already available. We want to add another twist.” p Katherine P. Cox is a freelance writer from Westmoreland.

Just make yourself

Welcome to atHOME, a new local magazine that celebrates the everyday homes & gardens of the Monadnock Region and southeastern Vermont. This free magazine, published 4 times each year, is brought to you by the award-winning Keene-based Backporch Publishing (publisher of the Small Business Journal). atHOME highlights the stylish (yet practical and affordable) ways we decorate our homes and gardens. Available in print and online starting mid-November. Serving Cheshire, Hillsborough & Windham Counties.

atHome magazine • Keene NH • 603-369-2525 • www.atHOMEnewengland. October/November/December 2015

JOURNAL PROFILE:

Catlin + Petrovick: Home Grown Architecture By Nicole Colson

n their own, Michael Petrovick and John Catlin have a combined nearly 70 years of big-city experience, and together they created a home-grown architecture firm from the ground up in rural New Hampshire. Petrovick, who lives in Francestown, operated his own architecture firm in Keene since 2011 and has 30 years of practice as an architect under his belt with residential, commercial and healthcare work in New York City and Long Island on his resume.

ket the business; it was invaluable.” The two teamed up to head the renovation project of the Hannah Grimes Center’s upper floor, which was completed in March.

Blending new architecture with old

Catlin, whose work is nationally-known, gives presentations on blending architectural design with the fabric of the community. He cites a recent senior community center project in Massachusetts that he and his partner designed to look like a residence, with a sloped roof to unload snow. We designed it two or three times bigger than other buildings in the neighborhood,” says Catlin. “It has vinyl siding, and it’s single-story with dormers. The greatest compliment we got was that people drive through the neighborhood and didn’t notice it because it picked up the character of the neighborhood.” Petrovick’s expertise is in designing multi-million dollar senior facilities. His passion in this area came from his mother, who headed nonprofit organizations that assisted mentally and physically handicapped people in his native Wisconsin. “They didn’t have assisted living facilities then,” he says. “They had the county home. I learned how depressing and disappointing these facilities were.” He said about 15 to 20 percent of senior facility residents have accessibility issues, which is the basis for his designs. “Our buildings are meant to be for people of all accessibility issues,” says Petrovick. Some details of his past designs include handrails disguised as wainscoting and creating open space by eliminating hallways. “There are no barriers to entry or use in my buildings,” he says.

A generalist approach: a recipe for success Catlin, who lives in Wilton and operated an architectural firm in Boston for 38 years, was looking to downsize his business, perhaps through a merger with another architect. Petrovick, who had just gotten back into the architecture field after his decade-long hiatus as a software salesperson, was ready to expand. “I didn’t want to work in my house anymore,” says Petrovick. “I needed to grow my business or get out of it. I thought it would be a great growth opportunity to work with John because of his length of experience in architecture.” Petrovick heard about the business incubator program at the Hannah Grimes Center for Entrepreneurship and he signed up for the year-long program. “It helped me learn sound business practices,” says Petrovick who is also a professor in the architecture department at Keene State College. “I learned how to mar24

Small Business Journal • www.monadnockSBJ.com

Historical work takes up a fair amount of what Catlin and Petrovick do now. They are working on a couple of different projects: one a renovation of the Francestown Town Hall and another a roof replacement on the Jaffrey Town Hall, which sits on the National Register of Historic Places. Staying diversified in their designs is the formula the firm will continue to follow. “We want to have 30 to 40 percent of our designs be residential and the rest a mix of municipal and commercial work,” says Petrovick. “You have to be a generalist as an architect in New Hampshire … you can’t really specialize in any one area here like you can in a large city.” The types of work within these areas is just as varied. On any given day they might be working on a design for a home mudroom alongside that of a women’s designer handbag boutique on Boston’s Newbury Street (one of their current projects). “We do a nice cross-section of work,” says Petrovick.

Better Business Loans. Since the merger, Petrovick says, the firm’s revenue has increased threefold. “We anticipate growing,” he says. “Our vision is to be about five to 10 people in the office including myself and John.” Also in the anticipated mix of employees will be an intern architect. Petrovick says: “John and I both enjoy the New England aesthetic as it relates to 21st century.” Catlin and Petrovick Architects have since moved from their office at Keene’s Hannah Grimes Center to its current location at 25 Roxbury Street. Learn more: www.c-parchitects.com p Photos: Top, Prime Roast on Rt. 101, Keene. Previous page, left to right: 88 Exeter Street Hotel in Boston, Mike Petrovick and John Catlin.

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YOUNG ENTREPRENEUR This column, sponsored by the Keene Young Professionals Network, is a look at young business owners in the region. Learn more about the KYPN and their fun networking events by visiting www.keeneypn.org. Blake Amacker Age: 34 CEO, founder and co-owner, Copper Cannon Distillery West Chesterfield

Louisiana native Blake Amacker and his cousin, Chris Arnold (pictured, at left, in a painting they have at their distillery), are co-owners of Copper Cannon Distillery, set to open in late 2015. Located in a three-story barn built using bracing timbers and topped with a cupola and restored weather vane from the historic former Bardwell Farm in Swanzey, the distillery will feature a tasting room for Copper Cannon’s premium rye and bourbon whiskey and clear, aged and spiced rum. The business will also feature tours and a small retail shop. All spirits are germinated/malted, smoked, fermented, distilled and aged in charred white oak barrels on site. We spoke to Amacker about the new business. How did you wind up relocating to New Hampshire? I moved here for a job in the aerospace industry in Massachusetts after graduating from Louisiana State University. I was recruited to work for Corning in Keene — I’ve been there eight years. I’m a mechanical engineer. Will Copper Cannon be the first distillery in the Monadnock Region? No. New England Sweetwater Farm and Distillery is located in Winchester. I figure the more, the merrier. How did you come up with the idea to start a distillery? I had some free time and after visiting the Bushmills distillery in Ireland with my cousin — he’s a petroleum engineer — I thought I could learn to make whiskey. I went to the Siebel Institute in Chicago and worked at a couple of different distilleries, including Flag Hill Spirits in Lee (N.H.) I learned a lot about the process.

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When did you start the process of opening this distillery? About three years ago.

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How do you think your experience as a mechanical engineer informs your business? I’m able to combine traditional distilling techniques with modern technology. Chris runs the financial side of things.

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Small Business Journal • www.monadnockSBJ.com

What is the Louisiana flavor you want to bring to New England? We use molasses and sugar from Louisiana in our rum. What will happen after the distillery opens? We’ll have a grand opening celebration. Our initial goal is to get our products into New Hampshire stores and grow organically into selling at stores around New England. p

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October/November/December 2015

THE GREEN SCENE Profile of a local green business • by C S Wurzberger

The Rich Earth Institute:

Using Yellow to Go Green

A local Brattleboro company is on the cutting edge of “pee-cycling” and leading a urine nutrient reclamation project. Since 2012, the Rich Earth Institute, a nonprofit research and demonstration organization, has been collecting urine from 170 volunteer participants in and around Brattleboro, Vermont. After sanitizing the urine (urine itself is typically pathogen free, but can be contaminated) researchers apply it to a research plot of farmland that is producing hay. “Throughout the process we collect detailed data on the effect of urine fertilizer on the quantity and quality of the hay harvest and on the properties of the soil,” notes Kim Nace, co-founder of the Rich Earth Institute. The organization chose to focus first on urine because it contains the majority of nutrients that plants need, namely nitrogen, phosphorus and potassium (i.e., N-P-K), making it a valuable fertilizer in an agricultural setting. But flushed down the toilet, human urine creates a significant pollutant in an aquatic environment. Getting urine out of wastewater and into agriculture accomplishes the lion’s share of nutrient recycling, without having to contend with the pathogens present in feces, or the accompanying “ick factor,” says Nace.

Purchase a pro-rated Fall Share! Eat Local, Fresh & Pesticide-Free Oct 8-Dec 3! Stop by our farm store to purchase veggies, eggs, cheese, Orchard Hill Bread, Walpole Creamery Ice Cream and more. Open daily sunup-sundown.

www.traciesfarm.com • (603) 568-6102 72 Jaffrey Road, Fitzwilliam, NH

Small Business Journal • www.monadnockSBJ.com

research and serve The Rich Earth as a model for other Institute was founded urine-recycling in 2011, and since 2012 programs. has been conducting The urine field the first controlled field trials are meant to trials in the United be just a first project States using source-sepPhoto, left, Rich Earth Institute researcher labels samples for the nonprofit arated human urine as a (photo by Marcin Szczepanski). Above, urine collection containers organization, one fertilizer. (photo by Emma Reuter). Next page, application of sanitized urine that demonstrates This is the first fertilizer to test fields of hay crop (photo by Mike Earley). the effect of urine as legally authorized and a fertilizer and docpublicly documented umenting its particular performance on hay in New England. community-scale urine reuse project in the United States. Rich Earth Institute is planning further initiatives for Research and field trials with urine fertilizer are underway in establishing best practices for urine sanitation, storage and many countries throughout Europe, Africa, and Asia, but the land application, among other goals. By the end of this year, United States has lagged behind. The Rich Earth Institute is serving as a hub for researchers, the organization will complete the EPA-funded study with its national research team regarding the persistence of pharmawriters, professionals and other practitioners who are explorceutical residuals when urine is used to fertilize edible plants ing the intersection of agriculture and sanitation, notes Nace. and publish the research results. The organization hopes that its ongoing research and Continued on next page. demonstration project will help catalyze additional domestic

POOLE ECOLOGICAL CONSULTANCY Helping Protect Natural Assets Since 1996

PO Box 890, 741 Beard Road Hillsborough, NH 03244 vox/fax: (603)478-1178 www.eannpoole.com E. Ann Poole, CWS, Principal eann@gsinet.net

October/November/December 2015

What are the top facts about recycling urine? First: Everyone urinates. Americans produce 30 billion gallons of urine annually. (Containing more than 5,000 grams of fertilizer per person). Second: Most of us flush. We use 1.2 trillion gallons of drinkable water each year to flush it away (about 4,000 gallons/person). What are the benefits to using urine as a fertilizer? It reduces the need for expensive, synthetic fertilizers. It improves the quality of waterways and reduces wastewater treatment costs. What are the downsides to flushing urine down the toilet? It wastes a valuable fertilizer resource and releases pollutants into local waterways, often requiring energy-intensive treatment. How can people join in? Donate your urine if you live near Brattleboro, Vermont. Or donate dollars to support the growth of this research and demonstration institute. Since 2012, Rich Earth has collected “liquid gold” from more than 200 people and applied more than 8,000 gallons to local hay fields. With funding, these numbers can grow! Learn more at www.RichEarthInstitute.org. C S Wurzberger, The Green Up Girl, is on a mission to provide people with inspiration, motivation, resources and simple action steps so they can enjoy living a greener lifestyle.

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October/November/December 2015

CALENDAR OF EVENTS 4th Quarter 2015

Calendar of events listings are free. Highlighted listings are $25 per issue. Send your listing to: editor@monadnockSBJ.com. Please indicate if you would like a basic (free) listing or highlighted listing.

OCTOBER

Oct. 1 (Thurs., 8:30 a.m.-12:30 p.m.) Seminar: Be Ready to Have an Effective Employee Manual. Claremont Savings Bank Community Room, 145 Broad St., Claremont. Presented by Clark Mortenson. www.clarkmortenson.com Oct. 2 (Fri., 8 a.m.-2:15 p.m.) Listening: It’s VERY Professional! ($20 fee) Hannah Grimes Center, Keene. www.HannahGrimes.com/ calendar Oct. 2, Nov. 6, Dec. 4 (Fri., 11 a.m.-1:00 p.m.) How to Brand & Package Your Product (with Peter Harris). Hannah Grimes Center. www.HannahGrimes.com Oct. 6 (Tues., 11 a.m.-1 p.m.) Conflict and Communication Coaching with Barbara Woods. Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar Oct. 7 (Wed., 6-8 p.m) Facebook’s Paid Ad Options with Christine Halvorson. ($35) Greater Peterborough Chamber of Commerce, Peterborough. Chris Halvorson: 603-203-0593. Oct. 8 (Thurs., 7:30-9 a.m.) Greater Peterborough Chamber of Commerce Breakfast. Monadnock Country Club. $12/members, $15/nonmembers. RSVP: info@peterboroughchamber.com

Oct. 14 (Wed., 6-8 p.m) Online Video Marketing: The Basics with Christine Halvorson. ($35) Greater Peterborough Chamber of Commerce, Peterborough. Chris Halvorson: 603-203-0593. Oct. 15 (Thurs., 8:30 a.m.-12:30 p.m.) Be Ready for Cyber Security. Co-presented by Clark Mortenson and Steven Ryder of True North Networks. Courtyard by Marriott, Keene. www.clarkmortenson.com Oct. 15 (Thurs., 5:30-7 p.m.) Business After Hours: Greater Peterborough Chamber of Commerce. Grove Street Fiduciary, Peterborough. RSVP: staff@peterboroughchamber.com. Oct. 20 & Nov. 17, Dec. 15 (Tues., 9 a.m.-noon) Coaching: Human Resources Compliance with Paula Mathews (free 1-hour sessions available). Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar Oct. 20. (Tues., 6-9 p.m.) Social Media Marketing Part 1 (with Christine Halvorson). Sponsored by SCORE. TD Bank, 194 West St., Keene. www.monadnock.score.org Oct. 20 (Tues., 11 a.m.-noon) Coaching: Social Media with Emily Susan. Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar

Oct. 8 (Thurs., noon-2 p.m.) Workshop: Vision, Mission, Core Values, and Planning with Steve Wood. Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar

Oct. 21 (Wed., 8-9:30 a.m.) Are Your Employee Pay Practices Legal? With Employment Attorney Benjamin Wyatt Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar

Oct. 9-13 (7 a.m.-2 p.m.) Advanced Manufacturing and High Technology Summit. Radisson Hotel, Manchester. www.biaofnh.com

Oct. 21 (Wed., 5:30-7 p.m.) Business After Hours: Greater Keene Chamber of Commerce. Cheshire YMCA & Camp Takodah, Richmond. RSVP: 603-352-1303

Oct. 14 (Wed., 7:30-9:30 a.m.) Workforce Development: Investing in the Future Workforce (GKCC and Impact Monadnock). Centennial Hall, Alumni Center, Keene State College, Keene. Free, but reservations required: 603-352-4209.

Oct. 22, Nov. 19, Dec. 10 (Thurs., 9 a.m.-noon) Make Me More Productive coaching with Liz Sumner. Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar

Small Business Journal • www.monadnockSBJ.com

Oct. 22 (Thurs., 8:30 a.m.-12:30 p.m.) Seminar: Be Ready for the ADAA & EEOC. Mariposa Museum, Peterborough. Presentation by Clark Mortenson. www.clarkmortenson.com

Nov. 17 (Tues., 6 p.m.) Small Business Tax Seminar. Sponsored by SCORE. Mascoma Savings Bank, 255 West St., Keene. www.monadnock.score.org

Oct. 23 (Fri., 8:30 a.m.-11:30 a.m.) Startup Lab with Steve Silverstein (3 Month Intensive Program). Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar

Nov. 18 (Wed., 8-9:30 a.m.) Employer Obligations Concerning Employee Privacy and Data Protection w/Attorney Benjamin Wyatt. Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar

Oct. 26, Nov. 23, Dec. 28 (Mon., 9:00 a.m.-noon) Coaching: Strategy with Wink Faulkner (free 1/2 hour sessions). Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar Oct. 27. (Tues., 6-9 p.m.) Social Media Marketing Part 2 (with Christine Halvorson). Sponsored by SCORE. TD Bank, 194 West St., Keene. www.monadnock.score.org Oct. 28 (Wed., noon-1 p.m.) Lunch & Learn: Estate Planning. Josh Houle, financial advisor, and Pam Little, Esq. Edward Jones, 108 Main St., Keene. Lunch provided. RSVP: 603-352-9404. Oct. 28 (Wed., 4:30 p.m.) 102nd Annual Dinner, Lifetime Achievement and NH Advantage Awards Dinner. Raddison Hotel, Manchester. www.biaofnh.com Oct. 28 (Wed., 5-8 p.m.) Hannah Grimes Center’s CONNECT. Alyson’s Orchard, Walpole. Register: www.hannahgrimes.com/connect

NOVEMBER

Nov. 4 (Wed., 7:30-9 a.m.) Greater Peterborough Chamber of Commerce Breakfast. Location TBD. $12/members, $15/nonmembers. RSVP: info@peterboroughchamber.com Nov. 5 (Thurs., 10-11 a.m.) Webinar: Safety for the Non-Safety Professional. Presentation by Clark Mortenson. www.clarkmortenson.com Nov. 7 (Sat., 8 a.m.-5 p.m.) World of Women Conference. United Church of Christ, Keene (see ad on next page). Reservations: www.worldofwomenconference.com Nov. 10 (Tues., noon-1:30 p.m.) Creating Opportunities, Driving Results with Wink Faulkner. Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar Nov. 13 (Fri., noon-1 p.m.) Business to Business Brown Bag Lunch at GKCC. Greater Keene Chamber of Commerce, Keene. Reserve a seat: 603-352-1303.

Nov. 18 (Wed., 5:30-7 p.m.) Business After Hours: Greater Keene Chamber of Commerce. Primerica, 310 Marlborough St., Keene. RSVP: 603-352-1303 Nov. 19 (Thurs., 5:30-7 p.m.) Business After Hours: Greater Peterborough Chamber of Commerce. Bellows Nichols Insurance, Peterborough. RSVP: staff@peterboroughchamber.com. Nov. 27 (Fri., all day.) Plaid Friday. www.MonadnockLocal.org/PlaidFriday

DECEMBER

Dec. 2 (Wed., 7:30-9 a.m.) Greater Peterborough Chamber of Commerce Annual Meeting. Rivermead, Peterborough. RSVP: info@peterboroughchamber.com Dec. 15 (Tues., 8:00 a.m. to 9:30 a.m.) Avoiding Pitfalls Concerning Disability Accommodations & Employee Leaves . Hannah Grimes Center, Keene. www.HannahGrimes.com/calendar Dec. 16 (Wed., 5:30-7 p.m.) Business After Hours: Greater Keene Chamber of Commerce. Scores Sports Bar & Grill. RSVP: 603-352-1303 Dec. 17 (Thurs., 5:30-7 p.m.) Greater Peterborough Chamber of Commerce: After Hours. GFA Credit Union, Peterborough. RSVP: staff@peterboroughchamber.com.

ONGOING

Mondays, 11 a.m.-1 p.m. Money Coaching The River Center, Peterborough. 603-924-6800 Tuesdays, noon-1 p.m. Job Seekers Meet Up The River Center, Peterborough. 603-924-6800

October/November/December 2015

Meeting Spaces If you are planning a meeting, workshop, banquet, holiday party, get-together or a bash to celebrate your wildly successful business, there’s no need to go out of the region to meet. Stay local! There are plenty of meeting facilities in the area (some may even surprise you) to host any type of business gathering — large or small. Locations — which range from rustic to formal — vary in price, catering options and business amenities so please contact the venue for more information.

CHESTERFIELD NH Chesterfield Inn 603-256-3211 or 800-365-5515 Meeting rooms: 1 Seating capacity: 25

Riverside Hotel 603-256-4200 Meeting rooms: 1 Seating capacity: 125

BRATTLEBORO VT 1868 Cosby House 800-638-5148 Meeting rooms: 1 Seating capacity: 25

Colonial Motel & Spa 802-257-7733 Meeting rooms: 1 Seating capacity: 25

Dalem’s Chalet 802-254-4323 Meeting rooms: 1 Holiday Inn Express 802-257-2400 Meeting rooms: 2 Seating capacity: 50 Quality Inn 802-254-8701 Meeting rooms: 3 Seating capacity: 250

FRANCESTOWN NH

Crotched Mountain Golf Club 603-588-2923 Meeting rooms: 3 Seating capacity: 20-60

GREENFIELD NH

Barbara C. Harris Camp & Conference Center 603-547-3400 Meeting rooms: 10 Seating capacity: 10-200

INTERESTED IN STARTING AN EMPLOYEE CAMPAIGN? CALL US! Donate online anytime at muw.org. Interested in volunteering, call 603-352-4209.

Small Business Journal • www.monadnockSBJ.com

Stephenson Memorial Library 603-547-3400 Meeting rooms: 1 Seating capacity: 50

HANCOCK NH

Monadnock Quaker Meeting House 603-242-9607 Meeting rooms: 3 Seating capacity: 8, 10, 45

The Hancock Inn 603-525-3318 Meeting rooms: 2 Seating capacity: 10 & 20

Shattuck Golf Course 603-878-2000 Meeting room: 2 Seating capacity: 40 & 225-400

Nature’s Classroom at Sargent Center 603-525-3311 Meeting rooms: 7 Seating capacity: 15-160

KEENE NH

JAFFREY NH

Jaffrey Civic Center 603-532-6527 Meeting rooms: 5* Seating capacity: 15-200 *By donation only

Bentley Commons at Keene 603-352-1282 Meeting rooms: 2* Seating capacity: 10, 40 *No charge for nonprofits Best Western Sovereign Hotel 603-357-3038 Meeting rooms: 3 Seating capacity: 30 each room

Courtyard by Marriott 603-354-7900 Meeting rooms: 1 Seating capacity: up to 200

Keene Recreation Center 603-357-9829 Meeting rooms: 4 Seating capacity: 12-50

Fairfield Inn 603-357-7070 Meeting rooms: 2 Seating capacity: 10, 40

Keene State College 603-358-2942 Meeting rooms: 7 Seating capacity: 15-500

Hannah Grimes Center 603-352-5063 Meeting rooms: 2 Seating capacity: 18, 70

Papagallos Restaurant 603-352-9400 Meeting rooms: 1 Seating capacity: 80-100

Historical Society of Cheshire County 603-352-1895 Meeting rooms: 2 Seating capacity: 15, 95-150

Stonewall Farm 603-357-7278 Meeting rooms: 2 Seating capacity: 50 and 100-150

Keene Country Club 603-352-0135 Meeting rooms: 5 Seating capacity: 10 to 380

The Pub Restaurant 603-352-3135 Meeting rooms: 1 Seating capacity: 60

Keene Public Library 603-352-0157 Meeting rooms: Library: 4 Heberton: 1 Seating capacity: 6-75+, up to 300

NEWFANE VT

Four Columns Inn 802-365-7713 Meeting rooms: 1 Seating capacity: 14

PETERBOROUGH NH The Monadnock Center for History and Culture 603-924-3235 Meeting rooms: 1 Seating capacity: 60-100

Hidden Hills Banquet Facility 603-899-5001 or 800-698-5002 Meeting rooms: 3 Seating capacity: 130, 350 and 400

Inn at East Hill Farm 603-242-6495 Meeting rooms: 3 Seating capacity: 30, 30 & 100 Monadnock Berries 603-242-6417 Meeting rooms: 1 Seating capacity: 80

Monadnock Country Club 603-924-7769 Meeting rooms: 1 Seating capacity: 175

Rindge Recreation Center 603-899-6847 Meeting rooms: 1 Seating capacity: 100 (room can be divided)

Peterborough Community Center 603-924-8080 Meeting rooms: 2 Seating capacity: 20-300

Woodbound Inn 603-532-8341 Meeting rooms: 3 Seating capacity: 15, 30 & 300

RICHMOND NH

TEMPLE NH

Inn at Valley Farms 603-756-2855 Meeting rooms: 1 Seating capacity: 15

TROY NH

Walpole Mountain View Winery 603-756-3948 Meeting rooms: 3 Seating capacity: 16-50

YMCA Camp Takodah 603-352-0447 Meeting rooms: 5 Seating capacity: 20-350

RINDGE NH

Franklin Pierce University 603-899-4243 Meeting rooms: 60 Seating capacity: 2-1000

Birchwood Inn 603-878-3285 Meeting rooms: 1 Seating capacity: 16 Gay-Kimball Library 603-242-7743 www.troylibrary.us Meeting rooms: 1 Seating capacity: 50

WALPOLE NH

Alyson’s Orchard 603-756-9800 Meeting rooms: 1 Seating capacity: 250

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October/November/December 2015

B U S I N E S S D I R E C T O R Y ACCOUNTING Anderson & Gilbert Keene NH A Full Service Accounting Firm 603-357-1928, anderson@taxfolks.net www.taxfolks.net Hogancamp PC Keene NH Accountants and Business Advisors 603-352-2233 www.hogancamp-pc.com Lynn C. Rust, CPA PC Swanzey NH Helping You Solve Your Financial Puzzle 603-358-6565, info@lcrcpa.com www.lcrcpa.com ADVERTISING/MARKETING/ COMMUNICATIONS/DESIGN Aimee LaBrake Consulting Peterborough NH The Small Business Marketing Solution 603-784-5560 aimee@aimeelabrakeconsulting.com www.aimeelabrakeconsulting.com Halvorson New Media, LLC Hancock NH Social Media Strategies, Training and Content Creation for Small Businesses 603-525-3391 chris@halvorsonnewmedia.com www.halvorsonnewmedia.com Salwen Graphic Design Keene NH Full Service Website & Graphic Design for Marketing & Communication, 603-357-4693 nancy@salwen.net, www.salwen.net ARCHITECTS/HOME/BUILDING Catlin + Petrovick Architects, PC Keene NH A Local Firm with a National Presence 603-352-2255 mpetrovick@c-parchitects.com www.c-parchitects.com Crockett Homes of Central New England Spofford & Westmoreland, NH Always and Forever Local 603-363-4606 jscott@crocketthomes.net www.crocketthomes.net

Please support the small businesses that support the Small Business Journal! Crockett Log & Timber Homes Keene NH Green Living Since 1973 800-566-7714 jdodson@crockettloghomes.com www.crockettloghomes.com Scully Architects Keene NH Extraordinary Architecture and Planning for Our Community 603-357-4544 dvs@scully-architects.com www.scullyarchitects.com SISR Architecture, LLC Marlow NH Sustainable, Innovative & Socially Responsive Building Design 603-446-7024, christina@sisr.us www.sisr.us Weller & Michal Architects Harrisville NH We Strive For Excellence Within Real-World Limitations ... Because Design Matters 603-827-3840, info@wapm.com www.wapm.com ARTS & CULTURAL Arts Alive! Keene NH Advancing Arts and Culture in the Monadnock Region 603-283-0944 info@monadnockartsalive.org www.monadnockartsalive.org AUCTIONEERS The Cobbs Auctioneers Peterborough NH Fine Antiques and Art Auctions 603-924-6361 www.TheCobbs.com BANKS/CREDIT UNIONS Bank of New Hampshire Antrim, Keene, Hillsborough New Hampshire’s Local Bank 800-832-0912, www.banknh.com GFA Federal Credit Union Peterborough NH Better Value. Better Service. Better Banking. 603-924-9654, www.gfafcu.com

Small Business Journal • www.monadnockSBJ.com

NBT Bank Keene NH For Everything That Counts 603-352-0674 www.NBTBank.com Savings Bank of Walpole Keene and Walpole NH The Savings Bank of You 603-352-1822 or 603-756-4771 www.walpolebank.com Service Credit Union 403 Winchester St., Keene NH No Dream is Too Big. No Idea is Too Small. 603-352-0475 or 800-936-7730 www.servicecu.org CAR RENTAL U-Save Car & Truck Rental Keene NH Where The Road Leads, U-Save 603-352-7900 keenenh@rentusave.com www.usave.com CARPENTRY/WOODWORKING Thomas James Woodworks Keene NH 603-465-8882 tom.woodworks@gmail.com www.thomasjameswoodworks.com CATERING/RESTAURANTS La Mia Casa Peterborough, NH Made By Hands, Not Pans 603-924-6262 lamiacasanh@outlook.com www.facebook.com/lamiacasanh Mayfair Farm Harrisville NH A Small Scale, Diversified Family Farm 603-827-3925 info@mayfairfarmnh.com www.mayfairfarmnh.com The Pub Restaurant & Caterers Keene NH Keene’s Oldest Family-Owned Restaurant 603-352-3135 www.thepubrestaurant.com

The Works Bakery Cafe Keene NH Delicious Sandwiches Made With Humanely-Raised, Hormone-Free Meats 603-357-9787 www.worksbakerycafe.com CHAMBERS OF COMMERCE Greater Keene Chamber of Commerce Keene NH Your Friendly Source for Information About the Monadnock Region 603-352-1303 www.keenechamber.com Greater Peterborough Chamber of Commerce Improving Quality of Life for All Citizens of the Greater Peterborough Region 603-924-7234 www.greater-peterborough-chamber.com Hillsborough Chamber of Commerce Bridging Commerce and Community 603-464-5858 www.hillsboroughnhchamber.org CLEANING SERVICES Cheshire Cleaning, Inc. Keene NH Commercial Cleaning Services in the Monadnock Region 603-209-9735 info@cheshirecleaning.com www.cheshirecleaning.com COACHING/CONSULTING AdviCoach Richmond NH Making Your Success a Reality 603-239-3693 michelle@connorcoachingteam.com www.connorteam.advicoach.com LaunchingU Keene NH Career Coaching for College Students & New Graduates 603-357-6111, sue@launchingu.com www.launchingu.com Path of Purpose Coaching Spofford NH Inspiring Entrepreneurs to Success in Life and Business 603-363-4252 helaine@pathofpurpose.com www.pathofpurpose.com

PeopleSense Consulting LLC Jaffrey NH Improve Hiring, Job-Fit, Performance and Leadership 603-532-5888 robin@PeopleSenseConsulting.com www.peoplesenseconsulting.com SCORE Keene NH For the Life of Your Business 603-352-0320 www.Monadnock.Score.org COMMUNITY SUPPORTED AGRICULTURE (CSAs) Tracie’s Community Farm Fitzwilliam NH Growing Local Food and Community Since 1999 603-209-1851 www.traciesfarm.com CONFERENCES World of Women Keene NH www.worldofwomenconference.com DISPLAYS/CASES J.H. Dunning Corp/ Dunning Displays North Walpole NH We Make Your Product POP! 603-445-5591 www.jhdunning.com DOG TRAINING/RETAIL Everything Dog Keene NH Got Dog? Get Solutions. 603-499-6207 denise@denisemazzola.com www.everythingdognh.com Under One Woof Antrim NH Loving the Dogs of Antrim and Beyond Since 2006! 603-588-2030 www.underonewoof.info Wicked Good Dog Training Peterborough NH Positive Training with Positive Results 603-732-7214 wickedgooddogtraining@gmail.com www.wickedgooddogtraining.com ECOLOGICAL CONSULTING Green Home Solutions Peterborough NH Effective. Affordable. Responsible. Natural. Safe. 603-924-3744 mary.brown@greenhomesolutions.com www.greenhomesolutions.com/ western-nh Poole Ecological Consultancy Hillsborough NH Helping Protect Natural Assets Since 1996 603-478-1178 eann@gsinet.net www.eannpoole.com

The Green Up Girl Keene NH Reduce Waste, Reduce Cost, Rethink Events 802-258-8046 cs@thegreenupgirl.com www.thegreenupgirl.com EDUCATION/TRAINING Antioch University New England Keene NH Because the World Needs You Now 877-595-9873, www.antiochne.edu Keene State College Continuing Education Keene NH Wisdom to Make a Difference 603-358-2290 www.keene.edu/conted River Valley Community College Keene/Claremont NH Envisioning the Future – Our Future by Design 603-542-774 www.rivervalley.edu The Monadnock Waldorf School Keene NH Enrolling Nursery Through High School 603-357-4442 www.MonadnockWaldorfSchool.org WorkReadyNH at River Valley Community College Strengthen Your Workforce With WorkReadyNH 603-542-7744 www.rivervalley.edu Young Entrepreneurs Academy (YEA!) Keene State College Keene NH Start as a Student, Graduate as a CEO! 585-429-0562 Meredith.Speranza@keene.edu FINANCIAL SERVICES Edward Jones/Allen Mendelson Keene NH Making Sense of Investing 603-357-7023 allen.mendelson@edwardjones.com www.edwardjones.com Edward Jones/Scott Trendell Keene NH Making Sense of Investing 603-352-1921 scott.trendell@edwardjones.com www.edwardjones.com MetLife Keene NH Retirement, Life Insurance, Disability, Long Term Care 603-352-2246, asoney@metlife.com www.newengland.metlife.com Northwestern Mutual Manchester NH Matthew J. Toepfer, Financial Advisor 603-206-6093 matthew.toepfer@nm.com www.nm.com/matthewtoepfer

5 Reasons why your business belongs in the Small Business Journal

Readership is highly targeted to the Monadnock and So. Vermont regions’ small business and entrepreneur community.

2 3 4

Your ad will reach 15,000+ business people who are looking to buy business products and services. Your business events and news will be promoted on our news section and social media (Facebook and Twitter).

Rates are affordable! Ads start at $120 per insertion; $75 per listing in the Business Directory page. All display advertisers get a FREE Business Directory listing for an entire year plus a link (with the business tag line) on our website!

The Small Business Journal is local. We understand the Monadnock and So. Vermont regions. We’re here to help your business thrive!

Learn more at

www.monadnockSBJ.com Primerica / Matthew Snow Keene NH Helping Families Become Debt Free and Financially Independent 603-237-1344 matthew.snow@primerica.com www.primerica.com/matthewsnow SCH Financial Group Peterborough NH Advice, Exceptional Service, Making a Financial Difference 239-687-3600, tschnare@schfg.com www.SCHFG.com FITNESS Core Consciousness Keene NH Specializing in Pre- and PostRehabilitation 603-358-5146 pmaarons@gmail.com www.coreconsciousnesskeene.com Links Fitness Golf Keene NH 24 Hour Gym Access and Golf Simulators 603-499-8016 www.linksfitnessgolf.com Sta-fit for Women Keene NH Start Today & Feel Inspired Tomorrow 603-357-8880 www.sta-fit.net

FLOORING Abel Hardwood Flooring Peterborough NH 15 Years Experience 603-325-7109 GIFT ITEMS Of Moose & Mountain Westmoreland NH Unique Designs from Nature & New England www.OfMooseAndMountain.com GOLF COURSES Keene Country Club Keene NH 603-352-0135 diane@keenecc.com www.keenecc.com HEALTH & PERSONAL CARE Cindy Knipe, RDN, LD Keene NH Nutrition Counseling and Medical Nutrition Therapy ... What Nourishes You? 603-738-5791 cynthiaknipe@gmail.com www.whatnourishesyou-nh.com Deep Roots Massage & Bodywork Keene NH Professional and Affordable Massage for Every Body 603-352-0734 mark@deeprootsmb.com www.deeprootsmassagemb.com

October/November/December 2015

Essential Health / Nutrition and Wellness Counseling Sharon Rousmaniere, CHC - Keene NH Helping over 40s Get to the Bottom of Their Health, Weight and Mood Issues. 603-357-8928 www.essentialhealthcounseling.com European Esthetics Peterborough NH Offering Organic Skin, Nail and Body Care to the Monadnock Region 603-924-9123 ellen@european-esthetics.com www.european-esthetics.com

LOCKSMITHS Goodwin’s Locksmithing Walpole NH Service You Can Trust 603-252-5625 wgoodwin603@gmail.com LODGING/MEETING SPACES Chesterfield Inn Elegant Suites & Guest Rooms W. Chesterfield NH 603-256-3211 info@chesterfieldinn.com www.chesterfieldinn.com

Ruthellen Davison Deep Tissue Relaxation & Massage Therapy West Swanzey NH Healing Touch Matters 603-313-8675 davisonpratt@gmail.com

NEW PRODUCT DEVELOPMENT Repco Development Technologies Greenfield NH New Product Development and Commercialization 603-397-3005, info@RepcoDT.com www.RepcoDT.com

Sapient Wellness Keene NH Improve Your Clarity & Focus for Work and for Life 603-903-3758 www.sapientwellness.org

NONPROFIT Monadnock Buy Local Keene NH Helping Our Local Economy Grow www.monadnocklocal.org

Young Living Essential Oils Swanzey NH Rose Karluk, Independent Distributor www.RoseKarluk.marketingscents.com HUMAN RESOURCES HR Compliance 101, LLC Fitzwilliam NH Creating Workplaces That Work for Everyone 603-585-3139 paula@hrcompliance101.com www.hrcompliance101.com INFORMATION TECHNOLOGY True North Networks Keene NH Straight Answers. Bright Solutions. 603-624-6777 www.truenorthnetworks.com INSURANCE Bellows-Nichols Insurance Peterborough NH Personal Service for Over 175 Years! 603-924-7155 www.bellowsnichols.com Clark Mortenson Insurance and Financial Services Keene NH Be Ready for Anything 603-357-2219, info@clark-mortenson. com, www.clarkmortenson.com Masiello Insurance Agency, Inc. Keene NH Our Service Saves You Time and Our Choices Save You Money 603-352-1810, donnac@masiello.com www.masielloinsurance.com The Insurance Source, Inc. Keene NH The Source for All of Your Insurance Needs 603-357-2219 www.insurancesource.com

Monadnock United Way Keene NH There for All of Us 603-352-4209, kathy@muw.org www.muw.org PHOTOGRAPHY Cheetah Design Studio Peterborough NH We are a Photography, Photo Booth Rental and Web Design Company Servicing New England 603-673-6431 info@cheetahdesignstudio.com www.cheetahdesignstudio.com Edward Thomas Photography Marlow NH Professional Photography for Business; 30+ Years Experience 603-357-5939 ed@edthomasphotography.com www.edthomasphotography.com PLUMBING & HEATING Pinney Plumbing & Heating West Swanzey NH Replacements, Repairs, Installations 603-357-0944 www.pinneyplumbing.com PROMOTIONAL PRODUCTS & SERVICES (Embroidery, Mailing, Printing, Screen Printing, Signs) Beeze Tees Screen Printing Keene NH The Best Way to Print Today! 603-357-1400 info@beezetees.com www.beezetees.com Bulldog Design Keene NH Get it Local. GetBullDog.com. 603-369-7171 joe@bulldog-design.com www.getbulldog.com

Small Business Journal • www.monadnockSBJ.com

At the Top! Pictured, Ruthellen Davison, a small business owner from Swanzey who climbs Mount Monadnock on a regular basis (Davison is a Nationally Certified and State Licensed Therapeutic Massage Therapist). “I’ve attached a ‘selfie’ of me on the summit at sunrise,” she writes. “It’s incredibly peaceful hiking at night, in the dark, waiting in awe for the sun to appear on the horizon. I definitely encourage people to climb during the day, but if they’re looking for something a little off the grid I say there is no better place to hike to view sunrise or sunset than Mount Monadnock!” Would you like your climb to the top of Mt. Monadnock immortalized on this page? Send your digital photo to editor@MonadnockSBJ.com. We look forward to seeing your “At the Top” photos!

Gem Graphics Keene NH Your Image is Everything 603-352-7112 steve@gem-graphics.com www.gem-graphics.com

R.J. Finlay & Co. Nashua NH A Full Service Real Estate, Construction and Building Materials Firm 603-672-0300 www.rjfinlay.com

PrintFUSION Keene NH Built on Service, Focused on Solutions 603-283-0007, info@printfusion.biz www.printfusion.biz

Tousley Property Management LLC Keene NH Big or Small, Space for All! 603-352-9071 info@tousleyproperty.com www.tousleyproperty.com

The Shipping Shack KeeneNH Packing, Shipping, Mailboxes & More! 603-352-4249 www.shippingshack.com

RESOURCE CENTERS The River Center Peterborough NH A Family & Community Resource Center 603-924-6800, www.rivercenter.us

REAL ESTATE/OFFICE SPACE Hannah Grimes Center Keene NH Weaving Together Business, Local Economy and Community. 603-352-5063 www.hannahgrimes.com Make it So: Monadnock Makerspace Keene NH Imagine Where We Can Go 603-852-2812 monadnockmakerspace@yahoo.com www.facebook.com/ MakeItSoMakerspace New England Web and Tech Collective (NEWT) Keene NH Collaboration, Skill Development, Coworking & More 603-399-6400 www.webtechcollective.com RE/MAX Town & Country Keene NH Outstanding Agents, Outstanding Results 603-357-4100 info@remax-keene-nh.com www.mykeenehome.com

SCREEN PRINT & EMBROIDERY Gemini Screenprint, LLC Keene NH Your Identity is Our Business 603-357-3847 stacey@geminiscreenprint.com www.geminiscreenprint.com SEPTIC SITE WORK & EXCAVATION Septic Manager / Ed Csenge & Son Construction Services Sullivan NH Septic Site Work (and Construction Services) From Start to Finish 603-847-9158 (septic) 603-847-9150 (construction) septicmanager@yahoo.com www.septicmanager.com SIGNS/AWNINGS Metro Sign & Awnings

(formerly Custom Designs)

Keene NH Design, Fabrication, Installation & Service Matthew Morgenson 603-352-2530 Adam Brodeur 617-830-4555 adamb@metrosign.net www.metrosignandawning.com

Signworx Swanzey NH Small Town Service World Class Results 603-358-1003 info@signworx.com www.signworx.com TEAM BUILDING Monadnock Art Parties Kristina Wentzell Keene NH Uncork Your Creativity 603-903-5902 Kristina.wentzell@gmail.com www.monadnockart.com Music All Around Keene NH Music and Percussion Workshops for Team Building & Staff Development 603-357-4693 nancy@salwen.net www.musicallaround.net VIOLENCE PREVENTION Blue-U Corporate Resources Hancock NH Corporate Training in Response to Violence 603-759-7803 www.blue-u.com

WEB DESIGN/DEVELOPMENT CONSULTING/HOSTING 4Web Inc. Keene, NH Joomla & WordPress Development 603-903-0793 heidi@4webinc.com www.4webinc.com CharlesWorks Peterborough, NH Doing Our Best to Provide Your Web Development Needs Since 1998 603-924-9867 robin@charlesworks.com www.charlesworks.com Steadman Media Group Troy NH Web Strategist & New Media Solutions 603-903-8168 mikel@steadmanmediagroup.com www.steadmanmediagroup.com WRITING TWP Marketing & Technical Communications Peterborough NH Our Words Mean Business — On the Web and in Print 603-924-0935 write@twriteplus.com www.twriteplus.com

Business listings: $75 per year, or FREE for one year with any purchase of a display ad. Book your display listing today! Limit one category per listing. To book listing contact us at: sales@MonadnockSBJ.com

✔ Office space rentals start at $350/month and include: • heat/hot water • snow/trash removal • high-speed Internet Keene’s • ample free best Kept secret on-site parking in affordable business office space! • loading dock • ADA compliant elevator to second floor ✔ Perfect for start-ups or as incubator space ✔ Spaces range from 300 to 7,000 square feet ✔ Walking distance to downtown Keene ✔ Common area maintenance charges are FREE for the life of your lease

Big or small, space for all!

160 Emerald Street , Keene, NH 03431 • 603-352-9071 info@tousleyproperty.com

October/November/December 2015

CONNECT2015 A night of food, networking, and inspiration Wednesday, October 28th 5-8pm at Alyson's Orchard

Hannah Grimes Center Key Partners

Small Business Journal â&#x20AC;˘ www.monadnockSBJ.com