Monadnock Small Business Journal (Issue #2, Jan/Feb/Mar 2014) by Backporch Publishing LLC

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Issue 2 â&#x20AC;˘ Jan/Feb/Mar 2014

The Sharing Economy A New Emphasis on Access, Not Ownership PLUS: Add Teaching to Your Business The Works Goes Green Restaurants That Deliver And More!

Steve Ryder Neighbor Made Kitchen

Jan/Feb/Mar 2014

Monadnock Small Business Journal

C O N T E N T S FEATURES The Sharing Economy Add Teaching to Your Business

16 18

EDITOR’S NOTE 4 MSBJ GIVEAWAY 4 THE JOURNAL’S CONTRIBUTORS

TALK OF THE TOWN 6 CALENDAR OF EVENTS

COLUMNS GEEK STREET: Are You on Social Media?

IN YOUR BUSINESS: Three Ways to Blow a Sale

THE GREEN SCENE: The Works Cafe

THE BUSINESS NEXT DOOR: Everything Dog

HINTS FROM HELAINE

Restaurants that Deliver (and Cater) to Businesses

Business Directory

LISTINGS

ON THE COVER... Steve Ryder of Neighbor Made Kitchen participates in the “sharing economy” where access is more important than ownership. See story on page 16.

Photo: Ed Thomas Photos credits (top to bottom): Keith McKane, Mike Munhall, courtesy Everything Dog, Keith McKane, Ed Thomas

Jan/Feb/Mar 2014

Editor’s Note ... Share and Share Alike Your mother always told you it was good to share. But (with the exception of libraries) as a society we rarely share the things we own. But that is changing. An exciting new trend has emerged — perhaps out of economic necessity — called “collaborative consumption” which is taking sharing to a whole new level. The idea, championed by car share programs such as Zipcar, is more about “access” to goods rather than ownership. Granted, there’s nothing new about informally sharing stuff with our neighbors. We’ve been bartering and sharing since the dawn of civilization. But this kind of sharing on a large scale, powered by technology is, well, revolutionary. That is, according to TIME Magazine that called collaborative consumption one of the top ten ideas that will “change the world.” The sharing economy is also happening everyday in the Monadnock Region’s business community. This issue’s feature story, “The Sharing Economy” (page 16) looks at some of the ways businesses are sharing space and resources with other businesses to not only make ends meet, but to help other businesses grow. Are you participating in collaborative consumption in your own business? Tell us your story at www.Facebook.com/MonadnockSmallBusinessJournal.

Issue 2 • Jan/Feb/Mar 2014 PUBLISHER

Backporch Publishing, LLC

EDITORIAL

Marcia Passos Duffy, Editor Donna Moxley & Carol Urofsky, Proofreaders Jillian Garcia Miner, Calendar of Events Emily Duffy & Kristina Wentzell, Listings

CONTRIBUTORS

Sharon Bailly, Nicole S. Colson, Helaine Iris, Melanie Patterson, Emily Susan, C S Wurzberger

PHOTOGRAPHY

Keith McKane, Mike Munhall, Ed Thomas

DESIGN

Salwen Graphic Design

ADVERTISING SALES

Marcia

Jaime Contois, 603-504-2906 jaime@MonadnockSBJ.com

MSBJ GIVE-AWAY! WIN a “Buy One Night, Get One Night Free” at the Inn at Valley Farms in Walpole. Could be used by the winner for a local getaway, or for visiting family/ friends. Value: $260, and includes a three-course farm-to-table breakfast each morning. For a chance to win, subscribe to MSBJ’s free e-newsletter. Subscription information found on the home page at www.MonadnockSBJ.com. Drawing will be held on March 31, 2014. Good luck! 4

Monadnock Small Business Journal

Monadnock Small Business Journal 16 Russell Street, Keene, NH 03431 603-369-2525, info@MonadnockSBJ.com www.MonadnockSBJ.com Monadnock Small Business Journal is published quarterly by Keene, N.H.-based Backporch Publishing, LLC. It is distributed throughout the Monadnock Region the first week of January, April, July and October. Monadnock Small Business Journal is a business-to-business publication that highlights news about the Monadnock Region’s small business community including start-ups, business success stories, local expert advice and features about emerging trends. This publication is copyrighted. No part of this publication may be reproduced without written consent. The views expressed in Monadnock Small Business Journal do not necessarily reflect the views of its advertisers, publisher or editor. While every effort is made to provide accurate information, Backporch Publishing, LLC assumes no responsibility for any errors or omissions.

CONTRIBUTORS Sharon Bailly founded her business, TWP Marketing & Technical Communications in Peterborough in 1999 to provide website, blog, newsletter, success story and other content for all types of businesses. www.nhbusinessblog.com www.twriteplus.com

Nicole S. Colson is a contributing writer for The Keene Sentinel, where she was on staff as a feature writer for more than 12 years. She also writes for Keene State College and Cheshire Medical Center/Dartmouth-Hitchcock Keene. Colson lives in Swanzey with her husband, Dana. Helaine Iris is a life and business coach who has been featured in numerous publications including “O” The Oprah Magazine. She’s helped many entrepreneurs make a difference in the world, accelerate their professional success and achieve more complete and fulfilling personal lives. www.pathofpurpose.com Melanie Patterson, owner and business performance coach with Heart-centered and Profitable, helps heart-centered entrepreneurs become profitable faster than they can on their own, while remaining true to their values. She lives and works in Fitzwillliam. www.heartcenteredandprofitable.com

The Source for All Your Insurance Needs We have been helping friends and neighbors in the Monadnock Region with their business and personal insurance needs for 29 years. 603-357-2219 www.insurancesource.com 82 Court St. Keene, NH

Emily Susan, owner of EmilySusan007, develops online presence and social media strategy for businesses that want to reach and engage with their customers. Susan works and lives in Keene with her twin four-yearold boys. www. emilysusan007.com

Ed Thomas has been a professional photographer for more than 30 years. He produces photography for clients throughout New England for the advertising, architectural, industrial and editorial markets. He is also an avid nature and historical photographer. www.edthomasphotography.com C S Wurzberger, a.k.a. “The Green Up Girl,” specializes in planning and promoting green events: corporate meetings, educational conferences, product promotions and more. She helps lead organizations to a sustainable future by reducing waste, reducing cost and rethinking events. www.thegreenupgirl.com

Jan/Feb/Mar 2014

TALK OF THE TOWN

Your guide to business happenings in the Monadnock Region pArt Workshops for Businesses KEENE — Don’t let your next business meeting be “all business” — plan some time for fun and creativity. Keene artist Kristina Wentzell now offers art workshops for business events. “This is a great way to build in some relaxing time at your next corporate retreat or meeting,” says Wentzell. “It is also perfect as a company’s team-building exercise.” Wentzell’s art workshops are suitable for beginners and experienced artists alike. Using a variety of media including paint and collage, participants can create their own individual paintings or collaborate on a single, large modular piece of art. For more information or to book an art workshop for your next business event, visit: www.KristinaWentzell.com or call 603-903-5902.

pMonadnock Food Co-op Hires Produce Manager KEENE — The Monadnock Food Coop has hired a new produce manager, Nicholas Shemchuk, who held the position of wholesale produce manager at Altas Farm in Deerfield, Mass. Shemchuk brings more than a decade of experience in ordering, managing and tracking inventory. His former employment at Atlas Farm required knowledge of more than 40 different crops and the handling needed for each — knowledge that will enhance his capacity as produce manager at the Monadnock Food Co-op, notes Co-op general manager Michael Faber. For more information about the Monadnock Co-op visit www.monadnockfood.coop.

An Ad in the Journal Gets Seen Around Town ... and the Region!

Monadnock Small Business Journal is distributed to more than 100 locations in the Monadnock Region

www.MonadnockSBJ.com 6

Monadnock Small Business Journal

pNew “Mobile Showroom” Kitchen Design Company Opens HARRISVILLE — Camino Verde Designs LLC, a small independent, owner-operated project management and design company for kitchen, bath and other custom cabinetry and related design work has opened in Harrisville. Sabine Duran, owner, has been trained as a project specialist by a large building supply company, various cabinet manufacturers and software suppliers. She uses the latest design software for accurate renderings and quotes. Duran will travel to customers’ homes in the region using her mobile showroom, which allows customers to view kitchen samples, including cabinetry, flooring and counter tops, right in their homes. “This enables the customer to view and compare the samples in the actual setting and true light. This makes choosing the right colors and styles much easier,” says Duran, who has lived in Europe and various places in the U.S. and has extensive knowledge of traditional,

modern and European design styles. In addition to working with interior projects, Duran also has BPI (Building Performance Institute) training and experience in analyzing energy efficiency of residential and commercial buildings. For more information contact Camino Verde Designs at 603-762-8082 (cell), 603-827-3610 (office), or duran.sabine@gmail.com, and visit the website at www.caminoverdedesigns.com or www.caminoverde-designs.tumblr.com. pWellness Works Brings New Generation of Saunas to N.H. PETERBOROUGH —Paul Youngquist, LMT, owner of Wellness Works has installed the first full-spectrum infrared sauna in New Hampshire at his Peterborough office. Traditional saunas, which use smoke and steam, produce

their effects by heating the surrounding air to very high temperatures. “There is more control over the temperature with infrared saunas,” explains Youngquist. “The infrared rays aren’t as intense as steam heat and yet penetrate further into the body,” he says. Infrared technology is used in hospitals to warm newborn babies and NASA researchers have supported the use of infrared sauna to help with wound healing. The infrared sauna at Wellness Works looks like a traditional wood structure sauna, he says. The heat is a steady 100 to 150 F. (compared to 190 to 250 F. for a traditional wood-fired sauna). Wellness Works offers sessions in the infrared sauna for up to three people. To learn more visit www.wellnessworksllc.com.

pKateri Fitts Joins HPM Insurance MILFORD — HPM Insurance has hired Kateri “Kate” Fitts to the personal lines team as a risk control manager. As a licensed insurance agent, Fitts is responsible for the service and support of a portion of the agency’s personal lines clientele. Fitts joined the HPM Insurance team with more than 13 years of insurance experience. Fitts will be working out of HPM’s Milford location. For more information about HPM Insurance visit www.hpminsurance.com.

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Jan/Feb/Mar 2014

TALK OF THE TOWN pLisa Sieverts Named “Entrepreneur of the Year” KEENE — The Hannah Grimes Center named Lisa Sieverts, founder and owner of Facilitated Change, “Entrepreneur of the Year for the Monadnock Region” at its annual CONNECT event this past October (MSBJ was one of four lead sponsors of the event). “Lisa has an innate ability to see the hidden gem in everyone and add value. It is what has driven her success in business,” says Mary Ann Kristiansen, executive director of the Hannah Grimes Center. Facilitated Change provides a variety of services for businesses and nonprofit organizations including outsourced project management and liquid planner coaching. To learn more visit: www. lisaseiverts.com.

England (AUNE) will offer two summer masters in education (MEd) degrees, with a trans-disciplinary focus on healing education, beginning summer 2014. The advanced level program is offered in collaboration with the Camphill School of Curative Education and Social Therapy. The program is designed for experienced Waldorf educators and healing educators and practitioners. To learn more visit: www.antiochne.edu.

pNew Business Focused on Technology and New Media TROY — Mikel Steadman, who spent 15 years working in the live-television industry for companies such as ESPN, NBCNews, UFC and Comcast SportsNet New England, and who is currently a leadership member at technology Internet performance company, Dyn (Manchester, N.H.), has opened a Monadnock area business focused on technology and new media. Steadman Media Group provides consultancy in project management, on-site technical management, satellite and/or fiber transmission coordination of live events, website design/hosting and deployment of enterprise communications services in all aspects of technology and new media solutions. To learn more visit: www.steadmanmediagroup.com.

“We needed more space in order to hire a receptionist to help with the increased volume of patients,” says Dr. Ruth Galbraith, naturopathic doctor and owner of Granite State Natural Medicine. “This beautiful space provides a truly welcoming environment for our clients.” For more information visit: www. granitestatenaturalmedicine.com or call 603-719-3000.

pTwo Summer Masters Programs Offered at Antioch KEENE — The Waldorf Teacher Education program at Antioch University New 8

Monadnock Small Business Journal

pGranite State Natural Medicine Moves to New Location KEENE — Granite State Natural Medicine has moved to a new location at 441 Main Street in Keene, at the intersection of Main Street and Highway 101.

pFitzpatrick Appointed Senior Vice President of GFA Federal Credit Union GARDNER, Mass. — At a recent meeting of the GFA Federal Credit Union’s Board of Directors, Paul Fitzpatrick was appointed to the position of senior vice president of GFA Financial Group. Fitzpatrick joined the GFA in 1994 as vice president of GFA Financial Group, the credit union’s wealth management division. As senior vice president, he will remain responsible for managing GFA Financial Group as well as man-

aging its recent expansion of services beyond the Greater Gardner area and into Southern New Hampshire. For more information about GFA Federal Credit Union visit www.gfafcu.com. pHalvorson New Media Owner Adjunct at UNH-M and SNHU HANCOCK — Christine Halvorson of Halvorson New Media has returned for a second and third year of teaching social media as an adjunct professor at the University of New Hampshire-Manchester and Southern New Hampshire University, respectively. Both classes are geared toward upper level communications majors who intend to use social media for business post-graduation. In the spring, Halvorson will stage several workshops in the Monadnock Region with The Social Media School of New Hampshire, a program of Halvorson New Media. For news of workshops, plus social media tips and tricks for business, visit www.socialmediaschoolnh.com. pConnor Team Takes Top Award KEENE — Local business coaches Ann and Michelle Connor recently won the “AdviCoach Top Performers Award” and the “T.E.A.M Award” which honors the AdviCoach that consistently mentors fellow coaches. The award was given at the 14th Annual Conference for AdviCoach. The Connors achieved this award by offering complimentary coaching to business owners at Greater Keene and Peterborough Chambers of Commerce and the Hannah Grimes Center. Ann Connor also received the Crystal Award from “Women Empowered by Business” for her contributions to women-owned businesses. For more information visit: www.connorteam. advicoach.com.

pNew Women’s Networking Group KEENE — A new business networking group for women has formed in the Monadnock Region, “Go-to Girls of Monadnock.” Founders Emily Susan and Katherine O’Neill note that all professional women, business owners and entrepreneurs are welcome to join the group. “Go-to Girls of Monadnock is dedicated to bringing new and creative ideas to women business professionals through networking and educational events,” says O’Neill who is a financial representative at Northwestern Mutual. “Our goal is to empower women by sharing wisdom, encouraging growth and supporting dreams,” adds Susan, owner of EmilySusan007, a social media consulting firm in Keene. For more information on meeting times and locations, contact Susan or O’Neill at info@gotogirlsofmonadnock.com or visit www.gotogirlsofmonadnock.com.

pCompany Seeks Beta Testers NORWICH, Vt. — Start-up company, Teeny Research, is seeking beta testers for a new web-based service that will go live in January 2014. “We’re focusing on bringing advanced research techniques, usually only used by large corporations, to small and micro businesses,” says Patrick Faill, founder of Teeny Research. Faill says that the first product is a tool to help business owners answer questions about the variety of products they offer. Beta testers will receive a free trial of the service in exchange for providing feedback. Interested companies can sign up at www.teenyresearch.com. pLocal Business Owner Publishes Green Marketing Book KEENE — C S Wurzberger, owner of The Green Up Girl, has co-authored a new book that is available on Amazon. com, Wildly Profitable Marketing for Green Businesses Selling Eco-Friendly Products. “While the sales of eco-friendly products are at an all-time high,

many green professionals are frustrated by poor marketing results,” says Wurzberger. The book, she says, is a handson marketing field guide designed specifically for green businesses selling recycled, natural and organic products. The guide promises to show businesses how to reach more buying customers, what marketing channels will produce the best results and how to better promote the performance and value of eco-products. For more information visit www.thegreenupgirl.com. Send your press releases for “Talk of the Town” to Marcia Passos Duffy, editor, at Marcia@MonadnockSBJ.com

Jan/Feb/Mar 2014

GEEK STREET

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Your Customers (and Competition) are on Social Media. Are You? By Emily Susan

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id you know that 60 percent of the buying cycle is over before a customer ever reaches you? Because you can bet in this age of social media, customers have been online doing research on you before they even come to your doorstep. If you are not on social media you need to learn how to use it, and fast. Because your competitors are already there. Business is a numbers game so here are the facts: A recent survey of small businesses revealed that two-thirds of businesses say they are spending more time on social media this year than last year. And 46 percent of businesses spent six hours weekly on social media (which equals a tad over an hour a day.) Of all the social media sites (the major ones are Facebook, Twitter, LinkedIn, Google+ and If you are not on Pinterest), Facebook is king social media you need with 90 percent of businesses to learn how to use using this social media platit, and fast. Because form to engage their customyour competitors are ers. Twitter is a close second at 70 percent. Research has found already there. that, increasingly, businesses are ramping up their social media budgets: More than one-third pay for publishing and analytic tools. Whether you know it or not, your customers and prospective customers are already seeking you out on social media. Are you there? You need to meet your clients where they live and interact, which, like it or not, are on social media streams. You may think that managing social media eats up time that is better spent on other endeavors, such as making money. If you are not well versed in social media, there are many ways you can get up to speed. There are many local (and free) workshops about social media. You can also hire a consultant to show you the ropes so you can do it yourself â&#x20AC;&#x201D; or even have it all done for you. Whatever you decide, make sure you make it your New Yearâ&#x20AC;&#x2122;s resolution to take the plunge and invest in learning and engaging in social media. The success of your small business may depend on it. p Emily Susan is owner of Keene-based EmilySusan007, a social media consulting business.

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IN YOUR BUSINESS No-nonsense advice from the local experts

Three Ways to Blow a Warm Sale by Melanie Patterson

ecently, a friend made a warm referral to a service I was looking for. The only response I received from the service provider was an email that read: “This is my rate (high-ticket price), and I am worth it. If that is out of your budget here is a link to (competitor).” What is wrong with this picture? For one, using email to have a sales conversation is a big mistake. No one is going to buy from you in an email, so if you’re doing that: stop. Not only that, the email itself contained three giant no-no’s.

1. “This is my rate.”

Putting your rate out as the first interaction, especially if you are selling a high-ticket item or service, puts your prospect’s focus on price, not the solutions you provide. Another mistake is the sentence that followed: “ … and I am worth it!” Before you

share anything about how you feel about your worth, take time to learn from your prospect. Let them decide you are worth it based on the interaction they have with you. Ask for a meeting or phone conversation. The only thing I learned was this provider was expensive and she believed she was worth it.

2. “If that is out of your budget, here is a link to (competitor).”

If someone is inquiring about your service, for heaven’s sake, don’t refer them until you know you can’t help! The focus needs to be on your prospect. A service or product may be pricey — and the customer may or may not be able to pay the price — but nothing in this approach addresses a prospect’s problem and the provider’s solutions. In fact, this provider didn’t seem to care about my problem at all and wasn’t willing to make the effort to

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find out. And how can you properly refer someone to another business if you don’t know where they need help? How do you know the people you’re referring them to can help?

3. Settling for “quick,” rather than building a relationship.

Sales are about relationships. If you’re selling anything you must learn what the prospect’s challenge is and be prepared to offer solutions. If you’re thinking that Bentley, Boeing or Bose do not make the effort to build relationships or offer solutions to customer’s problems, go YouTube some commercials! If you think making you or your company look good trumps solutions, and is effective selling, you are leaving a lot of money on the table. So, while I could afford the service — and I might have purchased it — the email immediately shifted my focus to the high price and not solutions to my problem. Take the time to get to know your prospects. Also be someone who people want to refer others to. I never told my friend what happened, but if she knew, she might think twice about sending anyone else. p Melanie Patterson is owner and business performance coach with Heart-Centered and Profitable.

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Jan/Feb/Mar 2014

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Monadnock Small Business Journal

THE GREEN SCENE

How local businesses are greening up by C S Wurzberger

The Works Café The Works Café, named Green Business of the Year for 2012 (an annual award supported by Greater Keene Chamber of Commerce, Monadnock Sustainability Network, the Hannah Grimes Center and Monadnock Buy Local), is an exception in the restaurant industry known for its large amounts of waste and energy consumption. It won the award because of its many efforts to reduce, reuse and recycle. The business even has its own in-house sustainability coordinator who looks at the business’ waste stream and carbon footprint, and identifies other ways the café can green up. I spoke with Richard French, II, president of The Works Café (pictured above), about his reasons for going green. What are some of the key ways you green up The Works? Our focus is to do whatever we can to be good stewards of our natural world, working to conserve resources, use low-impact products, increase energy efficiency and reduce pollution. Right now we are excited about our new composting initiative. Not only are we composting all of our food waste, but we have invested in drinking cups that can also be composted. In all of our stores, we live by the principles of “reduce, reuse, recycle.” In all of our new construction and remodeling projects we use only marmoleum (natural linoleum) tables, bamboo flooring, low VOC paints and wood certified by the Forest Stewardship Council. Any new green efforts coming down the pike? We work closely with our board of advisers who strategically encourage us to look at the big picture. For example, we are looking at the cost versus environmental benefits of replacing our 20 year HVAC compressions. How do you promote your green efforts? Most of our promotions are done in-house through our website, 100 percent organic cotton staff T-shirts, signs, messaging on cups, deli wraps and packaging. We are currently featuring four stories on our cups about sourcing, fair trade and social missions. Any words of wisdom to inspire others to green up? As business owners, we are all on that “wild pony” ride. Each day we are being tugged in different directions, yet it is important to look at the bigger picture. Look through your business with a green lens: What can you source locally? What can you do to keep more waste out of the landfills? Think about tomorrow, not just today. p C S Wurzberger, a.k.a. “The Green Up Girl,” is on a mission to help organizations reduce waste and lower their operational costs.

Jan/Feb/Mar 2014

The Sharing A New Emphasis on Access, Not Ownership

teve Ryder of Keene wanted a commercial kitchen to produce his specialty almonds but couldn’t afford the cost, so he started one that other small food business owners could use. Rob Finlay of Peterborough worked on a farm in Hancock and wanted to start his own, but buying animals, feed and heavy equipment was cost-prohibitive. So he decided to form a company where other farmers could buy, sell and barter for resources. Out of necessity, these business owners became part of the sharing economy, a term used for an emerging business trend that places emphasis on access rather than ownership. Otherwise known as “collaborative consumption,” the sharing economy offers convenient, cost-effective and flexible solutions to provide people with what they need, when they need it, while only paying for what they use. The sharing economy means shared goods — everything from clothing to vehicles — to services such as errands for business owners. Collaborative cooking Ryder’s Neighbor Made Kitchen, a licensed commercial kitchen in Keene, operates along the same idea of shared business space. Ryder, owner of True Nut Co. in Keene, purchased a building on Dunbar Street (which formerly housed a job training culinary program) and started a commercial kitchen. His idea when he purchased the building and its contents three years ago was to use it as a facility to produce his specialty almonds. His vision grew to include leasing space to tenants. “When we went out to purchase the building we didn’t think we’d have enough production of our own to support the overhead of our own space,” says Ryder. “We thought if other people wishing to produce their own products could rent space by the hour, it would help offset some of the costs of running the kitchen.” 16

Monadnock Small Business Journal

Neighbor Made — which includes space for preparation, freezing and refrigeration — opened last year. The kitchen’s clients, which must first have approval from the State Department of Health to use the space, either use their own business insurance or Photo: Ed Thomas purchase the Neighbor Made policy, which Ryder said costs significantly less. There are several consistent users — among them are Keene-based Peter’s Old-Fashioned Pies and Stretch’s Pickles — and Ryder says the increase in use has been steady. Exchange for small farmers Just as those who prepare food can benefit from shared resources, farmers who raise and/or grow food need support. That’s where Everything Farm comes in. Started this spring, the Peterborough company’s website touts it’s “the fastest growing farmer-to-farmer exchange” with thousands of daily visits. When Rob Finlay was building his farm, he realized how difficult it could be finding resources. “The agricultural economy is built for the huge farmer,” says Phil Rooney, who is in charge of operations at Everything Farm and at Finlay’s Peabody Farm in Hancock, which raises grass-fed beef cattle. “Equipment is huge and expensive — it’s built for thousands of acres, not 20 to 50 … there (was a) need for small farmers to band together to operate.” The idea behind Everything Farm

Economy by Nicole Colson

was to create a free online platform where farmers could buy, sell and trade livestock, feed, goods and services, and equipment — and help farmers build their own websites. The target audience is farmers within a 75-mile radius of Photo: Courtesy Hannah Keene. At 640 active Grimes Center users, Everything Farm is growing by 1 percent per day. “Farmers want to grow the food and raise the animals — but how do they make money?” says Rooney. “This is a way to build the infrastructure so farms can focus on doing what they do best.” Shared office space Renting office space by the month can be pricey for a business owner, and the sharing economy’s answer is to rent it by the hour or day. Nationwide companies like Pivot Desk and Liquid Space make it easy. And locally, it can be done at the Hannah Grimes Center’s business incubator. Mary Ann Kristiansen, director of the Hannah Grimes Center, a nonprofit organization that offers services for entrepreneurs — from business development programs to a retail store — says the business incubator’s office space is at 85 percent capacity and plans for expansion are in the works. Those sharing space now include a home improvement business, architect, fundraising consultant and land surveyor. Space can be rented by the month, week, day, half-day or hour and may include use of a conference room, network copy machine and broadband service. Cost is $100 for up to 30 hours and space can be reserved online. Kristiansen sees the concept of the sharing economy catching fire in many other business segments locally. “This region is known for its collaboration,” she says. p Nicole S. Colson is a contributing writer for The Keene Sentinel, where she was on staff for more than 12 years and most recently served as feature writer.

Peer-to-Peer Bartering... The term “sharing economy” isn’t just for business owners — it also applies to peer-to-peer bartering.

ational crowd while Waylon Hurt, who works for Parisi working to Enterprises, located in the Hannah Grimes business incubator, started get World Keene-Brattleboro Barter & Trade pageFellowship on Facebook this year. He ran a similar bartering page in Owready forhe moved to ensboro, Ky., before Westmoreland last year. The idea Fellowship came to him when he was moving into aready smaller home and had items for

he didn’t need, yet he wanted furnishings for his new home. Hurt started that Kentucky page in 2011 and when he sold it, there were 30,000 members. “The idea was for a switch to be made without any money changing hands,” says Hurt. “Shop owners used the page to barter for someone to shovel their parking lot in exchange for a store gift card,” he says. “One person who was a notary traded his skills on the page for a vacuum cleaner.” Similar trades are happening on the Keene-Brattleboro page. For example, a massage therapist offering a gift certificate in exchange for car repairs or a snowmobile owner looking to trade his machine for a flatbed trailer. Business owners can also advertise on the page, which now has more than 200 members. Hurt’s goal is to see that number reach 1,000. “It’s all about helping each other,” he says.

Jan/Feb/Mar 2014

Add Teaching to Your Business H By Sharon Bailly

Shana Brautigam of Rooted in Clay teaches a pottery-making class to school children. / Photo: Mike Munhall.

ave you thought about adding classes to your business model? Dominique Caissie of Terrapin Glassblowing Studio in Jaffrey and Shana Brautigam of Rooted in Clay in Rindge have one word of advice to any businessperson — artist, writer, computer expert or marketing whiz — who wants to try teaching: Relax. It’s not as hard as you may think. “When I first started giving glass-making classes,” says Caissie, “I thought, ‘How do I fit all my knowledge into a twohour class?’ Then I realized a lot of people don’t need that rigid background. Now I make it fun.” While not all of us are cut out to be teachers, you may want to consider adding a class or workshop component to your business, if it lends itself to teaching others what you know or do. Not only will you add to your revenue stream, but you will also create a network of “fans” for your business. Here’s how two local artists did it.

From artist to teacher

After receiving her B.A. in psychology from Franklin Pierce University, Caissie began selling her glassware creations, which range from deceptively simple ornaments to an award-winning chandelier in the shape of a jellyfish. Visitors to her table at farmers’ markets repeatedly confessed that they had always wanted to try working with glass and wished they could find a place to learn. In 2011, Caissie decided to join forces with her parents to open up her traditional glass-making studio. Since then, the 18

Monadnock Small Business Journal

studio has been featured on New Hampshire Chronicles and in several newspaper articles and has attracted students from as far away as New Jersey. “It took one and a half years of talking and researching and calculating before we opened,” Caissie says. She worked diligently with the town and the fire marshal to find the right location. She also did legwork on what other studios were offering their students. “We wanted to offer flexible scheduling and a sense of fun, so everyone could jump right in. From the beginning, we focused on teaching and renting studio space.” As a result, the Terrapin’s 2,075-degree furnace runs all the time, even in summer; two-hour lessons are year-round and can be arranged for mornings or afternoons. The year they opened, Cassie remembers, “Classes went crazy.” Revenue doubled during that first year; classes now represent 45 percent of the studio’s total revenue.

Rooted in teaching others

Shana Brautigam, owner of Rooted in Clay, tried college but her true passion was to become a full-time potter, she says. Brautigam began selling her work in 2003, and her first gallery show followed soon after. Even before she bought her studio (formerly owned by a Japanese potter), she had classes in mind. “I taught my first student in my studio in the basement of my parents’ home. It was a positive experience.” For anyone considering adding a teaching component to a business, Brautigam recommends first figuring out “whether you want to give private or group classes, how much time you

have available, what offerings teaching income continue you want to provide, and to be about 50 percent how you’ll reach the public,” of my business in future she says. “When I first startyears.” ed giving classes, I spent a lot of time preparing. I’d get Future plans nervous and have to plan out Both Caissie and Brautieverything.” gam have plans to grow Teaching, notes Brautithe teaching aspect of gam, gets easier if you practheir businesses. For tice. “Give out gift certificates example, Caissie would to friends and practice on like to offer classes built Dominique Caissie of them. You get more comfortaround the holidays or Terrapin Glassblowing able with teaching the more seasons. “Pumpkins,” she Studio in Jaffrey. / you do it,” she says. says, “are a big seller for Photo: Ed Thomas A sign on Route 119 us in the fall. We would in Rindge directs people to like to offer make-yourRooted in Clay. Brautigam advertises a own glass pumpkin classes.” few times a year in papers, has develBrautigam is considering a potoped an email list, puts out brochures, tery-making summer camp, additionand participates sporadically in Faceal residencies and more classes for book. Of her marketing efforts, she says home-schoolers, families and specialthat craft fairs, school residencies, her ized groups. Brautigam admits that website and highway signs have proven many of her artist friends are skeptical most helpful in reaching out to new about adding classes to their business. students as well as customers. Through “They feel that they’re giving away their Keene Community Education, Brausecrets and creating competition.” But tigam offers continuing education for she adds, “Sharing what I know and adults. Through the New Hampshire giving people a place to start from, that’s State Council on the Arts, she particiwhat I enjoy.” p pates in school residencies. From 2006 to 2012 Brautigam’s Sharon Bailly is a freelance writer and revenue attributable to classes has risen founder of TWP Marketing & Technical from 6 percent of her business to 50 Communications in Peterborough. percent. She says, “I would like to see

10 Tips on How to Add “Teaching” to Your Business You may be an expert at your job — whether it is creating art, writing, entrepreneurship, marketing or graphic design. But do you really want to teach what you know? Here’s one way to test drive this idea to see if it right for you and your business: 1. Practice teaching: With friends, as a teacher’s assistant, in community centers or in camps. Do an honest assessment: Do you really enjoy teaching? 2. Connect with others: Contact your professional organizations or groups. They can provide certifications, opportunities and ideas. 3. Prepare content: List types of classes you can offer, depending on the age of students, size of group, interests of students and other factors. 4. Decide on type of class: Will classes be hands-on workshops or demonstration lectures? 5. Get space: Review your office to see if it can be modified to safely and comfortably teach students (for example: do you have enough furniture, a bathroom access, emergency exits). You may need to rent space if you do not have enough room for students. 6. Get the right tools: Determine what tools, supplies or special equipment (for example, protective clothing) students will need or whether students will have to pay for or bring them. 7. Assess your time: Consider how much time you have available for preparation and teaching. 8. Do the business legwork: Remember, this is another component of your business. You will want to create a separate business plan, budget, marketing plan, etc. 9. Look at the bottom line: Make sure that teaching will add, or eventually will contribute, to your revenue. 10. Keep an open mind: Be prepared to adjust your ideas according to student feedback and your own experience.

Dominique Caissie teaches a glassblowing class. / Courtesy photo

Jan/Feb/Mar 2014

THE BUSINESS NEXT DOOR A snapshot of a local home business Denise Mazzola Everything Dog Keene, NH topdog2362@gmail.com www.everythingdognh.com

Where did you work before you started Everything Dog? For 10 years I worked at the Monadnock Humane Society as their head trainer and director of business operations. I functioned very much like an entrepreneur while I was there. When I was laid off in the summer of 2009 it seemed natural to stay in the area and open my own business using everything I learned. Do you have plans for moving your business out of your home? Yes! My ultimate goal is to build a state-of-the-art, behaviorally healthy dog boarding, day care and training facility. So many facilities are overcrowded, loud and create more behavior problems with our dogs. My vision is to build a facility on plenty of land so dogs in day care and boarding can be dogs, running safely through the woods, over logs, smelling trees, leaves and dirt. No sterile concrete floor to stand on every day. As a part of this move, I plan to be able to take dogs that would otherwise be euthanized ... there will be an adoption component to this facility. My ultimate dream is to partner at-risk-youth with these unwanted dogs, teaching both kids and dogs, and empowering new skills.

Denise Mazzola, owner of Everything Dog, with her buddy Thor./Courtesy photo.

Denise Mazzola’s Everything Dog, a dog training service based in Keene, N.H. offers private, in-home dog training instruction, in-home “we-train-for-you packages,” board and train, and group dog training classes. Mazzola, an expert dog trainer, has 20+ years’ experience working with dogs. She and her staff use only positive reinforcement training methods grounded in canine behavioral science. She also writes a monthly column, “Dog Tales,” for the Monadnock Ledger-Transcript, has a WKBK show, “Ask the Trainer,” and produces “Doggie Dilemmas” for Cheshire TV. Do you know of an interesting home-based business for this page? Tell us! Email editor@MonadnockSBJ.com.

Monadnock Small Business Journal

What is your proudest achievement so far? I had a lot of people tell me I wouldn’t be able to generate enough business to survive. I’m sure their intention was to be helpful and spare me pain and heartbreak, but I’m very glad I didn’t listen to them. I’m very proud to be as successful as I’ve been. Revenue has increased each year. My inner drive, my primary motivation, is to help shelter dogs. It’s always been my passion. My proudest achievements are any situation where I’m able to help a dog and their person. Helping someone keep their dog in their current home is incredibly rewarding. It’s also rewarding to help clients re-home their dog when they realized they didn’t have a good match. Teaching the inmate-shelter dog program for “Don’t Throw Us Away” is also very rewarding. The power of positive reinforcement is tangible. Most of these inmates have only experienced punishment, not positive reinforcement. We teach them how to train dogs that were deemed un-adoptable using positive reinforcement. What do you do for fun when not working with dogs? I have three amazing daughters who I try to see as often as possible. Laura graduated from Russell Sage College and is working as a nurse at St. Peters Hospital in Albany, N.Y. Rachel is a senior at Quinnipiac University in Connecticut. She will also work as a nurse after she graduates. Olivia is a junior in high school. I’m up each morning to make breakfast for her and I attend a 6 a.m. “crossfit” class in Keene, which has become an integral part of my physical and emotional health. I enjoy reading non-dog books. My latest was Lean In by Sheryl Sandberg. I enjoy hiking with (and without) dogs, and with my partner Amy. p — Interview by Marcia Passos Duffy

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Jan/Feb/Mar 2014

HINTS FROM HELAINE

Q&A for your vexing business problems, by Helaine Iris

Individual Solutions In Today’s Economy

Sterling Business Coaching George Sterling

Small Business Breakthroughs Free Book: Small Business Breakthroughs go to sterlingbusinesscoaching.com 206 Concord St., Peterborough, NH

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I have a client who constantly criticizes my work, but always gives me more work and pays the invoices. But he is wearing on me. Is it worth it to keep him and put up with the stress?

That’s a great question. But before you can determine whether to put up with a difficult client or not, it’s important to first look inward and honestly determine if the client has a legitimate concern. If your mission and values are to provide topnotch customer service, try to look at things from the customer’s vantage point. Does he have a point? If you are satisfied there’s nothing to improve on your end, then you have two options. Either find a way to depersonalize the criticism, and continue to reap the benefits of the work, or, have an honest conversation with the client in an attempt to open the lines of communication to see what may be driving the criticism.

Q 16 Main Street, Keene, NH 603-352-7874 www.primeroastcoffee.com

David B Beal, CPA

I am just starting a business and am overwhelmed by everything that needs to get done. Should I hire out some of these tasks (even though I’m not making money yet) or do it myself for the first year?

The answer to this question depends on how you’ve structured your business start-up plan. What’s in your budget? Do you have a budget? Many small business start-ups skip the important step of realistically assessing what it takes in both time and resources to get a business off the ground. Many business owners, even with a plan in place, opt to do most of the work themselves to conserve resources; this is known as “bootstrapping.” Bootstrapping is a viable way to start a business. But beware: There can be a cost to bootstrapping which can, at worst, lead to burnout. Also, sometimes the cost of mistakes can be higher than the cost of hiring help. Make sure to prioritize your time and energy wisely … this will help you through your first year in business. p

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Monadnock Small Business Journal

Helaine Iris is a life and business coach with Path of Purpose Coaching. Do you have a vexing business problem? Email questions to helaine@pathofpurpose.com. Your name will be kept confidential.

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CALENDAR OF EVENTS January/February/March 2014 JANUARY 1/8 (Wed., 5:30-9 p.m.) Greater Keene Chamber of Commerce 2014 Annual Gala Dinner & Awards Ceremony. Zorn Dining Commons, Keene State College. Contact: 603-352-1303, info@keenechamber. com. Fee: $70 per person, $540 for a table of 8. 1/9 (Thur., 8:30 a.m-4 p.m) Women & Money Forum: Cultivating Prosperity. Southern N.H. University, Robert Frost Hall, Manchester. Contact: 603-629-4697, cwbanh@snhu.edu. 1/9 (Thur., 8-8:45 p.m.) Free Webinar for Those Seeking a Career Transition in 2014. Online webinar, www.PeopleSenseConsulting.com/events. 1/11 (Sat., 10 a.m.-5 p.m.) Best of You! Workshop. WREN, Berlin, NH. Contact: 603-869-9736, info@wrencommunity.org. 1/14 (Tues., 9-11 a.m.) NHSBDC & NH General Industry OSHA Roundtable: OSHA Recordkeeping/Incentive Program. Pandora Building, UNH Manchester. Contact: 603-862-2200, www.nhsbdc.org. 1/15 (Wed., 12-1 p.m.) Increase Profits, Reduce Costs and Green Up Your Organization. Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@ hannahgrimes.com, www.hannahgrimes.com/ calendar. 1/15 (Wed., 5:30-7 p.m.) Greater Keene Chamber of Commerce After Hours. Trinity Lutheran Church, Keene. Contact: 603-352-1303, info@keenechamber.com. 1/16 (Thur., 12-1 p.m.) Meditations for Busy Minds and Busy Lives. Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@hannahgrimes.com, www.hannahgrimes.com/calendar. 1/16 (Thur., 5:30-7 p.m.) Greater Peterborough Chamber of Commerce After Hours. Home Healthcare, Hospice & Community Services. Contact: 603-924-7234, info@peterboroughchamber.com. 1/21 (Tues., 2-3:30 p.m.) Workplace Learning Revolution: How the Internet is Changing the Way We Learn at Work. Webinar. Contact: learn.extension.org/ events.

1/21, 1/22, 1/23 (Tues., Wed., Thurs., 9 a.m.-4 p.m.) New Hampshire Grants Institute: An Intensive Strategic & Technical Skill Building Experience. N.H. Audubon, Concord. Contact: 603-225-1947, www.nhnonprofits.org. Fee: $299-members; $399-not yet members. 1/24 (Fri., 12-1 p.m.) Start the Year Off Right With a Social Media Calendar Thatâ&#x20AC;&#x2122;s Proven to Show You Results! Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@hannahgrimes.com, www.hannahgrimes.com/calendar. 1/24 (Fri., 4-6 p.m.) Farmersâ&#x20AC;&#x2122; Market Promotional Program: Before Construction of Your Website/Strategic Planning for your Online Presence. Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@hannahgrimes.com. 1/30 (Thur., 11:30 a.m.-12:30 p.m.) Artist to Artist Meet: Transcend with Art Hosted by Madeline Kadle. Contact: 603-352-5063, info@hannahgrimes.com.

FEBRUARY 2/6 (Thur., 12-1 p.m.) Balancing Work and Life. Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@hannahgrimes.com. 2/11 (Tues., 12-1 p.m.) Create a Productive Green Team. Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@hannahgrimes.com. 2/11 (Thur., Time TBA) Start Your Own Business Workshop. SCORE (location TBA). Fee: $30. Contact: 603-532-8738, www.monadnockscore.org. 2/6, 2/13, 2/20 (Thur., 4-5:30 p.m.) Attract More Customers & Profits with Social Media, Mobile Marketing and Other Effective Strategies. Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@hannahgrimes. com, www.hannahgrimes.com/calendar. 2/19 (Wed., 5:30-7 p.m.) Greater Keene Chamber of Commerce After Hours. Vital Essence, Keene. Contact: 603-352-1303, info@keenechamber.com. 2/20 (Thur., 5:30-7 p.m.) Greater Peterborough Chamber of Commerce After Hours. Monadnock Area Psychological Services. Contact: 603-924-7234, info@peterboroughchamber.com.

Monadnock Small Business Journal

2/21 (Fri., 12-1 p.m.) Show Me the Money: How Social Media Actually Pays Off! Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@hannahgrimes. com, www.hannahgrimes.com/calendar.

MARCH 3/19 (Wed., 5:30-7 p.m.) Greater Keene Chamber of Commerce After Hours. Wireless Zone 404, Keene. Contact: 603-352-1303, info@keenechamber.com. 3/21 (Fri., 12-1 p.m.) Facebook for Business. Hannah Grimes Center, Keene. Contact: 603-352-5063, jillian@ hannahgrimes.com, www.hannahgrimes.com/ calendar. 3/20 (Thurs., 6-8 p.m.) Greater Peterborough Chamber of Commerce Citizen of the Year/Business Leader of the Year Banquet. Monadnock Country Club, Peterborough. Contact: 603-924-7234, info@peterboroughchamber.com.

ONGOING

6-Month Start-up Program. Hannah Grimes Center, Keene. Accepting applications, $600 fee with 75 percent scholarship funding to those who qualify. Contact: 603-352-5063, jillian@hannahgrimes.com 6-Month Entrepreneur Project. Hannah Grimes Center, Keene. Accepting applications, $600 fee with 75 percent scholarship funding to those who qualify. Contact: 603-352-5063, jillian@hannahgrimes.com.

This list was compiled by Jillian Garcia Miner from the Hannah Grimes Center. Please send your calendar items for the Apr/ May/Jun 2014 issue to jillian@ hannahgrimes. com before Feb 1.

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Jan/Feb/Mar 2014

Restaurants that Deliver

In the middle of winter you may not always want to brave the drifts of snow to get lunch. So why not just order in? There are plenty of restaurants in the Monadnock Region that will deliver lunch right to your place of business. We’ve also included places that will cater your event, and even a delivery service that will pick up/deliver your meals. So stay warm and cozy in your office this winter ... and bon appetit!

DELIVERY: KEENE

Amicci’s Italian Pizza, Keene, 355-3535 Athen’s Pizza, Keene, 352-5370 Cherry Garden, Keene, 357-0543 Cheshire Village Pizza, Keene, 357-4604 China Wok, Keene, 352-2808 Chili’s, Keene, 352-1984 D’Angelo, Keene, 357-0401 Domino’s Pizza, Keene, 357-5534 Elm City Bagels, Keene, 355-8255 Elm Street Market, Keene, 352-0430 Feng Tong Chinese, Keene, 352-8600 Fritz, The Place to Eat, Keene, 357-6393 King’s Garden, Keene, 357-0364 Kristin’s Bistro & Bakery, Keene, 352-5700 Local Burger, Keene, 355-3993 MacDougall’s Tavern, Keene, 355-3900 Marco Polo, Keene, 357-3464 Panera Bread, Keene, 357-9100 Pizza Down Under, Keene, 355-1190 Pizza Hut, Keene, 352-0799 Pizza Pie, Keene , 357-2500 Park Avenue Deli, Keene, 352-5845 Ramunto’s, Keene, 357-3555 The Tokyo Express, Keene, 355-3888

DELIVERY: PETERBOROUGH

Bagel Mill, Peterborough, 924-0887 Grappelli’s Pizza Co, Peterborough, 924-6776 La Mia Casa, Peterborough, 924-6262 Peterborough Pizza Barn, 924-7119

DELIVERY: OTHER TOWNS

A-1 Pizza, Hinsdale, 256-3262 Ed’s Crossroads Pizza & Subs, Fitzwilliam, 585-7077 Hillsborough House of Pizza, 464-5339 Jaffrey Pizza Barn, Jaffrey, 532-8383 Lee & Mount Fuji, Marlborough, 876-3388 Main Crust Pizzeria, Marlborough, 876-4500 Mediterrano Take Out & Dining, Hillsborough, 680-4319 Pizza Haven, Rindge, 899-2828 Pizza Pie, Rindge, 899-2080 Sandwich & Salad Spot, Rindge, 899-2211 (Rindge/Jaffrey only)

Monadnock Small Business Journal

Spofford Pizza, Spofford, 363-9933 Sunflower’s Café, Jaffrey, 593-3303 Unbridled Chocolates, Marlborough, 876-4700 Walpole Grocery, Walpole, 756-9098 Yanni Pizza, Hillsborough, 464-4700 Note: Some restaurants may charge a delivery fee, deliver to certain areas only, and/or have other requirements. Please call restaurant for more information. All phone numbers are 603 area code.

BUSINESS EVENT CATERING

Aesop’s Table Café, Peterborough, 924-1612 Athen’s Pizza, Keene, 352-5370 Audrey’s Café, Marlborough, 876-3316 Bantam Grill, Peterborough, 924-6633 Brewbaker’s, Keene, 355-4844 Brown House Bakery, Harrisville, 827-3100 Burdick’s Grocery, Walpole, 756-9098 Country Life, Keene, 357-3975 Elm City Bagels, Keene, 355-8255 Elm Street Market, Keene, 352-0430 Enchanted Bakery & Café, Spofford, 363-8914 Fireworks Restaurant, Keene, 903-1410 Free Range Chick Catering, Keene, 209-4248 Golden Wok, Jaffrey, 593-5290 Grappelli’s Pizza Co, Peterborough, 924-6776 Jake’s 5-Star Convenience, Keene, 352-1731 Keung Gardens, Antrim, 588-5023 King’s Garden, Keene, 357-0364 Kristin’s Bistro & Bakery, Keene 352-5700 Lee & Mount Fuji, Marlborough, 876-3388 Little Zoe’s, Keene, 358-6001 Luca’s Mediterranean Café, Keene, 358-3335 Margarita’s, Keene, 357-4492 Mayfair Farm, Harrisville, 827-3925 Mediterrano Take Out & Dining, Hillsborough, 680-4319 My Place Market & Deli, Keene, 357-5223 Panera Bread, Keene, 357-9100 Park Avenue Deli, Keene, 352-5845 Peterborough Pizza Barn, 924-7119 Pizza Haven, Rindge, 899-2828 Pizza Pie, Keene, 357-2500 Prime Roast, Keene, 352-7874, (coffee catering) Ramunto’s, Keene, 357-3555

Rick & Diane’s Restaurant, Antrim, 588-3388 Sandwich & Salad Spot, Rindge, 899-2211 Shree’s Kitchen LLC, Keene, 313-2974 Social Grove, Peterborough, 924-4454 Sunflower’s Café, Jaffrey, 593-3303 The Pub, Keene, 352-3135 The Works Bakery Café, Keene, 357-7751 Twelve Pine, Peterborough, 924-6140 Unbridled Chocolates, Marlborough, 876-4700 Walpole Grocery, Walpole, 756-9098 Waterhouse, Peterborough, 924-4001 (in restaurant only) Waxy O’Connors, Keene, 357-9299

FOOD DELIVERY SERVICE

Adventure Taxi (Keene area), 355-1484

Did we overlook a restaurant that delivers/caters? Let us know and we’ll post it on our social media pages and our e-newsletter. We will also revisit restaurants each year in the winter issue … so if we missed one you can catch us next time around. Send information on your favorite restaurant that delivers (or caters) to: editor@ MonadnockMBJ.com.

Intersection of Rt. 9 & Glebe Rd. Spofford, NH 03462 Wednesday - Sunday 6:30am-2:00pm Pastries & Breads Breakfast & Brunch Quiches & Soups Gluten-Free Products Meals-to-Go Private Dinners & Catering Decorated Cakes & Wedding Cakes

Email us at enchantedbakery@hotmail.com 603.363.8914

Jan/Feb/Mar 2014

Book your next business meeting with us!

9-Hole

SPaciouS

PuBlic golf courSe

fuNctioN Hall

49 High Street, Peterborough, NH 603-924-7769 www.monadnockcc.com

www.edwardjones.com

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www.edwardjones.com

penalties or taxes.* You may even benefit from andistributions Edward from Jones Roth IRA, earnings are *With Earnings a Roth be any subject converting a traditional IRA toIRA a may Roth IRA. to taxes and a 10% penalty if the account is less than five years old and the owner is tax-free, and distributions can be taken free of under age 59½. *Earnings distributions from a Roth IRA may be subject to taxes and a penalties or taxes.* may even benefit from 10% penalty if the account is less You than five years old and the owner is under age 59½.

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*to Earnings distributions a Rothso IRAwe may be subject to taxes and a know your from goals can help you At Edward we spend 10% penalty Jones, if the account is less than five time years oldgetting and the owner is under agethem. 59½. reach To learn more about why to know your goals so we can help you an Edward Roth IRAabout can make sense reach them.Jones To learn more why an At Edward Jones, we spend time getting for you, call or visit today. Edward Jones Roth IRA can make sense to know your goals so we can help you for you, call or visit today. reach them. To learn more about why an Edward Jones Roth IRA can make sense Scott A Trendell, AAMS® for you, call or visit today. Financial Advisor Scott A Trendell, AAMS® .

178 Advisor Main Street Suite B Financial

Keene, NH 03431 178 Main Street Suite B 603-352-1921 Scott A Trendell, AAMS® Keene, NH 03431 603-352-1921 Financial Advisor .

EXPLORE NH LIKE NEVER BEFORE Local Look NH is an exciting new website that spotlights the vibrancy, community spirit and entrepreneurial nature of New Hampshire. Discover and connect with businesses and communities state-wide through videos, stories, events and more.

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B U S I N E S S D I R E C T O R Y Please support the small businesses that support Monadnock Small Business Journal! ACCOUNTING Anderson & Gilbert Keene NH A Full Service Accounting Firm 603-357-1928 anderson@taxfolks.com www.taxfolks.com David Beal CPA Keene NH Serving Our Community for More Than 20 Years 603-358-6300 davidbeal@yahoo.com www.davidbeal.com

Halvorson New Media LLC Hancock NH Social Media Training and Strategies for Businesses and Nonprofits 603-525-3391 chris@halvorsonnewmedia.com www.halvorsonnewmedia.com

Time Frame, Inc. Peterborough NH Your Local Source for Labels, Decals and Promotional Items 603-924-6611 jeff@timeframe.com www.timeframe.com

Local Look NH Explore NH Like Never Before www.LocalLookNH.com

Yasvin Designers Hancock NH Communication. Design. Video. 603-525-3000 mhavey@yasvin.com www.yasvin.com

Paragon Digital Marketing Keene NH Digital Marketing Excellence 603-399-6401 zach@paragondigital.com www.paragondigital.com

Lynn C. Rust, CPA PC Swanzey NH Helping You Solve Your Financial Puzzle 603-358-6565, info@lcrcpa.com www.lcrcpa.com

Peter Harris Creative Keene NH Big Ideas for Small Companies 603-903-0218 info@peterharriscreative.com www.peterharriscreative.com

White Barn CPAs Marlborough NH Helping You be a Better Steward of Your Financial Future 603-876-6633 info@whitebarncpas.com www.whitebarncpas.com

Prospect Communications W. Chesterfield NH Driving Growth. Delivering Results. 603-256-6372 mike@prospect-comm.com www.prospect-comm.com

ADVERTISING/MARKETING/ COMMUNICATIONS/DESIGN Annie Card Creative Services Peterborough NH Creative Marketing Strategies and Solutions 603-924-6605 annie@anniecard.com www.anniecard.com Baker Salmon Design Peterborough NH Full Service Graphic Design & Communications 603-924-9076 bakersalmondesign@gmail.com

Salwen Graphic Design Keene NH Full Service Website & Graphic Design for Marketing & Communication 603-357-4693 nancy@salwen.net www.salwen.net The Marcommer LLC Keene NH Specializing in B2B and Industrial Marketing Communications 832-302-4101 marcy@marcommer.com www.marcommer.com

ARCHITECTS Scully Architects Keene NH Extraordinary Architecture and Planning for Our Community 603-357-4544 dvs@scully-architects.com www.scullyarchitects.com SISR Architecture, LLC Marlow NH Sustainable, Innovative & Socially Responsible Building Design 603-446-7024 christina@sisr.us www.sisr.us Weller & Michal Architects Harrisville NH We Strive For Excellence Within Real-World Limitations ... Because Design Matters 603-827-3840 info@wapm.com www.wapm.com ATTORNEYS Beasley & Ferber Concord NH The Elder & Disability Law Firm 603-225-5010 info@beasleyferber.com www.beasleyferber.com

BAKERY/CAFE Enchanted Bakery & Cafe Spofford NH Magical Taste of Homemade 603-363-8914 enchantedbakery@hotmail.com www.facebook.com/enchantedbakery The Works Bakery Cafe Keene NH Delicious Sandwiches Made With Humanely-Raised, Hormone-Free Meats 603-357-9787 www.worksbakerycafe.com BANKS Bank of New Hampshire Antrim, Keene, Hillsborough New Hampshireâ&#x20AC;&#x2122;s Local Bank 603-355-3553 www.banknh.com CAR RENTAL U-Save Car & Truck Rental Keene NH Where The Road Leads, U-Save 603-352-7900 keenenh@rentusave.com www.usave.com CATERING Mayfair Farm Harrisville NH A Small Scale, Diversified Family Farm 603-827-3925 info@mayfairfarmnh.com www.mayfairfarmnh.com Shreeâ&#x20AC;&#x2122;s Kitchen Keene NH Catering Authentic Indian Cuisine 603-313-2974 sri@shreeskitchen.net www.shreeskitchen.net

Jan/Feb/Mar 2014

CHAMBERS Greater Keene Chamber of Commerce Keene NH Your Friendly Source for Information About the Monadnock Region 603-352-1303 www.keenechamber@ comcast.net www.keenechamber.com Greater Peterborough Chamber of Commerce Peterborough NH Improving Quality of Life for All Citizens of the Greater Peterborough Region 603-924-7234 jburnett@peterboroughchamber. com www.greater-peterborough-chamber.com

COACHING/CONSULTING AdviCoach Richmond NH Making Your Success a Reality 603-239-3693 aconnor@advicoach.com www.connorteam.advicoach.com Heart-Centered and Profitable Fitzwilliam NH Coaching for Fitness, Health and Childbirth Practices Fitzwilliam, NH 978-616-9561 melanie@heartcenteredandprofitable.com www.heartcenteredandprofitable. com. LaunchingU Keene NH Career Coaching for College Students & New Graduates 603-357-6111 sue@launchingu.com www.launchingu.com Path of Purpose Coaching Spofford NH Inspiring Entrepreneurs to Success in Life and Business 603-363-4252 helaine@pathofpurpose.com www.pathofpurpose.com PeopleSense Consulting LLC Jaffrey NH Improve Hiring, Job-Fit, Performance and Leadership 603-532-5888 robin@PeopleSenseConsulting. com www.peoplesenseconsulting.com Rivertide Consulting Peterborough NH Helping Organizations Succeed 603-534-1111 rivertide@comcast.net www.rivertideconsulting.com Solutions for Today Keene NH Solving Your Quickbooks Challenges 603-903-1047 pam@solutionsfortoday.net www.solutionsfortoday.net Sterling Business Corp. Peterborough NH Small Business Breakthroughs, Individual Solutions 603-924-9401 sbc@sbcnh.com www.sterlingprintmail.com

Monadnock Small Business Journal

The Green Up Girl Keene NH Reduce Waste, Reduce Cost, Rethink Events 802-258-8046 cs@thegreenupgirl.com www.thegreenupgirl.com The Sarson Group Keene NH Moving the Entrepreneurial Edge of New Hampshire Business 603-313-2055 sarsongroup@gmail.com www.sarsongroup.com COFFEE HOUSES Prime Roast Keene NH Come Gather Where Love and Coffee Flow from the Same Pot 603-352-7874 primeroast@gmail.com www.primeroast.com COMPUTER SALES & REPAIRS Worldwide Computer Systems Keene NH 603-357-6129 shelley.green@wwcs.com www.wwcs.com CREDIT UNIONS GFA Federal Credit Union Peterborough NH Better Value. Better Service. Better Banking. 603-924-9654 www.gfafcu.com

Edward Jones/Scott Trendell Keene NH Making Sense of Investing 603-352-1921 scott.trendell@edwardjones.com www.edwardjones.com HOME/BUILDING Crockett Log & Timber Homes Keene NH Green Living Since 1973 800-566-7714 jdodson@crockettloghomes.com www.crockettloghomes.com HUMAN RESOURCES HR Compliance 101, LLC Fitzwilliam NH Creating Workplaces That Work ... For Everyone 603-585-3139 paula@hrcompliance101.com www.hrcompliance101.com INFORMATION TECHNOLOGY Sequoya Technologies Group, LLC Peterborough NH Providing Complete IT Support to More Than 70 Small Business & Nonprofits throughout N.H. 603-924-7977 sales@sequoyatech.com www.sequoyatech.com Steadman Media Group Troy NH Live Event Management & New Media Solutions mikel@steadmanmediagroup.com www.steadmanmediagroup.com

EDUCATION/TRAINING Antioch University New England Keene NH Explore. Empower. Transform. 877-595-9873 www.antiochne.com

True North Networks Keene NH Straight Answers. Bright Solutions. 603-624-6777 www.truenorthnetworks.com

Regional Center for Advanced Manufacturing Keene NH Business and Education Developing Our Workforce 603-358-2296, rcam@keene.edu www.keene.edu/conted/rcam

INSURANCE The Insurance Source, Inc. Keene NH The Source for All of Your Insurance Needs 603-357-2219 www.insurancesource.com

FINANCIAL SERVICES Edward Jones/Allen Mendelson Keene NH Making Sense of Investing 603-357-7023 allen.mendelson@edwardjones. com www.edwardjones.com

LODGING/MEETING SPACES Barbara C. Harris Camp & Conference Center Greenfield NH Year-round Conference Center on Otter Lake 603-547-3400, info@bchcenter.org www.bchcenter.org

Days Inn Keene NH Best Value Under the Sun 603-352-9780 jim.narkiewicz@gmail.com www.daysinn.com Monadnock Country Club Peterborough NH A 9-hole Public Golf Course and Function Hall 603-924-7769 www.monadnockcc.com The Woodbound Inn & Resort Rindge NH Seasonal Cuisine ... Unique Pub Fare 603-532-8341 laura@woodbound.com www.woodbound.com NONPROFIT Hannah Grimes Center Keene NH Weaving Together Business, Local Economy and Community. 603-352-5063 www.hannahgrimes.com Monadnock Buy Local Keene NH Helping Our Local Economy Grow www.monadnocklocal.org OFFICE FURNISHINGS Budget Blinds Keene NH A Style for Every Point of View 603-354-7801 www.budgetblinds.com/keene PERSONAL CARE European Esthetics Peterborough NH Offering Organic Skin, Nail and Body Care to the Monadnock Region 603-924-9123 ellen@european-esthetics.com www.european-esthetics.com W.S. Badger & Company Gilsum NH Powerfully Pure Body Care for Health, Fitness & Natural Beauty 603-357-2958 custserv@badgerbalm.com www.badgerbalm.com

PHOTOGRAPHY Edward Thomas Photography Marlow NH Professional Photography for Business; 30+ Years Experience. 603-357-5939 ed@edthomasphotography.com www.edthomasphotography.com

At the Top Craig Thompson of Mayfair Farm, Harrisville, on a winter climb to the top of Mt. Monadnock.

PRINTING & MAILING Beeze Tees Screen Printing Keene NH For All of Your Apparel and Promotional Needs! 603-357-1400 info@beezetees.com www.beezetees.com Copies & More LLC Peterborough NH Your Neighborhood Source for All your Copy, Packing and Shipping Needs., 603-924-7088 www.copies-more.com PROJECT MANAGEMENT Applied Agility, LLC Weare NH Your Project Management Edge 603-660-6953 info@appliedagility.com www.appliedagility.com

Would you like your climb to the top of Mt. Monadnock immortalized on this page? Send your digital photo to editor@MonadnockSBJ.com. We look forward to seeing your “At the Top” photos!

SCREEN PRINTING & ENGRAVING Bulldog Design Keene NH Get it Local. GETBULLDOG.com 603-369-7171 joe@bulldog-design.com www.bulldog-design.com

Facilitated Change Harrisville, NH Project Management Consulting & Training 603-762-0235 www.lisaseiverts.com

SIGNS Signworx Swanzey NH Small Town Service. World Class Results. 603-358-1003 info@signworx.com www.signworx.com

REMODELING & CUSTOM CARPENTRY Butler Restorations LLC Antrim NH We Love to Solve Mysterious Problems & Have the Skills & Equipment to Fix Almost Anything! j603-464-9639 jane@shorthillstudio.com www.shorthillstudio.com

STAFFING The TPI Staffing Group Keene NH The People You Want, with the Skills You Need and the Service You Deserve 603-352-4155 www.tpistaffing.com

RENEWABLE ENERGY Green Energy Options Keene NH Renewable Energy Products 603-358-3444 geo@usasolarstore.com www.geosolarstore.com

TRANSPORTATION Thomas Transportation Services, Inc. Keene NH For Every Road You Travel 603-352-5550 frank@thomastransportation.com www.thomastransportation.com

VIDEO PRODUCTION SERVICES Home and Business Services Unlimited Tewksbury MA 978-640-1900 michael@kcvisualsunlimited.com www.kcvisualsunlimited.com WEB DESIGN/DEVELOPMENT/ CONSULTING 4Web Inc. Keene, NH Website Design to Meet Online Business Development Goals 603-903-0793 heidi@4webinc.com www.4webinc.com Consensus Technology Peterborough, NH The People Are the Business 603-924-4084 pamela.gleeson@consensus-technology.com www.consensus-technology.com WRITING TWP Marketing & Technical Communications Peterborough NH Our Words Mean Business — On the Web and in Print 603-924-0935 write@writeplus.com www.writeplus.com

Business listings: $75 per year, or FREE for one year with any purchase of a display ad. Book your display listing today! Contact: info@MonadnockSBJ.com or visit www.MonadnockSBJ.com Jan/Feb/Mar 2014

www.edwardjones.com

Tax-free Income Is the Best Gift You Can Give Tax-free Income Is the Yourself at Retirement. Retirement May BeGive Far Off, Best Gift You Can With an Edward Jones Roth IRA, any earnings are But theat April 15 Deadline for Yourself Retirement. tax-free, and distributions can be taken free of www.edwardjones.com

www.edwardjones.com

IRA Contributions Isn’t.

penalties or taxes.* You may even benefit from With an Edward Jones Roth IRA, any earnings are converting a traditional IRA to a Roth IRA. You have so many years totaken prepare forof tax-free, and only distributions can be free *retirement. Earnings distributions from a Roth IRA may be subject to taxes and a That’sYou why contributing to your penalties or taxes.* may even benefit from 10% penalty if the account is less than five years old and the owner is under age 59½. Individual Retirement IRA Account (IRA)IRA. is so important. converting a traditional to a Roth Fortunately, you still have time to maximize your

• Building Business Connections • Addressing Community Issues • Providing Regional Information www.keenechamber.com 48 Central Square, Keene NH 03431 Phone: (603) 352-1303 info@keenechamber.com

*Earnings distributions from a Roth IRA may be subject to taxes and a 10% 2013 penaltyIRA if thecontribution account is less than five years and 15 thedeadline. owner is before the old April under age 59½.

At Edward Jones, we spend time getting to know your goals so we can help you By contributing now, your retirement savings reach them. To learn more about why an At Edward Jones, we spend time Even getting can have more opportunity to grow. if you Edward Jones Roth IRA can make sense to know we canit’s help alreadyyour have goals an IRA so elsewhere, easyyou to transfer for you, call or visit today. reach To learn about an it tothem. an Edward Jones more IRA and begin why receiving Edward Jones Roth IRA can make sense the face-to-face guidance you deserve. for you, call or visit today. To learn more about Scott the advantages of A Trendell, AAMS® Financial Advisor an Edward Jones IRA, call or visit today. .

178 Main Street Suite B

Scott A Trendell, AAMS® Keene, NH 03431 Financial Advisor 603-352-1921

Scott Trendell, 178 MainAStreet SuiteAAMS® B Financial Advisor Keene, NH 03431 . 603-352-1921 178 Main Street Suite B .

Keene, NH 03431 603-352-1921

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